The Growth Compass - A Roadmap to Smarter, Sustainable Business Growth with Heather Offord
In this episode of It’s Your Business , Kath is joined by Heather Offord, business growth consultant, author of The Growth Compass , Regional President of the Professional Speakers Association and Director of Clarity Consultants. Heather shares how The Growth Compass began as an idea to raise her profile, but evolved into something far more valuable: a practical step-by-step guide designed to help business owners understand where they are, where they want to go and what needs to change to get there. At the heart of Heather’s work is her Growth Roadmap, which looks at far more than sales and marketing. She helps business owners examine everything from finances, systems and strategy to their personal circumstances, strengths, weaknesses and what they actually want their business and life to look like. Heather also shares her own unconventional business journey. After years in hospitality, sales, marketing and events, severe pneumonia brought on by burnout forced her to reassess the way she was working. She later built an events business, adapted again when lockdown stopped the industry overnight, and ultimately developed the growth consultancy she runs today. Kath and Heather have an honest conversation about burnout and why it rarely arrives out of nowhere. It is often the result of months or years of doing too much, trying to follow every piece of business advice and believing you have to be everywhere and do everything. They also discuss why growth should look different for every business owner. You do not necessarily need to be speaking, networking, blogging, running ads and posting constantly. The right strategy is the one that suits you, your strengths, your goals and the life you want to build. Heather also talks about the power of business communities, particularly her experience with the Glasgow Girls Club, and why relationships, support and trust can be far more powerful than walking into a room simply trying to sell. This is a refreshing conversation about sustainable business growth, learning from mistakes, avoiding burnout and creating a business that gives you success without taking over your life. Want to start YOUR own Podcast? Your Fairy Podmother®️www.fairypodmother.co.uk






