Let’s Talk PR & More!

Hosted by Sherry Goldman

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Episodes

100

Latest episode

Oct 2026

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About the show

Let’s Talk PR & More, hosted by Sherry Goldman of Goldman Communications Group, features an in-depth conversation with an industry leader sharing their insights and expertise on an aspect of public relations and/or the disciplines and issues that impact public relations. Topics range from the PR industry, best practices, profiles of industry leaders, related industries including the media, marketing, and advertising, and issues that impact communications and PR, such as AI. Let’s Talk PR & More airs weekly on WRHU-FM and is also available as a podcast.

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60 recent

October 26, 2026Episode 13529 min

Let's Talk PR & More show #134: Lea-Ann Germinder, Germinder + Associates, on the AELHA framework for responsible AI use

Sherry Goldman's guest is Lea-Ann Germinder, founder and president of Germinder + Associates. Sherry and Lea-Ann discuss AELHA™, the original model Lea-Ann developed for responsible adoption and use of AI. The AELHA framework focuses on AI Literacy + Ethics Literacy = Human Advocacy, and stresses the importance of keeping humans at the end of the process and ensuring PR pros (and all humans) are using AI ethically and responsibly. Their conversation covers the principles of the AELHA framework, how PR pros can use it, how PR can ensure we maintain trust for organizations, and how to become more AI literate. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net .

October 19, 2026Episode 13428 min

Let's Talk PR & More show #133: Linda Zebian, Muck Rack, on State of PR Report 2026

Sherry Goldman's guest is Linda Zebian, vice president of communications at Muck Rack. Sherry and Linda discuss the finding of Muck Rack's just released "State of PR 2026 Report." The findings cover how AI is being used in PR and how it's influencing PR and media relations; the growing importance of earned media in PR and marketing; effective AI strategies; PR's changing role within organizations; measuring PR's effectiveness, and more. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net .

October 5, 2026Episode 13327 min

Let's Talk PR & More show #132: Matthew Harrison, Harrison Legal Group, on IP in public relations and content creation

Sherry Goldman's guest is Matthew Harrison, senior partner of the Harrison Legal Group, vice president and associate publisher of TALKERS, and author of the book Playing the Clip: The Digital Media Creator's Guide to Fair Use. Sherry and Matthew discuss fair use in public relations, content creation, social media, and the media. Their conversation covers what is intellectual property and fair use of IP; how AI is impacting copyrights and IP protections; how to determine if you legally can use the content you create using AI under fair use; and how to determine if you're an 'accidental infringer.' They also discuss the 4 key things courts consider when evaluating the content created to see if it is fair use. Matthew offers listeners of Let's Talk PR & More an opportunity to get his book (which is available on Amazon) for free by requesting it at www.harrisonlegalgroup.com/goldmanfreebook . Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net .

September 28, 2026Episode 13228 min

Let's Talk PR & More show #131: Doug Simon, DS Simon Media, on AI in the newsroom

Sherry Goldman's guest is Doug Simon, founder and CEO of DS Simon Media. Sherry and Doug discuss the findings of the "2026 TV News Producers Report: AI In the Newsroom." Their conversation covers how TV news producers are using AI to find stories; how and why 70% of TV news producers say they will more likely air a story if it's optimized for AI search; the increasing receptivity of news producers on using brand-focused content, and the changing types of spokespeople that news producers are looking to book today. They also discuss ways PR pros can adapt to today's AI-focused media landscape, including how PR pros can optimize their pitches and stories for AI search. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net .

September 14, 2026Episode 13126 min

Let's Talk PR & More show #130: Rossana Weitekamp, New York Metropolitan Transportation Council, on PR for the NYMTC

Sherry Goldman's guest is Rossana Weitekamp, public information officer for the New York Metropolitan Transportation Council (NYMTC), which oversees the distribution of federal funding for transportation projects in New York City, Long Island, and the Lower Hudson Valley. Sherry and Rossana discuss the role and daily responsibilities of the Council's public information officer, as well extensively discuss the comprehensive public relations outreach (which includes community relations/engagements, media relations, social media, timely activations, and more) the NYMTC uses to engage the public, especially younger populations, and involve them in transportation decisions. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net .

August 24, 2026Episode 13025 min

Let's Talk PR & More show #129: Richard Curtis, Digital Inc., on book publishing and PR

Sherry Goldman's guest is literary agent Richard Curtis, author of Digital Inc. Sherry and Richard discuss the role of literary agents in book publishing, how publishing has changed over recent years, including the digital disruption and now the disruption and seismic changes caused by AI, and how PR pros can work better with publishing/literary agents. Their conversation covers the impact AI is having on developing and protecting written works and predictions for the future. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net .

August 17, 2026Episode 12929 min

Let's Talk PR & More show #128: Scott Baradell, Idea Grove, on brands building and maintaining trust

Sherry Goldman's guest is Scott Baradell, founder and CEO of Idea Grove. Sherry and Scott discuss how brands and organizations can build and maintain visibility and trust in today's environment. Their conversation covers effective ways for brands to secure total visibility with key audiences, the trust signals they should employ, and how AI is influencing trust today and brand awareness today. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net .

August 10, 2026Episode 12827 min

Let's Talk PR & More show #127: Brett Farmiloe, Featured.com, on media relations and AI's influence on the PR-journalist relationship

Sherry Goldman's guest is Brett Farmiloe, founder and CEO of Featured.com. Sherry and Brett discuss media relations and AI's impact and influence on media relations and the PR-journalist relationship. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net .

August 3, 2026Episode 12728 min

Let's Talk PR & More show #126: Annette Naif, Naif Productions, on events

Sherry Goldman's guest is Annette Naif, founder and creative director of Naif Productions. Sherry and Annette discuss best practices for creating and implementing events, including corporate events, nonprofit fundraising galas, and industry conferences. Their conversation spans theme development, venue selection, timeline recommendations for all aspects of planning, and effective ways to collaborate with event planners. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net .

July 27, 2026Episode 12629 min

Let's Talk PR & More Show #125: PR Museum's Shelley Spector and Ask Eddie

Sherry Goldman's guests are Shelley Spector, founder of the Museum of Public Relations, and "Ask Eddie," an AI-version of Edward Bernays, considered the founder of modern public relations. Sherry and Shelley discuss the newest edition to the PR Museum - Ask Eddie - and how AI was used to create the educational tool that enables professionals and students to learn about Edward Bernays and have him answer questions, in his own authentic voice, about himself, his contributions to the profession, and how his principles can be applied to PR today. Then Sherry interviews "Ask Eddie" - and Eddie responds to questions ranging from his opinion on the importance of PR, the ethical challenges facing PR pros today, the rise of influencers, social media, and paid content, and the impact of declining media outlets on society. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net .