Lawyer Up (& to The Right) Podcast

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Feb 2026

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About the show

A marketing and growth podcasts specifically for law firms. Each week we will discuss news, tactics and strategies that are driving new cases for real law firms. Led by hosts Ryan Stewart and Cesar Cobo, with a combined 20 years of experience helping law firms get more leads and cases online.

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44 recent

June 16, 202611 min

Colorado Just Made Buying Legal Leads Illegal (SB 26-174) - Here's What It Means For Personal Injury Lawyers

Colorado just made buying legal leads illegal. SB 26-174 turns lead generation marketing into a deceptive trade practice — with civil AND criminal penalties — and California already passed its own version months earlier. If your law firm relies on buying leads, this is coming for you next. Here's exactly what the law says, why it's happening, and how to generate your own cases (legally) going forward.👉 Want help bringing your marketing in-house? https://ai.webris.org/more-cases📄 Full breakdown on the blog: https://webris.org/colorado-lead-generation-ban/0:00 Colorado just outlawed buying legal leads0:30 What SB 26-174 actually says (plain English)1:05 Why lead-gen has become an egregious practice2:05 How it compares to California's SB 372:30 The exact language from the bill3:00 What this means for your law firm3:55 "But buying leads works…" — why that's a trap5:00 The writing's on the wall: more states are next5:55 You're on the hook, not just the vendor7:40 How to flip the script and own your marketing8:30 Why Facebook & Instagram ads are the answer9:25 The brand play most firms completely ignore10:20 Own the lead, stay compliant, build a moat

February 2, 20269 min

I took this lawyer from 30 to 85 signed cases per MONTH

In this video, I'm breaking down the EXACT strategy we used to scale a competitive criminal defense firm — and why this isn't a cookie-cutter approach you'll get from other agencies.We cover:✅ How we rebuilt his website to capture $40K+/month in free organic traffic✅ The county-based SEO strategy that works in Texas (and why it matters)✅ How we leveraged 15 Google Business Profiles across the state✅ The traffic ticket funnel that generates 100+ reviews per month (and upsells criminal defense cases)✅ Why volume-based cases can fuel your entire growth engine✅ How to combine SEO, Local SEO, PPC, and LSAs into one cohesive strategyThis isn't about running a few Google Ads and calling it a day. This is about building a sustainable, scalable client acquisition machine that compounds over time.Ready to scale your law firm like this?Book a free strategy call: https://webris.org/get-started/TIMESTAMPS:0:00 - Introduction: 30 to 85 Cases Per Month0:44 - The organic traffic explosion (Ahrefs breakdown)1:26 - Why "organic traffic value" matters more than traffic volume2:15 - How we rebuilt the website (county-based SEO strategy)2:55 - Why practice area pages are critical for ranking3:36 - Combining SEO with PPC and Local Service Ads4:19 - Local SEO: Optimizing 15 Google Business Profiles5:02 - The traffic ticket strategy that changed everything5:41 - How $49 traffic tickets generate criminal defense cases6:24 - Using traffic tickets to scale reviews (100+ per month)7:24 - Why cookie-cutter strategies don't work in legal marketing8:05 - The importance of customization (counties vs. cities example)8:46 - How to book a consultation with usABOUT WEBRIS:We're a full-service digital marketing agency exclusively for law firms. We don't do cookie-cutter campaigns — we build custom strategies based on your practice area, market, and goals.📧 Want results like this? Book a call: https://webris.org/get-started/#LawFirmMarketing #CaseStudy #CriminalDefenseMarketing #LawFirmSEO #LegalMarketing #ClientAcquisition

January 21, 202617 min

5 Ways We Automated This Law Firm's Marketing (Case Study)

Tired of losing leads to voicemail? Struggling to collect reviews? Sending contracts that never get signed? In this episode of Lawyer Up Into The Right, we break down 5 real automations we built for a high-volume criminal defense firm in Texas. These aren't theoretical—they're working right now to generate more reviews, increase answer rates, and close more cases.We cover:✅ Review collection automation (with NPS filtering)✅ Pre-call warm-up sequences that boost answer rates✅ Contract follow-up automation that recovers lost deals✅ Lead source tagging and CRM integration✅ AI agents vs. traditional automations (and when to use each)Whether you're using Clio, Go High Level, or any other CRM, these strategies can be adapted to your firm. No coding required.Ready to automate your law firm's marketing and intake?Book a free strategy call with us: https://webris.org/get-started/TIMESTAMPS:0:00 - Introduction0:59 - Automation #1: Review Collection System4:07 - Automation #2: Pre-Call Warm-Up Sequences8:05 - Automation #3: Contract Follow-Up Automation10:18 - Bonus: Lead Tagging & CRM Integration13:27 - AI Agents: The Next Level of Automation16:22 - How to Get StartedABOUT WEBRIS:We're a full-service digital marketing agency exclusively for law firms. We specialize in lead generation through SEO, Google Ads, Local Service Ads, and paid social campaigns.📧 Want to work with us? https://webris.org/get-started/#LawFirmMarketing #MarketingAutomation #LegalMarketing #LawFirmSEO #AttorneyMarketing

January 5, 202614 min

SEO Won't Work For Lawyers In 2026, Right?

If you're a lawyer struggling to get clients from Google, this is the wake-up call you need. The search landscape has completely changed, and most SEO agencies are still using outdated strategies that won't work in 2025.Join Lawyer Marketing School for access to all videos: https://fireyouragency.orgIn this video, you'll discover:- Why traditional SEO is dead (and what replaced it)- The Google Maps Pack strategy that drives 50%+ of phone calls- How ChatGPT and AI search are changing the game- The 4 Pillars of modern SEO & GEO- Exactly where your clients are actually clickingThis is part of a complete lawyer marketing system designed to help you bring marketing in-house and stop wasting money on agencies that don't deliver results.TIMESTAMPS00:49 - Understanding Modern Search (Google, Maps, ChatGPT)01:40 - Local Service Ads (LSAs) Explained02:22 - Traditional Google Ads (PPC)03:05 - The Google Maps Pack (The Money Maker)04:37 - The Problem with Traditional SEO05:25 - Above the Fold Strategy06:10 - ChatGPT & AI Search Integration07:42 - The 4 Pillars of SEO & GEO08:35 - Pillar #1: Findability (Technical SEO)10:18 - Pillar #2: Local Prominence11:15 - Pillar #3: Content Authority12:03 - Pillar #4: Links & Mentions---🔑 KEY TAKEAWAYS✅ 50%+ of law firm calls come from Google Maps Pack, NOT traditional SEO✅ ChatGPT is stealing massive market share from Google✅ Traditional SEO agencies focus on the wrong placements✅ Local Service Ads are pay-per-action, not pay-per-click✅ Google PPC can cost $300+ per click for competitive terms✅ Technical SEO is overinflated for law firm websites✅ AI can write better content than humans (with proper prompting)✅ Mentions matter as much as links in 2025✅ WordPress handles most technical SEO out of the box✅ "Above the fold" placements are all that matter 🎯 WHO THIS IS FOR- Personal injury attorneys tired of wasting money on PPC- Criminal defense lawyers who want to rank locally- Family law attorneys looking to dominate their market- Any lawyer who wants to stop relying on expensive agencies- Law firms ready to bring marketing in-house---#LawyerMarketing #LegalSEO #GoogleMapsMarketing #ChatGPT #AISearch #PersonalInjuryMarketing #LawFirmMarketing #SEOForLawyers #LocalSEO #GEO

January 3, 202611 min

Lawyers: 5 Things Your Website NEEDS

Getting quotes for $20K-$50K for a law firm website? You're being overcharged. In this complete guide, I break down exactly how to design and build a professional attorney website for under $2,000—with the same quality (or better) than expensive agency builds.✅ Why WordPress is the best platform for attorney websites✅ The critical digital assets you MUST own (or agencies will hold you hostage)✅ Essential website pages and proper SEO architecture✅ The practice area structure that actually ranks in Google✅ Multi-location law firm website setup✅ What matters more than "good design" for conversions✅ How to avoid predatory agency tactics💡 Want expert help with your law firm's digital marketing?Visit: https://webris.org/Video Timestamps:0:00 - Introduction to Website Foundations Module0:47 - Why Your Website Matters (Final Touchpoint Before Conversion)1:36 - Design vs. Conversion: What Actually Matters2:22 - Core Concepts You Need to Understand3:19 - CRITICAL: Why You Must Own Your Digital Assets4:08 - The Hosting Hostage Problem4:58 - Web Design vs. Web Development Explained6:17 - Why WordPress Wins for Law Firms7:17 - Must-Have Website Pages Overview9:24 - Homepage, About Page, and Attorney Bios10:24 - The Practice Area Page Structure That Ranks11:20 - Multi-Location Website Architecture12:00 - Location Pages and Results Pages12:20 - Blog and Contact Pages12:35 - Wrapping Up: Design & Development Templates

December 15, 202519 min

5 Proven Law Firm SEO Hacks For 2026

The legal SEO game has completely changed, and most law firms (and their agencies) are still playing by 2022 rules. If you're paying for SEO that focuses on pumping out 30 blog posts per month, you're wasting money on strategies that stopped working 18 months ago.Need help? We offer free SEO audits to see if we're a good fit. Grab a time slot here: https://webris.org/get-started/In this episode, we break down the 5 critical SEO trends every law firm needs to understand and act on in 2026. These aren't predictions—this is what we're seeing right now across hundreds of law firm campaigns.What you'll learn:✅ Why 60% of Google searches now end without anyone clicking your website✅ How ChatGPT is becoming a personal legal concierge (and why this is HUGE for family law and criminal defense)✅ The "Human Island Strategy" and why Reddit matters more than your blog✅ Why generic content is dead (and what type of content actually works)✅ The one ranking factor you can't manipulate (but should be investing in heavily)📌 TIMESTAMPS00:00 - Welcome Back: SEO Landscape Has Changed00:53 - Trend #1: The CTR Collapse03:51 - How Content Still Matters (But Differently)04:59 - Trend #2: LLMs as Personal Concierge07:24 - Citation Analysis09:36 - Trend #3: UGC & The Human Island Strategy10:48 - Trend #4: Death of Generic Top Funnel Blog Content13:21 - When Content Still Works14:19 - Trend #5: Return to Real Business & Brand Building16:51 - Brand Signals You Can't Manipulate18:39 - The Shift from Links to Mentions19:07 - Wrap Up & Next StepsNeed help? We offer free SEO audits to see if we're a good fit. Grab a time slot here: https://webris.org/get-started/🚨 RED FLAGS YOUR AGENCY DOESN'T GET ITIf your SEO agency is saying any of these things, they're using an outdated playbook:❌ "We'll publish 30 blog posts per month"❌ "Google cares about freshness"❌ "More content = more traffic"❌ "We just need more followed links"❌ "Social media doesn't help SEO"❌ "Focus only on your website"Need help? We offer free SEO audits to see if we're a good fit. Grab a time slot here:

April 24, 20257 min

#1 Ranking Factor for Law Firms (Show up on ChatGPT)

Everyone tells you reviews build trust. Cool. But here’s what they’re not telling you—reviews are a ranking signal. Not just on Google Maps and LSAs… but now on platforms like ChatGPT too.In today's video, Ryan breaks down 5 no-fluff strategies to get more (and better) reviews without spamming or sounding desperate. Think personal outreach, network leverage, smart follow-ups, and scalable systems for bigger firms.If your firm isn’t showing up where people are searching, this is probably why.Watch now. Fix it fast.Want Ryan to handle your law firm's marketing? Book a free consultation with Ryan to see if you qualify: https://webris.org/get-started/KEY NOTES:00:00 - The Importance of Reviews00:54 - Avoiding Automation01:57 - 5 Ways to Get Reviews Today

April 14, 202521 min

93% Of Law Firms Lose Money, Here's Why

Data isn’t just numbers—it’s your roadmap to effective marketing and advertising.In this episode, I’m showing law firms how to finally take control of their data, instead of trusting agencies to do all the heavy lifting. Most firms never even look at their own metrics, and that’s where things break down. If you’re not tracking the right KPIs or setting realistic targets, you’re leaving results—and revenue—on the table.I’ll walk you through defining your objectives, setting measurable goals, choosing the right KPIs, and building a reporting system you can actually use. You don’t have to fly blind anymore.Want Ryan to handle your law firm's marketing? Book a free consultation with Ryan to see if you qualify: https://webris.org/get-started/KEY NOTES:00:00 - Introduction to Data Tracking01:29 - Importance of Data Accountability03:09 - Identifying Key Performance Indicators (KPIs)09:03 - Setting Targets for Measurement12:31 - Reporting and Visualization14:13 - Platforms for Data Tracking16:49 - CRM Integration for Tracking19:23 - Understanding Conversion Metrics20:00 - Tracking Plan20:45 - Call to Action for Consultation20:52 - Video Recommendations

December 12, 202415 min

Lawyers: Is Your Agency Tracking This?

Join us for a session where we’re breaking down the KPIs every law firm needs to track to evaluate marketing performance and hold their agencies accountable.Cesar takes the conversation to explain the key metrics for search marketing—SEO, local SEO, PPC, and Local Service Ads. From traffic and engagement to conversions, rankings, and cost per lead, you’ll learn how to measure what actually matters.We also talk about the importance of transparency and setting realistic targets based on your firm’s historical data, so you’re not chasing vanity metrics but driving real results.If you’re serious about knowing where your marketing dollars are going, this video will show you how to track, analyze, and optimize for success.KEY NOTES:00:00 - Introduction to KPIs00:58 - What is a KPI?01:30 - Setting Targets03:07 - Importance of Realistic Numbers04:12 - KPIs for SEO05:32 - Measuring Engagement06:22 - Importance of Rankings08:06 - Local SEO KPIs09:10 - Review Importance09:53 - Tracking Local SEO Rankings10:02 - KPIs for Local Service Ads11:13 - Cost Per Lead12:10 - Cost Per Case13:14 - PPC Metrics14:40 - Conclusion on KPI Tracking

December 5, 202420 min

7 Marketing Tools Every Lawyer Needs

In today's episode, Ryan and Cesar will take you into the tracking tools every law firm needs to run profitable marketing campaigns.You’ll learn why analytics are the backbone of success—because if you’re not tracking, you’re guessing. We break down the essential tools: Google Analytics, Google Tag Manager, Search Console, Google Business Profile, and call tracking software. These tools aren’t just for data—they’re how you turn insights into leads and sales.A quick guest appearance drives home the importance of setting these systems up right—and why so many firms miss the mark.If you’re ready to scale your law firm, this is the episode to watch. Take notes, take action, and let’s get your tracking on point.Need personalized help? Get in touch with us: https://webris.org/KEY NOTES:00:00 - Introduction to Tracking Software00:59 - Google Analytics Overview02:09 - Google Search Console Insights03:31 - Google Tag Manager Explanation05:10 - Google Business Profile Importance07:01 - Call Tracking Software Recommendation09:42 - Introduction to Advertising Tools10:13 - Google Ads Overview12:21 - Social Media Advertising Discussion13:39 - CRM Systems for Lead Tracking17:33 - Importance of Reporting Tools18:50 - Conclusion and Call to Action