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Interesting ideas with Stan Hustad

Interesting ideas with Stan Hustad

Hosted by Stan Hustad

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100

Latest episode

Jun 2026

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EN

About the show

Do You want to be great? Do you want to master the arts, strategies, skills ,and ways of thinking and performing to be a true world-class Creator Enterpriser? Are you ready to seek the true Spirit Force vital to being a successful life and business innovator, enterprise builder, and entrepreneur? Here is how to be one, here is how to sell like the master creator, how to build a world-class company, and how to be strong, even in your broken places and spaces. And one of the better ways to do that is to continually seek out expose yourself to and create powerful interesting ideas. And that's what this program is all about. Because great ideas lead to greater influence, impact, and true income and in addition they help you become more interested and interesting. Stan Hustad, teacher, storyteller, broadcaster, and business performance coach is your host, guide, and sometimes healer on our road to being fully alive and building a life and business that matters and makes a difference. Your contribution and participation is welcome.

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June 3, 2026Episode 100016 min

A Beer with Jesus & Grits from Grandma: Inconvenient Ideas for a Busy World

Busy, but Becoming: Finding Purpose in Everyday Moments and Unlikely Questions In this episode of Inconvenient Ideas Radio, veteran broadcaster Stan Hustad brings together a surprising mix of reflections—ranging from media wisdom to faith, from family stories to modern challenges—into a thoughtful and engaging conversation about what really matters. At the heart of the program is a question many quietly wrestle with: Is being busy the same as being effective? Hustad explores the tension between activity and impact, encouraging listeners to consider how their time, talents, and opportunities can best serve others. With characteristic warmth and storytelling, he moves effortlessly between topics. A simple errand—buying grits for a grandson in New York—becomes a reminder of connection, legacy, and the small acts that brighten lives. A passing song about "having a beer with Jesus" sparks a deeper reflection: how would timeless wisdom show up in today's world, especially in a media-driven age? Hustad also challenges listeners to embrace an unavoidable reality: communication has changed. Whether plumber, philosopher, or entrepreneur, everyone is now called to step "behind the golden microphone" and into the world of audio, video, and digital storytelling. In his view, learning to communicate authentically in modern media is no longer optional—it is essential. With references to faith, culture, and current events, including reflections on public figures and personal loss, the program invites listeners to slow down, think deeply, and engage courageously with both opportunity and uncertainty in today's rapidly evolving world. Ultimately, this episode is less about answers and more about perspective—an invitation to live thoughtfully, communicate effectively, and make a meaningful mark in a noisy, busy age. Key Takeaways - Being busy is not the same as being purposeful - Small, human moments (like "grits from grandma") carry deep meaning - Communication is the new currency—everyone must learn it - Faith and modern life are not separate—they intersect daily - Curiosity ("What would Jesus do today?") can open powerful insights - The world is changing quickly—especially with AI—and requires thoughtful navigation Things to Remember - You are already a communicator—refining that skill changes everything - Tradition (like tipping a hat) still teaches respect and awareness - Relationships often matter more than achievements - Your voice—literally and figuratively—has value Things to Learn - Basic video and audio communication skills - How to tell your story in a clear, helpful way - How to adapt timeless principles to modern tools (including AI) - How to balance productivity with purpose Things to Share - Encourage others to develop their voice and message - Pass along meaningful small acts—like the grits story - Start conversations about purpose, not just performance - Share insights about faith expressed in everyday life Possible Actions - Record a short video sharing something useful from your field - Reach out to someone across generations (family or community) - Evaluate your weekly schedule: What truly matters? - Begin learning one new communication tool (audio, video, or AI-assisted) Closing Challenge This week, ask yourself one honest question: Am I just busy… or am I becoming someone who makes a difference? Then take one small, visible step to align your actions with your answer. Reflection / Meditation Take a quiet moment and consider: - If wisdom walked into your world today, would you recognize it? - Would it speak through a microphone… or through a simple act of kindness? - Where is your "grits from grandma" moment waiting to happen? Pause. Listen. Then act.

May 26, 2026Episode 99918 min

The Indianapolis 500: Speed, Danger, Memory, and American Mythology

A reflective essay on the danger, drama, and cultural memory surrounding the Indianapolis 500 A Childhood Memory That Was Real Your memory is not exaggerated at all. The Indianapolis 500 really was considered extraordinarily dangerous for much of its history, and part of the fascination — especially from the 1930s through the 1970s — was precisely that mixture of speed, courage, patriotism, spectacle, and risk. For many Americans, especially in Indiana and throughout the Midwest, "The 500" was almost a sacred ritual of late May and Memorial Day weekend. Families gathered around radios and later televisions. Drivers became folk heroes. Yet underneath the celebration was a very real awareness that somebody might not come home alive. The Danger Was Very Real In the early decades of the Indy 500, fatalities were tragically common. The cars were primitive compared to modern standards. Drivers sat in open cockpits with little protection. Fuel tanks could rupture. Fires were frequent. Helmets and safety systems were minimal. The speeds were astonishing for the technology of the time. Drivers were viewed almost like test pilots or gladiators. Newspapers often described them as fearless men willing to risk everything for glory and victory. Over the history of the race, dozens of drivers, mechanics, and others connected to the event lost their lives either during the race itself, in practice sessions, or during qualifying. The Indianapolis Motor Speedway earned a reputation as both legendary and unforgiving. The Famous Driver Many People Remember One of the most famous tragedies involved Bill Vukovich, one of the greatest drivers in Indianapolis history. Vukovich was killed during the 1955 Indianapolis 500 while leading the race. His death shocked the racing world because many believed he was virtually unbeatable at the Speedway. For fans of that generation, Vukovich's death became symbolic of the terrible cost of speed. Other legendary names connected with the dangerous years of Indy racing included Jimmy Bryan, Swede Savage, Tony Bettenhausen, Eddie Sachs, and Dave MacDonald. The 1964 crash involving Eddie Sachs and Dave MacDonald was especially horrifying and helped force major changes in racing safety. Part of the Appeal Was the Risk Modern audiences sometimes forget how much danger shaped the mythology of automobile racing. People did not generally watch hoping someone would die. But the awareness that disaster could happen at any moment created enormous drama. Drivers were admired because they knowingly faced danger. The tension between triumph and tragedy became part of the emotional power of the event. That same atmosphere surrounded early aviation, boxing, mountain climbing, and many frontier-style pursuits. America admired daring. Decoration Day and Memorial Day Your recollection of "Decoration Day" is historically important. Before Memorial Day became more commercialized, it carried a deeper spirit of remembrance, sacrifice, courage, and national identity. The Indianapolis 500 became closely linked with that atmosphere. In many ways, the drivers themselves symbolized a particular American ideal: boldness, innovation, toughness, and the willingness to risk everything. For boys growing up in Indiana, hearing the roar of the engines and the dramatic radio broadcasts made the race feel larger than life. Safety Changed the Sport Modern IndyCar racing is dramatically safer than it once was. Improvements include energy-absorbing walls, fire-resistant suits, advanced helmets, enclosed survival cells, safer fuel systems, and highly trained emergency medical teams. Fatalities are now far rarer than in earlier generations, although racing still involves real danger. Ironically, some longtime fans believe that as safety improved, part of the old mystique disappeared. The sport became more technical and less mythic. A Story Worth Sharing Your memory touches something bigger than racing itself. The Indianapolis 500 represented a period in American culture when courage and danger were publicly intertwined. Heroes were often people who accepted enormous personal risk in pursuit of excellence. The deaths were not celebrated, but the willingness to face danger was deeply respected. For many young people growing up in Indiana and across America, the Indianapolis 500 became part sport, part mythology, and part national memory — a dramatic yearly reminder of speed, ambition, courage, and the unpredictable nature of life itself. "Back home again in Indiana…" became more than a song. For generations, it was part of the emotional soundtrack of courage, memory, and American storytelling.

April 21, 2026Episode 99917 min

Random Thoughts. Real Time. Radical Truth. Why the Most Inconvenient Ideas Might Be the Ones That Change Your Life By Stan Hustad

There are days when everything feels planned, polished, and predictable. And then there are days like this one. This is one of those point-of-the-moment days—what I like to call POM thinking. No script. No delay. No filter. Just real-time reflection from the Coaching Zone, where ideas don't always arrive neatly packaged… but they often arrive useful. Welcome to another adventure in Inconvenient Ideas—because let's be honest: the ideas that help us most are often the ones that disrupt us first. Radio, Real Time, and the Power of Now One of the reasons I've spent a lifetime in radio—and now what we call radio with pictures—is because it allows something rare in today's world: Immediacy. Presence. Truth in motion. I can speak to you right now—in the middle of an unpredictable year, in a world that refuses to sit still. That matters. Because we are living in a time when the pace of change has outstripped the pace of reflection. And that's dangerous. Inconvenient Truth #1: Nothing Works Perfectly No plan works perfectly. No leader has perfect clarity. No system runs without friction.   If you're waiting for perfect certainty before you act… you may be waiting forever. Inconvenient Truth #2: The World Has Already Changed We are now living in the performance economy—and what some call the transformation economy. And layered on top of that? Artificial Intelligence. This is a right now reality. Inconvenient Truth #3: We Don't Teach People How to Handle Money Everybody wants money. Because money helps you get the good stuff. But most people don't know how to manage it, multiply it, or use it well. Financial intelligence matters. Inconvenient Truth #4: Generosity Is Not Optional Without generosity, civilization collapses. At some point, we must choose to share what we have. Inconvenient Truth #5: Everyone Should Learn to Be an Entrepreneur What if we prepared people not just for jobs—but to build something? Even if you work for someone else, think like an entrepreneur. So What Does This Mean for You? 2026 will be challenging. But you can become the kind of person who turns obstacles into opportunities. Things to Remember - The best ideas are often inconvenient before they are helpful - No plan works perfectly - Adaptation is essential - Financial intelligence matters - Generosity sustains society - Entrepreneurial thinking is a life skill Things to Share - Share POM thinking - Talk about financial intelligence - Encourage entrepreneurial thinking - Promote generosity Things to Take Action On - Review your financial habits - Act on one entrepreneurial idea - Practice generosity this week - Adapt to AI and change - Treat your work as a project you are building The Challenge Think like an entrepreneur. Act with generosity. Move forward without waiting for perfect clarity. Stay present. A Motivational Wish & Benediction May you not fear inconvenient ideas. May you think clearly, act boldly, and give generously. May you find your place as a builder in this changing world. And may it go well with you—as you learn to survive, thrive, and serve. Until next time, Stan

April 15, 2026Episode 99715 min

You're Missing the Most Important Hire in Your Business… And It's Not Who You Think

Why Every Company Now Needs a Chief Broadcasting Officer (CBO) By Stan "The Radio Man" Hustad The What It Takes Radio Company presents another adventure… another expedition… and this one might just disrupt the way you think about your entire business. Let me start with a simple—but slightly inconvenient—idea: You are probably missing a very important person in your business today. And no… it's not your CFO. Not your CMO. Not even your AI specialist. You need a CBO. A Chief Broadcasting Officer. AI is changing everything. But we're not just entering a digital economy—we're entering a performance economy. It's not enough to know something, build something, or market something. You must communicate it—clearly, powerfully, and consistently. That's broadcasting. There's a difference between someone who does a podcast and someone who is a broadcaster. Broadcasting is not just a skill. It's a state of mind. It's curiosity. Presence. Connection. The best broadcasters are the most curious people in the room. Every person has a story. The question is—are you curious enough to discover it? Every person you meet is wearing an invisible sign that says: "Please tell me I'm important." Read the sign. In today's world, your communication determines your success. Your Zoom calls matter. Your videos matter. Your voice matters. If you want to succeed today, you must learn how to perform across media. This is the new degree: Master of Self-Expression. THINGS TO REMEMBER We are living in a performance economy. Communication is core strategy. Curiosity drives connection. THINGS TO SHARE Every business needs a CBO. Curiosity is power. Broadcasting is identity. THINGS TO ACT UPON Improve your communication skills. Invest in your presence. Develop or hire a CBO. A PERSONAL CHALLENGE If you can't communicate it, you can't scale it. A CLOSING BENEDICTION May you find your voice in a noisy world. May your curiosity open doors. May your message reach those who need it most. You are not just building a business. You are broadcasting a story. Make it worth hearing.

April 14, 2026Episode 99620 min

Big Sticks, Bigger Questions, and Your Superpower:
An Inconvenient Return to Realit

By Stan Hustad There are times in life when you step away for a bit—whether by design or by necessity—and when you return, you see things differently. That happened to me. After a stretch of what I'll call "downtime, overtime, and out-of-time," I'm back behind the microphone with a fresh installment of Inconvenient Ideas. And it felt only right to begin with a simple—but unsettling—question: What if everything we think we know… might be wrong? Now, that's not a comfortable thought. But then again, the best ideas rarely are. The Power—and Problem—of Inconvenient Ideas I've come to believe something that may surprise you: The most valuable ideas are often the most inconvenient. They interrupt our assumptions. They challenge our comfort zones. They force us to rethink what we thought was settled. And right now, we're living in one of those moments—where everything is shifting. AI: Not a Tool… a Tidal Wave Let me begin with a confession. When I first started talking about artificial intelligence, I said, "Not much will change… but some things will." Well… I was wrong. A lot is going to change. In fact, it already is. I recently faced a complex business problem with my team—one that might have taken us an entire day (or more) to solve. Instead, I turned to my AI assistant. Within minutes, we had: - Research - Contacts - A workable solution Problem solved in five minutes. That's not evolution. That's disruption. The Four A's of AI Here's how I now understand AI—through what I call the Four A's: Aggregation – It gathers knowledge from everywhere Amplification – It expands and clarifies ideas Acceleration – It moves faster than any human workflow Artistry – It creates visuals, language, and expression with remarkable skill That combination is powerful—and potentially dangerous if ignored. Those who learn to use AI will surge ahead. Those who don't… may fall behind quickly. The Rise of the Creator Capitalist You must learn to create value in a way that also creates income. Creativity is no longer optional. Expression is now economic. And everyone is in the marketplace. So Here's the Big Question: What's Your Superpower? What is your superpower? What do you do exceptionally well? What could you become known for? What category could you own? Noise vs. Signal: Why Expression Matters More Than Ever A lot of traditional communication is losing its power. Blogs without emotion are ignored. Words without energy are forgotten. Ideas without expression are invisible. You don't just need to say something. You need to move something. A World of Big Sticks and Bigger Decisions Power matters. Not just words. Not just intentions. But the ability to act—and create outcomes. A Personal Reflection: What Does It Mean to Be Useful? Be useful. Ask yourself—what can I do that is useful to others? That's where real value begins. The Cowboy Spirit and the Future of Storytelling We're building something new: A broadcasting collective A publishing platform A performing network All rooted in one idea: Help people live well… and flourish. If your business does not help people flourish—it's probably a wreck. Things to Remember - The most valuable ideas are often inconvenient - AI is transformational - Your superpower is your leverage - Expression matters - Power creates outcomes Things to Share - The Four A's of AI - Discovering your superpower - Thinking like an entrepreneur - Being useful Things to Take Note Of (and Act Upon) - Identify your superpower - Use AI daily - Upgrade communication - Be useful every day A Final Thought—and an Invitation Inconvenient times create uncommon people. Don't just survive—step into it. Be useful. Be powerful. Be world class.

April 3, 2026Episode 99518 min

Black, Bread, and Breakthroughs A Maundy Thursday Reflection on Wisdom, Risk, and Living Well in a Changing World

On a quiet and reflective Maundy Thursday—coinciding with the sacred rhythms of Passover—veteran broadcaster and coach Stan Hustad took a moment not to preach, but to think out loud. What emerged was less a formal message and more a seasoned conversation—part reflection, part reminder, part rallying cry for living wisely in a world shaped by rapid change, artificial intelligence, and ongoing global tension. Drawing from a piece of his own work rediscovered from several years ago, Stan revisited a simple but powerful question: What are the real skills—the "pro skills"—that actually help us live well? A Moment Between Shadows and Hope Set against the solemn backdrop of Maundy Thursday—the day marking the Last Supper and the beginning of Christ's suffering—Stan framed the moment with honesty: The scene is dark. The world feels uncertain. But even in black, there's a thread of red—hope running through it. With a touch of humor (and his "granny greeting glasses"), he invited listeners into a rediscovery—not of something new, but of something true. The Real Skills That Still Matter 1. The Future Belongs to Storytellers In a world flooded with information, it is meaning that wins. And meaning travels best through story. If you can tell a story—clearly, compellingly, and authentically—you will always have a place in the performance economy. 2. Design Builds Trust Before Words Design is not decoration—it's experience. Before anyone hears what you say, they feel what you present. Good design quietly communicates credibility, care, and clarity. 3. Learn to Show Up and Communicate The modern world is a stage—whether you like it or not. From camera to microphone to conversation, the ability to communicate effectively is no longer optional—it's foundational. 4. Take Smart Risks With AI reshaping careers and industries, playing it safe is no longer safe. "Everybody needs water—and everybody needs a plumber." Practical value still matters—but beyond that, we must learn to create value, think entrepreneurially, and take thoughtful risks. 5. Sleep, Stillness, and Prayer Matter More Than Ever In a noisy, anxious world, the disciplines of rest, reflection, and connection to something greater are not luxuries—they are survival skills. 6. Learn to Say the Right Things "Thank you." "How can I help you?" "I don't know." 7. Everyone Is Wearing a Secret Sign "Please tell me I'm important." A Sacred Pause: Passover and Freedom Passover reminds us of liberation—of a people set free after centuries of bondage. Maundy Thursday reminds us of sacrifice and love in the face of betrayal. - Wisdom is not fast—but it is foundational. - Storytelling is the currency of meaning. - Risk must be learned wisely. - Gratitude and humility matter. Things to Share - A sincere "thank you" can change everything. - Encouragement matters. Things to Take Action On - Tell three people they matter. - Practice stillness. - Take one thoughtful risk. A Closing Blessing and Call to Action To our Jewish friends, may this Passover season be filled with renewal and freedom. To all reflecting on Maundy Thursday, may you find strength and hope. Live wisely. Speak kindly. Take a risk. Rest well. Reach out to Stan at witradio.net Blessings, courage, and peace.

April 1, 2026Episode 99520 min

The Hidden Days of Holy Week what happened on Monday Tuesday and Wednesday and Why it Matters!

A deeper look at the overlooked days that reveal the heart of the story—and the choices we must make. Introduction We often move quickly from Palm Sunday to Maundy Thursday, Good Friday, and Easter Sunday. But in doing so, we can miss something profoundly important. Holy Week is not just about the final events—it is about the unfolding decisions that lead to them. Monday, Tuesday, and Wednesday are not empty days. They are the days where truth is declared, tension rises, and loyalties are revealed. Let's step into those days together—and discover what they mean for us today. Holy Monday — Confrontation and Cleansing On Monday, Jesus returns to Jerusalem and immediately confronts what is broken. He enters the Temple and drives out the money changers, declaring that God's house is meant to be a place of prayer, not profit. Then, in a symbolic act, He curses a fig tree—an image of outward life with no inward fruit. This is a day of spiritual clarity. It asks us a powerful question: What needs to be cleansed in our lives? Monday is about honesty, courage, and the willingness to deal with what is not right. Holy Tuesday — Teaching, Truth, and Urgency Tuesday is one of the most intense days of Jesus' public ministry. He teaches openly in the Temple, engages with religious leaders, and delivers some of His most important parables—calling people to readiness, responsibility, and faithfulness. He also speaks about the future, urging watchfulness and awareness. This is a day of truth. Tuesday asks: Are we listening? It reminds us that truth is not just to be heard—it is to be lived. Holy Wednesday — The Silent Day Wednesday is often quiet in the Gospel accounts—but beneath the surface, everything is shifting. Plans are being made. Betrayal is being arranged. Judas agrees to hand Jesus over. At the same time, a woman pours out expensive perfume in an act of devotion and love. This day holds a profound contrast: Devotion and betrayal. Love and calculation. Wednesday asks: Where do I stand? It is a day of decision—often made in silence. Putting It All Together The flow of these days tells a powerful story: Monday: Clean house  Tuesday: Clarify truth  Wednesday: Choose your allegiance  By the time Thursday arrives, the direction has already been set. Holy Week is not just history—it is a mirror. Things to Remember • God is not interested in appearances—He desires authenticity.  • Truth, once heard, carries responsibility.  • Quiet decisions often shape our greatest outcomes.  • The most important choices are often made before the spotlight appears. Things to Share • Share the idea that Holy Week includes meaningful "hidden days."  • Encourage others to reflect on what Monday, Tuesday, and Wednesday represent.  • Invite conversation about what needs to change, grow, or be decided.  • Remind others that faith is lived in daily decisions—not just big moments. Things to Act On • Take time to "clean house" in one area of your life.  • Revisit a truth you know—but may not be fully living.  • Make one clear decision about who you are and what you stand for.  • Choose devotion over distraction, clarity over compromise. Closing Call to Action This Holy Week, don't rush to the ending. Live the middle. Because Monday, Tuesday, and Wednesday are where the real work happens. If you're serious about building a life—and a business—that matters, start here. Clean house. Speak truth. Make your choice. And if you're looking for someone to walk alongside you in that journey, I would be honored to help. This is what we do at The Jesus Entrepreneur Experience and The Christian Entrepreneur Network. Let's build something that lasts. — Stan Hustad  What It Takes Radio Company

March 25, 2026Episode 99318 min

Yes Dad, Just what the world needs... Another damn book on ___________ !

Greetings, ladies and gentlemen... friends... and yes, even the occasional foe or two. Let me begin with a confession—and a bit of an edge. Years ago, I floated an idea to my daughter. I said, "I think I might write another book... maybe a follow-up to my marketing book." She paused. That's always dangerous when an editor pauses. Then she said something I've never forgotten: "Dad... yes, you could write another book. It might even be better than most. But let me tell you something... Yes Dad .... Just what the world needs?... another damn book on marketing?! Don't do that. Write the book that only you can write." Ouch. And thank God for that moment. The Problem We Don't Talk About Let's be honest. We live in a world flooded with "another _________ _________." Another business. Another podcast. Another coaching program. Another course. Another "me too" idea dressed up in slightly better graphics. And here's the danger... Most people—good people, talented people, even faithful people—end up building something that looks like everyone else's version of success. They don't build their thing. They build a copy. And I've seen it over and over again in my coaching work. People come to me excited, motivated... and when we peel it back, what are they really trying to do? Create another _________ _________. The AD Principle I call it this: Another D__________ AD — Avoid Duplication. Or, in plain language: Let's not do another _________ _________. Instead... What would it look like for you to build the business that only you can build? Write the message that only you can deliver? Create the impact that only you can make? Jesus: The Ultimate Entrepreneur Now here's where it gets interesting—and maybe a little provocative. I often say: Jesus was one of the world's first entrepreneurs. Think about it. Before the ministry... before the miracles... before the movement... There were years—many years—of building, learning, working, creating, growing. He wasn't just preaching. He was preparing. And then, in a relatively short window of time, He launched something so original, so powerful, so transformational... ...it changed the world. Not another _________ _________. Something entirely new. The Real Question So here's the question I want to put in front of you: Are you building something... or are you copying something? Because there's a big difference. You can make money copying. You can survive copying. You might even succeed—for a while—copying. But you will never feel fully alive copying. Where Your Life Gets Interesting There's a phrase I love: "Where your deep gladness meets the world's deep need." That's the zone. That's where the magic happens. That's where your calling meets your craft. That's where your faith meets your work. And that's where you stop producing another _________ _________... ...and start doing the work that only you can do. A Word to the Young... and the Encore Crowd I started this program thinking especially about young men... Men who want to be strong. Men who want to build something real. Men who want to lead, love, and leave a legacy. But let me tell you something... This is just as true—maybe even more true—for those in the encore years. I had a man in his 70s ask me: "Stan... do you think it's too late for me to start something new?" I said: "Too late? No. It might be exactly the right time." Because now you have something you didn't have before: Perspective. Experience. Wisdom. And maybe... just maybe... the courage to stop doing another _________ _________. The Risk of the Unlived Life Let me give you one more thought. Why would there be tears in heaven to wipe away? I've heard it said... Maybe—just maybe—it's because we'll finally see all the things we could have done... ...but didn't. The risks we didn't take. The ideas we didn't pursue. The difference we didn't make. I don't want that. And I don't think you do either. So... What Should You Do? Simple. Not easy... but simple. Stop asking, "What's already working?" Start asking: - What am I uniquely wired to do? - What has God placed in me? - What problem breaks my heart enough to act? - What would I regret not trying? And then... Do that. A Short Word to Remember, Share, and Act On Remember: - The world doesn't need another _________ _________. - You were not created to copy—you were created to contribute. - Jesus didn't duplicate—He transformed. Share: - This idea with someone who's stuck in "me too" mode. - The encouragement that it's not too late—ever. - The possibility that their "only" work still matters. Take Note (and Take Action): - Identify one idea that is uniquely yours. - Take one step this week toward building it. - Refuse to settle for another _________ _________. Let's Do Something That Matters If this resonates with you—even a little—let's talk. Because this is what I do. I help people—entrepreneurs, leaders, dreamers, encore explorers— build something that actually matters. Not just another _________ _________... ...but something that reflects who they are, what they believe, and why they're here. Reach out to me: stan@witradio.net Or connect through The Jesus Entrepreneur Experience. Let's see if together... we might just build something that only you can do. And maybe... something that only we can do—together. Until next time... Best and blessings.

March 24, 2026Episode 99219 min

How to Become More Interesting in a Performance Economy An Inconvenient Idea That Might Just Change Your Life

Ladies and gentlemen, let me begin with a confession. For the past week, I've been dealing with something I call broadcaster's block. Even those of us who talk for a living can sometimes struggle to find the words, the angle, the energy. And that got me thinking… What if the real issue isn't just what we say—but how interesting we are when we say it? Because here's the truth: We are now living in what I call a performance economy. And in this economy, it's not enough to be good. You have to be interesting. The Problem: You Might Be Offering… But Not Engaging A friend of mine recently said, "Stan, I keep offering my books online—and nobody's buying." I told him something that may sound a bit blunt: "You're not selling. You're offering. And your offer is boring." In today's world, if you want attention, impact, and income… you cannot afford to be boring. You must bring energy. You must bring edge. You must bring something that delights, disrupts, or provokes thought. The Breakthrough: 10 Types of Ideas That Make You Interesting 1. Intelligent Ideas – Thoughtful and insightful. 2. Smart Ideas – Practical and valuable. 3. Inquisitive Ideas – Spark curiosity. 4. Inspirational Ideas – Move people to act. 5. Instructional Ideas – Teach and equip. 6. Instigating Ideas – Stir things up. 7. Innovative Ideas – Fresh and new. 8. Idealistic Ideas – Vision-driven thinking. 9. Inconvenient Ideas – Challenge comfort. 10. Issachar Ideas – Help you understand the times and know what to do. The Big Shift: From Comfort Zone to Transformation Zone If you begin to think and communicate these kinds of ideas, you move out of your convenient zone and into the Transformation Zone. That's where real change happens. Things to Remember - We are in a performance economy - You must be engaging, not just good - Ideas are your greatest asset Things to Share - "You're not selling—you're offering." - "Attention goes to the interesting." Things to Take Notice Of - Evaluate your communication - Add energy and edge - Develop new ideas consistently A Final Word You already have ideas. You already have a voice. The question is whether you will step up and become the kind of person people want to listen to. Your Next Step Reach out: Stan@witradio.net Benediction May it go well with you in your life, your family, your business, and your work.

March 16, 2026Episode 99110 min

Why don't you have a professional broadcaster in your business because that is vital to success in the marketplace today

Here we go, the What It Takes Radio Company presents Stan, that's me, and why don't you have a professional broadcaster in your business? Today, every business needs to consider that a professional broadcaster may be vital to your marketing and business success. May I tell you my story? Greetings once again ladies and gentlemen, this is Stan, Stan the Radioman. Now people say, but just radio? Let me tell you, radio means everything in terms of electronic communication. Radio, video, whatever you call it, it is all radio. It is electronic radiation that goes into the air or goes through the wire and makes things happen. And in particular, in our modern era, it makes communication happen.   In fact, radio, video, radio and television, digital communication, all of that is radio and it is the way that most of us communicate today. Just think about that. Your iPhone, it's a radio.   Your Apple Watch, it's a radio. They all are done as a result of something that a man named Tesla, heard about him? Did many years ago when he discovered ways to make electricity go from what was direct current, always go this way, to alternating current, which means it goes back and forth. Don't try to understand it, but just try to understand that what they discovered was when electricity went very, very, very fast back and forth.   Electronic waves, invisible waves went through the air and could go all around the world. And then we figured out how to make sounds from them so we could send code. And then we figured out how to put voice on them.   And there we are. We have radio. And then we figured out how to put pictures on them.   And then we have television. And that's where we are today. It's all radio.   Thank you, Mr. Tesla. Thank you, Mr. Marconi. Thank you, Mr. Faraday and a variety of others whose names you don't know who have given us something that within the last 100 years has truly changed human history and how we communicate.   Well, I'm simply saying this. I've been involved in radio for most of my life, and I'm a professional. I've done it for a long time.   I've gotten paid for it. I've done it around the world. I've produced thousands of radio programs, probably hundreds, maybe thousands of video programs.   It's something I love to do. I do it fairly well. I've got great experience at it, and I've taught people around the world how to be really good at being on the radio so they could do the good work they want to do, hopefully do great work for humankind, and hopefully find ways to make it a better world to serve others.   That's what I do. I think I do it fairly well, and I would like to audition with this particular little card that I have put together. You have an accountant in your business.   You probably have a bookkeeper. You have a website designer. You may even have a social media person who comes in and does some work.   You have people who do a variety of things that help make the business go. Well, in today's world, if you're not broadcasting in some way, you are going to be way behind, particularly with the AI phenomenon, and in particular because this truly is the performance economy and because changes are taking place faster than we can count, and you're going to have to be what I call point of the moment. You're going to have to be very good at responding to the world around and in sending messages of comfort, encouragement, challenge, wisdom, insight, and truth.   So here's a bit of an audition. Ask, do you have a professional broadcaster in your business? You have all those other people in your business, and you may pay them well, and they may do a lot of worthwhile things, but you also will need somebody who knows how, not just a hobbyist, not just someone who knows a little bit about it, but you'll need somebody who's had a lot of experience in knowing, first of all, what doesn't work. Remember, I can never guarantee that something will work, but I can pretty well assure you that there will be things that won't work, and there are ways that what you can do, you can do much better and make more money.   I just sighed because one of my good friends who's running a business where I've tried to help them, and they just sent out peace on the internet, and it's boring. It has no action, no energy, no personality. There is nothing about it except that there is a lot of writing and a few pictures that just sit there.   We used to call this, and I still do, whenever people hold up a brochure, I say, that's a dead tree. All of the brochures you have, and all of the flyers you have, and all of that stuff that people pay good money to print out and put on glossy paper, and the news service, the UPS service, the postal service delivers it to my house, and it is what we call dead tree marketing. It's a dead tree.   Paper is a dead tree, and it may be a glossy dead tree. It may be a well printed dead tree. It might even be an attractive dead tree, but it's a dead tree.   No personality, no energy, no conversation. It's not nearly as effective as we would like it to be, and it is not nearly as effective as live with energy, personality, sound, moving pictures, stories that are told. We are now discovering that the best way to write a book is to do a radio program first, and one of the best ways to sell your book right now is to do a program about the book or something that leads people to your book, and that's why What It Takes Radio is a podcasting and publishing company, because if you want to write and sell a book, you're going to have to learn how to book it and broadcast it.   Book it and broadcast it. I would like to demonstrate to you how you can make more money and have more fun and be more powerful and personable and maybe even professional in the marketplace that you seek to make your living and make your business successful in. Why don't you have a professional broadcaster in your business? I'm Stan.   I'm the Radio Man, and I'd be more than happy to give you a little demonstration, maybe some instruction, but certainly to answer your questions about how and why you need a professional broadcaster somewhere in, with, connected to your business. I would welcome that opportunity. Thank you very much for your time.   All the best and blessings on you and your business in these challenging, I mean very challenging times, both in life and business and in the world. It's, in many cases, needing someone like you with your wisdom, insight, and truth and the service that you can provide to make your mark in the marketplace. Until next time, and hopefully as we work together, I'm Stan.   Bye for now.

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