"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
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60 recent
October 31, 202612 min
508. How much can we trust LinkedIn's numbers?
Postbag voice note from Ashley Leeds about negative effects of invitations not being accepted. This week, I've seen lots of people reporting very low impression counts. Microsoft/LinkedIn official stats for the end of October 2026 My LinkedIn membership tracker Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
October 24, 202616 min
507. What's your experience of LinkedIn?
A few points to consider on what it means to have different experiences of LinkedIn. Voice notes for the Postbag: Mark Lee: adverts in the feed and posts referred into the feed Mic Adam: post visibility set to 1st connections only, and event issues Tamas Banki: do reposts affect my own original posts? Mary Wu: connect or follow first? What is your experience of LinkedIn? Buy a recording from UpLift Live Nano London for only £20 Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
October 17, 202617 min
506. Newsletters continued
Postbag Mary Wu: post boosting Mic Adam: company pages Ashley Leeds: LinkedIn groups Nicky Oliver: company verifications and newsletters Company page comment blocking and removing people from a page Pinned comments return New recommend / super like reaction for Premium members My interview on Embracing Marketing Mistakes Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
October 10, 202616 min
505. Are LinkedIn newsletters in trouble?
Postbag question by Ivan Tobias: What are the biggest misconceptions you've found building other people's LinkedIn profiles that other LinkedIn experts perpetuate? Can your LinkedIn profile URL reveal your account's age? Native bold support for text LinkedIn newsletter analytics and visibility Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
October 3, 202620 min
504. Improving your LinkedIn feed relevance
Voice note questions from Steve Bruce, Hanne Møller, Ashley Leeds, Mary Wu, Darren Millings, and Mic Adam. The questions cover these topics: endorsements, languages, percentage of content creators on the platform, batch tagging, licenses and certifications, About sections, connection strategy, and profile updates – plenty! Tips for feed relevance: Unfollow or even disconnect with the people you're not interested in. Use the "not interested" option where appropriate. Mark posts and comments as AI slop if appropriate. Create a custom content search for topics by a named group of creators. Use the new Network tab at the top of the feed to show updates from only your 1st connections and people you follow (I don't have this yet but it's coming soon). Send more comments and DMs in the direction of people you *do* want to hear from, as this is a strong algorithmic signal of what and who you care about. Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
September 19, 202617 min
503. Improvement suggestions for LinkedIn
The Postbag includes voice notes from Mark Lee, Ashley Leeds, and Lynnaire Johnston. Suggested LinkedIn fixes : Exact date and time on posts & comments Batch delete notifications Pinned comments Combine split DM threads from the same person Rich text support in posts Reorderable sections in LinkedIn profiles Update image option when editing posts and comments Folders and tags in direct messages Block option for company pages Muted words & phrases option Away message option for non-connections Export option for newsletter subscribers Block voice notes option in direct messages Videos and audio in comments Voice note transcriptions in DMs Send DM voice notes on desktop Reintroduce audio events Folders and tags for saved posts LinkedIn Local Birmingham is on Friday 25 September. Tickets are only £20 or £15 if you're an Espresso+ member. Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
September 5, 202615 min
502. How many active users does LinkedIn have?
Postbag questions and contributions from Hanne Møller, Mary Wu, Gillian Whitney, Mic Adam, and Mari-Liis Garcia. Private connection notes are here for Premium members. How many active users are there on LinkedIn? Don't forget to grab your ticket for UpLift Live Nano Bristol on 17 September 2026 at https://jesp.me/nanobristol Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
August 29, 202614 min
501. Profile top card basics
A look at some of the basics of your LinkedIn profile's top card. Plus, voice note contributions from Lynnaire Johnston and Mark Lee. Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
August 22, 202624 min
500. The anniversary bumper Postbag
A special version of the Informed podcast as it reaches its 500th episode, with voice note contributions from several listeners. Plus, a reminder to join us in Bristol for UpLift Live Nano on 17 September 2026. Your chance to ask your LinkedIn questions in person and even have your profile reviewed – and we even throw in a delicious buffet lunch at our fab venue on the Bristol waterfront. Get tickets: https://jesp.me/nanobristol Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
August 15, 20269 min
499. Is SSI going away?
Brenda Meller voice note about the new "Seems like AI slop" feature Is Social Selling Index (SSI) going away for free users? My first collaborative post, with Lynnaire Johnston Come to UpLift Live Nano Bristol! It's on Thursday 17 September at The Watershed. Tickets: https://jesp.me/nanobristol New book: Mic Drop: The Human Side of LinkedIn, by Mic Adam "Eyes hurt" is trending on Google … Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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