Episodes
300
Latest episode
Oct 2026
Language
EN-US
Are you looking to take your live events production business to the next level? Do you want to learn from industry experts and gain insights into the latest business trends and strategies? Welcome to the Intentional Success Podcast, where we provide you with the tools and resources you need to help your business grow and scale… on purpose. Hosted by industry veteran Tom Stimson, each episode answers unpacks the best practices and secrets to achieving intentional success. From marketing and sales to operations and finance, we cover a wide range of topics to help you overcome the challenges and obstacles that come with owning, running, and working in a live events production business. Tune in to the Intentional Success Podcast for valuable insights and practical advice that can help take your business to the next level. Don't miss an episode – subscribe today! Learn more at trstimson.com
This week's blog post covers the four priorities of consultative selling: getting to no fast, running the feedback loop, keeping pricing unemotional, and piloting the customer past the sale. https://www.trstimson.com/get-to-no-faster/
Rental is dead. Marketing is no longer optional. You have to know your costs. And the fourth thing my best clients know is that your org chart is a trap. It creates silos, encourages finger-pointing, and adds headcount every time a process breaks. In this episode, I break down why spheres of selling, planning, admin, and execution produce better results than any top-down hierarchy. Visit trstimson.com for more resources. Follow Tom on LinkedIn
This week's blog post walks through the project manager bottleneck, the four-function model that replaces it, the head-of-planning role that ties it together, and the coordinator hires that scale with the company where the project manager role doesn't. https://www.trstimson.com/one-job-at-a-time-doesnt-scale/
You have to understand your actual costs for this job, this customer, at this time of year. In this episode, I break down the three types of costs, why $10,000 in July is worth more than $10,000 in October, and why knowing your costs gives you pricing flexibility that rental rate sheets never could. Listen now. Visit trstimson.com for more resources. Follow Tom on LinkedIn
This week's blog post walks through the five objection types, the response that fits each, and why overreacting is what gets you deeper into trouble at the negotiation table. https://www.trstimson.com/give-two-answers-not-one/
Ninety-nine percent of your potential customers have never heard of you. Word of mouth only reaches the 1% who stumble onto you through someone else's network. In this episode, I break down why marketing is no longer optional, how it builds trust before you've met the buyer, and what it takes to attract nine good fits out of every 10 inquiries. Listen now. Visit trstimson.com for more resources. Follow Tom on LinkedIn
This week's Monday Morning Drive walks through when to bring up multi-year in discovery, what to price for three years, how to handle the variable costs, and the single-variable negotiation model that closes specialty asks fast. https://www.trstimson.com/buyers-are-tired-of-shopping/
I've stood on stage in front of hundreds of people and said it: "Rental is dead." When you itemize every piece of gear, you turn yourself into a commodity. Your customers aren't renting equipment. They're hiring you to produce an outcome. In this episode, I break down why the word "rental" is costing you money, where the value actually lives, and what my best clients do once they pull that word out of their vocabulary. Part 2 drops next week. Visit trstimson.com for more resources. Follow Tom on LinkedIn
This week's Monday Morning Drive walks through the three tiers, the test that separates an enhancement from an upsell, and the budget-cut call that comes two weeks before the show and tests the framework. https://www.trstimson.com/retire-the-word-upsell/
Last week, I identified five statements that tell me an owner has lost control. This week, I walk through what to do about each one. "Too busy" is a planning problem. "We need a big project" is a marketing problem. "We tried that once" is a leadership problem. "We need more revenue" is overhead. And seasonality is untapped business development. Listen now. Visit trstimson.com for more resources. Follow Tom on LinkedIn
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Statera Asset Management
Tom Haugh
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Nikki Lewallen Gregory
Jordan
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