Invest in Sqft

Hosted by Matt Shields

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Episodes

278

Latest episode

Jun 2025

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About the show

▫ How do business owners create a strong lasting foundation for their business? ▫ What are common obstacles that business owners face and how do you overcome them? ▫ What do the wealthy do to protect and grow their companies? ▫ What strategies can you use to multiply your business wealth using the income that you already generate? Invest in Sqft hosted by Matt Shields, a 25-year-long entrepreneur who has accumulated 60 million in real-estate assets, is your go-to resource for creating a stable profitable business so that you can passively invest your profits into large multifamily opportunities. As an entrepreneur, you face challenges that the wealthy have already solved. Each week we interview successful entrepreneurs who share their own experiences and insight to help your business overcome obstacles and build a strong foundation for your company. With practical advice and a focus on actionable steps, the Invest in Sqft podcast is the perfect resource for you if you are looking to improve your business and build wealth through passive multifamily investments.

Listen to episodes

60 recent

June 6, 202542 min

Digital Depth: Joshua Lauer on Why Tracking Everything Costs You Conversions (and How to Fix It)

In this episode of Invest in Sqft, we dive deep with Joshua Lauer, a digital marketing expert who turned his passion for music into a powerhouse career in SEO and online strategy. Forget outdated marketing tricks—we're talking about real, tested strategies that drive traffic, boost conversions, and grow businesses. Joshua shares how he's helped major companies dominate search rankings, master keyword research, and harness AI to stay ahead in a competitive landscape. Packed with insider tips, actionable strategies, and hard-earned lessons, this episode is a must-listen for anyone who wants to win big in digital marketing today. Don't miss this conversation—it could transform the way you market and scale your business online!

March 22, 202552 min

Bank Like a Billionaire: Russ Morgan On The Secret to Infinite Banking & Financial Freedom

In this episode of Invest in Sqft, we uncover a powerful wealth-building strategy the ultra-rich use to stay in control of their finances. Forget traditional investing—we're talking about Infinite Banking. Our guest, Russ Morgan, reveals how you can use life insurance to create your own bank, finance investments, and build lasting wealth—without relying on Wall Street. Russ shares insider tips, practical applications, and a roadmap to financial freedom that banks don't want you to know. Don't miss this eye-opening conversation that could change the way you grow and protect your money forever!

February 28, 202545 min

Optical Edge: John Marvin on What 30+ Years in Business Taught Me About Marketing That Works

How does a pharmaceutical sales job in Western Kansas lead to industry leadership in optical marketing? In this episode of Invest in Sqft, John Marvin shares his fascinating career journey—from breaking into ophthalmology to founding his own marketing management and consumer research firm. Discover timeless marketing fundamentals, customer engagement strategies, and key lessons for small business growth. Whether you're in the optical industry, an entrepreneur, or looking for actionable marketing insights, this episode is packed with real-world advice and success strategies you won't want to miss!

February 21, 202549 min

Hidden Gems: Elliott Holland on How to Uncover Great Main Street Businesses to Invest In

Thinking about buying a small business? In this episode of Invest in Sqft, we sit down with Elliott Holland, founder of Guardian Due Diligence, to uncover the secrets of smart business acquisitions. Learn which businesses to target, key financial checks, quality of earnings (QoE), and common pitfalls to avoid. Whether you're a first-time buyer or an experienced investor, Elliott shares insider tips on valuation, due diligence, profit margins, and high-ROI business strategies. Don't miss this essential guide to making profitable acquisitions and scaling your investments with confidence!

February 7, 202534 min

Triple Net Gold: A.J. Peak on Predictable Returns with Medical Real Estate

In this episode of Invest in Sqft, we dive into the world of triple net lease (NNN) investments in medical real estate with AJ from HealthWealth Capital. Learn how investing in dental offices, urgent care centers, veterinary clinics, and other healthcare facilities can provide stable, bond-like returns while shifting financial responsibilities to tenants. AJ shares expert insights on tenant underwriting, risk management, market selection, and exit strategies—including selling to medical REITs for maximum profitability. Plus, discover the highest ROI activity that drives long-term business success. If you're looking to build wealth through strategic real estate investments, this episode is a must-listen!

January 24, 202555 min

People First: Andrea Hoffer on Hiring Strategies That Turn Businesses into Cash Machines

In this episode of Invest in Sqft, Andrea Hoffer takes us on an inspiring journey from her work in college administration to becoming a successful entrepreneur. With a background in higher education and organizational psychology, Andrea shares how she transitioned into business, opening a Massage Envy franchise and later revolutionizing her recruitment processes using AI. Tune in to discover valuable strategies on hiring, team management, and building strong company cultures, along with insights on overcoming common business challenges. If you're looking to innovate your hiring processes and grow your business, this episode is packed with actionable advice you won't want to miss!

December 27, 202433 min

Building Wealth and Wellness: Jordan Kavana Inside the Build-to-Rent Revolution

Explore the future of real estate with Jordan Kavana, a trailblazer in the single-family rental market. In this episode of Invest in Sqft, Jordan shares his transition from multifamily investments to building innovative, tenant-focused communities using AI, predictive analytics, and wellness programs. Packed with actionable strategies for scaling, market gap identification, and personal productivity, this episode offers invaluable insights for investors and entrepreneurs alike. Don't miss out on Jordan's revolutionary approach to real estate success—tune in now!

December 20, 202442 min

Closing the Deal: Bob King on Mastering the Art of Decision-Making

In this powerful episode of Invest in SqFt, sales expert Bob King reveals his journey from struggling sales professional to top-performing VP of Sales and Marketing. Discover his proven strategies for mastering decision-making, building trust, and focusing on decision rates over closing rates to drive more successful deals. Whether you're looking to improve your sales approach or elevate your leadership, Bob offers actionable insights from his book, The Joy of Closing, that will help you structure your pitch, enhance emotional engagement, and cultivate a sales mindset that delivers results. Don't miss this opportunity to learn how to close deals with confidence and boost your sales success.

December 6, 202443 min

You Investing? Nic DeAngelo on Where to Put Your Money in Today's Economy

Are you looking to grow your wealth and refine your leadership skills in today's economy? In this episode of Invest in SqFt, Nic DeAngelo, a real estate and financial expert, shares his journey of skipping traditional career ladders and the lessons he's learned about humility, team synergy, and building strong leadership. Discover strategies for navigating inflation, finding the next big opportunities in industrial real estate, and crafting goals for continuous professional growth. Whether you're an investor or a leader looking to level up, this episode offers actionable advice you can't miss!

November 29, 202444 min

Financial Freedom: Carlos Samaniego From Dodging Taxes to Owning the Game and Achieving Success

Are you struggling with tax debt and feeling overwhelmed by the IRS? In this episode of Invest in Sqft, we sit down with Carlos Samaniega, a tax resolution expert, who reveals powerful strategies to save you thousands. From understanding installment agreements to offer in compromise options, Carlos walks us through how to negotiate with the IRS and reduce your debt. He also explains the little-known currently not collectible status that could freeze your payments and how some debts might even expire after 10 years. Plus, hear a personal success story of a movie producer who had over half a million dollars in tax debt wiped away. If you're looking for actionable insights to handle your tax issues or simply want to know what options are available, this episode is a must-listen! Tune in and discover how Carlos Samaniega's expert advice can help you navigate the IRS maze and finally find financial relief.