Innovate Marketing

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Jan 2024

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How are successful and profitable brands growing quickly? Join Innovate Marketing for interviews with the people that are making waves in marketing, branding, and business growth. Innovate Marketing is an original show from https://MyPodcast.Media MyPodcast.Media produces podcasts that authentically connect Brands to thier target customers. Learn more at https://MyPodcast.Media

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37 recent

January 30, 2024Episode 3733 min

#37 - Faruk Heplevent: Founder and CEO at The Scope / CGI

Faruk Heplevent is a creative force in the automotive marketing industry. In 1990, he began assisting professional photographers, first with still life and then advancing to advertising and car photography. By 1999, Faruk was working for major car brands, creating stunning visuals to capture the public’s imagination.In 2007, he founded The Scope—an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. Not only did he coin the term CG photography (using computer software to take pictures), but his team recently published Scope City in 2022: a fully computer-generated city-building tool intended to deliver top-notch work on time. Working for brands like Audi, BMW, Tesla, Li Auto, Nio, Chrysler, Lincoln, Hyundai Genesis VW Renault & Toyota—and earning awards like Cannes Lions along the way—Faruk is an undisputed leader in this field.When he’s not busy bringing his incredible visions into reality, Faruk loves spending time with his wife and four sons in Hamburg, Germany while making beautiful memories together.LINKSThe Scope Studio: https://thescope.studio/Faruk LinkedIn: https://www.linkedin.com/in/farukhepleventThe Scope LinkedIn: https://www.linkedin.com/company/the-scope/Podcast Guest Profile: https://speakonpodcasts.com/faruk-heplevent/PODCAST INFOInnovate Marketing is brought to you by MyPodcast.MediaIf your brand is considering podcasting for its marketing or communications strategy, visit https://MyPodcast.MediaHosted by Shawn P NealProduced by MyPodcast.MediaEPISODE TAGS#marketing #automotive #cgi #rcm #executiveleadership #leadership #commercial #video #cgivideo #autoindustry #brand

January 1, 202424 min

#36 - Tammy Taylor: Advantum Health CEO Recognized as one of the Top Women in Health IT to Know in 2023

Tammy Taylor, Chief Executive Officer of Advantum Health, an industry-leading practice revenue management authority, was recognized by Becker's Healthcare as one of the Top Women in Health IT to Know in 2023.Tammy’s distinguished career has spanned over 30 years leading large health system revenue cycle teams with a focus on tech-enabled service delivery. Taylor possesses a recognized talent to lead strategy execution, simplify processes, and capture available opportunities for development and growth. She has held senior positions in corporate compliance, hospital and physician revenue cycle, and large group practice management. In addition, she proudly served in the United States Navy.LINKSAdvantum Health: https://advantumhealth.com/Advantum Health LinkedIn: https://www.linkedin.com/company/advantum-health/Advantum Health Facebook: https://www.facebook.com/AdvantumHealthRCMInnovate Marketing is brought to you by MyPodcast.MediaIf your brand is considering podcasting for its marketing or communications strategy, visit https://MyPodcast.MediaHosted by @ShawnPNeal#marketing #healthcare #healthcarercm #rcm #executiveleadership #leadership #womeninit #womeninbusiness #womeninleadership

December 20, 2023Episode 3531 min

#35 - Paul O'Malley: Leadership, Marketing, and Agency Insight from Fox Agency COO

Fox Agency is expanding its US presence with the opening of its New York-based office, led by tech industry veteran Paul O'Malley.Paul O'Malley is a global business leader who is motivated by opportunities where he can drive profitable growth and make a meaningful impact on an organization. He leverages integrated marketing and communications campaigns that increase awareness, advocacy, and demand generation. He recently joined Fox Agency as its new Chief Operating Officer – North America, Paul and brings over 15 years of B2B experience to his role. Prior to joining Fox Agency, Paul was responsible for Kingpin Communication's expansion into the US where, Over a period of five years, he built the business from the ground up to over $50m in revenue with a 90% employee retention rate Fox Agency has been steadily growing its US client base, with clients including Delphi, PHINIA, BearingPoint and Arcwide accounting for 30% of its global revenues. The move represents Fox Agency's and O'Malley's commitment to continue this growth to service clients seeking tailored, globally informed strategies from a US location.LINKSFox Website: https://fox.agency/Fox on "X": https://twitter.com/foxb2bLinkedIn: https://www.linkedin.com/company/foxagencyFaceBook: https://www.facebook.com/FoxB2B/Innovate Marketing is produced by https://MyPodcast.MediaHosted By @ShawnPNeal10x your brand storytelling power with MyPodcast.Media#businessgrowth #shawnpneal #mypodcastmedia #yourcustomersarelistening #DisruptWithPodcasting #marketing #marketingagency #foxagency #growth #b2b #b2bmarketing #leadership

November 7, 2023Episode 3233 min

#34 - Exploring CMO Burnout W/ Kathleen Booth - SVP of Marketing and Growth at Pavilion

What if you could be surrounded and supported by an international community of sales, marketing, success, and RevOps leaders from the world's fastest growing companies? How could you grow? What would you learn? What would you contribute?In this episode of Innovate Marketing by MyPodcast.Media, your host Shawn P Neal sits down to talk marketing, community, growth, and CMO burnout with Kathleen Booth. Kathleen Booth joined Pavilion as a member in 2019, and later went on to become a founding co-chair of the Washington DC chapter, a Pavilion Ambassador, and today, SVP of Marketing and Growth. In that capacity, she leads marketing and sales for the 10,000+ member global community of go-to-market executives.LINKSPavilion: http://www.joinpavilion.comKathleen Booth LinkedIn: https://www.linkedin.com/in/kathleenslatterybooth/Innovate Marketing is a show by MyPodcast.Media10x Your Brand Storytelling Power with https://MyPodcast.Media#businessgrowth #marketing #cmo #chiefmarketingofficer #burnout #sales #disruptwithpodcasting #yourcustomersarelistening #shawnpneal

October 17, 2023Episode 3321 min

#33 - Steve Paraboschi: Intrapreneurship, Leadership, Corporate Culture, Rentention, and Job Satisfaction

Steve Paraboschi joined International Medical Group (IMG®) in 2017 as Executive Vice President. In January of 2020, Steve became President of IMG and was later appointed to his current role as President and CEO in August of 2021.With more than 30 years of broad financial services industry experience, Steve is proactive and deliberate with IMG’s strategic planning and operational success in the international health insurance, travel insurance, and assistance services markets. He has a successful track record of developing business strategies that drive top-line/bottom-line growth and supporting a dynamic environment of teamwork and employee development. He is responsible for leading the enterprise forward with a focus on innovation and success in IMG's key growth segments.Steve began his career in the investment banking, brokerage, and trust/custody banking subsegments of the financial services industry with stops at Cowen, ADP, Bankers Trust, and Deutsche Bank, before transitioning to the insurance subsegment in 2000. At MetLife, he served in numerous leadership roles, then spent several years at AXA Assistance USA as the Vice President of Global Healthcare and Travel Services and then as the CEO of the U.S. business.Steve has a B.A. in Economics from Rutgers University and an MBA in Corporate Finance from Fairleigh Dickinson University.LINKSIMG: https://www.imglobal.com/IMG on LinkedIn: https://www.linkedin.com/company/international-medical-group/Steve's LinkedIn: https://www.linkedin.com/in/steve-paraboschi-2091003/Innovate Marketing is a podcast by https://MyPodcast.MediaMyPodcast.Media produces AMAZING podcasts for brands.#businessgrowth #disruptwithpodcasting #mypodcastmedia #yourcustomersarelistening #corporateculture #intrapreneurs #retention #leadership #leadershipdevelopment #insurance #csuite #executivepodcast #marketing #shawnpneal

October 2, 2023Episode 3232 min

#32 - Kevin Gailey: Midwest Academy, Education, Empathy, Leadership, Culture, and Vision

Kevin Gailey is the Head of School at Midwest Academy in Carmel, Indiana. Midwest Academy is an intentional educational community serving students in grades 3-12 with ADD/ADHD, language-based learning differences, high functioning autism, and processing challenges. The school is designed to develop academic achievement, self-acceptance, and personal accountability. In this episode, Shawn P Neal talks to Kevin about his passion for education, leadership, and building a culture that encourages all.LINKShttps://www.mymwa.org/Innovate Marketing is brought to you by MyPodcast.MediaMyPodcast.Media produces AMAZING podcasts for brands.#leadership #education #schools #empathy #culture #vision #emotionalintelligence #happiness #growth #student #studentlife #learningdifference #autism

September 19, 2023Episode 3132 min

#31 - Rich and Beth Kahn: Anura Solutions, Ad Fraud, Marketing, Leadership, Culture

Husband and wife team, Rich Kahn and Beth Kahn are the proud Co-Founders of Anura — an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. With more than two decades of experience in running digital marketing companies (including a company that made the Inc. 5000 list five years in a row), Rich and Beth have developed an extensive understanding of digital marketing and how to deal with ad fraud. Join host Shawn P Neal as he dives deep with Rich and Beth about ad fraud, company culture, and growing a business.LINKSAnura: https://anura.ioInnovate Marketing is brought to you by https://MyPodcast.MediaHosted by Shawn P NealMyPodcast.Media produces podcasts that authentically connect brands to their target customers#businessgrowth #shawnpneal #mypodcastmedia #yourcustomersarelistening #DisruptWithPodcasting #adfraud #adwords #privacy #marketing

September 5, 2023Episode 3024 min

#30 - John McNulty: MarTech, Privacy, Social Media, Online Safety, and Security

Since 2007, John has been CEO (Co-Founder) of Didgebridge, a marketing-technology/consulting company, serving the needs of both large & smallb companies & agencies---offering a unique blend of leading-edge mar-com tech services + increasingly important expertise in Public Internet Marketing-Communication PRIVACY, risk-mitigation & best mar-com practices. (“PRIVATE leads not PUBLIC leads” & “Digital HipAA Healthcare PRIVACY protection”)John’s awards and achievements have included the following: The President’s Cup Leadership Award while at Gillette, the Chairman’s Award from Alberto Culver, two Chairman’s Awards from Brunswick, the Consumer Sector’s Photography Category Award at Kodak, Brand Week feature article at Wilson, and two Golf World feature articles while MacGregor’s president.LINKShttps://didgebridge.comhttps://skycrestmartek.comInnovate Marketing is brought to you by https://MyPodcast.MediaMyPodcast.Media produces AMAZING podcasts for brands and nonprofits!mypodcastmedia shawnpneal businessgrowth yourcustomersarelistening disruptwithpodcasting infosec martech digitalsecurity

August 30, 2023Episode 2945 min

#29 - Alex Melone and Andrei Marin: Email Marketing, Teambuilding, and Scaling a Business

Founded in 2018, CodeCrew quickly grew to a passionate & fun team of 40+ experts in email design, code, strategy, data analysis, and campaign management. In this episode of Innovate Marketing, Shawn P Neal talks with 2 of the 3 founders of CodeCrew, Alex Melone and Andrei Marin.LINKSCodeCrew Website: https://codecrew.us/Instagram: codecrew.usFacebook: codecrew.usTwitter: @CodeCrewUSLinkedIn: CodeCrew INCReceive a 10% discount on CodeCrew services! Just sign with CodeCrew and mention that you found them through this episode!Innovate Marketing is an original podcast from MyPodcast.Mediahttps://MyPodcast.Media produces amazing podcasts for brands!#innovatemarketing #mypodcastmedia #shawnpneal #DisruptWithPodcasting #emailmarketing #founderstory

July 25, 2023Episode 2833 min

#28 - Heather DeSantis Holmes: Public Relations, Marketing, Crisis Management, Entrepreneurship

#28 - Heather DeSantis Holmes: Public Relations, Marketing, Crisis Management, EntrepreneurshipGUEST: Heather (DeSantis) Holmes💥LINKS- Publicity For Good: https://publicityforgood.com/- Heather's Instagram: https://www.instagram.com/heatherdesantis/BIOHeather DeSantis is the CEO and Founder of Publicity For Good (PFG). Former Miss Ohio International, she leads the firm with a mission to partner with people and companies who are committed to making the world a better place. Heather has been featured on @ABC, CBS, NBC, FOX, Entrepreneur, iHeartMedia, @Business Insider, MSN, Forbes and Inside Edition to name a few.DeSantis, who runs PFG from her Airstream, has been named as one of the most sought-after PR professionals for CPG brands. She was a Forbes 30 Under 30 nominee, PRNEWS Top Women in PR 2021 Entrepreneurs Award, Platinum PR Awards CEO Finalist 2021 and @Ragan’s PR Daily Award - PR Leader of the Year for 2021 and has been working with CPG clients for nearly a decade.Heather attended The Fund for American Studies Institute of Philanthropy and Voluntary Services at Georgetown University in 2010, and began her public relations career in 2012, working with clients including Panera Bread and two former NFL players. She then established Publicity For Good in 2016 and now leads a team of 20, remotely from an Airstream in the mountains of North Carolina with her husband, a Veteran! Heather and Austin dream of living on a farm and building their own homestead where as a family they can live off of the land.PUBLICITY FOR GOODPublicity For Good (PFG) is a #communications firm that provides high-level, disruptive #publicity and social media services for its wide array of purpose-driven clients in the #food , #beverage , and #beauty industry. Founded in 2016 by Heather DeSantis, former Miss Ohio International, celebrated publicist, and Forbes 30 Under 30 nominee. PFG has built a reputation as the country’s number one PR agency for CPG brands that have social good causes built into their DNA.Publicity For Good was awarded Bulldog PR Awards Gold Small Agency of the Year (2019), O'Dwyer's Public Relations News Best PR Firm for CPG Brands (2020), and Bulldog PR Awards Bronze Midsize Agency of the Year (2021). PFG is one of the fastest growing women-led companies in the marketing communications space. It services clients from all over the United States, Canada, Australia, and United Kingdom – providing each one with seamlessly integrated social media and PR services that increase visibility, market penetration, and help them grow into leaders in their space.Innovate Marketing is a podcast from https://MyPodcast.MediaMyPodcast.Media produces podcasts for brands and nonprofits#publicrelationsagency #pr #publicrelationsdepartment #marketing #marketingagency #branding #messaging #b2b #shawnpneal #mypodcastmedia #yourcustomersarelistening #innovatemarketing