I Used PT Barnum’s 1850 Launch Model on a BOOK (4,000 copies sold in 1 week)
I started this show in 2020 to study how rich, dead marketers launched without the internet. Five years later, I used P.T. Barnum’s 7-step launch model on a book, and it sold 4,000 copies in the first week. In this episode, Steve J Larsen shares where the launch research led: Pursuit of Profit Publishing, a book publisher where authors film their book on stage, keep their IP, and get a funnel and sales team built for them. In this episode: The 2 oldest rules in marketing: whoever runs events captures the market, and whoever writes books controls its thinking How Barnum’s model sold Ryan Lee’s book: 4,000 copies in week one and 25,000 in a year Jenny Lind’s poem contest, and how to make your launch the market’s launch Every launch needs two emotions: anticipation and aggravation If you’re the only voice talking about your launch, it isn’t a launch The “Your Final Offer” hook that got 17,000 registrations Timestamps: 00:00 Intro 00:45 Why I started this show in 2020 02:00 There’s no such thing as “internet marketing” 03:30 Barnum’s 7 steps and the 950-person event 05:00 Do an event, write a book 05:45 What we do now: Pursuit of Profit Publishing 06:50 Barnum’s model on Ryan Lee’s book: 4,000 copies 08:30 Jenny Lind and the poem contest 11:30 Make it their launch, not yours 14:00 The Wealthy Author 15:30 Ideas for the StageBook launch 17:00 Anticipation and aggravation 20:00 If you’re the only voice, it’s not a launch 21:00 The hook behind Ryan’s launch 22:30 Your Final Offer: 17,000 registrations 25:00 Offer Launch is coming in the spring Links: Hear the full Ryan Lee launch breakdown on The Wealthy Author: https://podcasts.apple.com/us/podcast/the-wealthy-author/id6826312147 Get StageBook: https://stagebookbook.com Free launch guide: https://launchforprofit.com
