Episodes
181
Latest episode
May 2026
Language
EN
How do you fundraise? Why do some strategies work while others don't? Raise more money than you ever thought possible as you journey with Greg and Bryan through the professional world of development. They share their insights and best practices gleaned through years of experience fundraising for Catholic non-profits. - New episode each Monday - Email us with comments or questions at: justaskdevelopment@gmail.com Greg Jeffrey is the Principle and Founder of Catholic Development Group. Bryan Wilburn is the President of St. Monica’s Montessori and consultant with Petrus Development.
The annual fund is often treated as the center of a fundraising program. But should it be? In this episode, Greg offers a thought-provoking perspective that may cause you to rethink where your development team’s time and energy are best spent.
How soon can you ask for another gift?It’s one of the biggest fears in fundraising: asking again too quickly. But is there actually a “right” timeline?In this episode of Just Ask, we talk donor psychology, stewardship, timing, and why fundraisers often overthink the second ask.
Every fundraiser has a white whale.The donor you just know could come through… someday. Is it discipline to keep going, or denial? Let’s talk about when to walk away.
If your development team feels like a revolving door, it’s not just a hiring problem: it’s a strategy problem. In this episode, we dig into why talented fundraisers walk, what it’s actually costing your organization, and how smarter compensation and creativity can change the game.
For years, endowments have lived in the “we’ll get there” category.But the reality is shifting. If long-term sustainability matters, building your endowment is no longer optional: it’s essential. In this episode, we break down why now is the moment to start (or finally take seriously) your endowment effort.
AI is everywhere right now, but what actually matters for fundraisers? Bryan and Greg discuss how AI is showing up in fundraising, the tasks it can take off your plate, and the judgment call every fundraiser has to make: what do you hand off, and what do you hold onto?
What if you could build the perfect fundraiser?What qualities would they have? Stronger asks? Better scripts? More confidence?Maybe.But the real superpower might be something far simpler: listening.In this episode of Just Ask – Rethinking Development, we explore why the best fundraisers don’t just talk: they listen.
You’re launching a capital campaign. The vision is clear. The excitement is building.But who’s protecting the owner?In this episode of Just Ask – Rethinking Development, Greg tackles a question many nonprofits overlook: Should you hire an Owner’s Representative for your building project?What does an Owner’s Rep actually do?They represent the owner, not the architect or contractor. They oversee planning, budgeting, cost control, risk management, and help navigate construction volatility and supply chain challenges.The real question isn’t just what they do: it’s whether your organization truly needs one.Greg breaks down:What does an Owner’s Rep have responsibility for?What is the opportunity cost of not hiring an Owner’s Rep?Are they worth the money? Before you break ground, listen to this conversation.
Have you ever experienced the frustration of a campaign goal increasing after your feasibility study was complete? What went wrong?In this episode, Greg shares the single most important estimate that determines whether your feasibility study will be accurate or woefully misleading.He also explains the common missing elements that cause organizations to get this number wrong in the first place.If you’re planning a campaign, this is a conversation you don’t want to miss
Some development leaders wait for direction.Others go the extra mile.What makes the difference?In this episode, Bryan and Greg explore a mindset shift that changes how development leaders approach their work — and why the most effective fundraisers don’t think like employees at all.
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