OUT TO LUNCH Business over lunch. Each week Christiaan invites guests from Acadiana's business community to join him. Beyond the foundations of the Acadiana economy - oil, cuisine, music - there is a vast network of entrepreneurs, small businesses, and even some of the country's largest companies who call Acadiana home. Out to Lunch is the cafeteria of the wider Acadiana business community. You can also hear the show on KRVS 88.7FM.
Last Episode Date: 15 July 2024
Total Episodes: 323
Why sell a product when you can sell an adventure? Experiences are a hot commodity in today’s marketplace. They make memories. The kids love them. And they come in packages that don’t need a warehouse. And when you sell an experience, you’re usually selling expertise....
We tend to think of entrepreneurs as people with an obsessive vision. They have an idea that will change the world or at least make them lots of money. They take it to the workshop and hack away for days, hours, years until they bring their genius to market and find success...
Lafayette’s restaurant scene is famously difficult. There are more restaurants per person in the Hub City than there are in New Orleans, Austin and even New York City. Plus, you’re not just competing with the restaurant down the block. This is a place where everyone co...
Quality isn’t enough to sell a product. Consumers need to connect with what you’re selling. And the first way they do that, usually, is by connecting with your brand. What is a brand? Well, for one thing, it starts with a name. But any marketing agency will tell you it...
Most of us think about business in terms of the point of sale. I’ve got a product. You’ve got money. You give me money for the product and boom: we have an economy. But Adam Smith’s invisible hand didn’t put that product on my shelf. It likely came on a truck. And...
Some things are better left to the professionals. If you’re a VIP with a target on your back, security is one of those things. Protection Personal security is a highly specialized business. It takes discipline, preparation and the willingness to put your life on the line f...
At some point, you’re going to hand the keys to your business to someone else. That’s true whether you’re hiring employees or contractors or planning for succession. Life happens. And it’s just not in the cards for you to be able to run your business, by yourself, ...
Marketing your new business idea can take a few different shapes. You might take a deep dive with market research and try to define the demographic slice of consumer you’re looking for. Before you even bring your product to the shelves, you’ll try to understand the pot...
If you’re gonna be first, you’re gonna take a risk. All the more so if you’re going to market with a foreign concept. People are creatures of habit. We look to the world we know to understand new concepts. And if something we’re trying is unlike anything we’ve ...
I had a journalism student approach me a while back for a story. I asked him, “what kind of a journalist do you want to be when you grow up?” He said, “A food writer. Because AI won’t take my job.” Won’t it though? I suppose if they create a neural simulation o...
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