Leaders Worth Knowing Podcast

Hosted by Leaders

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Episodes

300

Latest episode

Aug 2026

Language

EN-US

About the show

The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.

Listen to episodes

60 recent

August 13, 202636 min

Applying US know-how; empty seats; and who’s up for a Fifa election campaign?

As the Leaders Week London agenda goes live, James Emmett and David Cushnan are in the studio to predict what might be the big talking points when global sport does business this October at Stamford Bridge. The prospect of a contested Fifa Presidential election makes the list, as Gianni Infantino battles on and three confederations - Uefa, CONCACAF and the AFC - seek a challenger.There’s time too to consider VPN sponsorships in football and the number of empty seats at some sports venues this summer - is it misjudged pricing and is the UK market starting to see the impact of less disposable income for households?And there’s chance to look back at how the business of MotoGP has evolved, building on this week’s interview with Carlos Ezpeleta, the motorcycling series’ Chief Sporting Officer and new team CEO and Co-owner Guenther Steiner, as US know-how meets Spanish roots under Liberty Media’s new ownership.-----Gary Lineker, Alexis Ohanian and Lego CMO Julia Goldin lead the line-up for Leaders Week London, at Stamford Bridge on Wednesday 7th and Thursday 8th October. To see the agenda and book you pass, visit https://bit.ly/3QJra1u

August 10, 202630 min

Carlos Ezpeleta and Guenther Steiner: How MotoGP is handling its new American investors

MotoGP's Chief Sporting Officer Carlos Ezpeleta and Guenther Steiner, the new CEO and Co-Owner of the Tech3 MotoGP team, join David Cushnan to discuss how the world's leading motorcycling series in entering its new era, following F1 owner Liberty Media's acquisition last year. Ezpeleta explains how the changes made so far, some more visible than others, are designed to supercharge the championship's popularity and revenues, and how the new US influence on the series is beginning to manifest itself. Speaking in London before last Sunday's British round of the championship, the 12th of 22 scheduled races this year, he and Steiner also reflect on the painstaking governance work, which resulted in a fresh commercial framework binding the teams - including manufacturers Ducati, Honda, Yamaha, Aprilia and KTM - to the series and world motorcycling governing body the FIM until 2031, and how to build up the profile of the sport's superstars in markets beyond the current heartlands of Spain and Italy. And Steiner, who led the Haas F1 team from 2016 to 2024 and became the breakout star of Drive to Survive, explains why investors including IKON Capital and David Blitzer's Bolt Ventures paid $50 million to invest in the independent Tech3 MotoGP team, and how his experience of F1 is helping Ezpeleta chart a path forward under new ownership.----- The Leaders Week London agenda is here. Visit https://bit.ly/3QJra1u and join 2,000 senior sports executives from over 50 countries at Stamford Bridge, home of Chelsea FC, for the Summit, on Wednesday 7th and Thursday 8th October.

August 6, 202641 min

What can and can’t be sold? And other questions Gianni Infantino might be asking himself

As Gianni Infantino fights for his future as Fifa President, following a remarkable week in world football politics, James Emmett and David Cushnan reconvene to consider what’s happened and what may happen next.They review the model - setting up a new entity to house a governing body’s commercial activity - Infantino proposed, where and why it’s worked in other sports, and the missteps he’s made that have enraged much of the football world.There’s also time to reflect on the Hundred and its quest to build a family-friendly, commercially-attractive product, following James’ conversation this week with the competition’s Growth Director Belinda Moore.-----The full Leaders Week London agenda is released next week, featuring high-level speakers from Lego, Chelsea, F1, Lululemon, Arsenal, Netflix, MLS, NWSL, Disney and many more. To book your pass visit: https://bit.ly/3QJra1u

August 5, 202646 min

Belinda Moore: The Growth Director at the Hundred on a new dawn for short form cricket

The Hundred, the ECB's short-form cricket series, is into its sixth season, but it's being billed as another 'season one'. Fresh from selling off majority stakes in the eight competing franchises, the ECB is ushering in a new era for its unique - and uniquely positioned - summer tournament. The sell-off process raised more than £500 million for English cricket's governing body, and brought about a devolution of operational and commercial control from the centre to the teams themselves. With new investors - predominantly from India and the US - this is a very different proposition behind the scenes than the one that started life as something of a novelty six years ago.

July 23, 202640 min

Andy Burnham and the big UK sports jobs; what next for the Commonwealth Games?

As Andy Burnham takes up the reins in the UK, James Emmett and David Cushnan consider the raft of big jobs available in British sport - including successors to Juliet Slot and Sally Bolton at Arsenal and Wimbledon, and potential roles running NBA Europe and the 2035 Fifa Women's World Cup. Elsewhere, there's the final word on the World Cup - hydration breaks, Gianni Infantino - and a first look ahead to how different the 2030 edition might look, in Spain, Portugal, Morocco and South America. And with a scaled down, slimline Commonwealth Games getting underway in Glasgow, there's time to ponder the relevance of the Games and its future funding and commercial format, amid a dwindling group of potential host cities. ------ The Summit, part of Leaders Week London, takes place at Stamford Bridge, home of Chelsea FC, on Wednesday 7th and Thursday 8th October - for the latest speakers and attendees, and to book your place, visit leadersinsport.com/leadersweek

July 22, 202647 min

Charlie Buck: the Lyvera CEO on the value of 'roaming' and other sports hospitality trends

What are the most compelling hospitality experiences in sport? Who's buying what, when and why? And what can rights holders do to deliver more value to their premium clients. These were the key questions put to Charlie Buck on the latest Episode of Leaders Worth Knowing. Buck is the CEO of Lyvera, a collection of businesses focused on creating and marketing premium experiences to sports fans. It was created earlier this year by sports hospitality giant Levy as a holding company for a number of the businesses it owns: Keith Prowse, Gullivers Sports Travel, The Experience Golf, Lime Venue Portfolio, Events International, the Venues Collection and the recently acquired iLuka Collective. Lyvera plans to double turnover to £350m by 2028, and Buck, who has experience in senior sales and leadership roles across cricket, rugby, football, golf and triathlon, is the man tasked with delivering the growth. Charlie Buck will be speaking at Leaders Week London on 8th October. For more information, visit https://leadersinsport.com/sport-business/leaders-events/leaders-week-london/

July 15, 202640 min

New York, Birkdale and everywhere in between: where sports industry bigwigs are spending the weekend

The world of football administration, business leaders, celebrities and assorted VIPs are poised to descend on New York this weekend, ahead of the Fifa World Cup final. James Emmett and David Cushnan convene to discuss the who and why, and dig into the success of Michael Rubin’s Fanatics Fest, the four-day celebrity-studded collectibles festival, which is pitching up this week in the city. They also examine who was at the highly-exclusive Sun Valley media and tech gathering this year; who found their way into the Royal Box at Wimbledon; and who is heading to Royal Birkdale this week for what’s expected to be a record-breaking Open Championship.Elsewhere, there are reflections on recent Worth Knowing conversations with Bruin Capital’s George Pyne and PSG Chief Revenue Officer Richard Heaselgrave, and the latest intelligence from around Premier League commercial departments as several clubs finalise front of shirt partnerships in the new era of no betting sponsorship.---Join us for The Summit, part of Leaders Week London at Stamford Bridge, home of Chelsea FC. For more information and to secure your pass: https://leadersinsport.com/sport-business/leaders-events/leaders-week-london/

July 14, 202649 min

Bruin Capital's George Pyne - how to raise money, then spend it, build businesses up, then exit with grace

Investor George Pyne, Founder of Bruin Capital, joins the show to share his thesis for sport and his rationale for targeting what he calls 'second level enablers' - the companies a layer below the headline-grabbing team and league properties. In a wide-ranging conversation, he reflects on 12 years of Bruin, the investment firm he set up following a career that including a stint as COO of NASCAR between 1995 and 2006, and then nine years as President of ING. Pyne discusses the particular challenges of raising money - he's done it four times with Bruin - and then deploying capital; his approach for working with the management teams of the organisations he's invested in; and the art of the elegant exit. He also reflects on some of Bruin's most memorable investments, including Deltatre, Two Circles and On Location, and a current portfolio that includes production company Box to Box and Matchroom Sport, where Bruin is now a minority investor working with Barry and Eddie Hearn. The conversation was recorded in early July, shortly before news broke of Bruin's sale of golf simulation company Full Swing to Versant for a reported $530 million. -------- Join us for The Summit, part of Leaders Week London at Stamford Bridge, home of Chelsea FC. For more information and to secure your pass: https://leadersinsport.com/sport-business/leaders-events/leaders-week-london/

July 10, 202641 min

The Cannes Debate: how did PSG crack the cultural crossover code?

PSG Chief Revenue Officer Richard Heaselgrave joins the show to lift the lid on how PSG have built value through an imaginative approach to brand identity and creative partnerships. Heaselgrave joined PSG in May 2025 after stints leading commercial teams at World Rugby, Tennis Australia, the EFL, the NBA, and Uefa. He joins co-hosts James Emmett and Alex Charkham, who runs strategy and consulting for global sports and entertainment marketing agency Fuse, for this third and final episode of the Cannes Debate. On the agenda: how Paris Saint-Germain built out its brand identity around Paris and everything the city stands for; the rationale and objectives behind the creative approach to activation in music, entertainment, and fashion; and a review of some of the best work and the most compelling trends at the Cannes Festival of Creativity this year.

July 9, 202636 min

Rights and wrongs: How Sky and ITV might shake-up sports media; Fifa's World Cup shenanigans

As Sky confirms its £1.6 billion deal to acquire ITV, James Emmett and David Cushnan assemble to consider the possible ripple effect on the UK sports rights market. Are we poised for a new era of creative collaboration and shared production? Elsewhere, there's reflections on this week's conversation with Tony Godsick, Roger Federer's agent, and how working with superstar talent - and the building of stories around them - is changing. And in a troubled week for Fifa and Gianni Infantino, amid suggestions of political interference in the tournament, why sport and politics have always mixed, and what impact, if any, it will have on Infantino's future as President of the governing body.

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Leaders Worth Knowing Podcast

About the show

Listen to episodes

Applying US know-how; empty seats; and who’s up for a Fifa election campaign?

Carlos Ezpeleta and Guenther Steiner: How MotoGP is handling its new American investors

What can and can’t be sold? And other questions Gianni Infantino might be asking himself

Belinda Moore: The Growth Director at the Hundred on a new dawn for short form cricket

Andy Burnham and the big UK sports jobs; what next for the Commonwealth Games?

Charlie Buck: the Lyvera CEO on the value of 'roaming' and other sports hospitality trends

New York, Birkdale and everywhere in between: where sports industry bigwigs are spending the weekend

Bruin Capital's George Pyne - how to raise money, then spend it, build businesses up, then exit with grace

The Cannes Debate: how did PSG crack the cultural crossover code?

Rights and wrongs: How Sky and ITV might shake-up sports media; Fifa's World Cup shenanigans

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