Episode 49: How Humor Contributes to the Value of the College Experience: Brett Ludwig, Lehigh University
On this episode of Laughing Matters , Brett Ludwig from Lehigh University joins Paul Merchan and Steve Cody to explore the role humor plays in higher education, workplace culture and effective leadership. As vice president of communications and public affairs at the school, Brett shares why colleges need to communicate their value with clarity, how humor can help universities connect with younger generations and why leaders should leave room for authenticity and humanity. From making the case for a college degree to building Lehigh’s “Real” brand campaign and fostering community partnerships in Bethlehem, PA, Brett explains how storytelling, openness and a willingness to not take yourself too seriously can make organizations more approachable and memorable. Tune in to hear Brett talk about: Why the value of higher education goes beyond job placement to include belonging, connection and interdisciplinary learning How humor is evolving across generations and helping colleges connect with Gen Z and Gen Alpha What he learned about the dress code in front of a CEO and the cultural nuances of offering a raise















