IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!

Hosted by Dave Kelly

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Oct 2025

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About the show

So you've created an amazing business, put years of your life into making it as perfect as possible, and worked hard to ensure your offering is different to anything else in the marketplace.It's only a matter of time before everybody sees this, and your lifelong ambition suddenly takes off, Right?Unfortunately this is not how the world works, and just building a business you are passionate about does not usually equate to giving you the life you dreamed it would.This podcast will help you to understand how to influence more people, book more meetings, and win more clients. Hosted on Acast. See acast.com/privacy for more information.

Listen to episodes

26 recent

October 13, 202511 min

How to build your value into the minds of your prospects... (Supercharge Eps 1)

Most businesses struggle to generate as many leads as they would like.With a simple switch to focus on delivering value, rather than just trying to sell your 'thing', you open much better conversations with your prospects.Selling doesn't need to be difficult, but it will continue to be so, until you take action to make it more simple!If LinkedIn is a platform you would like to generate more from you can follow the video on this link to show you how our clients generate more leads than ever, whilst spending no time at all on outreach.; https://sales-union.co.uk/link-setupPS:Remember,It's not what you sell,It's how you sell it! Hosted on Acast. See acast.com/privacy for more information.

December 9, 202413 min

Here's how to make sales & marketing more simple...

Sales is difficult, right?As with everything else in life it will remain being difficult, until you make it simple.At one point none of us could, walk, eat, drink etc. Luckily we each had those around us that showed us the way, until we could do it on our own.Many fail to see that their struggles with sales is nothing to do with them! More that they simply have not yet prioritised building the skills needed to make it simple.In this episode I break down the process I used to charge thousands daily for to build out in businesses.There is also a free gift that you can claim from clicking below, after you have listened to the show!https://sales-union.co.uk/course-accessPs,Remember,It's not what you sell,It's how you sell it! 🎯 Hosted on Acast. See acast.com/privacy for more information.

September 27, 202431 min

How To Eliminate Ghosting From Your Sales Process...

We have all been there!Dealing with a prospect that appears very interested in what we do.However, when we try to follow up, we can't get hold of them.I've come up with a simple method to stop this from happening (probably because I have been in that position so many times!)In this episode I go through the exact strategies you can replicate in your business to stand out from your 'competitors' and stop being ignored by your prospects.Indeed, it's actually possible for you to have prospects actually chasing you to get the deal over the line.Ps,Remember,It's not what you sell,it's how you sell it! Pps,If you'd like me to generate you some free leads that you can try this method on, you can book a quick call so that I can find the 20 best leads for you on this LINK Hosted on Acast. See acast.com/privacy for more information.

September 6, 202415 min

How To Eliminate Those Slow Sales Months In Your Business...

How were sales for you during Summer?Was it one of your best ever months, or did you use the excuse that business is hard during the Summer?In this episode we go through several different ways that you can eliminate the annoying seasonality trends that many businesses think they cannot overcome.The reality is, if you keep doing what you are doing, you will keep getting what you are getting!If you'd like to ensure when Christmas comes you are in the best position you have ever been, just implement these systems. Hosted on Acast. See acast.com/privacy for more information.

March 22, 202420 min

Sales is a learnable skill, with James Newell (pt 3 of 3)

Did you know that Sales was a learnable skill?Many business people break out in a cold sweat just at the thought of the word!In this special 3 part series of a conversation with James Newell, from Clear Sales Message, we break down many key areas of sales into simple actionable areas that you can use to achieve the success you are looking for, in the short, medium, and long term!James has a brilliant way of breaking down every individual element of sales into something very clear and simple.Some of the things we cover are;🔥 How to unlock your sales potential...🔥 Making sales like paint by numbers...🔥 How to build sales confidence...🔥 Sales in actionable components that anyone can learn...🔥 Sales secrets...🔥 Actionable selling...And remember,It's not what you sell, it's how you sell it! 🎯 Hosted on Acast. See acast.com/privacy for more information.

March 21, 202421 min

Sales is a learnable skill, with James Newell (pt 2 of 3)

Did you know that Sales was a learnable skill?Many business people break out in a cold sweat just at the thought of the word!In this special 3 part series of a conversation with James Newell, from Clear Sales Message, we break down many key areas of sales into simple actionable areas that you can use to achieve the success you are looking for, in the short, medium, and long term!James has a brilliant way of breaking down every individual element of sales into something very clear and simple.Some of the things we cover are;🔥 How to unlock your sales potential...🔥 Making sales like paint by numbers...🔥 How to build sales confidence...🔥 Sales in actionable components that anyone can learn...🔥 Sales secrets...🔥 Actionable selling...Part 3 is going live this week, so Subscribe or Follow the show to be updated when they go live!And remember,It's not what you sell, it's how you sell it! 🎯 Hosted on Acast. See acast.com/privacy for more information.

February 27, 202419 min

Sales is a learnable skill, with James Newell (pt 1 of 3)

Did you know that Sales was a learnable skill?Many business people break out in a cold sweat just at the thought of the word!In this special 3 part series of a conversation with James Newell, from Clear Sales Message, we break down many key areas of sales into simple actionable areas that you can use to achieve the success you are looking for, in the short, medium, and long term!James has a brilliant way of breaking down every individual element of sales into something very clear and simple.Some of the things we cover are;🔥 How to unlock your sales potential...🔥 Making sales like paint by numbers...🔥 How to build sales confidence...🔥 Sales in actionable components that anyone can learn...🔥 Sales secrets...🔥 Actionable selling...Parts 2 and 3 are also going live soon, so Subscribe or Follow the show to be updated when they go live!And remember,It's not what you sell, it's how you sell it! 🎯 Hosted on Acast. See acast.com/privacy for more information.

December 14, 202316 min

Why Your Current Circumstances do not Impact Your Results....

So many people hold themselves back because they feel what they can achieve is limited, because of their current circumstances.On today's show I breakdown how your circumstances actually do not impact your results, and how you can use your circumstances to help you to achieve the success you want, rather than allowing them to hold you back! Hosted on Acast. See acast.com/privacy for more information.

November 28, 202314 min

How to Eliminate your Competitors Offering from your Prospects Minds....

Do you have any competitors?Business is likely very tough if you believe you are in a very saturated market.It is impossible for any business person out there to be exactly the same as you.Todays episode is to help you to frame your offer in such a way so that you have no competitors in the marketplace.Ps,Remember it's not what you sell, it's how you sell it! Hosted on Acast. See acast.com/privacy for more information.

November 23, 202313 min

Sales is the Scapegoat... Pt. 2 of 2 (on Business Success and Coffee Podcast)

The Strategy of Sales with David KellyMost people get into entrepreneurship out of a passion to make the world a better place or achieve freedom. Having a great business idea and committing all your resources to create a business around your passion is the first step towards this dream life, but it doesn’t stop there. Sales will always be the king because if there are no sales, there will not be profits, and without profits, the dream life is just an illusion. It is, therefore, essential for entrepreneurs to get the right coaching and training about their sales strategies. Helping business people know the best approaches to influence more people, book more meetings and win more clients is at the heart of today’s guest, David Kelly. David has been in sales for the best part of his life. From his early days in school, he resonated with marketing and sales; this became his passion and purpose in life. He lives to help people and businesses achieve their sales goals by building businesses that work for them rather than them working for their businesses. David focuses on the customer journey with his clients, from the target audience to their pressing needs and how to best provide the solutions. Tune in and learn more.Let’s jump in!https://www.sterling-coaching.com/david-kelly-podcast/ Hosted on Acast. See acast.com/privacy for more information.