
Why Matt Boland’s Tire Customers Don’t Ask About the Price
Most family businesses preserve their history in stories and photographs; Matt Boland’s family set part in something that’s a bit more concrete – in an old Firestone 500 sidewall salvaged from his father’s shop. That devotion began with Matt’s dad, Chris, a military veteran who went to work for a Firestone company store in Lansing. When an opportunity emerged in Sturgis, Chris found an empty old gas station, moved the family to southern Michigan and decided to give the tire business a shot with Boland Tire. Almost 60 years later, Matt has carried that business forward, expanding into six Michigan communities with a strong focus on agricultural customers. Now his son, also named Chris, is learning the relationships and hard-earned lessons that helped sustain it. In this episode, Matt talks about family legacy, honest service, what “thoughtful” expansion means, and the value of the Best-One network. You’ll learn why customers will spend thousands without asking the price because they trust the people doing the work.






