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Your Marketing SUCKS with Kyle Milan

Your Marketing SUCKS with Kyle Milan

Hosted by Kyle Milan

BusinessEducationInterviews guests

Episodes

192

Latest episode

Jul 2026

Language

EN-US

About the show

The no-BS podcast for B2B marketing pros who are tired of outdated advice and underperforming strategies. Hosted by Kyle Milan, this show cuts through the noise to reveal exactly what’s working right now to grow pipeline, revenue, and brand authority. Brought to you by Milan Media (M2) —a marketing agency that helps companies dominate their space with marketing that actually works.

Listen to episodes

60 recent
August 4, 202619 min

Align Sales and Marketing Around Revenue

Learn why sales and marketing alignment is the engine for revenue growth. See how every role in your company directly drives profit. Most organizations struggle because departments operate in silos. This episode explains how breaking down those barriers creates a unified focus on revenue. Whether you work in operations, shipping, or leadership, you are a critical part of the process that generates the money needed for salaries, growth, and new features. By prioritizing sales and marketing alignment, businesses can stop wasting effort on disconnected tasks. We discuss why a shared goal is essential for long-term sustainability and how your specific contribution as a team member impacts the bottom line. Understanding this connection is the first step toward better business revenue strategy and stronger operational results. Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

July 28, 202622 min

How to Get More ROI From Trade Shows

Sign up FOR FREE to my Trade Show Bootcamp Series: https://www.skool.com/industrialgrowthhub/about Getting a strong ROI from trade shows doesn’t happen by simply showing up with a booth. You need a clear strategy before, during, and after the event. In this episode, I break down how to improve your trade show ROI by setting clear objectives before the show, engaging attendees effectively at your booth, and focusing on capturing high-quality leads instead of just collecting as many contacts as possible. I also cover one of the most important parts of trade show success: follow-up. Having a structured follow-up process ready to go immediately after the show helps turn conversations and leads into real sales opportunities. Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

July 14, 202624 min

The Industrial Marketing Plays That Still Work

Marketing and sales are changing fast, and a lot of the tactics that worked a few years ago need a different approach today. In this episode, I break down what's actually working across LinkedIn, search, paid media, outbound email, and trade shows—and where I see industrial companies making the biggest mistakes. I explain why building your personal LinkedIn network is still one of the most effective ways to connect with decision-makers, even if company pages make it difficult to measure direct lead generation. I also cover the shift from traditional SEO to Answer Engine Optimization (AEO) and what manufacturers need to do to ensure their content gets surfaced by AI platforms like ChatGPT, Claude, and Gemini. We also discuss why paid advertising requires constant optimization, how AI-generated search experiences are changing demand generation, and why email marketing still works—provided you focus on deliverability and make it part of a coordinated outreach strategy that includes phone calls and LinkedIn. Finally, I share how trade shows have evolved. Today, the companies that generate the best ROI aren't waiting for attendees to stop by their booth—they're booking meetings weeks or months in advance and treating trade shows as part of a larger outbound sales campaign. If you're responsible for growing sales in manufacturing or industrial markets, these are the strategies you need to be thinking about today. Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

June 29, 202624 min

Your Industrial Sales Suck, Now What?

Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

May 12, 202628 min

What Industrial Marketing Should You Stop In 2026

Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

April 28, 202629 min

Stop Running Your Business Manually

Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

April 14, 202623 min

Fix Your B2B Revenue System

Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

April 7, 202626 min

Why Industrial Buyers Ignore Your Marketing

Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

March 31, 202623 min

How To Audit Q1 And Save Your 2026 Revenue

March wraps up Q1, which makes this the right time to take a hard look at how the year is actually starting. In this pre-recorded live session, Kyle and Cristian talk through how to audit Q1 the right way so you are not creating revenue problems for 2026. Most teams look at the top line number and either celebrate or panic. That is not enough. You have to dig into the pipeline, deal movement, win rates, stalled opportunities, and whether your current activity actually supports your goals for the year. If you want predictable growth in 2026, it starts with being honest about Q1 right now. Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

March 3, 202637 min

The Difference Between a Full Pipeline and a Healthy Pipeline

Full Pipeline vs Healthy Pipeline | What Most Sales Teams Miss Join Kyle Milan and Cristian for a live session where they dive deep into effective sales techniques and essential sales skills. They discuss the sales process and offer valuable sales tips to help you understand how to sell better. This session provides practical sales training for anyone looking to improve their approach. Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

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