Episodes
493
Latest episode
Jun 2026
Language
EN
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
Voice notes with feedback from Nigel Cliffe and Meena McDonaldNative GIF support in LinkedIn commentsWend gameSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
Discovery analytics for in and out of network viewersShould you comment on content where you don't expect to reply?Why you shouldn't delete AI comments on your postsWhy you shouldn't use "comment X to get Y"Video tab arrives on mobileSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
More chat about AI on LinkedIn, plus the return of a feature in the mobile app.PostbagTrevor Lambert about AIRoss Thorpe about AI – check out RooverseAshley Leeds about profile URLsTrudy Pannekeet about group DMs———Video tab returns to UK, Australia & CanadaConnect button on mobile prompts for a noteSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
PostbagJudi Radice Hays: feedback on birthdaysJeremy Freeman: LinkedIn newslettersKathie York: Since LinkedIn likes to see engagement within the first hour of a post, is it still bad form to be the first commenter? One reason I ask: having a link in a post hurts our 'reach.' What are the rules, now, for placing the link in a comment we create? And what happens to that comment if someone reposts our post?———875 LinkedIn employees (5% of workforce) sacked!Is AI slop really going away? We need a "report as AI" feature!"Nonconsensual intimate imagery" warnings.How to find the date and time of any post or comment on LinkedIn: see my free tool at jesp.me/dateSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
What happens when you need to change your plans?PostbagLionel Guerraz: commenting and its effects on topic authority.Judith Rafferty: how do we deal with birthdays on LinkedIn?———The main topic is about changing your schedule on LinkedIn and whether it's OK to post about different topics.About statement previews are now 6 lines long on mobile. Desktop previews are still 4 lines long.UpLift Live Nano Bristol: our conference's little brother event is on Thursday 17 September 2026 at The Watershed in Bristol. Come to learn about LinkedIn and network. You get lunch, and if you're brave I'll review your LinkedIn profile in front of the room. Use code EARLY10 for a £10 discount until the end of May. Standard price is £59.I'm off to Creator Day in Poole this week. See you there?Off-topic food postSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
New membership figures for LinkedIn are out. Let's take a look at the stats for this quarter.PostbagRichard G Abrahams on post impressions.Steve Messenger on comments being turned off on every post.Lynnaire Johnston on verification concerns.———LinkedIn member results via Microsoft.I signed up for Premium All-in-One.Comments reduced from 1250 to 1000 characters.Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
How do you report someone and what happens when LinkedIn ignores your feedback?See Melanie Goodman’s post———LinkedIn has a new CEO: Daniel ShaperoContent DNA is 6 years old – read sample chaptersEspresso+ members now get the full 32-chapter audiobook for free.What comment features do you want?Crosscheck AI featureYour LinkedIn headline mattersSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
PostbagMary Wu voice note about the use of someone else's account.–––Grad's Guide 2026 – some stats around the current jobs market.Main reportUK versionUS versionCreative Collision at LinkedIn HQ on 28 AprilThere is no 360Brew anymore?AI People search reaches all of the USSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
PostbagVoice note response to Mark Lee’s question, from Tonny Mikkelsen.Mark’s real question was about limiting content searches to the UK only. There's no good route for that, as the "All filters" panel on post searches does not include anything about location.———Post collaborationsDifferences between desktop and mobile versions of LinkedInCustomise your profile usernameSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
PostbagShould I delete posts on LinkedIn?Richard G Abrahams: Should I write a newsletter?Mark Lee: Can I target my posts to certain locations?Clip from my UpLift Live 26 talk on "direct messages and algorithmic immunity".I put in around 12 hours of editing time to get the replays ready, and we have about 17.5 hours of content in total now available over the past 3 years of the conference.Get your replay ticketSocial Insider report on document post engagement ratesLook out for messages saying "Email not reachable" and "Update your email to ensure you don't lose access to your account" – they're legitimate messages but seem to be associated only with LinkedIn accounts that have Gmail email addresses. Hopefully, this is a temporary issue only.Ryan Roslansky's book: Open To Work releasedSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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