The Let's Talk Marketing Podcast w/NDUB is where we unravel the dynamic, various, and layered marketing world to empower your business journey. I'm your host, Nathan Webster (aka, NDUB), and each week, I break down the marketing fundamentals in bite-size episodes. At times, I'll be joined by guests and dive into the concepts, latest trends, strategies, and insights shaping the marketing landscape and the customer journey. Whether you're a seasoned marketer or just starting in your marketing journey, I created this podcast with the goal of providing actionable tips, exposure to industry experts, and a dose of inspiration and laughter to fuel your marketing efforts. Get ready to elevate your brand, connect with your audience, and stay ahead in this ever-evolving digital age. Learn more about Nathan here: https://nwebsterllc.com/about-us/.
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June 15, 2026Episode 31411 min
The Netflix Effect (ep 314)
Are you tired of chasing leads down a complex sales funnel that just isn't converting? In this episode of Let's Talk Marketing, Nathan Webster breaks down "The Netflix Effect," the exact strategy mega-corporations like Amazon and Netflix use to capture data, streamline sales, and dominate their industries. If you are a founder, solo entrepreneur, or DIY business owner who needs to fix your sales process without blowing a massive budget, this episode is for you. Learn how to stop overcomplicating your website and start using a simple, high-converting ecosystem: one landing page, a powerful CRM, and undeniable value. 90% of you watching right now aren't subscribed! Do a brotha a favor and hit that subscribe and like button, and share this video with a fellow business owner who needs to scale their sales strategy. Resources Mentioned In This Episode: Join the DIY Marketing Kit Class: https://ndubbrand.com/the-diy-marketing-kit-class/ Our Recommended CRM (Go High Level): https://www.gohighlevel.com/?fp_ref=dgp1h
June 8, 2026Episode 31341 min
The Great Instagram Purge (ep 313)
Are you actually building an audience, or are you just renting space on Jeff Bezos' or Mark Zuckerberg's servers? In this episode of Let's Talk Marketing, NDUB sits down with marketing veteran Laurier Mandin (Founder of Graphos Product) for an unscripted deep dive into the harsh reality of digital ownership, the death of the "monoculture," and why building a genuine personal brand matters more than chasing millions of ghost followers. Laurier breaks down "The Great Instagram Purge of 2026," where mega-celebrities like Kylie Jenner, Cristiano Ronaldo, and Taylor Swift lost millions of followers in minutes. If the biggest names on earth don't own their audience, neither do you. We discuss how to diversify your channels, why "pitch-slapping" on LinkedIn ruins networking, and how modern creators like Jay Shetty and Lizzo are rewriting the rules of fan engagement. Plus, NDUB announces his upcoming DIY Marketing Kit Cohort—a 6-week intensive designed to help you master your avatar, systemize your customer journey, and build an offer that actually converts without the spam. JOIN THE DIY MARKETING KIT COHORT (MID-SUMMER 2026) Ready to stop guessing and start scaling? Sign up for NDUB's exclusive 6-week marketing class. Learn the exact systems for mapping your customer journey, building high-converting funnels, and systemizing your business. Sign up here: https://ndubbrand.com/the-diy-marketing-kit-class CONNECT WITH LAURIER MANDIN: Daily Newsletter & Insights: https://lmandin.com Scale Your Product Brand: https://graphosproduct.com Connect with Nathan Webster: Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ GoHighLevel Affiliate Link: https://www.gohighlevel.com/?fp_ref=dgp1h Watch the LTM Podcast Shorts playlist: https://www.youtube.com/playlist?list=PLktpiEmayDYe6wFDt3kjCsJ-BtNy7Cyj3 Watch the My YouTube Journey playlist: https://www.youtube.com/playlist?list=PLktpiEmayDYdk_-JmUzwmRxO01QhKj2e3 Check out My YouTube Tips in 60 Seconds playlist: https://www.youtube.com/playlist?list=PLktpiEmayDYe39bw4Kxo4wuEuXpWjj6x1
June 1, 2026Episode 31212 min
Are U Keeping Social Media REAL!? (ep 312)
In this raw and unfiltered episode of Let's Talk Marketing with NDUB, Nathan breaks down the pressure of social media perfectionism and why the "illusion of success" might actually be hurting your business, your relationships, and your marketing. Nathan shares his message of how to "show up" by "Keeping Social Media Real." If you've ever felt the pressure to compete with everyone else's fake reality on your feed, this episode is for you. Watch the full episode. Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
May 25, 2026Episode 31114 min
The "Empty Chair" Strategy That Built Amazon (ep 311)
Ever wonder how Amazon dominates almost every market it enters? It all comes down to a simple yet incredibly powerful strategy that Jeff Bezos used in early board meetings- the "Empty Chair." In Episode 311 of the Let's Talk Marketing Podcast, Nathan Webster (NDUB) breaks down the concept of the Empty Chair, which represents your ultimate target customer, and explains why leaving a seat open for your "Client Avatar" can completely revolutionize your decision-making and marketing psychology. If you're tired of shouting into the void and want your marketing to generate real leads and conversions, you need to understand exactly who you are talking to. Strategyzer: https://youtu.be/wlKP-BaC0jA?si=g32i9qps7yAsLwaB Watch the full episode. Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
May 18, 2026Episode 31046 min
SEO vs. GEO | How AI is changing search in 2026 (ep 310)
Is your SEO strategy stuck in the past? In this episode of Let's Talk Marketing with NDUB, Nathan sits down with Scott Shockney from Sydekar to demystify the evolving world of Search Engine Optimization (seo)and the rise of Generative Engine Optimization (GEO and AISEO). As we move through 2026, simply "ranking" isn't enough. You need to understand how AI is changing the way users find your brand and why authenticity is your greatest competitive advantage. Connect with Scott Shockney: https://sydekar.com/ Watch the full episode. Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
May 11, 2026Episode 30923 min
Your Budget Doesn't Matter (Here's Why) (ep309)
In this video, we dive into effective marketing strategies for small business owners operating on a tight marketing budget. Learn how to cultivate a strong business mindset and discover practical business tips for success. We also touch upon principles from Robert Cialdini to help you understand customer psychology. Nathan dives into the psychology of the close, revealing why 70% of buying decisions are purely emotional. If you want to scale your business without breaking the bank, you need to understand how to leverage your smartphone to build trust, why the "Pratfall Effect" makes you more relatable, and how using a CRM separates the broke founders from scalable businesses. Plus, Nathan announces the upcoming launch of the DIY Marketing Kit! Watch the full episode. Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
May 4, 2026Episode 30821 min
$8.71 Return Per Dollar Spent | Here's Why (ep308)
Does your personal brand feel like a disorganized mess? In this episode of Let's Talk Marketing with NDUB, Nathan breaks down why a CRM (Customer Relationship Management) is no longer "optional" for creators and entrepreneurs heading into 2026. If you want to scale your influence and actually own your audience data, you need to stop relying on spreadsheets and start automating your workflow. Reference: #personalbranding #marketingstrategy #crm Watch the full episode. Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
April 27, 2026Episode 30722 min
The Real Reason Amazon Spends $14 Billion on Advertising (ep307)
How does a global giant like Amazon justify spending $14 Billion on advertising? In this episode of Let's Talk Marketing with NDUB, I'm telling why they say "Content is King." More importantly, you can apply these same principles to grow your small business or personal brand. You're not stuck. https://youtu.be/alxUGK0Jxyg Marketing isn't just about spending money; it's about understanding customer lifetime value, brand positioning, and consistency. Whether you are a marketing consultant, a content creator, or a business owner, these insights will help you stop guessing and start growing. 13:10 - How Small Businesses Can Compete (the video I was referring to about my employer: https://youtu.be/LFSHBsCy7sc) Learn more about our YouTube Coaching program and email: https://ndubbrand.com/our-services/youtube-coaching. Resources American Express History and Origin: https://www.americanexpress.com/en-us/company/who-we-are/ Amazon top advertiser: https://adage.com/datacenter/aa-top-advertisers-marketing-spend-2025-overview JP Morgan Chase Bank states that approximately 9% of small businesses achieve $1 million or more in revenue, while approx 4% achieving this through self-employment: https://www.jpmorganchase.com/content/dam/jpmc/jpmorgan-chase-and-co/institute/pdf/1-million-annual-revenues-as-a-small-business-milestone.pdf Watch the full episode. Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
April 20, 2026Episode 30621 min
Your Business Model is Wrong... here's why! (ep306)
"You need to stop being a nice guy." That was the wake-up call I got from CJ (CEO of @etthehiphoppreacher ), and it changed everything. In this episode of Let's Talk Marketing, I share the 5 reasons why entrepreneurs are stuck in a death trap- and I just got out of mine. Trying to be "polished" and "nice" is actually a marketing trap that keeps you stuck in a small pond. If you've been copying someone else's business model—whether it's Eric Thomas, Grant Cardone, or Dean Graziosi—like I mentioned, STOP. In this episode, you have permission to stop. Please understand the importance of aligning your business with your actual lifestyle, and why you must move from an employee mindset to an entrepreneur mindset. Watch the full episode. Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
April 13, 2026Episode 30522 min
100 Pieces of Content in 30 Days (ep 305)
In this LTM Podcast w/NDUB, Nathan breaks down the exact framework for creating 100 pieces of content in just 30 days without burning out. He gives 3 tips and a BONUS to build the skills needed to create content as a content creator, leading to significant personal growth. The mindset shifts and success habits that come with consistently creating content will ultimately foster discipline and motivation in your life and be a game-changer. Whether you're a small business owner or a solo creator, this strategy is designed to build your authority and keep your brand top-of-mind. Watch the full episode. Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
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