Influential Real Estate Marketing

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Feb 2025

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Welcome to the Influential Real Estate Marketing podcast where real estate entrepreneurs come to learn how to generate and convert more leads, increase revenue, and find more meaning. In every episode Amber Joy reveals how to implement the latest technology and lead generation systems, while sharing the marketing secrets and mistakes learned from consulting and speaking to agents across the country -- all in her signature easy-going, easy-to-understand style.

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February 20, 2025Episode 738 min

Your Sphere of Influence: Who to Include & How to Use It

📩 Have a marketing question? Ask me directly here:👉 https://app.membership.io/wisdom/rwDqp6g1z9 (Get expert insights straight to your inbox!)--------------------------------------------------------------------------------------------Be the First to Know When the IA Membership Reopens! https://influentialagents.com/iam-waitlistInside, you’ll gain proven strategies, tools, and support to build a thriving real estate business—one that generates consistent referrals from a growing Sphere of people who know and appreciate your value.--------------------------------------------------------------------------------------------Your Sphere of Influence: Who to Include & How to Use ItThanks for watching! If you’re a real estate agent looking to attract more clients and referrals without burning out, you’re in the right place. Subscribe now and turn on notifications so you never miss out on strategies that actually work!—--------------------------------------------------------------------------------------------🎯 Don’t forget to subscribe! Never miss a video:👉 https://www.youtube.com/channel/UCBBey4RxZpo6fRrC-8n3P9A?sub_confirmation=1—--------------------------------------------------------------------------------------------📱 LET’S CONNECT ON SOCIAL:💙 Facebook: https://www.facebook.com/MrsAmberJoy📸 Instagram: https://www.instagram.com/mrsamberjoy🎵 TikTok: https://www.tiktok.com/@mrsamberjoy—--------------------------------------------------------------------------------------------🎙️ LISTEN TO “THE INFLUENTIAL AGENT WITH AMBER JOY” PODCAST:🎧 iTunes →https://apple.co/2Vc6g8X🎧 Spotify → https://spoti.fi/2Z28tbk#RealEstateMarketing #InfluentialAgent #RealEstateTipshttps://www.opus.prohttps://vidyo.aihttps://gling.ai

February 12, 2025Episode 728 min

How To Get Free Real Estate Leads From New Home Sales (Step-By-Step Guide)

📩 Have a marketing question? Ask me directly here:👉 https://app.membership.io/wisdom/rwDqp6g1z9 (Get expert insights straight to your inbox!)--------------------------------------------------------------------------------------------How To Get Free Real Estate Leads From New Home Sales (Step-By-Step Guide)🚨 Realtors! STOP waiting for leads—start generating them for FREE! 🚨Most buyers searching for new home communities start on Google—but what if they found YOUR site instead of the builder’s? In this video, I’ll show you a genius real estate lead generation strategy that helps you attract both buyers & sellers—without cold calling, chasing leads, or spending money on ads.🏡 What You’ll Learn in This Video:✅ How to generate free real estate leads using new home communities✅ Why buyers searching online aren’t getting all the info they need from builder websites✅ How to create a simple, lead-generating landing page (even if you’re not techy)✅ The 5-step process to turn online traffic into clients✅ Why this strategy also brings in seller leads (BIG bonus!)Thanks for watching! If you’re a real estate agent looking to attract more clients and referrals without burning out, you’re in the right place. Subscribe now and turn on notifications so you never miss out on strategies that actually work!—--------------------------------------------------------------------------------------------🎯 Don’t forget to subscribe! Never miss a video:👉 https://www.youtube.com/channel/UCBBey4RxZpo6fRrC-8n3P9A?sub_confirmation=1—--------------------------------------------------------------------------------------------📱 LET’S CONNECT ON SOCIAL:💙 Facebook: https://www.facebook.com/MrsAmberJoy📸 Instagram: https://www.instagram.com/mrsamberjoy🎵 TikTok: https://www.tiktok.com/@mrsamberjoy—--------------------------------------------------------------------------------------------🎙️ LISTEN TO “THE INFLUENTIAL AGENT WITH AMBER JOY” PODCAST:🎧 iTunes →https://apple.co/2Vc6g8X🎧 Spotify → https://spoti.fi/2Z28tbk#RealEstateMarketing #InfluentialAgent #RealEstateTips

February 5, 2025Episode 717 min

5 Dollar Productive Activities Every Real Estate Agent Should Know

📩 Have a marketing question? Ask me directly here: 👉 https://app.membership.io/wisdom/rwDqp6g1z9 (Get expert insights straight to your inbox!) ------------------------------------------------------------------------------------------- 5 Dollar Productive Activities Every Real Estate Agent Should Know 🚀 Are you working hard but not seeing results in your real estate business? It’s time to focus on what actually moves the needle! In this video, I’m breaking down the 5 dollar-productive activities that top-producing agents prioritize to generate leads, close deals, and grow their business. 💡 Here’s what you’ll learn: ✅ The #1 activity that keeps your pipeline full 📈 ✅ How to turn leads into contracts faster 🏡 ✅ Why growing your Sphere is non-negotiable 🔥 ✅ The secret to negotiating like a pro 💰 ✅ How to leverage your time and scale your business ⏳ If you’re tired of feeling busy but not productive, this video will help you shift your focus to high-impact tasks that drive real results. Thanks for watching! If you’re a real estate agent looking to attract more clients and referrals without burning out, you’re in the right place. Subscribe now and turn on notifications so you never miss out on strategies that actually work! —-------------------------------------------------------------------------------------------- 🎯 Don’t forget to subscribe! Never miss a video: 👉 https://www.youtube.com/channel/UCBBey4RxZpo6fRrC-8n3P9A?sub_confirmation=1 —-------------------------------------------------------------------------------------------- 📱 LET’S CONNECT ON SOCIAL: 💙 Facebook: https://www.facebook.com/MrsAmberJoy 📸 Instagram: https://www.instagram.com/mrsamberjoy 🎵 TikTok: https://www.tiktok.com/@mrsamberjoy —-------------------------------------------------------------------------------------------- 🎙️ LISTEN TO “THE INFLUENTIAL AGENT WITH AMBER JOY” PODCAST: 🎧 iTunes →https://apple.co/2Vc6g8X 🎧 Spotify → https://spoti.fi/2Z28tbk #RealEstateMarketing #InfluentialAgent #RealEstateTips

May 28, 2024Episode 7040 min

2 Powerful Strategies for Your Real Estate Busines From a Top Agent

Join us on this episode of the Influential Agent Real Estate Marketing podcast as we explore the journey of resilience, innovation, and excellence in real estate with our esteemed guest, Genevieve Crawl. Discover how Genevieve shifted from dependency on relocation leads to becoming a leader in the luxury market through strategic focus and standout value propositions. In this enlightening conversation, Genevieve shares her transformative strategies and the pivotal decisions that catalyzed her success. From enhancing her sphere of influence to developing a compelling value proposition, her story is filled with practical insights and actionable advice that can help any real estate professional make similar strides. Whether you're a new agent or looking to elevate your career, you'll find Genevieve's experiences and the detailed discussions on overcoming industry challenges invaluable. Don't miss out on these expert strategies that could redefine your approach to real estate marketing. 🔔 Subscribe now for more insightful episodes like this, and hit the bell to ensure you never miss out on valuable tips and stories from leaders in the real estate industry. 👉 Watch the video to learn how to create your unique path in the competitive real estate market and why developing a deep understanding of your client base is crucial for standing out. Remember, it's not just about transactions; it's about building relationships based on trust, value, and mutual respect. Let's dive in and start transforming your real estate journey today! __________ THE REFERRAL FORMULA (FREE TRAINING): Imagine effortlessly connecting with potential clients and leaving a lasting impression. In my free training, I'll teach you how to use video, social media, VIP programs, and more to make that happen. Say goodbye to feeling stuck and hello to standing out and succeeding in today's market. Don't miss out; grab your spot here: https://influentialagent.com/referral... __________ OTHER VIDEOS: Top 3 Fears About Making Videos and How to Overcome Them ►► • Overcome Your Fear of Making Real Est... How to Handle Criticism When Marketing Your Real Estate Business ►► • How to Deal With Negative Comments on... Answer These 2 Questions to Find Your Ideal Client in Real Estate ►► • 2 Ways to Determine Your Ideal Client... How To Make Professional Videos At Home Without Pro Gear! ►► • How To Make Real Estate Videos At Hom... Easily Know The Best Time to Post on Social Media for Real Estate Agents ►► • What Times Should You Post Your Real ... __________ RECOMMENDED TOOLS: Best Equipment for filming - https://kit.co/MrsAmberJoy DJI Mic - https://amzn.to/3xVwtOo Small Rig All-In-One - https://amzn.to/3IWKq54 Ring Light - https://amzn.to/3KHFAtu __________ SAY HI ON SOCIAL: Facebook: / mrsamberjoy Twitter: / mrsamberjoy Instagram: / mrsamberjoy TikTok: / mrsamberjoy __________ LISTEN TO “THE INFLUENTIAL AGENT WITH AMBER JOY PODCAST” HERE: iTunes: https://apple.co/2Vc6g8X Google Play: http://bit.ly/2VdyKiA Stitcher: https://bit.ly/3hQVEYK Spotify: https://spoti.fi/2Z28tbk#RealEstateMarketing #InfluentialAgent #RealEstateTips

April 19, 2024Episode 6930 min

Building Your Real Estate Brand With A Unique Value Proposition

It’s your real estate bestie, Amber Joy, and in today’s episode of the Influential Real Estate Marketing Podcast, we’re tackling something super spicy – your Unique Value Proposition! Yes, that special sauce that makes you not just another agent in the crowd. What’s brewing? Decode Your UVP: Ever wondered what makes you uniquely you? We're digging into how your UVP can set you apart faster than a hot listing in a seller’s market! Crafting Mastery: Step-by-step, Jason and I guide you through creating a UVP that pops and makes potential clients think, “Where have you been all my life?” Stories from the Trenches: Hear real-life successes (and the oops moments!) from agents who dared to define their distinctiveness. Practical Magic: We’re not just about the why; we’re about the how. Get ready for actionable steps to craft and flaunt your UVP. Chime In: Have burning questions? Drop them in the comments or shoot us a message—let’s get the conversation rolling! Join us as we unfold the secrets to branding brilliance in real estate. Whether you’re a seasoned pro or a fresh face in the field, tuning in might just be the best decision you make today. Subscribe now, and let’s make your real estate brand unforgettable! Don’t forget to share the love—spread the word, and let’s help everyone level up their game!

April 10, 2024Episode 6837 min

Easily Find Your Ideal Client in Real Estate: Step-By-Step

Hey, Amber Joy here! Ever feel like you're shouting into the void in the crowded real estate market? Today, we're diving into something super crucial - defining your ideal client avatar. Forget generic marketing; it's time to speak directly to the hearts of your dream clients. In this episode of the Influential Real Estate Marketing podcast, I’m joined by my husband Jason, a social media marketing whiz. We’re peeling back the layers on how to pinpoint who you're meant to serve in this vast ocean of real estate. Here's what we'll cover: Why marketing to everyone is marketing to no one. Creating an avatar to focus your messaging, services, and personal brand. A step-by-step guide to establish who your ideal client really is. How understanding your client avatar shapes your marketing strategies and personal growth. The importance of aligning your activities to attract your ideal client. This isn't just about theory; it's about transforming your real estate business approach and enjoying what you do even more. So, grab your notes, and let's redefine the way you see your clients and how you attract them! Remember, real estate isn't just about selling houses; it's about connecting with people. Let's make those connections count! __________ THE REFERRAL FORMULA (FREE TRAINING): Imagine effortlessly connecting with potential clients and leaving a lasting impression. In my free training, I'll teach you how to use video, social media, VIP programs, and more to make that happen. Say goodbye to feeling stuck and hello to standing out and succeeding in today's market. Don't miss out; grab your spot here: https://influentialagent.com/referral-formula/ __________ OTHER VIDEOS: Top 3 Fears About Making Videos and How to Overcome Them ►► https://youtu.be/ugDyrxWN2Ko How to Handle Criticism When Marketing Your Real Estate Business ►► https://youtu.be/3tAZsWbpe_c Answer These 2 Questions to Find Your Ideal Client in Real Estate ►► https://youtu.be/OUwsgwNaTow How To Make Professional Videos At Home Without Pro Gear! ►► https://youtu.be/RjaXNhT6t7Y Easily Know The Best Time to Post on Social Media for Real Estate Agents ►► https://youtu.be/QW1ZXsXjdtU __________ RECOMMENDED TOOLS: Best Equipment for filming - https://kit.co/MrsAmberJoy DJI Mic - https://amzn.to/3xVwtOo Small Rig All-In-One - https://amzn.to/3IWKq54 Ring Light - https://amzn.to/3KHFAtu __________ SAY HI ON SOCIAL: Facebook: https://www.facebook.com/MrsAmberJoy Twitter: https://twitter.com/mrsamberjoy Instagram: https://www.instagram.com/mrsamberjoy TikTok: https://www.tiktok.com/@mrsamberjoy __________ LISTEN TO “THE INFLUENTIAL AGENT WITH AMBER JOY PODCAST” HERE: iTunes: https://apple.co/2Vc6g8X Google Play: http://bit.ly/2VdyKiA Stitcher: https://bit.ly/3hQVEYK Spotify: https://spoti.fi/2Z28tbk #RealEstateMarketing #InfluentialAgent #RealEstateTips

March 28, 2024Episode 6643 min

Real Estate Marketing Ideas: Stop Doing "Social Media"

🌟 Welcome to another episode of the Influential Real Estate Marketing podcast! 🏠 Today, join us, Amber Joy and Jason, as we deep dive into a game-changing approach to social media for real estate agents. It’s time to simplify and amplify your efforts. We're breaking down why focusing on one social media platform and mastering it can be your golden ticket to success. 🎫 🔑 Key Takeaways: - Why Less is More: Discover the power of honing in on one platform to maximize your impact. - Platform and Sub-Feature Selection: Learn how to choose the right platform and its features that align with your goals and ideal audience. - Authority Strategy: Unveil the Video Leadership Quadrant by James S. Anderson and apply its principles to establish your online presence. Consistency is Key: Strategies to maintain a regular and impactful posting schedule. Data-Driven Pivoting: Understand when and how to pivot your strategy based on platform changes and analytics. 📈 This episode is a must for real estate professionals looking to cut through the noise and truly connect with their audience. Whether you're new to social media or seeking to refine your existing strategy, we've got insights and practical tips to help you on your journey. Don't forget to like, share, and subscribe for more insightful episodes. Your path to social media mastery in real estate starts here! #RealEstateMarketing #SocialMediaStrategy #FocusedMarketing #InfluentialAgent #Podcast

March 14, 2024Episode 6539 min

Create Real Estate Content Quickly and Easily

Welcome to the Influential Real Estate Marketing podcast, where we're about to unveil the secrets to breaking through the noise and capturing your audience's attention like never before. Join hosts Amber Joy and her expert partner-in-crime, Jason, as they dive deep into the art of crafting captivating content that not only reaches your audience but leaves a lasting impact. Forget about your content blending into the background. In this episode, we're pulling back the curtain on how to develop story-driven content that resonates with your audience on a profound level, transforming the way they perceive your brand. From selecting emotion-driven topics tailored to your specific audience—whether they're buyers, sellers, or niche markets—to leveraging cutting-edge AI tools like ChatGPT to craft compelling scripts that sound uniquely you, we've got you covered. But that's not all. We'll also tackle the crucial issue of maintaining authenticity in AI-generated content, a challenge many agents face. Plus, we'll guide you through measuring the effectiveness of your content through engagement and leads, empowering you to continuously refine your strategies based on invaluable audience feedback. So if you're ready to elevate your real estate marketing game to new heights, join us on this transformative journey. Tune in now and let's unlock the blueprint for success together.

March 12, 2024Episode 6429 min

Episode #064: Unlocking Success: How to Create a Special VIP Experience for Your Most Valued Referrers

Unlock the secrets to success in real estate with our latest podcast episode focusing on the exclusive world of VIP programs. Curious about how top industry players are leveraging these programs to skyrocket their business? Join us as we delve into the strategies, perks, and benefits that make VIP programs a game-changer in the competitive real estate landscape. Discover what it takes to create a VIP experience that keeps clients coming back for more. From priority access to new listings to personalized concierge services, we'll explore the perks that set VIP clients apart and drive business growth. But that's not all – we'll also uncover the key considerations involved in crafting a successful VIP program, including client segmentation, feedback gathering, and ROI analysis. Whether you're a seasoned professional or new to the industry, this episode is packed with actionable insights to help you elevate your real estate game. Don't miss out on this opportunity to gain a competitive edge and take your business to new heights. Tune in now and unlock the power of real estate VIP programs!" This version provides a glimpse into what listeners can expect from the podcast without revealing all the details, enticing them to tune in to learn more.

March 6, 2024Episode 6312 min

If I Was To Start My Real Estate Career Over Again In 2023

Hey, it's Amber Joy, and imagine this: if I were to start my real estate career over again in 2023, these are the exact lead generation strategies I would rely on. Join me as I unveil the roadmap to rebuild a thriving business from scratch using five essential lead sources. From harnessing the power of my sphere of influence to launching a successful YouTube channel, leveraging micro-content, establishing valuable vendor referral partnerships, and tapping into the potential of realtor-to-realtor referrals, I'll share my insights and proven techniques to jumpstart your real estate journey in the ever-evolving market. Don't miss out on this opportunity to learn from my 20 years of experience and gain the momentum needed to excel. Subscribe, hit that bell icon, and be ready to embark on an exciting adventure of rebuilding your real estate career in 2023. Let's make this year your best one yet! Remember to like, comment, and share this episode with fellow agents ready to embrace the future of real estate. Together, we'll achieve remarkable results and thrive in this dynamic industry. __________ FREE TRAINING: Imagine connecting with potential clients and making a lasting impression effortlessly. With this training, you'll learn how to use video, social media, VIP programs, and more to make that happen. Say goodbye to feeling stuck and hello to standing out and succeeding in today's market: https://event.webinarjam.com/register/39/5v53qc3v __________ OTHER VIDEOS: Top 3 Fears About Making Videos and How to Overcome Them ►► https://youtu.be/ugDyrxWN2Ko How to Handle Criticism When Marketing Your Real Estate Business ►► https://youtu.be/3tAZsWbpe_c Answer These 2 Questions to Find Your Ideal Client in Real Estate ►► https://youtu.be/OUwsgwNaTow How To Make Professional Videos At Home Without Pro Gear! ►► https://youtu.be/RjaXNhT6t7Y Easily Know The Best Time to Post on Social Media for Real Estate Agents ►► https://youtu.be/QW1ZXsXjdtU __________ RECOMMENDED TOOLS: Best Equipment for filming - https://kit.co/MrsAmberJoy DJI Mic - https://amzn.to/3xVwtOo Small Rig All-In-One - https://amzn.to/3IWKq54 Ring Light - https://amzn.to/3KHFAtu __________ SAY HI ON SOCIAL: Facebook: https://www.facebook.com/MrsAmberJoy Twitter: https://twitter.com/mrsamberjoy Instagram: https://www.instagram.com/mrsamberjoy TikTok: https://www.tiktok.com/@mrsamberjoy