IPA Podcast

Hosted by Institute of Practitioners in Advertising (IPA)

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Episodes

119

Latest episode

Oct 2026

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About the show

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend. Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.

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60 recent

October 21, 20261 hr 2 min

The Effectiveness Files: Lessons from the 2026 IPA Effectiveness Awards

In a special edition of the IPA Effectiveness Files, Laurence Green explores the stories behind this year's IPA Effectiveness Awards. He chats to Nationwide's Richard Warren about their Gold-winning paper, and to Stephanie Simon and Oli Moore - authors of the Grand Prix-winning Currys paper - before diving into the key themes from the Awards with Les Binet. You can download all of this year's papers from our website: https://ipa.co.uk/awards-events/effectiveness-awards/

October 7, 202637 min

The IPA Making Sense Podcast: Louise Twycross-Lewis

PHD's Louise Twycross-Lewis joins the IPA Making Sense Podcast to discuss her belief in the power of research, how insight is evolving in an AI-driven world and how it can fuel creativity.

September 23, 202638 min

The Effectiveness Files: Will Butler-Adams, Brompton Bicycle

Brompton Bicycle Managing Director Will Butler-Adams joins the IPA Effectiveness Files to talk about their journey to becoming Britain's biggest bike manufacturer, how they've set out to create urban freedom for happier lives, and what bicycle design can teach us about marketing.

September 16, 202638 min

New Business Diaries: The state of new business in 2026

Emily Crabtree, Global Marketing Director at IMA, and Patrick Ryan, Founder of 300 Consultancy, join the IPA New Business Diaries to discuss the state of new business in 2026, the 'age of more' and how to drive sustainable growth for the agency and the client.

September 9, 202638 min

The IPA Making Sense Podcast: Jenny Biggam

Jenny Biggam, Founder of the7stars, joins the IPA Making Sense Podcast to explain what makes a great planner, how to separate good judgment from risky decisions and explore whether it is time to reconsider what we call media planning in today's landscape.

August 12, 202651 min

The IPA Making Sense Podcast: Rik Moore

Rik Moore, Managing Partner, Strategy at The Kite Factory, joins the IPA Making Sense Podcast to talk through how his comedy career influenced his career in advertising, how leaders can balance brand and performance and much more.

July 15, 202638 min

The IPA Making Sense Podcast: Monica Majumdar

Monica Majumdar, Director of Client Strategy at Reach, joins the IPA Making Sense Podcast to explore the key lessons from a career spanning agencies and media owners; why attention, trust and local journalism matter more than ever and what the future holds for the relationship between audiences, publishers and advertisers in a rapidly changing media landscape.

June 24, 202650 min

The IPA Making Sense Podcast: Tessa LeGassick

Tessa LeGassick, Chief Planning Officer at Hearts & Science, joins the IPA Making Sense Podcast to explore what makes a good planner, why the role is more important than ever, the impact of AI and much more.

May 27, 202659 min

The IPA Making Sense Podcast: Sam Knowles

What is it about studying Classics that sets you up for success in the insight business? Sam Knowles, Chief Data Storyteller at Insight Agents, joins the IPA Making Sense Podcast to discuss insight, innovation, AI, decision-making and much more.

May 6, 202647 min

The IPA Making Sense Podcast: Vicky Fox

Vicky Fox, Chief Planning Officer at Omnicom Media, joins the IPA Making Sense Podcast to share her advice for anyone starting their career now, how the pivot from searching to prompting is driving zero-click behaviour and what this means for the future of our industry.