
#106. Marcy Sagel—She Saved a Client $750K and Built an Empire From It
Marcy Sagel, founder of MSA Interiors, shares how a chance opportunity to value-engineer a building's cabinetry, with no formal multifamily experience, saved a client $750,000 and launched her career designing interiors for projects across the country. She's candid about nearly being wiped out in 2008-2009 after concentrating too much business with one client, and how that scare pushed her to deliberately diversify into affordable housing, senior living, hospitals, stadiums, and even data centers, a decision that carried her through COVID while single-vertical firms struggled. Marcy also breaks down a simple self-audit exercise that transformed how she delegates, her take on where AI can and can't replace experienced designers, and why she believes pivoting is the single most important skill for any entrepreneur.






