Legacy Meets Innovation: Building What Comes Next
Lisa Collier joins Ben Markland to talk about carrying forward a family business while continuing to build for what comes next. They discuss the lessons Lisa learned from her father, the importance of listening before building, and how innovation and technology are changing the pharmacy benefits space. Lisa also shares how personalized medicine, PBM strategies, and a 360-degree approach can help create better solutions for brokers, employers, carriers, and members.







