Inside the Brand | The PTP Podcast

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Apr 2024

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About the show

Ever wondered how the sauce gets made? Learn about brand storytelling from inception to creation w/ PTP Films as we sit down with some of the most insightful voices that have experience in every phase of the video production process. From small business stories to commercial projects for companies ranging from start-ups to enterprise, join us as we discuss everything that goes into crafting video stories that resonate with audiences.

Listen to episodes

3 recent

April 21, 2024Episode 340 min

Finding Your Hidden Creativity + Evoking Emotions in Advertising With Andrew Fatato and Dave Haller

On today's episode, we sat down with Andrew Fatato and Dave Haller, Co-Founders of Major Agency and Co-Authors of "Handbook for Hacks." Their ethos - "The boring will not be forgiven" - guides all of their work, and together they offer insight on tapping into your creativity when it's not an innate talent, dealing with creative imposter syndrome, and the importance of evoking emotion in advertising to grab the attention of customers.

February 19, 2024Episode 236 min

Breaking Down Ideas + Being Bold with Director and Co-Founder Frederic Brehm

On today's episode, we sat down with Frederic Brehm, Co-Founder of Special Operations, a creative agency based in NYC. Through his unique experiences with a multitude of brands, including Tim Hortons, Ciroc, and the New York Times, Fred offers insight into the evolving world of brand videos, how to maximize their impact, and tips for clarifying client ideas.

January 20, 2024Episode 134 min

The Why and How of Employer Branding w/ CMO Hannah Jaeger

On today's episode, we sat down with Hannah Jaeger, a Fractional CMO in the B2B space. She has a unique passion for personality-driven employer branding content and its impact on the health and growth of an organization. Plus, she shares some unique insight about the importance of strong collaboration between marketing and HR teams and some hot tips for creating the best employer branding videos. Let’s unpack it!