Inside Marketing

Hosted by dentsu & Irish Times Media Solutions

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Episodes

165

Latest episode

Jun 2026

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About the show

Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

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60 recent

June 11, 20261 hr 10 min

Ep. 161 - Mind Hacking With Richard Shotten

This week on the podcast, we’re joined by Richard Shotton, author of Hacking the Human Mind, to explore how behavioural science can help marketers better understand what really drives people’s decisions. From the hidden biases that shape everyday choices to the simple psychological principles brands can apply in their campaigns, Richard shares practical insights into how marketers can create work that is more persuasive, memorable and effective.

May 28, 20261 hr 3 min

Ep. 160 - Darren Smith, Kite Entertainment.

This week, we’re joined by Darren Smith, Founder and Managing Director of Kite Entertainment, to discuss the hugely successful franchises behind The Traitors and Gogglebox, and to explore the vital role locally produced content plays in today’s media mix.

May 14, 202656 min

Ep. 159 - Music To Our Ears, Will Page Returns.

Former Spotify Chief Economist Will Page joins Inside Marketing to unpack the trends, tensions, and transformations shaping the music industry today. From streaming economics to what’s next for artists, platforms, and brands, this is a must-listen conversation at the intersection of music and marketing.

April 30, 202655 min

Ep. 158 - Kingsley Kelly, CTO, Glitch.

This week, we welcome Kingsley Kelly, Founder and CTO of Glitch, an AI agent advertising service, to discuss the ongoing transformation of media, advertising, and performance marketing through the lens of AI.

April 16, 202650 min

EP. 157 - Ray O'Donoghue Dublin Night Time Economy Advisor.

The night time economy in Dublin encompasses far more than just nightclubs. It includes a variety of venues and activities that contribute to the city’s vibrancy after dark, catering to diverse interests and needs and this week Ray O’Donoghue, Dublin’s Night Time Economy Advisor, joins the conversation to discuss the challenges and opportunities involved in developing and promoting the city’s night time economy.

March 26, 202657 min

Ciaran O'Kane is Back!

This week we're joined once again by Ciaran O'Kane CEO of exchange wire and co-founder of First Party Capital to talk all things AI, ad tech, tech stacks and more! https://www.exchangewire.com/ https://firstpartycapital.com/

March 12, 202644 min

Ep. 155 - Dr. Lollie Mancey

This week we're joined by Dr Lollie Mancey, Programme Director for Innovation and Entrepreneurship at UCD's Innovation Academy to discuss AI it's intersections with our lives and some of the possible consequences it promises, intended or otherwise.

February 26, 20261 hr 8 min

Ep. 154 - Creative Effectiveness With Andrew Tindall.

This week Andrew Tindall of System 1 discusses his new book The Creative Dividend and how it lays out a practical framework for improving creative effectiveness.

February 12, 20261 hr 10 min

Ep. 153 - The Impact Of Newsbrands on Younger Audiences

This week we're joined by Jason Brownlee, founder of research and insights company Colourtext, for a look at how media and especially news media impacts upon younger audiences.

January 29, 202636 min

Ep. 152 - The Changing Audio Landscape

This week we're joined by Dael Wood, Strategic Consulting Director and Zsofi Toth, Research and Insights Director from dentsu Ireland to examine the ever changing audio landscape.