Legacy Fundraising Chat

Hosted by Sanita Guddu of Persuasion - Legacy Consultant and Training Specialist

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Episodes

110

Latest episode

Aug 2026

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About the show

Feeling you don’t have time for legacy fundraising marketing? Or don’t know where to start? As a former Legacy Marketing Manager, I have been where you are. Having managed regional legacy teams, organised and presented at over 110 legacy events I love the whole journey from having conversations to stewarding pledgers. Now as a legacy consultant, I hear people who have responsibility for this fundraising stream struggling, and I don't want you to. Episodes are created to help you to increase your legacy income, whilst filled with wisdom and easy actionable tips all under 30 minutes.

Listen to episodes

60 recent

August 19, 20266 min

Ep110: Is your email signature missing a legacy marketing opportunity?

Your next legacy enquiry could begin with an email signature. Are you overlooking the simplest year-round fundraising opportunity you already have? Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens Service Sign up for your monthly dose of tips and inspiration with my newsletter here . P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

August 5, 202620 min

Ep109: A chat with Joey Harrison-Fisher at The Vegetarian Society: Why we stopped putting legacies off Part 2

As the conversation continues, Joey reveals how confidence, culture and everyday conversations can quietly transform a legacy programme. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens Service Sign up for your monthly dose of tips and inspiration with my newsletter here . P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

July 22, 202628 min

Ep108: A chat with Joey Harrison-Fisher at The Vegetarian Society: Why we stopped putting legacies off Part 1

What does it really take to build a legacy programme from the ground up? Joey shares the honest starting point and the thinking that drove results. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens Service Sign up for your monthly dose of tips and inspiration with my newsletter here . P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

July 8, 20269 min

Ep107: Beyond Facebook — How to use Instagram & TikTok in your legacy marketing

Do you really need to start dancing on TikTok to promote gifts in Wills? Thankfully not. I explore how you can use Instagram and TikTok without losing your dignity. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens Service Sign up for your monthly dose of tips and inspiration with my newsletter here . P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

June 24, 202612 min

Ep106: How secure is a legacy gift in a Letter of Wishes?

Letters of Wishes are becoming more common in legacy giving, but do they offer genuine reassurance or a false sense of security? Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens Service Sign up for your monthly dose of tips and inspiration with my newsletter here . P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

June 10, 202612 min

Ep105: How to get inside the mind of a legacy donor

The moment someone considers a charitable gift in their Will, something deeper is happening. In this one, I explore the hidden psychology behind legacy giving. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens Service Sign up for your monthly dose of tips and inspiration with my newsletter here . P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

May 27, 202611 min

Ep104: Tough questions Trustee's ask and how to answer them

Trustees pushing back on legacies? This episode helps you answer the big questions with confidence, clarity and evidence Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens Service Sign up for your monthly dose of tips and inspiration with my newsletter here . P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

May 13, 202633 min

Ep103: A chat with Roman Kubiak from Hugh James Solicitors - what every charity needs to know about contested Wills Part 2

Are your legacy processes strong enough to withstand a contested Will? Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens Service Sign up for your monthly dose of tips and inspiration with my newsletter here . P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

April 29, 202630 min

Ep102: A chat with Roman Kubiak from Hugh James Solicitors - what every charity needs to know about contested Wills Part 1

Would you know what to do if a legator’s Will was challenged? Listen to find out. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens Service Sign up for your monthly dose of tips and inspiration with my newsletter here . P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

April 14, 202625 min

Ep101 A chat with Emma Bracegirdle from The Saltways on how to make and use videos in your legacy programme Part 2

Think video is only for big charities with big budgets? Discover how to craft donor-led legacy content yourself that works. Free training as mentioned on the show https://thesaltways.com/training/ Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens Service Sign up for your monthly dose of tips and inspiration with my newsletter here . P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser