Let’s Talk Loyalty

This episode of Let's Talk Loyalty & Loyalty TV is in Spanish. ¿Te has preguntado cómo las grandes marcas de retail están revolucionando su estrategia de marketing y monetización? En este episodio de Let's Talk Loyalty en español, exploramos el fascinante mundo del Retail Media de la mano de un experto de primer nivel: Juan Restrepo, líder de la estrategia de Retail Media para OXXO. Con una trayectoria que incluye roles clave en Google y Falabella, Juan nos desvela la estrecha y poderosa relación entre el Retail Media y los programas de lealtad. Descubre cómo la data de lealtad impulsa campañas efectivas, las claves para monetizar tu programa y las últimas tendencias que están transformando el panorama. ¡No te pierdas esta conversación llena de insights estratégicos!Hosted by Alex SaulShow Notes1) Juan Restrepo2) OXXO3)  Died with Zero - Bill Perkins

Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space.Charlie Hills is the Chief Strategy Officer and Co-Founder of Mando-Connect, WPP’s specialist agency for partnerships, loyalty, promotions, and rewards. As a passionate advocate for loyalty, she co-hosts Let’s Talk Loyalty, authors multiple white papers on loyalty and promotions, and serves as an Editor at Large for the Wise Marketer.James Davies, Senior Strategist and Analyst, specializes in loyalty and reward analytics, partnerships strategy, and consumer insight. With his expertise, he works alongside Charlie to produce cutting-edge research, including the third edition of the “Understanding Loyalty in Europe” white paper. This white paper explores membership, appeal, and impact across 24 European markets, marking a leading study in the field of loyalty.Show notes:1) Charlie Hills2) James Davies3) Mando-Connect4) YouGov5) Understanding Loyalty in Europe 3.0 - Whitepaper6) Knowledge is Beautiful - Book7) Zero to One Notes on Start Ups, or How to Build the Future by Peter Thiel - Book****************************This episode is sponsored by Phaedon.Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading customer loyalty and loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile.Most notably, Martina is recognized for her groundbreaking work in revamping Disney's international loyalty program, where she spearheaded a strategy that brought together a seamless omni-channel experience. Her efforts in customizing loyalty for fans of Disney, Pixar, Star Wars, and Marvel have set new standards in the industry.Join us as Martina shares her insights on loyalty design, the power of fan engagement, and how to create lasting connections with customers across multiple touchpoints.Hosted by Carly Neubauer Show notes:1) Martina Lipp2) Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. (Book)3) Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing (Book)4) The Culture Map (Book)

In this episode Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization. His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member groups and change the way you think about Membership Loyalty. Hosted by Bill Hanifin.Show notes:1) Steve Allmen2) Canadian Automobile Association3) Bill Hanifin4) The Wise Marketer5) Life: Keith Richards (Book)****************************This episode is sponsored by Phaedon.Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

In this episode Charlie Hills interviews Amanda Cromhout, the CEO and Founder of Truth. Based in South Africa, Truth is a boutique consulting business specialising in customer centricity and customer loyalty programmes. Amanda is also a proud co-host for Let’s Talk Loyalty!Today we will be learning about her favourite book and loyalty programmes, her background in loyalty and the highlights and key learnings from her new research report on loyalty in South Africa - The Truth and Brand Mapp Loyalty White Paper. It’s the only study of its kind in South Africa which is a renowned mature loyalty market.Hosted by Charlie Hills.Show notes:1) Blind Loyalty Trust2) Truth Loyalty Whitepaper download3) Amanda Cromhout Loyalty 4) Follow Amanda Cromhout on Instagram**********************************************************************************This episode is sponsored by Phaedon.Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

In this episode Bill speaks with CLMP™ and recognized industry figure, Steve McClelland, Vice President of Loyalty, WestJet. Steve is guiding the operation of WestJet Rewards, which recently announced significant upgrades to its frequency flyer program. His insights in this conversation will shed light on strategies and tactics to fuel growth in the travel sector, and to optimize frequent flyer program operations.Hosted by Bill HanifinShow notes:1) Steve McClelland2) WestJet3) WestJet Rewards4) Bill Hanifin5) The Wise Marketer6) Moneyball: The Art of Winning an Unfair Game (Book)7) Red Notice: A True Story of High Finance, Murder, and One Man's Fight for Justice (Book)

This episode focuses on Poundland Perks … the new loyalty programme from Poundland in the UK. With Emma Collins, the Head of Digital Loyalty & Engagement for Poundland. Today we will be learning about Emma’s favourite loyalty programmes, how Poundland Perks is delivering for customers and the business and all about their plans for the future. Hosted by Charlie Hills. Show Notes:1) Emma Collins2) Poundland Perks3) Poundland4) European Loyalty Whitepaper5) Mando- Connect 6) YouGov7) Return on Courage : A Business Playbook for Courageous Change**********************************************************************************This episode is sponsored by Phaedon.Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

This interview with Neetan Chopra from IndiGo is highly insightful from learning about a relatively young airline, a very young loyalty programme and a global market place not to be ignored.  IndiGo operates out of India, which is the world’s 5th biggest economy. The airline carried over 100m passengers in 2024 and has growth plans for its carrier and frequent flyer programme, BluChip, which launched 5 months ago.Hosted by Amanda CromhoutShow notes:1) Neetan Chopra2) IndiGo3) BluChip4) Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones (Book)5) Accelerated Digital Transformation: How Established Organizations Can Gain Competitive Advantage in the Digital Age (Book)

Han Bailey has worked with some of the largest brands and loyalty programs in Australia and the US, including The Star Entertainment Group, David Jones, NewsCorp, Qantas, Global Red, Brierley & Partners, and Coca-Cola.Now consulting for a range of businesses and mentoring emerging loyalty talent, Han brings a commercial perspective to loyalty and a deep understanding of building programs from the ground up.Today’s conversation explores her journey—from an unexpected start in loyalty to developing and delivering some of the industry's most well-known programs.Hosted by Carly Neubauer Show Notes:1) Han Bailey2) Carly Neubauer 3)The Gift: A Survivor’s Journey to Freedom by Edith Eger **********************************************************************************This episode is sponsored by Phaedon. Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com 

This episode focuses on Voyage Loyalty … a fascinating loyalty programme for V.Group. It creates a more engaging and valuable employment experience for seafarers, bringing them respect for their hard work and dedication.With Bridget Blaise-Shamai, Senior Commercial Officer, and Rory Mackenzie, the Loyalty Program Manager, for Voyage Loyalty.Today we will be learning about their favourite loyalty programmes, how Voyage Loyalty is delivering for seafarers, the brand and the business and all about their plans for the future. Hosted by Charlie Hills  Show Notes :1) Bridget Blaise-Shamai2) Rory Mackenzie3) Voyage Loyalty4) V.Group5) European Loyalty Whitepaper6) Mando- Connect7) YouGov8) Meditations by Marcus Aurelius9) If- Rudyard Kipling10) The Alchemist by Paulo Coelho**********************************************************************************This episode is sponsored by Phaedon.Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com