Indie Game Movement - The podcast about the business and marketing of indie games.

Hosted by Andrew Pappas, Game Marketing Strategist and Consultant

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Episodes

265

Latest episode

Jun 2026

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About the show

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

Listen to episodes

60 recent

June 16, 2026Episode 45856 min

Ep 458 - How the Indie Marketing Playbook Is Broken with Buddy Sola

Indie game marketing advice spreads fast but much of it is rooted in conditions that have quietly changed, and in some cases, no longer apply. The problem? Most developers haven't noticed yet. In this episode, we break down why the strategies studios have relied on are losing effectiveness, what's driving that shift, and what a smarter, more adaptive approach looks like for reaching players in today's market. Episode Shownotes Link: https://rengenmarketing.com/458

June 9, 2026Episode 45756 min

Ep 457 - The Audio Mistake Most Studios Don't Know They're Making with François Fripiat

Most teams treat audio exclusively as polish, leaving it until right before launch. The problem is, sound influences player decisions, pacing, and emotional impact well before a single level is finished. Today, we explore why isolating audio creates friction and missed opportunities, and how treating sound as a core layer from the start leads to a stronger, more cohesive player experience. Episode Shownotes Link: https://rengenmarketing.com/457

June 2, 2026Episode 45651 min

Ep 456 - Running an Indie Studio Beyond the First Game with Greg Lane

Most conversations around indie development focus on getting a game out the door, but what happens after that? So today, we're digging into what it actually takes to run a studio beyond the first release. Everything from the decisions, trade offs, and even the mindset shifts that determine whether a studio grows or quietly fades out. Because building something that lasts requires thinking beyond game one. Episode Shownotes Link: https://rengenmarketing.com/456

May 26, 2026Episode 4551 hr 3 min

Ep 455 - The Studio Culture You Never Meant to Build with Zoë Curnoe

Studio culture isn't something you have, it's something you're constantly creating, whether you realize it or not. And for most indie teams, that's exactly the problem. The culture taking shape inside your studio may not be the one you intended, and by the time you notice, the damage may already be done. So today, we examine what unintentional culture actually looks like, how to spot it before it holds your team back, and what it takes to build an environment where both your people and games can thrive. Episode Shownotes Link: https://rengenmarketing.com/455

May 20, 2026Episode 45459 min

Ep 454 - The Funding Gap No One Is Talking About with Jared Yeager

Every developer knows funding gaps exist, but most don't realize they can start at the prototype stage, shaping how you approach development, publishing, and the path to shipping your game. So today, we examine how prototype funding works, what it takes to make early stage projects fundable, and how getting this stage right can jumpstart momentum for both your game and your studio. Episode Shownotes Link: https://rengenmarketing.com/454

May 12, 2026Episode 45352 min

Ep 453 - Building a Sustainable Studio Without Losing Control with Angela Mejia

We all know building a game studio is a challenge, but often don't realize the bigger challenge is keeping it alive. Because it's rarely a big mistake that brings a studio down, it's the smaller decisions that do it, leaving us wondering where things went wrong. So today, we unpack what sustainable studio growth actually looks like, so you can grow with confidence, stay true to your vision, and keep on track so you never lose control of what you worked so hard to build. Episode Shownotes Link: https://rengenmarketing.com/453

May 5, 2026Episode 45240 min

Ep 452 - Rethinking How Great Game Design Happens with Rob Kay

Great game design doesn't just come from talent or vision. It can fall apart when good ideas get stuck, overlooked, or brought in too late. So today, we're going to explore how studios can adapt lessons from large teams to improve design input, make better informed decisions, and turn collaboration into better gameplay. Episode Shownotes Link: https://rengenmarketing.com/452

April 28, 2026Episode 45149 min

Ep 451 - Rethinking How Indie Games Get Funded with Julien Ramette

Building an indie game takes more than funding alone. It also takes support, resources, and a path to market. But too often, those pieces get tied to a single assumption: finding a publisher. So in this episode, we unpack that mindset and explore how developers can think more strategically about funding, partnerships, and building a more sustainable path forward that's grounded in action and not assumption. Episode Shownotes Link: https://rengenmarketing.com/451

April 21, 2026Episode 45047 min

Ep 450 - Building Ambitious Indie Games with Nate Purkeypile

Building an ambitious indie game is not just about making something bigger or more complex. It is about knowing what matters most, what supports the experience, and what can quietly pull the project off course. So today, we explore how developers can approach scope, workflow, and decision-making more strategically so they can build games with depth, scale, and intent without losing clarity, momentum, or control. Episode Shownotes Link: https://rengenmarketing.com/450

April 14, 2026Episode 44734 min

Ep 449 - Owning Your Game's Positioning with Andrew Pappas

Many indie studios do not struggle because their game lacks quality. They struggle because they fail to fully own what makes their game distinct. In this episode, I break down why strong positioning starts with identifying the most marketable truth about your game and committing to it clearly enough for the market to understand and remember. Episode Shownotes Link: https://rengenmarketing.com/449