<p>Just Trust Me is the marketing podcast you hope customers never find out about. Join hosts Elizabeth Allen, Rachel Moore, and Tanya Ballard Brown each week for a dissection and discussion of the wiles and wins of marketing they've witnessed. Plus get your weekly marketing insights from expert guests who share how greatly trust figures into today's marketing (and how easy it is to squander it). Just Trust Me is part of the But Wait, There's Moore podcast network. www.ButWaitTheresMoore.com</p>
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September 19, 2024Episode 1954 min
Casa Bonita Feeds Us FOMO Marketing
<p>In this episode of the Just Trust Me Marketing Podcast, the three hosts discuss the concept of FOMO (Fear of Missing Out) and how it drives marketing strategies. Rachel, despite dealing with a hoarse voice, shares her experiences and introduces co-hosts Elizabeth Allen and Anh Nguyen. They explore the success story of Casa Bonita, a restaurant in Denver revitalized by South Park creators Trey Parker and Matt Stone, which leveraged FOMO effectively. The hosts also discuss other FOMO-driven marketing examples, such as Le Creuset's factory-to-table events and share personal instances of falling for marketing tactics.</p>
September 12, 2024Episode 181 hr 5 min
Introducing Marketing Therapy with guest Chelsea Newton, Colorado bisexual queer sex therapist
<p>In this episode, viewers are introduced to a live stream of 'Marketing Therapy,' featuring discussions on marketing complexities for a private sex therapy practice. Chelsea Newton, a Colorado-based sex therapist, joins hosts Rachel Moore and Elizabeth Allen to discuss the challenges of reaching her ideal clients through marketing efforts while navigating HIPAA restrictions. The hosts provide actionable strategies related to social media use, video content, and targeted outreach to LGBTQIA+ communities. Key themes include SEO utilization, maintaining client privacy, and the importance of word-of-mouth referrals.</p>
September 7, 2024Episode 1749 min
Very Cutesy Marketing Copy in a Currys Ad
<p>Just Trust Me, It's Demure AF</p>
<p>Get ready for a masterclass in marketing as we kick off Season 3 of the 'Just Trust Me Marketing Podcast.' Your host, Rachel Moore, and co-hosts Elizabeth Allen and Tanya Ballard Brown delve into all things marketing, from Gen Z slang to being on fleek (lol) with the latest trends. They break down Curry's viral ad campaign, discuss the nuance of marketing copy, and share personal stories of being 'got' by ads. Plus, you'll get insider tips on audience engagement, new podcast segments, and the lowdown on supporting the show. Also, watch out for a special upcoming live stream 'Marketing Therapy,' where marketers help a Denver therapist with her promotional game. Tune in for a hilarious, insightful, and unbelievably 'demure' episode!</p>
<p>Got a marketing topic you want us to tackle in a future episode? Email us at <a href="mailto:justtrustme@butwaittheresmoore.com?subject=Idea%20for%20the%20Just%20Trust%20Me%20marketing%20podcast">justtrustme@butwaittheresmoore.com</a>. </p>
<p><a href="https://podopshost.com/just-trust-me-marketing-podcast" target="_blank">Support the show</a> to do all the trustworthy, marketing things along the way. </p>
<p>Links you might like:</p>
<p><a href="https://www.tiktok.com/@currys/video/7408219260222295328" target="_blank">Currys viral video ad</a></p>
<p><a href="https://knowyourmeme.com/" target="_blank">knowyourmeme.com</a> </p>
<p><a href="https://www.agorapulse.com/?fp_ref=rachelmoorers" target="_blank">Agorapulse</a> (try free) for social media management</p>
<p><a href="https://go.reclaim.ai/justtrustme" target="_blank">Reclaim</a> (free) for calendar and task management</p>
<p> </p>
<p>00:00 Cold Open</p>
<p>00:17 Intro + Houekeeping + How to Connect with the Show</p>
<p>04:03 Good Marketing?</p>
<p>17:05 How to Market Trust: copy</p>
July 26, 2024Episode 832 min
There's No Mac in This Cheesy Episode
<p>This is the end. This is the end, our friends. But only for season 2 of Just Trust Me. We’ll be back in September to bring you all the marketing goodies your little heart could desire. In the meantime, join us for our latest episode. We discuss the marketing world equivalent to that nightmare of showing up to class nekkid. We talk about how California Pizza Kitchen took the mac out of mac and cheese… and it somehow worked. And we all know you wait with bated breath every week to learn how we got got. Listen today and find out!</p>
<p>Show links:</p>
<p><a href="https://adage.com/article/marketing-news-strategy/california-pizza-kitchens-mac-and-cheese-mistake-becomes-marketing-opportunity/2570986">Article about California Pizza Kitchen mac & cheese debacle</a></p>
<p><a href="https://www.tiktok.com/@fumptruck/video/7392443220682099998?lang=en">Garage Gremlin’s original video</a></p>
<p><a href="https://www.tiktok.com/@calpizzakitchen/video/7393456444013546795?lang=en">CPK/Chef Paul’s response</a></p>
<p><a href="https://www.tiktok.com/@fumptruck/video/7393428521982414111?lang=en">Garage Gremlin’s follow up video </a></p>
<p><a href="https://adriananicholecosmetics.com/products/ethereal-single-shadow">Ethereal eyeshadow by Adriana Nichole Cosmetics</a></p>
<p><a href="https://cakesbody.com/">CAKES Body silicone inserts</a> </p>
<p>00:00 Cold Open</p>
<p>00:16 Marketing-y Things</p>
<p>13:14 Good Marketing?</p>
<p>25:15 We Got Got<br></p>
<p>Did you know there's more than just this audio file? Visit <a href="https://bit.ly/3IEw0Wo">But Wait, There's Moore</a> for more episodes, transcripts, and additional shows you can binge for good times. </p>
July 18, 2024Episode 71 hr 9 min
Sticker Mule Goes Ass-First into Political Marketing
<p>Well, this sure was a wild week in the world of marketing! Elizabeth and Rachel spend a decent amount of time wondering just wtf Sticker Mule was thinking. Tanya joins us again to talk about brands leveraging the bad business decisions of their competitors. And then we discuss cat poop, bras, and the siren song of Amazon Prime. We can’t wait to see what insanity next week brings!</p>
<p>00:00 Cold Open</p>
<p>00:13 Intro</p>
<p>10:29 Sticker Mule Kicks Its Own Ass</p>
<p>34:58 Good Marketing?</p>
<p>48:35 We Got Got</p>
<p>Show links:</p>
<p><a href="https://x.com/stickermule/status/1812280776362168539?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet">Sticker Mule tweet</a></p>
<p><a href="https://stickerninja.com/">Sticker Ninja</a></p>
<p><a href="https://stickerapp.com/?utm_content=brandedsearch&gad_source=1&gclid=CjwKCAjw1920BhA3EiwAJT3lSadkU5yGJIwG163VXSwvUhqoOUkr1voASwREmnRWFqQa8QEC8XiFqxoC9s4QAvD_BwE">StickerApp</a></p>
<p><a href="https://www.stickergiant.com/">StickerGiant</a></p>
<p><a href="https://www.thebigbadwoof.com/products/shop/">The Big Bad Woof</a></p>
<p><a href="https://www.tiktok.com/@petonline/video/7128000864647679238?lang=en">TikTok Shop cat litter scoop</a><br><a href="https://www.soma.com/store/product/Embraceable-Wireless-Unlined-Bra/570216253?color=001&size=753&sem=pmax&gad_source=1&gclid=CjwKCAjwtNi0BhA1EiwAWZaANCAHy-URQg1BLDVk2XD3EN6YWxOsQz6-oacppSc4sMwtEMeTgOsShxoCGl4QAvD_BwE">Soma wireless bras</a></p>
<p>Did you know there's more than just this audio file? Visit <a href="https://bit.ly/3IEw0Wo">But Wait, There's Moore</a> for more episodes, transcripts, and additional shows you can binge for good times. </p>
July 13, 2024Episode 655 min
Cannes You Draw a Ketchup Bottle?
<p>When one thinks of the Cannes Lions Festival of Creativity, who doesn’t think of our intern peeing on the carpet. But after that got cleaned up, we talked about the confusion of a perfume ad. And then we, of course, talked about how we got got… today and in the future. We think we’re a good time so don’t miss out on next week’s episode</p>
<p>Show links:</p>
<p><a href="https://www.canneslions.com/">Cannes Lions Festival of Creativity</a></p>
<p><a href="https://www.instagram.com/p/C8bRO1bIidr/">Is it a perfume ad?</a></p>
<p><a href="https://www.journeetrips.com/">Journee trips</a></p>
<p><br></p>
July 9, 2024Episode 547 min
All Abbey Roads Lead to Emergency Pedicures
<p>The band’s back together! Elizabeth and Rachel talk about how some brands made pride a big bummer this year. Then Tanya finally joins us after an “emergency pedicure” to discuss Fashion Nova’s Good Marketing Question Mark. After an unpaid ad for Pretty Foots (which Elizabeth determined was the product Baby Foot after a concerning Google search), the ladies explain just how they got got this week. Join us next week at the same bat time, same bat channel to see what the marketing world has gotten up to since. </p>
<p>Show links:</p>
<p><a href="https://www.npr.org/2024/05/15/1251355534/target-scales-back-pride-month-merchandise-2024">Target Pride</a></p>
<p><a href="https://www.forbes.com/sites/pamdanziger/2024/07/02/tractor-supply-cancels-dei-and-returns-to-its-fundamental-retail-mission/">Tractor Supply News</a></p>
<p><a href="https://x.com/FashionNova/status/1790170133463527750">Fashion Nova tweet</a></p>
<p><a href="https://www.duckdonuts.com/">Duck Donuts</a></p>
<p><a href="https://fanexpohq.com/fanexpodenver/">Colorado Fan Expo</a></p>
<p><br><a href="https://bit.ly/3IEw0Wo" target="_blank" rel="noopener noreferer"><br></a><br></p>
June 28, 2024Episode 133 min
Meltwatering Over Ryan Reynolds and Marketing Lessons
<p>Unpacking the Meltwater Summit: Marketing Insights & New York Tales</p>
<p>**No paid endorsements are part of this episode.**
Join host Rachel Moore in this lively episode as she shares her insights and takeaways from the recent Meltwater Summit held in New York City. From Ryan Reynolds' marketing gems to practical advice on reaching Gen Z, this episode is packed with actionable wisdom and a few funny anecdotes from Rachel's own New York escapades.</p>
<p>Show links:</p>
<ul>
<li><a href="https://www.meltwater.com/en/summit/2024">Meltwater Summit</a></li>
<li><a href="https://www.personifyleadership.com/" target="_blank" rel="noopener noreferer">Personify Leadership</a></li>
<li><a href="https://training-wheels.com/" target="_blank" rel="noopener noreferer">Training Wheels</a></li>
<li><a href="https://www.youtube.com/watch?v=lovTQGMmrUs" target="_blank" rel="noopener noreferer">That Peloton Ad</a></li>
<li><a href="https://www.youtube.com/watch?v=ayD-4nMnB44" target="_blank" rel="noopener noreferer">That Aviation Gin Ad</a>
</li>
</ul>
<p>
0:00 Opening Apology and Intro</p>
<p>00:47 Meltwater Summit Download</p>
<p>04:10 Joy as the North Star</p>
<p>06:29 Conflict Resolution</p>
<p>09:22 FASTvertising</p>
<p>15:27 Power of Stories - Size Matters Not</p>
<p>19:25 Marketing to GenZ</p>
<p>23:48 Production Quality</p>
<p>25:46 Reddit communities</p>
<p>28:00 Keynotes at marketing conferences</p>
<p>32:01 I Got Got</p>
June 20, 2024Episode 348 min
There Be Dragons and SkyNet and Shiny Shoes There
<p>Rachel Moore and Tanya Ballard Brown explore the wild world of marketing in this episode of Just Trust Me. From a mic-breaking moment to the spectacular dragon atop the Empire State Building, they chat about the intriguing partnership between Apple and OpenAI, the WWDC, and the futuristic integration of AI into our everyday lives. Tanya considers a tempting pair of Aerosoles shoes while Rachel dives into Denver’s legendary Casa Bonita. And we're all looking upward to the massive dragon curled around the top of the Empire State Building to celebrate Season 2 of House of the Dragon! </p>
<p>Show Links:</p>
<p><a href="https://backlinko.com/iphone-vs-android-statistics" target="_blank" rel="noopener noreferer nofollow">Apple vs. Android market share in U.S. and Global</a></p>
<p><a href="https://www.forbes.com/sites/timbajarin/2024/06/14/is-apples-deal-with-openai-good-for-both-companies-or-only-apple/" target="_blank" rel="noopener noreferer nofollow">Forbes.com: Apple's Deal with OpenAI</a></p>
<p><a href="https://twitter.com/DiscussingFilm/status/1802417679996797140" target="_blank" rel="noopener noreferer nofollow">X post about House of the Dragon atop the Empire State Building</a></p>
<p><a href="https://www.aerosoles.com/products/chance-silver-mirror-metallic-faux-leather-two-strap-footbed-platform-heeled-sandal" target="_blank" rel="noopener noreferer nofollow">Tanya's Aerosole Shoes</a> </p>
<p>00:00 Cold Open</p>
<p>05:14 Apple Gets It On with OpenAI</p>
<p>20:09 Good Marketing?</p>
<p>36:56 We Got Got</p>
June 13, 2024Episode 242 min
We're All Melting at Library Marketing
<p>Ghosted by Tanya this week, Rachel and Elizabeth dream about what it’d be like to have <a href="https://www.instagram.com/p/C74VcUnOUb5/?utm_source=ig_embed&ig_rid=01e1bbf4-5f41-473a-b144-7c26f0482661">pink Target baskets</a>. Elizabeth schools Rachel on the Kendrick vs Drake beef and <a href="https://www.facebook.com/photo.php?fbid=842192781278405&id=100064630723384&set=a.543537184477301">how a town library</a> used it to participate in some Good Marketing<strong>™.</strong> And Elizabeth confesses all the ways in which she Got Got. Come back next week to keep the ladies company as Elizabeth heads to the British Isles for a wee spell.<br></p>
<p>0:00 Intro and Kylie Cosmetics</p>
<p>16:49 Ad Break 1</p>
<p>17:19 A Library, Kendrick, and Drake</p>
<p>30:25 Ad Break 2</p>
<p>30:57 We Got Got<br></p>
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