Legacy Fundraising Chat

Hosted by Sanita Guddu of Persuasion - Legacy Consultant and Training Specialist

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Episodes

105

Latest episode

Jun 2026

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About the show

Feeling you don’t have time for legacy fundraising marketing? Or don’t know where to start? As a former Legacy Marketing Manager, I have been where you are. Having managed regional legacy teams, organised and presented at over 110 legacy events I love the whole journey from having conversations to stewarding pledgers. Now as a legacy consultant, I hear people who have responsibility for this fundraising stream struggling, and I don't want you to. Episodes are created to help you to increase your legacy income, whilst filled with wisdom and easy actionable tips all under 30 minutes.

Listen to episodes

60 recent

June 10, 202612 min

Ep105: How to get inside the mind of a legacy donor

The moment someone considers a charitable gift in their Will, something deeper is happening. In this one, I explore the hidden psychology behind legacy giving. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens ServiceSign up for your monthly dose of tips and inspiration with my newsletter here. P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

May 27, 202611 min

Ep104: Tough questions Trustee's ask and how to answer them

Trustees pushing back on legacies? This episode helps you answer the big questions with confidence, clarity and evidence Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens ServiceSign up for your monthly dose of tips and inspiration with my newsletter here. P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

May 13, 202633 min

Ep103: A chat with Roman Kubiak from Hugh James Solicitors - what every charity needs to know about contested Wills Part 2

Are your legacy processes strong enough to withstand a contested Will?Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens ServiceSign up for your monthly dose of tips and inspiration with my newsletter here. P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

April 29, 202630 min

Ep102: A chat with Roman Kubiak from Hugh James Solicitors - what every charity needs to know about contested Wills Part 1

Would you know what to do if a legator’s Will was challenged? Listen to find out.Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens ServiceSign up for your monthly dose of tips and inspiration with my newsletter here. P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

April 14, 202625 min

Ep101 A chat with Emma Bracegirdle from The Saltways on how to make and use videos in your legacy programme Part 2

Think video is only for big charities with big budgets? Discover how to craft donor-led legacy content yourself that works.Free training as mentioned on the showhttps://thesaltways.com/training/Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens ServiceSign up for your monthly dose of tips and inspiration with my newsletter here. P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

April 1, 202633 min

Ep100 A chat with Emma Bracegirdle from The Saltways on how to make and use videos in your legacy programme Part 1

What if your legacy video didn’t need an agency—just authentic stories, simple tech, and a clear message? Free training as mentioned on the showhttps://thesaltways.com/training/ Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens ServiceSign up for your monthly dose of tips and inspiration with my newsletter here. P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at PodchaserP.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

March 18, 20267 min

Ep99: Why your pledger numbers may not be growing

Are your pledger numbers stuck even though you’re “doing all the right things”? What if the real issue isn’t strategy or budget?Got a question or want to find out more about Legacy Lens service? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more infoP.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

March 4, 20268 min

Ep98: How to talk to High-Net-Worth Individuals about legacies

Are you confident talking to high-net-worth donors about legacies? If not, you’re not alone! Listen for simple and respectful ways to start this conversation.Got a question or want to find out more about Legacy Lens service? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more infoP.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

February 18, 202633 min

Ep97: A chat with Ashley Rowthorn and Dr Claire Routley "What We Love (and Loathe) About Legacy Marketing Part 2

Tired of “Leave a lasting legacy” and beach-walking couples? Alongside, Claire and Ashley, we unpick the clichés of legacy fundraising — and share what really inspires people to give.Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more infoP.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

February 4, 202628 min

Ep96: A chat with Ashley Rowthorn and Dr Claire Routley "What We Love (and Loathe) About Legacy Marketing Part 1

We’re calling out legacy clichés — from Will puns to “a gift that costs nothing today.” Hear what makes us cringe, laugh, and rethink how we talk about legacies.Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more infoP.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser