Simplify to Scale Show

Hosted by Crista Grasso

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Episodes

285

Latest episode

Jun 2026

Language

EN-US

About the show

Simplify to Scale is a show dedicated to helping business owners scale a high-impact and high-profit business they love without all of the complexity and chaos that can keep them trapped in the day-to-day. Hosted by Crista Grasso, a scaling strategist and operations alchemist, she brings decades of scaling experience to share what actually works and what's just hype. If you are in the messy middle of trying to scale your business, step into visionary leadership so your business can run without you, and build sustainable success at a sustainable pace, be sure to subscribe and tune in for expert insights each week. Formerly the Lean Out Your Business Podcast, the Simplify to Scale Show with Crista Grasso is THE show for founders and their right-hand leaders who are done with one-size-fits-all scaling advice and overnight success promises and instead want proven and practical strategies that will help simplify operations, build scalable systems, develop and lead a high performing team, amplify profits, and scale smarter not harder.

Listen to episodes

60 recent

June 16, 202635 min

E285 | How to Create Wealth Beyond Your Business with Amelia Misenheimer

Are you ready to think bigger than just business revenue? Have you wondered how to turn your profits into lasting wealth? What if your investments could truly align with your values and lifestyle? In this episode, I speak with Amelia Misenheimer, a Wealth Building Strategist who supports entrepreneurs in growing personal wealth beyond their core businesses. We explore how to shift your mindset from focusing purely on profit to building long-term personal wealth. Amelia shares her experience in real estate and investing to share practical strategies tailored to different risk profiles, life stages, and personal interests. We also discuss what really happens during a business exit, including the often unexpected challenges of selling a company. Amelia breaks down actionable ways to move capital from your business into investments that create lasting value. She also highlights the importance of starting early, while reinforcing that it is never too late to begin building wealth intentionally. If you’re inspired to build wealth that reflects your goals and values, this episode is for you. Connect with Amelia and start making intentional moves beyond your business. Wealth beyond business and personal legacy focus Transition from revenue to profit to wealth Personalization and alignment in wealth strategies Real estate as a wealth-building tool Challenges and realities of selling businesses Importance of early and consistent investing Women normalizing conversations about money Links Website: https://www.ameliamisenheimer.com/ Book a discovery call: https://tidycal.com/ameliagmisen/20-min-discovery IG: https://www.instagram.com/ameliagmisenheimer/ FB: https://www.facebook.com/amelia.misenheimer1/ LI: https://www.linkedin.com/in/amelia-misenheimer/ Substack: https://ameliagmisenheimer.substack.com/ Founders: Are you ready to get out of the day-to-day operations of your business? Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day. Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart. Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without? Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for. Learn more at https://www.strategicopsinstitute.com/certification Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market? Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday.

June 9, 202628 min

E284 | Why Your Business Needs a Visionary Operating System

Are you ready to finally step into your true role as a visionary founder? Have you wondered how to keep your business running at top quality without everything depending on you? Are you looking for a way to combine human expertise and AI capabilities while staying true to your brand? In this episode, I share the importance of building a visionary operating system for your business, a foundation that helps both people and technology understand exactly how you want things done. I talk about the components that make up this system: your business’s universe, your personal genius, and your decision-making code. You’ll hear why capturing this unique blend is so valuable and how it supports scaling, maintaining brand integrity, and freeing you up for higher-level leadership. If you want your business to run the way you’ve always envisioned, I invite you to my upcoming Founder Frequency Live event where we work together to build your visionary operating system. Let’s move you into the founder seat and set your business up for lasting success. Visionary operating system for business success Differentiating business brain from visionary system Importance of clear team communication Integrating AI and human team members Maintaining brand integrity with automation Simplifying operations for sustainable scaling Overcoming AI hype and FOMO distractions Founders: Are you ready to get out of the day-to-day operations of your business? Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day. Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart. Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without? Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for. Learn more at https://www.strategicopsinstitute.com/certification Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market? Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday.

June 2, 202622 min

E283 | How to Handle Business Identity Evolution

Are you feeling the call to step into a new version of yourself or your business? Are you interested in how AI can truly support your next chapter? In this episode, I share a special behind-the-scenes look into my private podcast, revealing honest insights about identity evolution in business. I talk about how many business owners and right-hand partners are navigating not only shifts in their services but also deep internal changes. From embracing AI as a strategic asset to rethinking roles and client communication, I offer guidance on making these transitions thoughtfully. You’ll hear stories from my private community and get practical advice on moving forward, whether you’re adjusting what you do by a few degrees or making a big leap. If you’ve been considering a transformation, this episode gives you the space and inspiration to reflect on what’s next for you. I also invite you to explore my upcoming Founder Frequency Live event in Austin, where you can connect with like-minded entrepreneurs and move your ideas into action. In this episode, I discuss: Identity evolution in business and leadership Navigating change and letting go Using AI as a strategic asset Transparent communication with clients Adapting to market disruptions and shifts Reimagining roles and personal fulfillment Practical strategies for sustainable scaling If you're feeling called toward your own next evolution as a founder, join me for Founder Frequency Live in Austin, TX on June 18th-20th. Over three days together, we'll build the foundational elements that help both your team and your AI team operate at a higher level, while creating more space for you to stay in your role as the visionary leader of the business. Join me for the Founder Frequency Live experience at https://www.leanscaling.com/ Founders: Are you ready to get out of the day-to-day operations of your business? Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day. Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart. Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without? Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for. Learn more at https://www.strategicopsinstitute.com/certification Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market? Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday.

May 26, 202640 min

E282 | Building a Business That Doesn’t Depend on Your Rescue with Emily Sadri

How do you build a business that doesn’t depend solely on you? What does truly sustainable scaling look like for women entrepreneurs? How can honoring your health and rhythms actually fuel your business growth? In this inspiring episode, I sit down with Emily Sadri, a women’s health nurse practitioner and entrepreneur, who shares her journey from burnout in clinical medicine to building a seven-figure practice spanning 16 states. Emily talks about the mindset shifts, experiments, and business model changes that helped her avoid burnout, enhance retention, and create more value for her clients. Together, we discuss evolving business strategies, the importance of relationships, resisting urgency in sales, and building a long-term membership model designed for both clients’ well-being and business sustainability. If you’re ready to scale your business in a way that feels aligned and supportive for both you and your clients, this episode is packed with actionable ideas and refreshing perspective. "Remember the things that have always worked for centuries in business. Be a good human, focus on relationships, do the right thing and protect your energy." - In this episode, we discuss Sustainable scaling versus growth at all costs Evolving business models to fit market needs Women's health and hormone care approaches Importance of retention over initial enrollment Ethical marketing and eliminating false urgency Trusting intuition over external business advice Prioritizing self-care for female entrepreneurs Links https://aureliahealth.com/ https://www.instagram.com/emilysadri_np https://www.tiktok.com/@aureliahealthemily https://www.youtube.com/@aureliahealth Founders: Are you ready to get out of the day-to-day operations of your business? Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day. Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart. Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without? Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for. Learn more at https://www.strategicopsinstitute.com/certification Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market? Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday.

May 19, 202641 min

E281 | The Missing Step Before Letting AI Run Your Business

Are you ready to trust AI to run parts of your business? Do you wish your AI outputs sounded just like you? Can your team truly deliver at your standards without your constant input? In this episode, I share why shaping AI to work for your business starts with a clear foundation rooted in your unique values, vision, and decision-making style. I walk through the gaps many founders face when AI and team members just can’t capture the essence of how things are done. By exploring how your personal “genius,” your business “universe,” and your “code” combine, I show the transformation that happens when these elements are clearly defined and communicated. I also discuss how setting up systems that reflect your true standards gives both your people and your AI the direction they need, while freeing up your time and headspace for the things you love. If you’re ready to make business feel fun again and set up the systems to scale with confidence, this episode is exactly where to start. I invite you to join me in upcoming programs or events to build your visionary operating system together. Aligning AI outputs with your business identity Extracting founder expertise and business DNA Challenges of training AI for autonomy Importance of foundational clarity before AI Codifying business values, vision, and code Risks of overdependence on key people/unicorns Building systems for team and AI success If you want support creating a solid foundation before introducing more AI and automation into your business, join me for the Founder Frequency Live experience in Austin, TX on June 18th-20th, where we will build out your AI team on top of a foundation that makes AI work in the way that you always wished it did. Register for the Founder Frequency Live experience at leanscaling.com/frequency Founders: Are you ready to get out of the day-to-day operations of your business? Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day. Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart. Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without? Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for. Learn more at https://www.strategicopsinstitute.com/certification Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market? Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday.

May 12, 202622 min

E280 | Hidden Reasons Causing You to Lose Revenue and Referrals

Are you making subtle mistakes that cost your business money? Have you wondered how AI and automation are shaping the way your brand connects with your audience? Have you noticed changes in brands you once trusted? In this episode, I share personal experiences where messaging felt inconsistent and where AI was used in a way that removed the human touch. This led me to step away from an event I used to attend regularly and stop referring clients to a brand I once valued. I walk through real examples of how even small disconnects, like automated emails that feel impersonal or overly aggressive sales approaches, can shift how loyal audiences respond and engage. You will hear practical insights on why consistency and authenticity matter across every part of your communication. If you want your brand to attract the right audience and grow in a sustainable way, this episode will help you think more clearly about how you show up in your content and interactions. In this episode, I discuss Incongruence in online business messaging Risks of outsourcing content to AI Emotional resonance vs. generic communication Impact of disengaged marketing on referrals Consistency across marketing channels Hard sell tactics vs. value nurturing Importance of aligning values and practices If you want support creating a foundation that still reflects what you and your business stand for as you introduce more AI and automation into your business, then join me inside Extraction where we will create your Visionary Operating System that's designed to capture everything that makes your leadership, your brand, and your business unmistakably yours as you scale. Learn more about Extraction at https://www.leanscaling.com/extraction Founders: Are you ready to get out of the day-to-day operations of your business? Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day. Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart. Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without? Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for. Learn more at https://www.strategicopsinstitute.com/certification Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market? Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday.

May 5, 202630 min

E279 | The Future of Meaningful Client Connections with Beth Nydick

Are you tired of pitching yourself endlessly and not seeing the results you want? Do you wonder how some entrepreneurs get known while others blend in? Are you ready to grow your visibility in a way that feels true to you and actually works? In this episode, I sit down with media and visibility expert Beth Nydick for an inspiring conversation about what really makes the difference. Beth Nydick shares her journey from TV sets to helping entrepreneurs make meaningful connections that lead to real growth. She explains why building emotional connections matters more than pure exposure, and offers practical tips like focusing on moments over timelines when telling your story. We also talk about the importance of relationships, being creative, and choosing the platforms that match your business style. If you’re looking for fresh ways to become more visible, connect with the right people, and actually enjoy the process, this episode will light you up. Tune in for ideas, laughter, and friendly advice you can use to grow your business. "Exposure means nothing... If you're a personal brand, it's not about getting seen. It's about getting known on an emotional level." — Beth Nydick In this episode, we explore: Importance of authentic emotional connection over exposure Tailoring messaging for ideal audience resonance Relationship-building as core business strategy Storytelling: Moments versus timelines for impact Creative and innovative content creation approaches Evolving visibility strategies with industry changes Lean scaling through systems and automation Links https://bethnydick.com/ https://bethnydick.com/product/create-rock-star-media-kit-in-a-weekend/ (CODE - VIP) https://www.instagram.com/BethNydick/ https://www.linkedin.com/in/bethnydick/ Founders: Are you ready to get out of the day-to-day operations of your business? Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day. Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart. Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without? Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for. Learn more at https://www.strategicopsinstitute.com/certification Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market? Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday.

April 28, 202617 min

E278 | How to Think About AI Beyond Trends and Tools

Are you preparing your business for the coming wave of AI? Wondering how your systems and strategies can keep up as technology becomes a natural part of daily operations? In this episode, I invite you to imagine the future where AI is fully integrated into business life, much like the internet today. I guide you through reframing your what and why, and encourage you to brainstorm how your business might adapt in a world where delivery and implementation happen faster than ever. I also explain why extracting your unique thinking and decision-making processes is key to staying ahead and ensuring your business isn’t dependent on a single tool or person. Take a moment to reflect on how you can prepare your business for what’s ahead. In this episode, I discuss AI integration as daily business practice Importance of systems and operational clarity Training AI agents like employees Strategic leverage of assets and IP Future-proofing business against technological change Flexibility in business “how”; anchoring “what” and “why” Reducing founder dependency through extraction and delegation Founders: Are you ready to get out of the day-to-day operations of your business? Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day. Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart. Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without? Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for. Learn more at https://www.strategicopsinstitute.com/certification Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market? Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday.

April 21, 202631 min

E277 | Leveraging Your Assets + IP with AI to Transform Client Experience

Are you curious about how AI can transform your business? Wondering how to keep your operations running efficiently as technology evolves? How are you using your unique experience and knowledge to set your company apart? This episode is full with ideas about blending personal expertise, IP, and AI to create a business that runs better and provides more value for your clients. I share my journey from building one of the first AI-powered coaching bots to creating deeply customized GPTs trained on my own methods and years of experience. You’ll hear how these tools can be used to improve client support, refine internal processes, and free up time for founders to focus on what they love most. I discuss building systems that empower teams to maintain these AI integrations so founders can truly step back from the daily grind. If you’re interested in scaling your business and want to make AI work for your unique vision, this episode is for you. Share your thoughts or questions on my Substack at leanscaling.substack.com to take the next step. Let’s simplify things and help your business reach new heights together! In this episode, I discuss How to use AI with your expertise to improve operations Building custom GPTs based on real experience Applying AI to client support and internal systems Creating processes that help your business scale if you want to dig deeper into how to strategically leverage AI to extract yourself from the day-to-day of your business while strengthening the client experience, join me on May 5th for a live workshop where I will be walking you through what this looks like. Register to join me here: leanscaling.com/ceo-workshop Founders: Are you ready to get out of the day-to-day operations of your business? Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day. Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart. Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without? Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for. Learn more at https://www.strategicopsinstitute.com/certification Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market? Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. ·

April 14, 202637 min

E276 | Building, Scaling, & Selling an Aligned Business with Anna Lozano

What does it really take to turn an idea into a thriving business and eventually sell it? How can strategy and soul blend together for true entrepreneurial success? Looking for real stories of lessons learned from the winding road of scaling and reinventing yourself? Ιn this episode, Anna Lozano shares her journey. From moving to a new country, to leaving the corporate world, to building, scaling, and selling her own product-based business. She talks openly about the lessons she learned along the way, and what it really looks like to keep evolving as an entrepreneur. She is a mom, founder, investor, mentor, and energetics-in-business expert. Former Co-Founder of Love Powered Co. Now guides visionaries to build prosperous, purpose-driven, and high-impact brands through private mentorship and retreats. In this interview, Anna opens up about major turning points, growing through challenges like the pandemic, and the power that comes from aligning with your unique strengths. We discuss building teams, staying in your zone of genius, navigating exits, and embracing expansion both strategically and soulfully. If you’re ready to blend strategy with intuition, create a business that feels good, and stay inspired, this episode will get you thinking about what’s possible. Tune in, reflect on your own journey, and get ready to take aligned action in your next chapter! “All of the answers live within you. So take those pause moments, tune back in, and then from that aligned, grounded energy, take that next action.” - Anna Lozano In this episode, we discuss: From idea to scale to sale Personal development and entrepreneurship Overcoming challenges in product-based businesses Importance of team and zone of genius Alignment, intuition, and inner guidance Founders: Are you ready to get out of the day-to-day operations of your business? Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day. Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart. Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without? Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for. Learn more at https://www.strategicopsinstitute.com/certification Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market? Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday.