Episodes
175
Latest episode
Oct 2026
Language
EN
Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.
Your customers are talking. Is your brand listening? Oisin Byrne, Research Director and Co-Founder of iReach Insights, joins us to explore how brands can turn complaints, praise and customer feedback into research that drives a better brand experience.
To mark the upcoming CCA Effectiveness Conference, this bonus episode brings together three leading voices from across the industry: CCA CEO Siobhan Masterson, former McDonald’s CEO Alistair Macrow and former M&C Saatchi CEO Zaid Al-Qassab. Tune in for a fast-paced, 360-degree take on what effectiveness really means, from the industry, client and agency perspectives.
Effectiveness in Focu
Ep. 168 - Garvan Callan - ONEZERO1 by dentsu & Irish Times Media Solutions
Episode 167 - The Hiddent Cost of Reducing Brand Investment
This week, we’re joined by Amy Williams, founder and CEO of Good-Loop, the purpose-powered advertising platform helping brands make a positive impact. We’ll explore how she built a business that puts people and the planet at the heart of digital advertising, why purpose and performance can work hand in hand, and what the future holds for a more responsible media industry.
After a sweltering summer break, Inside Marketing is back! And we’re kicking off with a conversation worth tuning in for. This week, Jonny Boyle, Executive Creative Director at Fuel, joins us to unpack what separates a forgettable brand activation from one that genuinely lands. From creative ambition to real-world impact, it’s a sharp look at why some campaigns work harder, travel further and stay with audiences longer.
Episode 164 - EV Conversation Fully Charged with Simon Andreucetti , MD of Nevo by dentsu & Irish Times Media Solutions
Ep. 163 - Rachel Ray - "The bargain hunter is now a mainstream shopper"
Video Effectiveness & Long Term Brand Growth
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Statera Asset Management
Tom Haugh
Brian Rose
Nikki Lewallen Gregory
Jordan
Kerry Walsh
