The Science Behind: Sales Effectiveness with Reem Borrows
If the word “sales” creates tension, you’re not alone. For many, it’s associated with pressure, persuasion, and performance. But sales, at its core, is not about convincing. It’s about understanding. In this conversation, Reem Borrows and Gloria Rees explore the psychology behind sales and leadership. They unpack why rejection feels personal (it’s neurological), how attachment to outcomes distorts behaviour, and why ethical detachment is one of the most powerful commercial disciplines you can develop. From pipeline clarity to the discipline of listening, this episode reframes sales as a human conversation grounded in service, awareness, and intention. In this episode, we explore: • Why “no” feels threatening, and how to reframe it• The role of pre-call intention in reducing pressure• How detachment improves trust and results• The behavioural science behind influence and decision-making If you’re ready to move from pressure to precision in your sales approach, this conversation is for you. Take a pause. Tune in. *** Subscribe for more conversations on leadership, performance, and human-centred growth. You can contact us at: dreem.com.au info@dreem.com.au
