Let’s Laugh About It

Hosted by Zoe Kahn

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Jul 2026

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About the show

The not-so-serious but informative business podcast. 😋

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60 recent

July 9, 202628 min

The Customer Experience Behind Good Girl Snacks' Viral Alix Earle Moment | Shop w/ Me

What happens when a customer has a less-than-perfect experience... and it turns into one of the best marketing moments a brand could ask for? This week, we're breaking down the viral Good Girl Snacks x Alix Earle pickle jar moment and why the founders' response was such a customer experience win. We also take a "Shop With Me" approach, reviewing their website, signup flow, checkout experience, and a few opportunities to reduce friction along the customer journey. In this episode, we cover: • How brands can turn negative moments into positive marketing • Why responding quickly and authentically matters • Website and checkout CX tips • The role of email, SMS, and customer data in ecommerce • Why a great product is still your best marketing strategy Sometimes the best customer experience isn't preventing every problem—it's how you respond when one happens.

July 2, 202647 min

The CX Behind Building a Retail Brand | Let's Laugh About It x DTC Podcast Swap

What happens when two ecommerce marketers stop pretending everything always goes according to plan?In this podcast swap of Let's Laugh About It and the DTC Podcast, Zoe sits down with Eric Dyck to talk about growing Cove Soda in the competitive better-for-you beverage space, building customer loyalty without relying on DTC, using AI to work smarter, and the business mistakes that taught them the most.From shipping hundreds of the wrong products to accidentally spending $42,000 on ads, this episode proves that some of the best lessons come from the moments you can laugh about later.We cover:Growing a retail-first brandEmail & SMS list building through eventsAI and marketing automationCommunity-driven marketingPodcasting and networkingThe funniest mistakes we've made in ecommerceConnect with Eric Here: https://www.linkedin.com/in/ericdyck/Twitter: @ericalandyckInstagram: @ericalanDTC Newsletter: https://www.linkedin.com/company/dtc-mediateam/posts/?feedView=allListen to the DTC podcast here: https://open.spotify.com/episode/04iLjmaRFI6LI50M7532Rx?si=FUD2pSAGSiKtaCwQM-dCrA&nd=1&dlsi=3ad6c050bb764102

June 11, 202649 min

The Playbook Behind Viral Ecommerce Brands | Let's Laugh About It with Isaac Medeiros

Today on the podcast, we're joined by Isaac Medeiros, entrepreneur, operator, and founder of Mini Katana and Kanpai Candy. Isaac is best known for building one of ecommerce's most unique brands, transforming a niche sword company into a viral content powerhouse with more than 20 million YouTube subscribers, billions of annual views, and a highly engaged global community. Along the way, he's become an expert in organic growth, creator-led marketing, and building brands that scale without relying on traditional advertising.

May 21, 202621 min

The Cost of Bad Customer Experience | Let's Laugh About It with Rachel Greenawald

A bad customer experience doesn’t just create an inconvenience, it creates a cost. In this episode of Let’s Laugh About It, we unpack the real price brands pay when experience falls apart, and why it’s harder to measure than most teams think. From confusing websites and unmet expectations, to wrong items shipped and no response from support. We’ve seen the aftermath firsthand. If you’re a founder, operator, or CX leader, this is a conversation you need to hear. Watch now and rethink what a bad experience is actually costing your brand.

May 14, 202638 min

Behind the Scenes at Inevitable Agency | Let’s Laugh About It with Camryn Capuzzo

In this episode of Let’s Laugh About It, we’re introducing Camryn: Zoe’s EA (Executive Assistant) and unofficial glue of Inevitable Agency. Fresh out of college, Camryn stepped into a role where no two days are the same. From email and calendar management to last-minute PR box packing and unexpected office chaos. We also touch on startup life, building a healthy team culture, and the little things (and Pokémon moments) that keep things fun. Watch now to meet Camryn and get a behind-the-scenes look at the team.

April 23, 202632 min

Make It Make Sense: A CX-First Approach to Marketing | Let’s Laugh About It with Emma Grove

Zoe sits down with Emma Grove to talk about her unconventional path into marketing—from dropping out of college and working in hospitality to landing a role at Inevitable Agency. Emma shares how taking a chance on herself (with a push from her boyfriend) led her into customer experience (CX), where she learned the foundations of business, retention, and brand loyalty. She explains how working in CX completely changed how she sees companies as a consumer. As she grew in the agency, Emma transitioned into influencer marketing, where she found a creative outlet and a role that aligns with her passions. The conversation highlights the importance of mindset, being open to learning, and the agency’s core philosophy: “make it make sense.” They also touch on company culture, leadership, and how thinking creatively—and logically—can unlock opportunities (like Emma earning a trip to the Philippines through her initiative).

April 16, 202630 min

Customer Service vs CX: Understanding the Full Customer Journey | Let's Laugh About It with Rachel Greenawald

In this episode of Let’s Laugh About It, Zoe and Rachel break down the real difference between reactive support and proactive, brand-defining experience. From AI agents that can’t quite learn how to say “no,” to brands that win loyalty through transparency, to why your customers are forming opinions about you before they ever click “buy," this conversation goes deep.

January 2, 2026Episode 1340 min

Scaling Gains in Bulk: Transparency, Subscriptions, and the Real Cost of Growth with Braven Grant | Let’s Laugh About It

Zoe Kahn sits down with Braven Grant for an honest, funny, and unfiltered conversation about growth, hustle, and mindset. In this episode, Braven - Founder & CEO of Gains (Gains in Bulk) - breaks down the real highs and painful lows of building a consumer brand: the early scrappy grind, what actually differentiates a supplements product, the operational mistakes that hurt (but taught the most), and the mindset it takes to earn long-term customer trust. You’ll hear how subscriptions helped transform the business, why retention improves when customers actually know how to use the product , and how founder-led storytelling creates a connection you can’t always measure - but you can definitely feel. Follow along on Instagram: 📲 Instagram: https://www.instagram.com/letslaughpodcast/ (And tell us what your biggest takeaway was 👀)

November 14, 202550 min

Scaling DTC: How Seb Williams Doubled Revenue for 7-Figure Brands | Let’s Laugh About It

Today on Let’s Laugh About It, we’re joined by Seb Williams, founder of Ads by Seb, where he provides fractional growth marketing services to DTC brands doing $1–10M in revenue. Seb’s journey started in 2021 running Facebook ads for Pristine Auction before moving into the agency world, eventually leading media buying teams for brands like Thrive Causemetics and Dr. Squatch. In 2025, he went fully solo — and within just 3 months helped two different 7-figure brands double their revenue. If you work in ecommerce, paid social, agency life, or are building a DTC brand, this conversation is packed with insights, real numbers, and plenty of laughter. 📲 Connect with Seb: https://www.linkedin.com/in/sebastian-a-williams/ 📲 Connect with Zoe: https://www.linkedin.com/in/zoe-kahn-5b61aa129/

October 24, 202542 min

$50,000 Mistakes, Free Cars & Business Laughs w/ Sean Frank – Let’s Laugh About It!

Ever wondered what it’s like to run a business that gives away free cars, experiments with AI, and still finds time to laugh about the chaos? In this episode of Let’s Laugh About It , Zoe chats with Sean from Ridge about making money, funny business moments, and how to stay creative through it all. 📲 Connect with Sean: Linkedin 📲 Connect with Zoe: Zoe’s Linkedin Inevitable Agencies Linkedin LLAI Podcast Linkedin ✨ Some episodes make you laugh; others make you think. If this one did both, share it with a fellow CX pro who knows the best moments are never the smooth ones.