Defensible Ranch Pricing: How Brokers Value Land When No Comp Is Perfect
Matt and Ryan revisit the session they led for a room full of land professionals at a recent seminar in Billings, Montana, and dig into what makes a ranch price defensible. They walk through why there's no such thing as a perfect comparable and how to handle the hard adjustments: conservation easements, scale, and time between sales. They also cover how turnkey improvements and scarcity earn a premium, and a five-step framework for testing a price against the seller, the buyer, cooperating brokers, and appraisers. They close with a familiar dilemma: what to do when a seller insists on a ranch value more than what the evidence supports, and why good marketing can't fix bad positioning. Don't miss out on the latest news in the land sphere! Subscribe now at https://landinvestor.com/subscribe Check out what we are doing over at Fay Ranches, https://fayranches.com/


