Just Saying - The BRIEF Lab

Hosted by Joe McCormack

BusinessExplicit

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Episodes

425

Latest episode

Aug 2026

Language

About the show

The point of this podcast is to help you become an effective and efficient communicator. The topics that we discuss tackle many of the most pressing issues that people face in a world flooded by information, interruptions and distractions. The promise is that you and your ideas can stand out consistently. Hope you enjoy. [ Just Saying ]

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60 recent

August 31, 202615 min

Ep. 402 – Close reading as the bridge to clear writing

A colleague of mine, Grace Foster, wrote an insightful article for Forbes magazine this summer about the value of English majors in an age of AI. Specifically, she shares the value of “close reading” as a skill that we all should have: slow down, be critical, and understand how to turn good writing into something great. In this episode, I share her perspectives and mine to make this one of your core communication skills. https://www.forbes.com/sites/gracefoster/2026/07/14/english-majors-can-teach-us-how-to-be-indispensable-in-the-age-of-ai/ The post Ep. 402 – Close reading as the bridge to clear writing appeared first on Just Saying .

August 17, 202614 min

Ep. 401 – AI and becoming the editor-in-chief

There’s a risk of letting AI tools communicate for you. In the business world, it’s being referred to as “AI slop” and leaders are increasingly concerned that their people are succumbing to the allure and ease of AI doing the thinking and communicating for them. This week, I suggest assuming a critical role as editor-in-chief to ensure that your hard, deliberate work of revision will translate into messages that are always authentically yours. The post Ep. 401 – AI and becoming the editor-in-chief appeared first on Just Saying .

August 3, 202615 min

Ep. 400 – My “humanity first” AI philosophy

As communicators, where do we fit in a world that is being transformed by artificial intelligence (AI) tools and technologies? Will the technology race beyond the need for our insight and input? Do we factor in at all? In this episode, I propose a humanity-first philosophy and announce the development of BriefBot AI , a digital brevity and clarity companion to help maintain our role as primary communicators. The post Ep. 400 – My “humanity first” AI philosophy appeared first on Just Saying .

July 20, 202614 min

Ep. 399 – The Fear of Dumbing it Down

The acronym K.I.S.S challenges us to “keep it simple, stupid.” The problem with that infamous adage is that nobody wants to look stupid, so they avoid simplifying complexity. This week, I discuss why people are so afraid of not looking super smart and the risks they run when they fail to make things easier to understand. The post Ep. 399 – The Fear of Dumbing it Down appeared first on Just Saying .

July 6, 202614 min

Ep. 398 – Changing the “R” in a BRIEF Map

A BRIEF Map is a powerful communication tool. The acronym spells it out clearly: background; relevance; information; ending; follow-up. In this episode, I give you the “permission” to modify the R to mean risk. By highlighting related risks, you can help your audience understand quickly why they need to make a decision vs sitting on the fence. The post Ep. 398 – Changing the “R” in a BRIEF Map appeared first on Just Saying .

June 22, 202617 min

Ep. 397 – The Point isn’t the Punchline

There’s a strong, hidden connection between comedy and clarity. When communicating, there’s a fundamental difference between your point (the “what”) and the payoff (the “so what”). The intentional structure and sequence of clarity needs to take a critical cue from joke telling: start strong, and always end with a laugh. The post Ep. 397 – The Point isn’t the Punchline appeared first on Just Saying .

June 8, 202615 min

Ep. 396 – Six PowerPoint Presentation Pivots

The best presentation is always a conversation. It should never fall flat because of a lame format or feel like a performance where people clap at the end. In this episode, I provide six different ways to mix up your approach without fearing you will mess it up. With more options, you will confidently handle presentations, so they always have power and a point. The post Ep. 396 – Six PowerPoint Presentation Pivots appeared first on Just Saying .

May 25, 202612 min

Ep. 395 – Let people talk (stop finishing their sentences)

Imagine being in a conversation that is clearly one-sided and you feel the irresistible inclination to interrupt them so you can say something. Though this may even be justifiable, it hurts people when we cut them off mid-sentence. In this week’s episode, I give some practical advice to handle these tempting moments with patience and presence. The post Ep. 395 – Let people talk (stop finishing their sentences) appeared first on Just Saying .

May 11, 202611 min

Ep. 394 – Be a gossip for good

It’s easy for people to talk badly about others when they aren’t there. Though nobody likes a gossip, many of us like to gossip. In this episode, I propose doing the opposite and speaking well of people that aren’t present to counter this negative urge. The post Ep. 394 – Be a gossip for good appeared first on Just Saying .

April 27, 2026Episode 39315 min

Ep. 393 – Is your identity at risk with AI?

If AI does the hard work for us, will it kill the development of our professional identity? A recent article in Harvard Business Review (“AI is changing how we learn at work”) got me thinking that there are some real risks to keep in mind. The post Ep. 393 – Is your identity at risk with AI? appeared first on Just Saying .