AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!
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August 20, 202651 min
E426 Ant McCormack: It's Okay to Take a Pause
Ant McCormack has spent over a decade building in the creator economy, helping creators build media companies, not just audiences. He's worked with creators across 50 countries, run 25+ accelerator programs, and built industry-first partnerships with YouTube, Google, and TikTok, including the world's first YouTube Creator Accelerator. Ant’s bet: An audience isn't an asset you own. The next generation of creators will build businesses that are.
August 20, 202635 min
E425 Jonny Paterson: How Wall of Entertainment Turns YouTube Hits Into Global IP
Jonny Paterson is an LA-based producer and VP of Business and Creative Development at digital studio Wall of Entertainment. He previously founded JP International Productions and served as VP of Television and Head of Development at Confluential Films, following early career roles at ICM, Lionsgate, and Chestnut Ridge Productions. In 2016, Paterson produced his debut feature "Halfway," which premiered at the AFI Dallas International Film Festival and was nominated for a British Independent Film Award. At Confluential Films, he built and managed a slate of features, TV, and premium documentaries alongside partners like Netflix, HBO Docs, Hulu, and Sony before transitioning to a first-look producing deal in 2023. Joining Wall of Entertainment in 2025 to open its Los Angeles office, Paterson executive produced the studio's first two US originals, "Substitute Teacher" and "House Rules." Wall of Entertainment is the studio behind hit YouTube series like "Does The Shoe Fit" and "Shiro's Story." A BAFTA Los Angeles Newcomer Award recipient and former Paley Center Media Council member, Paterson holds degrees from the University of Leeds and Carnegie Mellon University. He also served over a decade on the board of UK charity Football Aid.
August 19, 202631 min
E424 Lindsay Bennett: Reinventing Market Research
Lindsay Bennett is a strategic storyteller and communications leader, leading Global Communications and Content at market research platform, Ideally. At Ideally, she's shaping how the brand shows up in the world as the company reinvents research for modern marketing. Previously, as VP of Corporate Communications at GALE in New York, Lindsay led Communications, Marketing, and New Business. In her first year, she helped transform GALE into one of the most awarded agencies in the US, contributing to recognitions such as Ad Age A List and Adweek Breakthrough Media Agency of the Year, and supporting the conversion of more than $20m in new business in the first 12 months. Earlier, at DDB Australia and then DDB Worldwide, she drove growth and recognition across 149 offices from the New York headquarters. She developed PR strategies for brands such as McDonald's and Volkswagen and helped deliver DDB's first global repositioning. Lindsay started her career as a journalist in Australia, discovering her passion for storytelling, a skill she brings to every role.
August 19, 202629 min
E423 Andrew Roth: The Rise of Fourth Spaces
Andrew Roth, 27, is the Co-Founder and CEO of Offline, the ad network for the real world. Named to Forbes 30 under 30 in 2025 for his last company, dcdx, Andrew is one of the world's leading experts on Gen Z, and is now building the railways to help bring ad dollars offline, and reach consumers where they are in the real world.
August 13, 202638 min
E422 Kate Wolff: Leading The Pack Through AI
At Lupine Creative, Kate Wolff serves as pack leader on all business. An award-winning advertising executive, Kate has stewarded some of the world’s most impactful brands, helping them tap into popular culture. She built a traditional 360 advertising background through work at agencies including Publicis Modem, DDB, TBWA\Chiat\Day, Omelet LA and RQ. Kate’s deep understanding of the advertising and marketing space frequently turns traditional brand marketing strategy on its head through cultural, data and behavioral insights. She built LA-based agency Lupine Creative in February 2020 with a base of experiential, social, and cultural expertise to boast year-over-year revenue growth. The approach that’s made the difference: spark solutions with cultural strategy and then create through experiences and partnerships that manifest as cultural capital. Lupine clients include Spotify, Max, LG, Google, Teva, FX, BoxLunch and more. The team has an impressive events innovation story: in their first three months of existence, they created HBO Max’s first-ever, award-winning virtual Pride celebration, resulting in a continuous partnership. Kate and her team also champion a diversity story; she is a co-founder of Do the WeRQ , a movement to increase queer creativity, representation, and share-of-voice across the industry. Further extending her commitment to innovative and sustainable solutions, Kate is Co-Founder of LumiTerra. Her dedication to environmental sustainability supported the creation of the LumiCup , an aluminum-based product line designed to reduce the reliance on single-use plastics dramatically.
August 12, 202634 min
E421 Victoria Bachan Pt. 2: Hyphen's Forward-Thinking Model Is Creating Abundance, Not Scarcity
Victoria Bachan is Co-Founder and CEO of Hyphen, and one of the most consequential builders in the Creator Economy. Her 12-year+ career spans CAA, Sony Music, Wasserman, and Whalar, where she led 300+ Creators as Global President of Sixteenth. She has pioneered Creator houses for Black and Latinx talent, launched Creator-owned brands like Nami Matcha and Nonipup, and brokered deals with Nike, Google, Amazon, and Sephora. A sought-after speaker at Cannes Lions, SXSW, VidCon, and Tribeca, she has contributed to Rolling Stone and is recognized by Variety, Business Insider, and Campaign US as a defining voice in the industry. She mentors South Asian executives through The Salon and supports her community through Play Inspired. When she's not reshaping the industry, you'll find her exploring New Jersey towns with her husband and dog.
August 12, 202630 min
E420 Jelena Burcer: Only 1 Percent Post on LinkedIn, That’s The Opportunity
Jelena Burcer is a LinkedIn creator and educator who helps professionals and brands grow through content that stands out. With a community of over 22,000 followers on LinkedIn, she shares practical, no-fluff strategies on personal branding, content marketing, and audience growth. Her mission is to make marketing more accessible by turning complex ideas into actionable advice that people can apply immediately.
August 11, 202630 min
E419 Becky Owen: Creator Instinct® - Unlocking the Social Code
As one of EMEA's leading experts in creator marketing, Becky Owen has built a career with roles at Disney and Meta, and now as CMO at global social and creator agency, Billion Dollar Boy . With over a decade of experience in the creator economy, she has advised some of the world's most recognizable brands, developed innovation strategies and directed teams in producing best-in-class work. In 2024, Becky founded FiveTwoNine , the agency’s sister company: a global platform that empowers creators in their careers and businesses through community, insider knowledge, and exclusive events. She has been recognized on AdAge’s Tech Power list, The List 2025, and was named Game Changing Leader of the Year at the Influencer Marketing Awards. Becky is a sought-after industry commentator and regularly speaks at leading events, helping brands adopt a creator-first mindset. Red the report: Creator Instinct®: Unlocking the Social Code
August 7, 202632 min
E418 Sara Ajemian: Finding Balance in AI
Sara Ajemian is a communications and marketing leader with 20 years of experience helping enterprise B2B and high-growth technology companies scale and build market resonance. She's held both communications and marketing roles at fast-growing startups and heavily matrixed public companies, spent time in-house and agency-side — and she's at her best in "build mode," diagnosing what's broken and rebuilding it into something that actually works. She currently leads Corporate Marketing at Juniper Square.
August 7, 202636 min
E417 Jason Metz: What We Have Learned From the First 20 Years of The Creator Economy
For 20 years, Jason Metz has been at the forefront of modern marketing, helping both industry-leading and startup brands expand their reach, impact and connection with their most important audiences. As a strategy and growth lead for agencies within the Omnicom and Publicis ecosystems, as well as founder and CEO of influencer startup Brand Influencers, Jason has driven hundreds of millions of dollars in new business wins and shaped dozens of award-winning campaigns for clients including Porsche, P&G, L'Oreal, Pizza Hut, Sparrow Health System, Bridgestone Firestone, Forever21, Beam Suntory, HSBC, Adidas, IBM, J&J, Conde Nast, ESPN, Bacardi, Anheuser-Busch, the city of Las Vegas and many others. Equal parts business strategist, marketer, content creator and client relationship lead, Jason's true passion is winning at the game of attention - helping brands earn their unfair share by tapping into what matters most in culture. He helped Porsche launch the Panamera, Adidas embrace experiential to transform their youth sponsorship strategy, P&G, Anheuser-Busch, Kia and A&E launch their first-ever influencer campaigns, Wakefern and Home Depot reformat their retail presence to put the customer at the center, and GQ, Nat Geo, KultureCity and NBA hall-of-famer Dominique Wilkins launch into web3.
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