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Leaders Sport Business Podcast

The biggest names in the global business of sport sit down (or stand up) with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.

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Last Episode Date: 2 December 2024

Total Episodes: 254

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2 December 2024
Model making: the NFL's international success story; the premium economization of sport; John Skipper on how major rights holders can enhance the value of media rights packages

Welcome to the third and final episode of Model making, a series from the Leaders Sport Business Podcast that analyses the flux across the global sports industry and asks whether we need a new commercial vision for sport.Hosted by Leaders Editorial Director James Emmett and Viagogo’s International Lead Matt Drew, the three-part series puts sport’s traditional revenue streams under the microscope.If media rights increases cannot be taken for granted and sponsorship revenue is under threat, where are the new business lines for rights holders to focus on? This episode is focused on the solutions to some of sport's most existential challenges. To help them make sense of the shifting sands around them, the pair are joined by four illustrious guests:John Skipper, formerly of ESPN and DAZN and the architect of some of the biggest rights deals in US TV history; Brett Gosper, Head of Europe & APAC at NFL and the executive in charge of pushing American football's international boundaries, having previously done so at World Rugby;Simon Denyer, serial founder and former leader of DAZN, current leader of PEAK, and board member on a number of global properties including the WTA;Zarah Al-Kudcy, the newly installed CRO at the Women’s Professional League Ltd, and a commercial leader at Chelsea, Formula 1 and the ICC among many before that.

52 min
27 November 2024
The IMG-Premier League production split from all angles; F1 green lights General Motors

Leaders' Editorial Director James Emmett and Content Director David Cushnan dig in to the stories the sports industry week.They tackle the big news that the Premier League is launching its own media production business from the start of the 2026/27 season, ending a 20 year partnership with IMG which has operated under the Premier League Productions brand, delivering coverage and content to its international broadcast partners.There’s discussion on the rationale behind the move, the realities of building an in-house media production unit, and what it means for the future of media production agencies like IMG.And there’s also a look at F1’s decision to grant General Motors/Cadillac an entry, as an 11th team, from 2026, with a project backed by LA Dodgers Chairman Mark Walter.

49 min
21 November 2024
A glimpse inside Red Bull’s high performance masterplan; moving towards Bluesky

Leaders' Editorial Director James Emmett and Content Director David Cushnan dissect some of the stories of sports industry week.They reflect on whether Friday’s Jake Paul versus Mike Tyson fight was a win for Netflix; the slightly mesmerising nature of the Vendee Globe app; and the social media trend towards Bluesky.Then, in a conversation recorded at last week’s Leaders Sport Performance Summit in London, David chats to Peter Mattson, Red Bull’s Global Performance Director. He offers a glimpse inside the energy drinks giant’s Athlete Performance Center, the brand’s evolving culture and the dynamics of building a high performance athlete within a global marketing machine.

52 min
15 November 2024
Leadership lessons from the European Space Agency; the Premier League’s piracy purge

Leaders' Editorial Director James Emmett and Content Director David Cushnan are out and about at this week’s Leaders Sport Performance Summit, looking out over The Oval cricket ground in central London.They’re joined by astrophysicist Professor Carole Mundell, the Director of Science at the European Space Agency, fresh off a scintillating presentation on stage, for an outside-of-sport, out-of-this-world conversation on leadership and culture: making complex decisions, managing a multitude of stakeholders (a staff of 500 and perhaps as many as 46,000 people across ESA’s 22 member states), and clarity in communication. Plus what happens to black holes when they get indigestion and whether Pluto should feel hard done by for being downgraded to dwarf planet status.There’s also time for a rifle through the sports industry stories of the week, including Whoopi Goldberg’s new sports network, Barcelona and Nike staying together and the Premier League’s continuing efforts to crack down on piracy.

43 min
6 November 2024
The Leadership Hour: Golden State Valkyries President, Jess Smith; Al Hilal CEO, Esteve Calzada

Leaders' Editorial Director James Emmett and Content Director David Cushnan give their verdict on the sports industry week, then introduce two power conversations from on stage at Leaders Week London.First, Jess Smith, President of soon-to-launch WNBA team Golden State Valkyries sits down with Netball Super League Managing Director, Claire Nelson. Then former Arsenal CEO Vinai Venkatesham is in conversation with Esteve Calzada, the former City Football Group executive who is now CEO of PIF-owned Saudi Pro League leaders Al Hilal.

76 min
31 October 2024
NFL welcomes its 3 millionth fan to Wembley Stadium: reflections on the 2024 International Series with Brett Gosper

Brett Gosper, Head of NFL Europe & Asia-Pacific, takes a quick break from a very busy month of American football to join James Emmett on this week's episode.He shares his top-line reflections from the 2024 London games, along with some impressive and record-breaking stats for the league; plus, what's immediately up next as the NFL touches down in Munich for its second foray to Germany, this weekend.  Elsewhere on the show, Leaders' Strategic Account Manager Javan Odegah shares his reflections on the games, having been in attendance at Wembley when a record-breaking 86,651 crowd witnessed Jacksonville Jaguars beat the New England Patriots.

36 min
28 October 2024
Model making: The £25 billion question - how much ticketing revenue are you leaving on the table?

Welcome to episode two of model making, a new series from the Leaders Sport Business Podcast that analyses the flux across the global sports industry and asks whether we need a new commercial vision for sport.Are the business models that have sustained professional sport for so long at breaking point? And what are the solutions that sport's most innovative thinkers are endorsing?Big questions answered on-stage at Leaders Week London 2024 by Chicago Cubs and Marquee 360's Senior Vice President, Cale Vennum, and Viagogo's International Lead, Matt Drew. James Emmett, Leaders Editorial Director was in the moderator's chair to find out how ticketing can help unlock additional revenue streams and engagement.

34 min
24 October 2024
Leaders Week London aftermath; TKO and Endeavor’s corporate story; negotiating the WNBA's future

Leaders' Editorial Director James Emmett and Content Director David Cushnan return to the studio, for some more reflections on Leaders Week London and to review the most notable stories of the sports industry week.As IMG, On Location and Professional Bull Riders move from Endeavor to TKO ownership, they consider the corporate storytelling implications and ponder whether it's the precursor to further change.They also discuss the WNBA’s upcoming collective bargaining negotiations, after the players’ decision to opt out of the current agreement early, as well as luxury brand Chanel’s decision to sponsor the annual university Boat Race along London’s River Thames.

37 min
18 October 2024
Leaders Week London 2024 in review

In this episode, James Emmett and David Cushnan are joined by special guests, Richard Conway, Founder & Managing Partner at Spectacle Partners, and serial sports industry board member, Nic Coward, to review the action from a barnstorming return to Leaders Week London.The team touch on a number of topics from Day 2 of The Summit at Allianz Stadium as well as the on-stage sessions, which featured Nikki Doucet, Chief Executive Officer, Women's Professional Leagues Ltd; Kealan Casey, Director of Brand Marketing, North America at BBC Studios; Declan Sharkey, Global Director and Senior Principal at Populous; and Mark Ashton, Chief Executive Officer at Ipswich Town FC.

39 min
16 October 2024
Behind the scenes at Leaders Week London

James Emmett and David Cushnan reflect on a terrific opening day at The Summit from Allianz Stadium, which saw over 2,000 movers and shakers from across the global sports industry gather at the home of England Rugby.The duo discuss a range of themes and talking points from on-stage sessions, which featured a stellar lineup of speakers across three stages. Alongside the dialogue, this episode contains short snippets of sessions and from around the venue, featuring Gerard Piqué, Kosmos; Sally Horrox, World Rugby, Mark Shapiro, Endeavor; Don Garber, Major League Soccer; Gareth Balch, Two Circles and England Cricketer Tammy Beaumont.

35 min
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