
From Mobile Market to Milton's Only Independent Bookstore — The Wildwood Story | EP396
What does it actually take to open a brick-and-mortar store in a small town — as a young first-time business owner, competing against Amazon and Indigo, in a market you had to validate yourself? 📚 Jacqueline Puesta, owner of Wildwood Bookstore & Market, did exactly that. She started with a mobile bookshop, tested the market at Milton events, pitched her dream to a landlord with a full business and design plan, and opened Milton's first independent bookstore in a decade — all in six weeks.In this episode, Steve sits down with Jacqueline to unpack the real story behind Wildwood: the market research, the landlord pitch, the community-first approach, and what makes an independent bookstore worth choosing over the big guys.✅ How Jackie validated demand before signing a lease✅ Pitching a startup to a landlord — what she brought to the table✅ Why curation and personal connection beat algorithms every time✅ Opening in November and surviving the slowest retail months✅ Building a downtown community through a business passport crawl✅ What's next for Wildwood — authors, events, and a bigger footprint************************0:00 – Intro1:18 – Meet Jacqueline Puesta & Wildwood Bookstore2:30 – Why the mobile bookstore came first6:37 – Choosing Milton: small-town vibes and a real market need7:32 – 10 years in retail — the customer experience that led to books9:17 – Film school, marketing instincts, and testing the concept10:41 – Finding commercial space and dealing with the landlord directly11:18 – Pitching a startup: business plan, design plan, and selling the dream13:21 – Six weeks to open: the buildup and the community response15:19 – Wildwood vs. Indigo vs. Amazon: the honest comparison17:36 – Curated picks vs. algorithms — the independent bookstore advantage18:54 – The business passport crawl and downtown community building21:12 – Surviving the slow months: winter, the farmer's market, and what's next23:25 – Future plans: author events, third-space ambitions, partnerships24:51 – Where to find Wildwood************************🌿 Visit Wildwood Bookstore & Market: https://wildwoodbookstore.ca📍 207 Main Street East, Milton — right beside Ivy Arms************************Want more real estate podcast discussions?Watch it here: https://www.youtube.com/channel/UCh6ZhC8lV-eOUYLU_wfdN4g/Listen to it here: https://open.spotify.com/show/1pwncyet9NydbgTmx5D21kCatch clips and highlights of the show here: http://www.instagram.com/kormendytrott************************Our Social:Linktree: https://linktr.ee/kormendytrottInstagram: http://www.instagram.com/kormendytrottYouTube: www.youtube.com/user/kormendytrottFacebook: http://www.facebook.com/kormendytrottX: http://www.x.com/KormendyTrottSpotify: https://open.spotify.com/show/1pwncyet9NydbgTmx5D21kLinkedIn: http://www.linkedin.com/company/ktrealtyPinterest: http://www.pinterest.ca/KormendyTrottTikTok: http://www.tiktok.com/@kormendytrott?lang=en************************In 2011, Ariel Kormendy and Adrian Trott formed The Kormendy Trott Team, now often referred to as KT (thanks to our logo!). The foundation of KT is built on providing unmatched value and attention to detail in everything we do. From our ever-expanding, comprehensive list of exclusive services to our expertly trained team, you will receive the highest level of care throughout your entire real estate journey.Originally a team of two in Milton, Ontario, the KT Team has grown into a large team of exceptional REALTORS®, a client-care department, and now includes KT Media, KT Commercial, and our sister company, Renti, allowing us to provide our clients with a complete lineup of genuine, professional, and proven services across Halton Region, Peel Region and the surrounding Regions within the Greater Toronto Area.We'd appreciate it if you'd subscribe and follow us for behind-the-scenes footage, real estate tips, industry secrets, exclusive listings, The Real Estate Podcast, and more!













