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Marketing With Cultura Podcast : Career Tips for Latinas + First Gen Professionals in Marketing

Marketing With Cultura Podcast : Career Tips for Latinas + First Gen Professionals in Marketing

Hosted by Vanessa Parra

BusinessInterviews guests

Episodes

88

Latest episode

Aug 2025

Language

EN

About the show

Marketing with Cultura is the go-to podcast for Latinas and first-gen professionals ready to break into marketing. If you’ve ever felt lost without the right resources, connections, or confidence to land your dream job, this podcast is for you. We’re building careers and futures beyond labor work, one marketing move at a time. If you need a clear strategy on how to land that marketing job, feel free to schedule a FREE 30-minute coaching session or subscribe to my newsletter so you can be the first to know about any new programs and episodes. If you enjoyed this podcast please leave me a review and take a screenshot of your favorite episode and tag me on IG @marketingwithculturapodcast TikTok @marketingwithcultura_pod LinkedIn @vanessaparra So more kickass marketers like you can know about this podcast. Now, remember you are a strong and confident person ready to become the marketer you envision! You got this!

Listen to episodes

60 recent
August 13, 202511 min

88. How to get your first marketing internship as a Latina | 7 Tips For 100% Success

If you need mentorship or just a clear strategy on how to land that marketing job, feel free to schedule a FREE 15-minute coaching session Download my FREE Marketing Resume Template to help you standout!In this Marketing with Cultura Podcast episode, Vanessa Parra shares her insights and tips for Latinas looking to break into the marketing industry. She discusses the challenges faced by first-generation professionals and provides actionable advice on building a portfolio, crafting a resume, understanding social media strategies, and effectively pitching oneself to potential employers. Vanessa emphasizes the importance of confidence and preparation in landing a marketing role.If you enjoyed this episode please leave me a review and take a screenshot of this episode and tag me on IG @marketingwithculturapodcast or connect with me on LinkedIn @vanessaparraSubscribe to my new YouTube Channel @marketingwithculturapodcastSo more kickass marketers like you can know about this podcast.

August 6, 202523 min

87. Why I am starting a YouTube channel (even if nobody watches)

If you need mentorship or just a clear strategy on how to land that marketing job, feel free to schedule a FREE 15-minute coaching session Download my FREE Marketing Resume Template to help you standout!In this episode of Marketing with Cultura Podcast, Vanessa Parra discusses her journey of starting a YouTube channel aimed at empowering Latinas in marketing. She reflects on her motivations, the importance of mentorship, and the challenges she faced in video production. Vanessa emphasizes the need to adapt to audience preferences and the value of creating long-form content on YouTube as a means to connect with her community and enhance her skills.If you enjoyed this episode please leave me a review and take a screenshot of this episode and tag me on IG @marketingwithculturapodcast or connect with me on LinkedIn @vanessaparraSubscribe to my new YouTube Channel @marketingwithculturapodcastSo more kickass marketers like you can know about this podcast.

July 23, 202524 min

86. What I’ve Been Up to After Landing My Dream Marketing Job

If you need mentorship with your marketing career or just a clear strategy on how to land that marketing job or internship, feel free to schedule a FREE 15-minute coaching session Download my FREE Marketing Resume Template to help you standout!In this episode of the Marketing with Cultura podcast, host Vanessa Parra shares her personal and professional journey over the past few months. She discusses her recent career advancements, including landing her dream marketing job, and reflects on the challenges of balancing work, family, and personal health. Vanessa emphasizes the importance of mentorship and community support for Latinas in marketing, and shares her aspirations for future projects, including a focus on YouTube and coaching opportunities for those looking to break into the marketing field.If you enjoyed this episode please leave me a review and take a screenshot of this episode and tag me on IG @marketingwithculturapodcast or connect with me on LinkedIn @vanessaparraSubscribe to my new YouTube Channel @marketingwithculturapodcastSo more kickass marketers like you can know about this podcast.

March 17, 202515 min

85. Breaking Into Marketing | Navigating Your Marketing Career Transition

If you need mentorship with your resume, LinkedIn profile, portfolio, or just a clear strategy on how to land that marketing job, feel free to go to the show notes and schedule a FREE 15-minute coaching session Download my FREE Marketing Resume Template to help you standout!Join my new LinkedIn Group to connect with other Latinx MarketersIn this episode of the Marketing with Cultura podcast, host Vanessa Parra shares valuable insights for Latinas and Latinx individuals looking to break into the marketing field. She discusses practical strategies for transitioning into marketing, including leveraging LinkedIn for networking, working with beta clients to build experience, creating a strong resume and portfolio, and the importance of applying for jobs even if you feel underqualified. Vanessa emphasizes the significance of mentorship and building connections within the industry to enhance career opportunities.If you enjoyed this episode please leave me a review and take a screenshot of this episode and tag me on IG @marketingwithculturapodcastTikTok @marketingwithcultura_pod LinkedIn @vanessaparraSo more kickass marketers like you can know about this podcast.

March 10, 202525 min

84. Manifesting a New Marketing Job | My Manifestation Worked!

If you need mentorship with your resume, LinkedIn profile, portfolio, or just a clear strategy on how to land that marketing job, feel free to go to the show notes and schedule a FREE 15-minute coaching session Download my FREE Marketing Resume Template to help you standout!In this episode, Vanessa Parra shares her personal journey of manifesting a new marketing job after experiencing a toxic work environment. She discusses the techniques she used, including the law of attraction and gratitude practices, to shift her mindset and attract new opportunities. Vanessa emphasizes the importance of being open to the universe's guidance and reflects on her career transitions, ultimately leading to a fulfilling role that aligns with her values and goals.If you enjoyed this episode please leave me a review and take a screenshot of this episode and tag me on IG @marketingwithculturapodcastTikTok @marketingwithcultura_pod LinkedIn @vanessaparraSo more kickass marketers like you can know about this podcast.

March 3, 202538 min

83. ​​PR 101 for Latinas in Marketing: What You Need to Succeed | with Nahomy Pinedo, Public Relations & Digital Marketer

In this episode of Marketing with Cultura, host Vanessa Parra interviews Naomi Pinedo, a Latina content creator and digital marketer from Monterey County. They discuss Naomi's journey into marketing, the importance of community and mentorship, and her experiences in public relations and content creation. Naomi shares valuable insights for aspiring marketers, emphasizing the significance of networking, personal branding, and continuous learning in the ever-evolving marketing landscape.Bio: Nahomy Pinedo is a Digital Marketer, content creator, and first-generation college graduate with a Bachelor of Science in International Marketing from San Jose State University. As the eldest in her family, her entrepreneurial and creative upbringing has shaped her problem-solving skills and driven her to pursue meaningful goals. Her mission is to leverage her expertise to drive positive change and contribute to industries that reflect her values.With 10 years of experience spanning customer service, retail, food service, marketing, and public relations, Nahomy brings a well-rounded perspective to her work. She is passionate about consumer packaged goods (CPG), agriculture, and wellness.As a content creator, Nahomy uses storytelling and social media partnerships to connect audiences with brands in impactful ways. By emphasizing creativity, inclusivity, and community, she showcases fashion, beauty, and local events, inspiring her audience and helping brands build trust and lasting relationships.Follow Nahomy Pinedo onLinkedIn: @Nahomy Pinedo Resources Mentioned: PR Academy & Grad Girl MarketingIf you enjoyed this episode please leave me a review and take a screenshot of this episode and tag me on IG @marketingwithculturapodcastTikTok @marketingwithcultura_pod LinkedIn @vanessaparraSo more kickass marketers like you can know about this podcast.

February 24, 202528 min

82. New to influencer marketing? Here’s how to collaborate with local creators and make an impact!

If you need mentorship with your resume, LinkedIn profile, portfolio, or just a clear strategy on how to land that marketing job, feel free to go to the show notes and schedule a FREE 15-minute coaching session In this episode of Marketing with Cultura, host Vanessa Parra interviews Sal Sandoval, a Monterey County Influencer, on ways marketers can start implementing influencer marketing in their marketing strategy. They go over the importance of partnering with niche and engaged influencers who can become brand ambassadors for your businessIf you enjoyed this episode please leave me a review and take a screenshot of this episode and tag me on IG @marketingwithculturapodcastTikTok @marketingwithcultura_pod LinkedIn @vanessaparraSo more kickass marketers like you can know about this podcast.

February 10, 20259 min

81. How to handle imposter syndrome as a Latina in Marketing

If you need mentorship with your resume, LinkedIn profile, portfolio, or just a clear strategy on how to land that marketing job, feel free to go to the show notes and schedule a FREE 15-minute coaching session In this episode of Marketing with Cultura, host Vanessa Parra discusses the journey of landing a job in marketing, addressing personal challenges, imposter syndrome, and the importance of authenticity and continuous learning. She emphasizes the need for patience and offers support to those seeking marketing roles, encouraging listeners to believe in their capabilities and seek help when needed.If you enjoyed this episode please leave me a review and take a screenshot of this episode and tag me on IG @marketingwithculturapodcastTikTok @marketingwithcultura_pod LinkedIn @vanessaparraSo more kickass marketers like you can know about this podcast.

February 3, 202531 min

80. Why Transferrable Skills Are So Important To Your Marketing Career | The Jordan Caballero Show

If you need mentorship with your resume, LinkedIn profile, portfolio, or just a clear strategy on how to land that marketing job, feel free to go to the show notes and schedule a FREE 15-minute coaching session In this week's podcast episode Vanessa shares her interview with Jordan Caballero host of the Jordan Caballero Show where she shares her inspiring journey from being a first-generation Mexican American to becoming a marketing strategist and job developer. She discusses her experiences in various industries, including hospitality and real estate, and highlights the importance of personal development and transferable skills. Vanessa emphasizes her passion for empowering the Latinx community through her work at Digital Nest and her podcast, 'Marketing with Cultura.' The discussion also touches on the cultural dynamics of being a part of two worlds and the significance of building a supportive community for aspiring creators and entrepreneurs.If you enjoyed this episode please leave me a review and take a screenshot of this episode and tag me on IG @marketingwithculturapodcastTikTok @marketingwithcultura_pod LinkedIn @vanessaparraSo more kickass marketers like you can know about this podcast.

January 27, 202546 min

79. How to start building your personal brand if you’re new to marketing | Jennifer Madera, Marketing & Communications Professional

In this episode of Marketing with Cultura, host Vanessa Parra interviews Latina marketer Jennifer Madera, who shares her journey from aspiring telenovela actress to a successful marketing professional. They discuss the importance of personal branding, networking, and mentorship in navigating the marketing and tech industries, especially for Latinas. Jennifer emphasizes the need for authenticity in personal branding and offers practical advice for beginners looking to establish their presence. The conversation also touches on the challenges of diversity in the workplace and the significance of building a supportive community.Jennifer Madera is a Marketing and Communications professional with nearly a decade of experience across industries like Spanish entertainment, IT & Managed Services, and the non-profit tech sector. She has worked with notable companies such as Telemundo 52, LANAIR Technology Group, and most recently, Latinas in Tech. Jennifer holds a Bachelor's in Cinema and Television Arts from CSUN and a Master’s in Marketing from SNHU. Her expertise lies in developing multi-channel marketing strategies, digital content creation, and brand storytelling.Her work spans employee engagement and consumer-focused narratives, including program and product launches, employee stories, educational blog posts, social media campaigns, and branded content. Currently, Jennifer is curious about recruitment marketing and employer branding. As a proud First-Gen Latina, she is passionate about sharing her journey navigating corporate and tech spaces while fostering a supportive community where we can learn and grow together. Follow her on LinkedIn: @JenniferMonzon WebsiteIf you enjoyed this episode please leave me a review and take a screenshot of this episode and tag me on IG @marketingwithculturapodcastTikTok @marketingwithcultura_pod LinkedIn @vanessaparraSo more kickass marketers like you can know about this podcast.

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