It's No Fluke

Hosted by Shorty Awards

Business MarketingInterviews guests

Website RSS feed LinkedIn Instagram

Episodes

481

Latest episode

Oct 2026

Language

About the show

AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!

Listen to episodes

60 recent

October 29, 202630 min

E478 Ariana Orasi: We Opened A Coffee Shop

Ariana Orasi is a content creator, business owner, and marketing strategist known for making education feel entertaining. Under her brand @arianaorasi, she has grown a 55K+ audience in the lifestyle, fashion, and beauty space, anchored by her signature tagline "so you can feel disgustingly educated" and most recently through her viral "Word Drop" vocabulary series. She also documents the financial reality of small business ownership through "The Grind," a content series chronicling Casa Rassi's road to breaking even. Alongside her content career, Ariana co-owns Casa Rassi, a Miami coffee shop voted one of the best in the city. She brings over five years of paid social and digital marketing experience from agency and network roles, including most recently as Senior Analyst, Paid Social at TelevisaUnivision, where she managed multimillion-dollar campaigns across Meta, TikTok, Pinterest, and YouTube. She holds an MBA and is fluent in Spanish. Ariana has spoken previously on audience growth and content strategy, including as a panelist for TelevisaUnivision's Creator AMA. She speaks to the intersection of content creation and brand strategy — from what actually drives audience growth as a creator, to how brands can build smarter, more authentic influencer partnerships.

October 28, 202636 min

E477 Why Matt Vandrick is Curious & Inspired

Matt Vandrick is a creative technologist, cultural commentator, and the founder of Curious & Inspired, a media platform built to help people see through the noise, think independently, and navigate a tech-driven world with clarity and cultural awareness. With nearly two decades of experience in UX design and product leadership, including senior roles at Google, Matt brings an uncommon combination of deep industry knowledge and cultural fluency to conversations about AI, social media, digital ownership, intellectual property, and the intersection of technology and identity. Through his YouTube show, Substack essays, and social content, Matt examines the systems most people interact with daily but rarely question: recommendation algorithms shaping culture, platforms profiting from emotional manipulation, AI eroding creative ownership, and the ongoing extraction of Black innovation without credit or compensation.

October 27, 202631 min

E476 Hannah Campbell: B2B Creator Marketing Is Done Being an Experiment

Hannah Campbell is the Founder and Managing Director of One Twelve Agency, a creator marketing and talent management agency working across consumer and B2B sectors. Since launching in 2022, she has built a business partnering with brands including HubSpot, Tide Business, Chivas Regal and LVMH, while representing founders, entrepreneurs and expert creators. She helps brands turn creators’ expertise and credibility into meaningful commercial partnerships, while helping creators build businesses beyond sponsored posts. As expert creators become business partners, advisers and co-founders, Hannah is rethinking what talent management should look like. Having repeatedly evolved One Twelve Agency’s direction, she brings a founder’s perspective on spotting opportunities, making difficult decisions and knowing when to pivot. Hannah was named one of Management Today’s 35 Women Under 35 in 2023 and Girls in Marketing’s Top Marketers to Follow in 2026. One Twelve Agency was also shortlisted for Best Agency at the Black Comms Network Awards 2026.

October 27, 202632 min

E475 AJ Eckstein: Creator Match Is Making B2B Creators Big Business

AJ Eckstein is the Founder & CEO of Creator Match , the leading B2B Creator Marketing Agency that has paid out millions to Creators, and helps B2B/SaaS/AI Brands (ie. Notion, Anthropic, Zapier, Lovable, Fiverr, and more) build and scale their Creator programs. Outside of Creator Match, AJ is a Journalist for Fast Company, focusing on articles in the Work/Life section. And he is one of the youngest LinkedIn Learning Instructors totaling 150,000+ Learners. He is also a TEDx and keynote speaker.

October 23, 202638 min

E474 Debora Prossomariti: The CEO Whisperer Is Making Leaders More Human

Debora Prossomariti is a fractional communications and personal branding advisor who helps established founders and CEOs become more visible, build trust, and strengthen their reputations without sounding performative or overly polished. With experience at Meta and Pinterest, she brings a unique perspective on executive visibility, strategic vulnerability, and the challenges of building an authentic public presence. Her work focuses on helping leaders communicate with confidence, connect with audiences, and turn their personal credibility into a meaningful advantage for their businesses.

October 22, 202633 min

E473 Katie Swett Miller: Kit Is Betting on People, Not Just Platforms

Katie Swett Miller is Chief Product Officer at Kit, the leading email marketing platform helping professional creators build, own, and monetize their audience, independent of algorithms. She's spent her career building technology that makes creating online simple, delightful, and empowering. At Kit, she’s focused on helping creators not just own their audience but truly understand it, through products like Subscriber Signals, Kit’s audience intelligence tool. Previously, Katie built products at Square and Weebly, working at the intersection of AI, commerce, and platform ecosystems to help creators turn ideas into sustainable businesses.

October 21, 202630 min

E472 Scott Shigeoka: The Road to Curiosity

Scott Shigeoka is an internationally recognized curiosity expert, TED speaker, and the award-winning author of Seek: How Curiosity Can Transform Your Life and Change the World . His work focuses on how we can strengthen our well-being and relationships, including as a Fellow at UC Berkeley’s Greater Good Science Center and as the Head of Curiosity Cultivation at the Eames Institute. He is also the host and creator of the Curiosity Mobile, as well as a playwright and artist.

October 20, 202636 min

E471 Sharon Mussalli: Turning a Viral Moment Into Something People Come Back For

Sharon Mussalli is a media, entertainment and tech executive with a reputation for building and scaling brands from nascent stages to large, profitable businesses with viable longevity. She is currently the CEO of NowThis, the hub for entertainment-focused, series-based, and social-first digital content, leading the brand into its next phase as a network. She works closely with the team to accelerate revenue growth and develop best-in-class, innovative programming that defines the NowThis brand. Under her leadership, NowThis has become a profitable and sustainable business primed to lead the digital media industry. Sharon has held senior positions at large multinationals like iHeartMedia and Meta, venture-backed startups like Some Spider Studios (exited in 2021 to Vox Media and BDG), and longstanding digital properties like Bustle Digital Group. Her 20+ years of experience have spanned finance, revenue growth and operations, yield optimization, organizational development, operations and general management. Sharon holds an MBA from the Massachusetts Institute of Technology and a BA in Quantitative Economics from Tufts University. She has held several advisory board positions within MIT’s Delta V startup accelerator program and has contributed to MIT’s pricing curriculum at the Sloan School of Management.

October 19, 202636 min

E470 Jared Kleinstein: The Internet Forgot the Credits, Gondola Didn't

Jared Kleinstein is the Founder & CEO of Gondola, a platform helping creative professionals get discovered, credited, and hired, and the founder of Fresh Tape Media, an award-winning creative agency working with some of the biggest brands, leagues, and athletes in the world. Previously, Jared helped shape the early days of social video at Vine and Twitter, where he led sports content partnerships and worked at the forefront of how teams, athletes, and creators connect with audiences on the platform. And before that, he led strategic partnerships for StreetEasy (acquired by Zillow). Having experienced the evolution of digital media from the platform, agency, and technology sides, Jared brings a unique perspective on the intersection of sports, storytelling, entrepreneurship, and the creator economy. He lives in Denver with his wife, two kids, and best friend/dog Manchego.

October 16, 202630 min

E469 Sara Mengesha: Launchpad Asks Can You Build a Business in 14 Days?

Sara Mengesha is a community strategist and cultural architect with 15+ years of experience at the intersection of culture, entertainment, technology, and entrepreneurship. Across four continents, she has helped produce and shape more than 10,000 live experiences, from intimate concerts and festivals to global creator communities. Her work spans organizations including Sofar Sounds, Lighthouse, and Creator Now/vidIQ, as well as projects involving artists and creators such as Billie Eilish and Morgan Jay. As Head of Community & Culture at Stan, Sara leads efforts to turn audiences into active communities, creating spaces where creators and entrepreneurs can connect, collaborate, and build sustainable businesses. Her philosophy is simple: Community isn’t an outcome. It’s a decision. It takes intention to bring people together and purpose to make those connections matter.