Inside Jobs — Podcast for In-House Agencies

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Feb 2025

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About the show

Inside Jobs is a podcast about in-house agencies and the people who lead them—featuring industry influencers, creative directors, and marketing executives from top global brands. Get to know the people and personalities who are shaping the in-house industry. Inside Jobs is hosted by Robert Berkeley, brought to you in partnership by the In-House Agency Forum (IHAF) and EKCS. Listener questions and comments are highly encouraged. Contact us anytime.

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57 recent

February 24, 2025Episode 5731 min

Episode 57: Stagecraft Meets Strategy

In this episode of Inside Jobs, actor-turned-producer-turned-marketing exec Donovan Stohlberg takes us through his unusual journey from the world of theater to the world of finance. Today, Donovan oversees corporate communications, marketing, and branding at Securian Financial, which includes a dynamic cast of 30 in-house professionals. This team transformed itself from a tactical creative shop into a full-service powerhouse, influencing upstream strategy and driving downstream ROI. Tune in to hear how Donovan's passion for storytelling helped revolutionize the Securian brand, elevating awareness and market penetration on a national stage. ——This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

January 16, 2025Episode 5629 min

Episode 56: The Global Conductor

In this episode of Inside Jobs, we hear from Ekaterina Bueva, Head of Marketing Services at The Kraft Heinz Company. With extensive global marketing leadership experience, Ekaterina oversees the international agency ecosystem at Kraft Heinz, including in-house agencies called The Kitchen. Kraft Heinz has ten Kitchens worldwide, fully aligned on strategic priorities while uniquely focused on local markets. Listen as Ekaterina explains how this complex network collaborates internally and with external partners, united in purpose despite assorted languages, time zones, and cultures.——This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

October 24, 2024Episode 5523 min

Episode 55: The Culture Wrangler

In this episode of Inside Jobs, we welcome Beth Anne Mandia, Director of Brand & Creative Services at TruStage Financial Group. Since joining TruStage, Beth Anne has taken deliberate steps to change the mindset of her team from order takers to value-added partners. Tune in to hear how she has changed the culture and the reputation of the internal creative agency by coaching them on the importance of learning the business, asking questions, cascading information, and making clear what she expects “every time they walk into a room.”——This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

September 12, 2024Episode 5431 min

Episode 54: A Man with a Plan

In this episode of Inside Jobs, we connect with Keith Loell, integrated creative director and leader at Tonic, the award-winning in-house agency at Highmark Health. Keith has always felt the most comfortable and most alive building things. So, when the executives at Highmark came knocking with a plan to build a full-service, world-class in-house agency, he was all in! Join us to hear how Keith’s experience with external agencies and clients across three continents led to his decision to take his passions and expertise in house, helping to build the 2023 In-House Agency of the Year.——This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

August 5, 2024Episode 5336 min

Episode 53: Mission Driven from the Start

In this episode of Inside Jobs, creative prodigy turned creative leader, Julie Wisnicki talks about her unwavering commitment to improving people’s lives. That includes her current role as head of Creative Services for continuous glucose monitoring pioneer, Dexcom. As a talented visual artist, accomplished musician, elite college athlete, and lifelong learner, Julie has always been guided by both purpose and passion. Tune in for her full story including four non-negotiables that have helped steer her career—factors she says are mandatory when considering any new role. (Spoiler alert: salary isn’t one of them!)——This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

July 1, 2024Episode 5228 min

Episode 52: A View from the Top

This special episode of Inside Jobs comes to you live from the IHAF Leadership Summit, held at the iconic Willis Tower in Chicago, IL. An executive-level event, this year’s Summit includes keynotes from Marissa Eddings of 7-Eleven, Jennifer Martindale of the Chicago Cubs, Jorge Orozco-Cordero of Discover Financial Services, and Amy Spears and George Friedman of Highmark Health—all of whom offer an inside look at the organizational strategies and operating practices that enable their teams to deliver incomparable value to the businesses they support. ——This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

May 23, 2024Episode 5132 min

Episode 51, Creating Something Amazing - Kristine Kobe, Keurig Dr Pepper

In this episode of Inside Jobs, we get to know Kristine Kobe, VP of Marketing & Advertising for Liquid Sunshine, the in-house agency at Keurig Dr Pepper. Tune in as Kristine offers her perspective on building a high-performing organization—starting with assembling a team of top talent that’s inspired by the work they do, the brands they support, and the results they deliver. You’ll also hear about the merits of getting to know the people on your team, the importance of paying attention to what matters to them, and why empowering individuals helps everyone shine. ——This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

April 9, 2024Episode 5042 min

Episode 50, The Upside of Being Inside - Jim Wortley, Loblaw

In this episode of Inside Jobs, Jim Wortley expounds on advancing the creative agency at Loblaw—Canada’s largest retailer and provider of grocery, pharmacy, health and beauty, apparel, financial services, and wireless mobile solutions. As an award-winning external agency creative director turned in-house advocate, Jim values the unique position and visibility that goes along with being on the inside. He and his team take full advantage of the insights they gain by seeing where Loblaw is headed as it unfolds, capitalizing on their exposure by delivering highly creative, highly impactful omnichannel solutions to a range of businesses.——This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

March 5, 2024Episode 4937 min

Episode 49, Finding Beauty in the Struggle - Angel Maldonado, Yelp

In this episode of Inside Jobs, Angel Maldonado opens up about what it was like growing up in the East New York neighborhood of Brooklyn during historically turbulent times and the motivation it gave him to pursue his education and eventually his career in creative marketing. Angel’s upbringing gifted him with a real-world perspective that earned him a reputation for maintaining calm amid chaos. Tune in as he talks about the influence key mentors had throughout his life, prompting him to explore assorted paths and build enduring relationships. Today, Angel leads with honesty, competence, humility and compassion, with the best of him inspiring the best in others.——This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

January 30, 2024Episode 4835 min

Episode 48, The Creative Technologist - Kris Kinney, Tungsten Automation (formerly Kofax)

In this episode of Inside Jobs, we meet Kris Kinney. Kris is a creative technologist whoseinterest in graphics harkens back to his adolescence—hunkered down in his room playing computer games and learning new tools, he had a passion for all things digital. Today, Kris is responsible for branding at Tungsten Automation (formerly Kofax), a recognized leader in AI-powered intelligent automation. With a mix of in-house and external agency experience, Kris takes an omni-channel approach to brand activation. And he understands the importance of bringing diverse teams together to create consistent, customer-focused experiences that deliver business results.——This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.