The Official Channel for Family-first Christian Founders building businesses with faith, integrity, and intention. Expect candid conversations, operator-level strategy, and practical steps for growing what matters most. No hype. No business-as-usual. Just real talk on business, leadership, and stewardship. 🔑 Want the strategy behind each episode? Get the Signal breakdown Key moves, frameworks, and takeaways from every conversation, free in your inbox: https://priscillashumba.substack.com/
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October 28, 2026Episode 622 min
Why Isn't My Marketing Working? 7 Shifts Small Business Owners Missed
Send us Fan Mail Your marketing is working harder than ever and getting less back. It isn’t you. The rules changed while you had your head in the trenches. What's covered: Seven shifts in how people are buying right now, One exercise that gets your business to its current potential without adding a single new thing. Mentioned in this episode: The Chicken-Egg Dilemma: You Already Have More Than You Think The Founder’s Quiz How AI search recommends expert founders 💛Share with a Founder who would enjoy this conversation. Thank you for listening in! See you next week.
October 15, 2026Episode 544 min
Small Business PR And Why It Matters In This Trust Recession : Austin Holmes
Send us Fan Mail When a national story breaks, reporters have about three hours to find an expert. If they don’t already know your name, it won’t be you. Austin Holmes is president of Publicity For Good, the PR agency his wife Heather founded. His team has landed more than 40,000 media opportunities for clients. Small business PR for founders: earned media, AI search, and the relationships that get you called first. What’s covered: The one-line difference between PR and marketing Why businesses that hide their prices are starting to vanish from search Why a year of steady PR beats a three-month launch push What a reporter needs from you before they’ll say yes Connect with Austin at publicityforgood.com · @AAustinHolmes 📌 Good at what you do, but the business just isn't taking off like you expected? You’re not failing. You’re early. My ebook gives expert Founders 10 CEO shifts, and a 10-minute scorecard to find the one holding you back. Get your copy for $5: 10 CEO Shifts For Expert Founders E-book 💛Share with a Founder who would enjoy this conversation. Thank you for listening in! See you next week.
September 28, 2026Episode 427 min
"Sell Your Vision": Business As Ministry From An 8-figure Christian Entrepreneur
Send us Fan Mail Kelly Roach is a former Fortune 500 executive, eight-figure entrepreneur, and founder and CEO of Kelly Roach International. She built her first business in one hour a day while still in her executive job. In this episode, she's candid about the trust recession, why selling high ticket straight to the market no longer scales, and why she stopped keeping her faith separate from her business. In this episode: Why she believes most founders won't make it without faith The Miracle Hour: building a business when you only have an hour Selling as service, and how to sell without being pushy What "productizing" actually means for a service business The boring fundamentals that separate six-figure and eight-figure founders How to spot a high flyer before they've arrived What nine months on Substack did for her business For Christian entrepreneurs building a business without putting faith and family second. 📌 Good at what you do, but the business just isn't taking off like you expected? You’re not failing. You’re early. My ebook gives expert Founders 10 CEO shifts, and a 10-minute scorecard to find the one holding you back. Get your copy for $5: 10 CEO Shifts For Expert Founders E-book 💛Share with a Founder who would enjoy this conversation. Thank you for listening in! See you next week.
September 15, 2026Episode 343 min
Running Your Business on Biblical Principles (and Why Tom Vander Well's Clients Stay 27 Years)
Send us Fan Mail Tom Vander Well has spent 30 years running his business on biblical principles. At 14, Tom Vander Well prayed, "Wherever you want me to go, I'll go." He was preaching every Sunday. Sure he'd be a pastor. God sent him into a closet full of phone jacks with a cassette recorder instead...and over 100,000 business calls later, Tom says it's the pulpit he never expected. In this episode: 📌 Kingdom business or under the radar? Tom's answer starts with Elijah and Obadiah 📌 The three things every customer wants (and why his wife wants the same three) 📌 Why he won't sign a contract longer than 12 months...and still keeps clients for 27 years 📌 What kept him going when business went bad 📌 He had AI review 25 calls. It got 1 in 5 wrong. Tom is CEO of Intelligentix and author of This Call May Be Monitored: What Eavesdropping on Corporate America Taught Me About Business and Life. Find Tom and his daily Wayfarer podcast at tomvanderwell.com 📌 Good at what you do, but the business just isn't taking off like you expected? You’re not failing. You’re early. My ebook gives expert Founders 10 CEO shifts, and a 10-minute scorecard to find the one holding you back. Get your copy for $5: 10 CEO Shifts For Expert Founders E-book 💛Share with a Founder who would enjoy this conversation. Thank you for listening in! See you next week.
September 4, 2026Episode 232 min
Why Isn't My Business Growing? 3 Shifts For Expert Founders
Send us Fan Mail You're not failing. You're running an employee operating system in a Founder's arena. Every expert who leaves a senior career carries the same instinct out the door. Do excellent work, and the work will speak for itself. Inside a company, it did. In the market, nobody knows you exist. And nobody cares until you give them a reason to. What's covered: The curse of the expert Why your first idea probably isn't The Idea, The circle of influence your buyer has to sell you to The referral sentence that uses your client's words The marketing maths to design your daily activities with Why you should pay attention to the few people on your email list 📌 Homework from this episode: finish the sentence "if you hear someone say ______, that's me." Then send it to three people who've offered to refer you and never have. 📌 Good at what you do, but the business just isn't taking off like you expected? You’re not failing. You’re early. My ebook gives expert Founders 10 CEO shifts, and a 10-minute scorecard to find the one holding you back. Get your copy for $5: 10 CEO Shifts For Expert Founders E-book 💛Share with a Founder who would enjoy this conversation. Thank you for listening in! See you next week.
August 26, 2026Episode 149 min
Christian Entrepreneur Robert L. Wallace : The Four Billion Customers Nobody Is Building For
Send us Fan Mail Most founders never build a company that their employees' grandchildren will work for. Robert L. Wallace did. Then he did it again. His second company builds solar plants across the US, Africa and the Caribbean. Before either worked, five or six of his businesses failed. What's covered: What he would build first, starting again with nothing The four billion person market almost nobody is building for Why wealth ruins founders who get it before they can hold it Why he ran for mayor when people in his church warned him not to Learn more about Robert L. Wallace at https://robertwallace.com/ 📌 Good at what you do, but the business just isn't taking off like you expected? You’re not failing. You’re early. My ebook gives expert Founders 10 CEO shifts, and a 10-minute scorecard to find the one holding you back. Get your copy for $5: 10 CEO Shifts For Expert Founders E-book 💛Share with a Founder who would enjoy this conversation. Thank you for listening in! See you next week.
June 2, 2026Episode 6125 min
Why Your Business is Invisible to AI (And How to Fix It)
Send us Fan Mail What if the next wave of business growth isn't coming from Google rankings, social media algorithms, or paid ads, but from AI recommendations? You may be the best person at what you do, and still be invisible when your ideal clients ask AI who they should hire. As more people turn to AI for recommendations, a new question is emerging: What determines who gets recommended and who gets ignored? In this episode, Priscilla Shumba unpacks a major shift that every founder, coach, consultant, and expert should understand. 📌 Good at what you do, but the business just isn't taking off like you expected? You’re not failing. You’re early. My ebook gives expert Founders 10 CEO shifts, and a 10-minute scorecard to find the one holding you back. Get your copy for $5: 10 CEO Shifts For Expert Founders E-book 💛Share with a Founder who would enjoy this conversation. Thank you for listening in! See you next week.
April 12, 2026Episode 6037 min
The 'Number Two' Effect: How to Get Your Freedom Back as an Entrepreneur
Send us Fan Mail If you're one of many founders that are starting to slightly resent the business they built, this conversation is for you. Ambition and perseverance got you to success, but the future of your business is going to require a founder that isn't too busy in the weeds to see where the puck is going next. Your business will hit a ceiling of growth if everything still runs through you. In this episode, Alec Broadfoot explains how founders can recognize when it is time to stop trying to do everything themselves and start thinking seriously about the hire that can change the trajectory of the business: the right number two. Alec Broadfoot is the founder and CEO of Vision Spark and the author of Hiring Your Right Number Two Leader . He has spent years helping entrepreneurs make one of the most important and most misunderstood leadership hires in business. This conversation explores why founders often get this hire wrong, what the right second-in-command actually looks like, and what has to happen after the hire if you want the relationship to work. If you are feeling stretched, tired of carrying the day-to-day, or wondering whether growth now requires a different structure around you, this episode will give you a sharper lens. 📌 What’s covered When founder hustle stops being enough The leadership hire that can unlock growth Why hiring on instinct can backfire The role of assessments, traits, and fit What makes a founder-number two relationship work Where good hires break down after day one The tension between trust, control, and scale 📚 Hiring Your Right Number 2 Leader: Gain More Time. Earn More Income. Create More Impact. by Alec Broadfoot 🌐Learn more about Alec https://visionsparksearch.com/ 💛Share with a Founder who would enjoy this conversation. Thank you for listening in! See you next week.
April 9, 2026Episode 5954 min
The Real Growth Levers Behind $1M, $10M, and $100M Businesses
Send us Fan Mail Most founders think scaling is about chasing the next revenue number. This conversation shows why cash flow, team, and mindset matter more than the milestone itself. This episode with Tracy Holland breaks down what actually changes as you scale from $1M to $10M to $100M+ and what has to be in place if you want growth without burnout. Tracy co-founded Hatch Beauty and helped scale it to more than $750 million in cumulative wholesale revenue . What makes this episode valuable is not just the size of the business she built, but the clarity she brings to the real levers behind growth: cash flow, team, mindset, vision , and the disciplines that keep a founder from drifting when things get harder, not easier. This is a conversation for founders who want to grow without building a business they secretly hate. It is also for founders who are trying to make smarter decisions about hiring, culture, momentum, AI, and the tension between short-term cash and long-term brand building. Enjoy this masterclass! 🌐 Learn more about Tracy https://www.innerfifth.com/ 🤝 Follow Tracy https://www.linkedin.com/in/tracyholland/ 💛Share with a Founder who would enjoy this conversation. Thank you for listening in! See you next week.
April 2, 2026Episode 5836 min
Scale, Stabilise, or Walk Away: The Financial Discipline Test Most Founders Fail
Send us Fan Mail Whether you are trying to grow, improve profitability, buy a small business, or decide whether to keep pushing or walk away, this conversation will challenge the way you think about scale, systems, and financial discipline. 📌What’s covered: The 2 questions to ask before scaling Why r evenue growth alone is not enough What causes businesses to break How to think about turnarounds under pressure Small business acquisition traps to watch for The difference between a scalable business and a micro business Metrics founders should track before pushing for growth What AI may change about business economics Nick Jain is the co-founder of Eagle Rock CFO Services, helping small businesses get elite financial advice without the Fortune 500 price tag. He graduated top of his class from Harvard Business School, spent a decade as a professional investor, and has scaled three businesses to over $100M across trucking, software, and eCommerce. He now works with companies doing $5-50M to help them run leaner and grow smarter. 🌐 https://www.eaglerockcfo.com/podcast 🤝 Connect with Nick on LinkedIn 💛Share with a Founder who would enjoy this conversation. Thank you for listening in! See you next week.
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