Be Seen, Be Remembered, Be Recommended: Laurie MacPherson on Making LinkedIn Work for Your Business
In this episode of It’s Your Business , Kath is joined by Laurie MacPherson, LinkedIn visibility strategist, for a lively and practical conversation about how business owners can use LinkedIn to become more visible, build genuine relationships and attract new opportunities. Laurie explains that simply having a LinkedIn profile is not enough. To be recognised and remembered, business owners need to clearly communicate what they do, who they help and why it matters. Whether the goal is attracting clients, speaking opportunities, podcast invitations, partnerships or a new role, LinkedIn can open doors, but only when people actively use it. Kath and Laurie explore why so many people still misunderstand LinkedIn, seeing it as either a job-searching platform or an overly formal corporate space. Laurie challenges this idea and explains why personality, opinions and real human stories are becoming even more important as feeds fill with bland and obviously AI-generated content. They also discuss the importance of consistency. Laurie shares how she posted regularly for four months before gaining her first client through LinkedIn, proving that visibility rarely produces instant results. It is about building a body of work that helps people understand your expertise and remember you when they need your services. Laurie introduces her REAL content framework, which balances sales content, authority-building posts and personal stories. She explains why business owners should not be afraid to sell, share their views or show more of the person behind the business, as long as the content remains relevant to the audience they want to attract. The conversation also covers LinkedIn newsletters, thoughtful commenting, voice notes, opinion posts and why meaningful conversations are far more valuable than automated messages and immediate sales pitches. This is an honest and useful episode for anyone who knows they should be doing more on LinkedIn but is unsure what to post, how often to appear or how to turn visibility into genuine business opportunities. hello@lauriemacpherson.com This episode is sponsored by https://betternetworking.co.uk/ Want to start YOUR own Podcast? Your Fairy Podmother®️www.fairypodmother.co.uk





