Ep 31 - The Soul of the Business: A Conversation with Paola Moya, Founder and Principal of MOYA Design Partners
Content Type: Interview Primary Goal: Educate and inspire business owners on building a mission-driven, multidisciplinary firm — showing how purpose and profitability can coexist, and how to lead a team through growth, contraction, and culture fit. Runtime: ~51 minutes Guest: Paola Moya, Founder and Principal of MOYA Design Partners Summary: Marlon sits down with Paola Moya, founder and principal of MOYA Design Partners, for a conversation on building a mission-driven, multidisciplinary firm. Paola traces the firm's roots back to her graduate thesis on internal displacement in Cartagena, Colombia — later featured at a UN-sponsored World Humanitarian Summit — and explains how that work still shapes the firm's four pillars: Design, Creative, Development, and Living. She and Marlon dig into the hardest lesson of her career — letting go of 60% of her team in 2015 — how she decides which high-profile projects (Audi Field, MGM National Harbor, the Howard Theatre) to take on, and why profit and purpose aren't mutually exclusive. Keywords: architecture, urban design, interior design, MOYA Design Partners, Paola Moya, affordable housing, nonprofit design, mission-driven business, multidisciplinary firm, team culture, letting go of employees, business diversification, Washington DC, NOMA, Audi Field, MGM National Harbor, Howard Theatre, Cartagena Colombia, internal displacement, women in business, Latina business owner Chapters: 01:00 — Welcome & Introducing Paola Moya 01:45 — Why Moya Design Partners: The Origin Story 05:30 — Grad School Thesis: Internal Displacement in Cartagena, Colombia 13:17 — Landing the First Major Client: The Iris 17:24 — The Four Pillars: Design, Creative, Development, Living 22:22 — The Hardest Lesson: Letting Go of 60% of Her Team in 2015 26:22 — Diversifying Revenue Streams Across Disciplines 29:54 — Hiring and Building a Team Aligned to Vision 33:23 — Letting People Go: Coaching In vs. Coaching Out 38:33 — Saying No: Audi Field, MGM National Harbor & the Howard Theatre 41:33 — Purpose-Driven Work: Affordable Housing and Nonprofit Projects 44:11 — Profit and Purpose Aren't Mutually Exclusive 47:08 — Advice for Mission-Driven Founders 48:11 — Final Business Advice: Keep Life in Perspective Resources & Links: - MOYA Design Partners: https://moya.us/ - The Griffith Law Group, PLLC: https://www.glgdc.com








