Let’s Talk Marketing w/NDUB

In this episode of Let's Talk Marketing with NDUB, Nathan Webster dives into his unforgettable trip to Nairobi, Kenya, where culture, business, and personal discovery intersected. He shares insights from engaging with local marketing professionals, reflects on the contrast between Portland and Nairobi airport experiences, and highlights the vibrant energy and hidden gems of the city, including surprising favorites like Kenyan pizza and golfing. Nathan discusses how the trip reshaped his creative outlook, inspired new content ideas, and opened doors for future business opportunities. Tune in to explore the untapped potential of Kenya through the lens of marketing, travel, and culture. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the critical importance of marketing in business. He emphasizes that marketing is an investment that requires careful planning and strategy. The conversation covers key topics such as brand awareness, engagement strategies, personalization in marketing, and the significance of analytics in measuring return on investment (ROI). Nathan encourages listeners to embrace marketing as a vital component of their business growth and not to shy away from seeking help when needed. Indeed article: Why is Marketing Important Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster emphasizes the importance of DIY marketing, particularly focusing on building your own website and owning your domain. He discusses the significance of creating quality content and how a website serves as a business plan. Nathan encourages listeners to leverage their digital presence to connect with their audience and control their narrative online. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Amanda Farley discuss the critical topic of zero click search and its implications for businesses. They explore how Google is evolving into an answer engine, leading to significant traffic drops for many companies. The conversation emphasizes the need for businesses to adapt their SEO strategies, focusing on authenticity, permission-based marketing, and building relationships with customers. Amanda shares insights on the importance of video content and the evolution of marketing channels, highlighting the necessity for brands to engage with their audience both online and offline. The episode concludes with a call to action for businesses to embrace change and invest in their marketing efforts to thrive in the new landscape. Guest Name: Amanda Farley Title: CMO Company: Aimclear Expertise: Amanda Farley is a marketing tour-de-force who is helping to define what “integrated marketing” means to investor-backed brands in the AI era. Website: aimclear.com Social: linkedin.com/in/amandafriedt Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Réland Logan discuss the critical aspects of website design and brand strategy. They explore why many websites fail to meet user expectations, emphasizing the importance of clarity, purpose, and regular updates. The conversation highlights the need for a user-centric approach, where the website effectively communicates the brand's message and engages visitors. Key takeaways include the significance of a well-structured homepage, the necessity of clear and relevant content, and the importance of visual storytelling. The episode concludes with actionable insights for improving website effectiveness and enhancing user experience. Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method! Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan/ Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster invited Crystal Haight and Dina Kroshkin to discuss their journey in the finance industry, emphasizing the importance of financial knowledge for business owners. They explore the dynamics of good and bad debt, the significance of strategic partnerships, and how to become a desirable borrower. The discussion also highlights the value of having a strong financial team to support business growth and the upcoming workshop aimed at educating entrepreneurs on navigating the lending process. Guest Name: Crystal Haight Title: Principal Consultant Company: Northwest Book Pros Expertise: Crystal Haight helps property managers leverage their businesses to create lasting wealth using specialized accounting strategies. Website: www.nwbookpros.com Social: Crystal Haight's LinkedIn   Guest Name: Dina Kroshkin Title: SVP & National Production Manager Company: Total Loan Solutions  Expertise: Dina Kroshkin leads loan origination and participation programs for an extensive National Loan Network. These programs are designed to maximize financing opportunities for CRE owners and investors.  Website: www.tlsnationwide.com  Social: Dina Kroshkin's LinkedIn     Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the advantages of streaming over cable television from a marketing perspective. He outlines three main reasons: affordability, quality content, and the importance of understanding consumer needs. Nathan emphasizes that streaming services are more accessible and flexible, allowing consumers to choose what they want without being locked into contracts. He also highlights the significance of quality storytelling in attracting and retaining viewers, and the necessity for marketers to focus on consumer preferences rather than their own. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster engages with Mac Pritchard, founder of Mac's List, discussing the nuances of hiring and job searching. Mac shares his journey from a communications professional to a job board operator, emphasizing the importance of human connections in hiring. The conversation delves into common hiring mistakes, the significance of clear job postings, and the impact of company culture on attracting talent. Mac provides actionable insights for both job seekers and employers, highlighting the need for effective communication and a positive hiring experience. In this conversation, Mac Prichard discusses essential hiring practices for employers, emphasizing the importance of clear communication regarding company culture, salary transparency, and the application process. He highlights the need for small businesses to adopt best practices in recruitment to attract the right candidates and improve their hiring outcomes. The discussion also touches on the significance of leveraging networks for referrals and maintaining communication with candidates throughout the hiring process. Guest Name: Mac Prichard Title: Recruitment and Career Expert Company: Mac's List Expertise: I’m a recruitment and career expert, podcaster, connector, communications strategist, and business owner based in Portland, Oregon. My own career and my business are built on my commitment to service, relationships, and community-building. Social: linkedin.com/in/macprichard Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster engages with marketing expert Marin Ištvanić to explore the intricacies of Facebook advertising and digital marketing strategies. They discuss Marin's journey from a computer science student to a successful entrepreneur managing a boutique agency specializing in paid social media. The conversation delves into the importance of having a clear offer, understanding customer needs, and optimizing ad performance through strategic testing and creative content. Listeners gain valuable insights into effective marketing practices and the significance of data-driven decision-making in advertising. Guest Name: Marin Ištvanić Title: Performance marketer Expertise: Helping DTC brands scale with paid social. Spent over 100M, while working with some of the ecom Giants like The Oodie and Vessi Social: linkedin.com/in/marin-i%C5%A1tvani%C4%87/ Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Amanda Farley discuss the evolving role of AI in marketing and business. They explore how AI is not a new concept but has become more accessible and impactful in various sectors. The conversation covers practical applications of AI, tools for different business stages, and strategies for entrepreneurs. They emphasize the importance of quality content and human oversight in leveraging AI effectively, especially in the context of nonprofits and community projects. The episode concludes with insights on the future of AI in creative content and marketing strategies. Guest Name: Amanda Farley Title: CMO Company: Aimclear Expertise: Amanda Farley is a marketing tour-de-force who is helping to define what “integrated marketing” means to investor-backed brands in the AI era. Website: aimclear.com Social: linkedin.com/in/amandafriedt Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/