JAMPACKED PODCAST

Hosted by Jarrah Brailey | Digital Marketing Tips and Social Media Marketing Strategies

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Feb 2025

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About the show

Digital marketing is Jarrah's jam, and she'll show you how to make it your bread and butter. This JAMPACKED Podcast is the show for business owners and fellow marketers who want to bring clarity, consistency and innovation to the way they show up online and market their business. Each season, your host Jarrah Brailey and her guests will share digital marketing strategies and tips on how to humanise your brand online and communicate your stories, values and vision that make your brand different... as well as what tools to use to get you there. Every brand has a story worth telling, a journey worth sharing and a loyal community waiting to listen. And this podcast is jam-packed with the tools you need to make that a reality. Jarrah is the founder and managing director of Jampacked Agency, a boutique digital marketing agency that started when she was 19 out of a complete obsession with social media marketing. She has now built a business that has seen her go from freelancer to company director with the business of her absolute dreams! You can follow her on Instagram @jarrah_brailey. To work with Jampacked Agency [we'd love to work with you!]... head to jampackedagency.com.au 💙🍒

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12 recent

February 3, 202515 min

How to Scale Your eCommerce Ads (Step by Step)

We’re diving deep into something every eCommerce brand dreams of: scaling their ads profitably. Whether you’re running Facebook, Instagram, Google, or even TikTok ads, scaling is a tricky game. Go too fast, and you burn through cash with poor results. Go too slow, and you miss out on massive growth opportunities.But don’t worry... in this episode, I’ve got a clear, step-by-step approach that will guide you through scaling your ads without sacrificing your profitability. And we’ll also cover a critical part of scaling that’s often overlooked: how to know if you’re actually ready to scale in the first place.Now this is an episode I recommend grabbing out a notebook or if you’re a “walk and listen” podcaster like me, jotting down things into your phone notes - because this episode is going to be (jam)packed with detailed value.

January 27, 202512 min

Mastering Meta's Advantage+ Campaigns

Today, we’re diving into a game-changer for digital advertisers: Meta’s Advantage+ campaigns.If you’re an intermediate to advanced marketer ready to take your paid ad strategy to the next level, you’re in for a bite-sized treat. In this episode, we cover: what Advantage+ campaigns are, how they work, and most importantly? How to use them to scale your business profitably.We’ll cover everything from the basics to best practices, plus the pros and cons you need to know before jumping in. Spoiler alert: the old-school ways of manual targeting and retargeting? They’re on their way out.Whether you’re running ads for an e-commerce brand, a B2B service, or scaling something entirely new, this episode has what you need to stay ahead of the curve.

January 27, 20250 min

WELCOME TO SEASON 3: PAID ADS

After a bit of a hiatus, it feels SO good to say "Welcome to Season 3 of the Jampacked Podcast!"I’m your host, Jarrah Brailey, and this season, we’re diving deep into the heart of what truly drives results (and one of my favourtie topics to yap about): paid ads. This podcast season is for intermediate to advanced marketers who are looking to learn more about what it takes to scale a brand to new heights in 2025. From Meta and TikTok to Google Ads, we’ll explore the strategies, data, creative techniques, and performance metrics that power today’s most successful campaigns. But we’re not just talking about what works — we’re breaking down why it works, so you can make smarter, data-backed decisions.Expect clear, actionable insights, calm and analytical episodes, and expert advice to help you navigate the ever-changing world of paid ads. By the end of each episode, you’ll walk away with the tools and knowledge you need to optimise your strategy, elevate your campaigns, and grow your business faster.Get your note pad (or notes app) ready, this season is juicy...

April 22, 202433 min

Q&A: Content Marketing, Social Media Growth, Scaling The Agency, Work/Life Balance and Career Growth

The highly requested Q&A episode is here!As of next month, I’ve been in business for six years (wow) and whilst I feel like I’m just getting started… I’ve definitely learnt a lot along the way too.In today’s episode, I am answering a few of the most frequently asked questions I get as an agency director and digital marketer. From growing a team, to challenges faced, to what I do if I was starting all over again as a business both product and service-based.We cover a lot of juicy topics to do with both business and marketing....🎙️ Where I’d invest my resources (when it comes to marketing) if I was a new product based business🎙️ How I hired my first team member, how that looked financially, and my hiring / growth strategy at the moment.🎙️ The most valuable piece of advice I received when starting my career🎙️ My best tips for social growth on Instagram🎙️ How I manage my time/work-life balance🎙️ My favourite aspect of marketing🎙️ Our DREAM clients🎙️ My vision for Jampacked and myselfBook a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycallLet’s be Instagram friends: @jarrah_braileyConnect with Jampacked on Instagram: @jampacked.agencyFollow the Jampacked Podcast on Instagram: @jampackedpod

April 15, 202423 min

How to Nail Your Paid Ads Creatives

With things being “easier” on the technical side of things with the help of AI…  our ad creatives have become the biggest lever we can pull when it comes to consistent campaign success. Our team has been knee-deep in the world of paid ads for the past six or so years, let me tell you, it's been quite the ride… and a lot of the advice we might’ve given 6 years ago, is no longer 100% true [things change FAST!]. However, one thing we have always spoken about and pushed our clients to think outside the box with is their AD CREATIVES. At Jampacked, it’s safe to say we live and breathe paid ads and creative strategy. So in this episode, we’re feeling generous and sharing 10x ad creative ideas we’ve seen consistently bring in amazing results as well as our top tips for creating scroll-stopping ads in 2024 across Meta and TikTok.Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycallLet’s be Instagram friends: @jarrah_braileyConnect with Jampacked on Instagram: @jampacked.agencyFollow the Jampacked Podcast on Instagram: @jampackedpod

April 8, 202424 min

TikTok

Welcome to the very first episode of Season 2 of the Jampacked Podcast! Today, we're unpacking one of my favourite platforms - TikTok. We’ve all heard of it, most of us use it, some of us are posting on there, but from what I’m hearing - not many of us are actually seeing much success on there. I’ve scaled multiple TikTok accounts to 5, 10, 20 and 50 thousand + followers and have created multiple viral videos since using the platform as well as made some new friends, and seen opportunities come my way through my TikTok content.So today, I’m going to be sharing with you 8 things that make a successful TikTok content strategy and what you’ll see us doing for our clients to help them get the most out of the platform. Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycallLet’s be Instagram friends: @jarrah_braileyConnect with Jampacked on Instagram: @jampacked.agencyFollow the Jampacked Podcast on Instagram: @jampackedpod

July 17, 202335 min

When, Why and How to Rebrand with Kylie Hannaford

Rebranding my company this year has been the best thing I’ve ever done for this business, … and not just for the obvious reasons like having a new look and feel that I’m in love with & really proud to share. Rebranding has transformed us from the inside-out; it’s sparked an amazing new energy internally, invigorated our team with a new sense of purpose, made our vision more crystal-clear than ever, attracted top new talent into our team, delighted and excited our existing clients and given us more momentum than ever as a company.The entire rebranding process has confirmed what I already know to be true in the digital marketing world. And that is.. The power of your brand lies in the story you share. And you are at the core of your story.  Fresh, on-trend (but still unique) and bold marketing allows you to cut through the noise on socials. And - bright colours go a loooong way. Sometimes all it takes is a freshen-up to be seen by your ideal market and re-invigorate your team.I am thrilled to be welcoming my amazing friend, business-big-sister, and the power behind our entire rebrand… Kylie Hannaford, Founder and Creative Director at Three Blocks Left, onto the Jampacked Podcast today.Kylie was the mastermind behind our entire rebrand and working with her on what we now call Jampacked Agency was the most empowering, exciting and fulfilling experience.Having been in the design industry for 20 years, Kylie has so much gold advice to offer on rebranding… in today’s episode we discuss why, when, and how to rebrand so that you not only retain your existing customers and brand awareness, but how to do it in a way that invigorates your community, team and most importantly…you.You can find Kylie here:Instagram: https://www.instagram.com/threeblocksleft/Website: https://threeblocksleft.com.au/

July 4, 202335 min

Paid Ads: A 35-Minute Masterclass

Whether you run ads now, might run them in the future, outsource them or manage them in house… it’s so important for every marketer and business owner to wrap their head around the foundations of paid ads in order to get the most out of your digital marketing strategy for the long term.In this episode, Zoya [Jampacked’s very own Digital Marketing Specialist] joins Jarrah as they discuss the topics they get asked about the most when it comes to paid ads, including:The benefits of paid advertising for businesses?When businesses should consider adding paid advertising to their digital marketing strategyThe non-negotiables that are needed to run effective social media adsThe difference between Google ads and Social media adsBudgets and Minimum daily ad spendThe metrics to consider when assessing the effectiveness of Meta ad campaignsRunning paid ads intermittently VS all the timeHow we stay on top of industry knowledgeOur best piece of advice for those wanting to get started with paid ads.Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycallLet’s be Instagram friends: @jarrah_braileyConnect with JAMPACKED on Instagram: @jampacked.agency

June 19, 202329 min

Instagram

We’ve all seen the power of Instagram and what it can do for businesses of any shape and size... it’s something we’re borderline obsessed with at Jampacked. And today? Gabi [Head of Social at Jampacked Agency] and your host, Jarrah, unpack the platform.This episode covers:●     Gabi’s proudest moments at Jampacked●     The core benefits of Instagram●     Is it still possible to grow organically on Instagram and if so, how?●     How to create reels that will actually generate engagement for you●     Are ‘static posts’ still worth doing? And if so, how often?●     Instagram stories and what kind of content works best●     Humanising your content on Instagram: where to start●     What to do when your creativity feels low●     Where we see Jampacked going in the next few yearsGabi is our amazing Head of Social, she’s been with us for 2.5 years and has significantly up-levelled the services we provide through the power of social media, [especially organic Instagram] so we thought there was no better person to chat all things IG with. Gabi, we adore you and your brain!You can find and follow Gabi on Instagram [shock-horror] here: @gab_socialBook a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycallLet’s be Instagram friends: @jarrah_braileyConnect with JAMPACKED on Instagram: @jampacked.agencyFollow the JAMPACKED Podcast on Instagram: @jampackedpod

June 12, 202325 min

How to Humanise Your Digital Marketing

Since I started in this social media and digital marketing industry five years ago, the whole concept of humanising your digital marketing has almost become a buzz phrase that everyone talks about. But what is it exactly? That’s what I’m answering for you in today’s episode! With all the advice out there it can be very confusing what to take in and what tactics to follow that will actually help you better connect your brand with your customers & drive them into action. But I’m going to help you cut through all that noise and what you can do to stand out from the crowd by walking you through five ways you can humanise your content today. So whether you’re a business just starting out or you're a seasoned entrepreneur, there's definitely something in this episode for you.Topics covered:Why every business - no matter how big or small, needs to establish their brand voiceIncorporating digital storytelling into your content strategyExamples of how to weave storytelling into your content and make it relevant to your industry, business, brand and customerWhy behind-the-scenes content is killing it right now and how you can incorporate it into your digital marketing strategy Ideas on increasing your transparency as a brand Becoming the face of your business and why it is the quickest and strongest way to humanise your contentBook a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycallLet’s be Instagram friends: @jarrah_braileyConnect with Jampacked on Instagram: @jampacked.agencyFollow the Jampacked Podcast on Instagram: @jampackedpod