In the Loupe

Hosted by Punchmark

Technology Business EducationInterviews guests

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Episodes

292

Latest episode

Oct 2026

Language

EN-US

About the show

In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

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60 recent

October 13, 2026Episode 3231 min

I Went to Fifth Ave in NYC and All I Got Was This Podcast Episode

Mike walks the length of Fifth Avenue in New York City and reacts in real time to what luxury stores feel like from the inside. He compares jewelry, watches, fashion, and activewear to figure out how scent, security, service, and brand cues shape whether we feel inspired or out of place. Send us Fan Mail Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

September 29, 2026Episode 3157 min

The 2026 Punchmark State Of The Union ft. the Punchmark Owners

Mike sits down with Punchmark partners Ross Cockerham, Brian Cockerham, and Dan Sirois for a clear-eyed look at what’s changing in jewelry e-commerce and what we’re building to help retailers keep winning through 2027. We talk ADA compliance, AI-driven workflows, AEO, and the practical platform upgrades that make shopping easier and unify online with in-store. Send us Fan Mail Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

September 15, 2026Episode 3031 min

The First Three Quarters of 2026 Jewelry E-Commerce Stats

We break down jewelry e-commerce performance for the first three quarters of 2026 using real platform data from 500 independent retailers across the US and Canada. We share what’s rising, what’s cooling off, and what actions actually move online revenue when the middle of the market starts climbing. Send us Fan Mail Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

September 8, 2026Episode 2926 min

"Jewelers For Children" and the Impact They Bring to the World

Mike sits down with Jewelers for Children Executive Director, Sarah Murphy, and board member Ross Wesdorp to unpack how the jewelry industry has donated over $66 million to help kids through nine trusted nonprofit partners. We talk through what makes Facets at JCK Las Vegas so effective, why JFC runs lean with a working board, and how small, repeatable giving tools like Roundup can turn everyday purchases into real impact. Learn more: https://jewelersforchildren.org/ Send us Fan Mail Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

September 1, 2026Episode 2852 min

Meet Elle Hill, the Mind Behind the Biggest Jewelry Brands

We talk with Elle Hill of Hill & Co about what really breaks and what finally clicks when a jewelry business scales beyond founder-led hustle. She shares hard-earned lessons from building Plukka, advising global brands, and pushing the jewelry industry toward data, systems, and operational AI. Send us Fan Mail Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

August 25, 2026Episode 2739 min

Tales from the Bourbon Trail ft. Jim from Arthur's Jewelry

We take a break from shop talk and relive a two-day Kentucky Bourbon Trail run built around IJO and RJO shows, with Ross Cockerham and Jim Messier sharing how it came together, the spots they stopped out, and the friends they made along the way. They trade notes on distilleries, tastings, and the small traditions that turn a fun trip into lasting jewelry industry friendships. Learn more about this event: https://www.punchmark.com/blog/events-conferences/ijo-bourbon-trail-excursion Send us Fan Mail Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

August 18, 2026Episode 2644 min

How Jewelers Should Be Marketing for Q4 This Year

Mike sits down with Hope Bellair, Digital Marketing Manager at Punchmark, to get real about why Q4 marketing feels stressful and why starting in August is often the difference between getting seen and getting drowned out. We share a practical plan for jewelry store holiday marketing, from Meta ads and email strategy to SMS and event tactics that actually drive people into the store. Send us Fan Mail Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

August 4, 2026Episode 2540 min

Exclusive First Interview with the Plumb Club's New President ft. Steven Lerche of Goldstar

We sit down with Steven Lerche, President of Goldstar and the Plumb Club, to unpack how a supplier-led group builds real connection across the jewelry and watch supply chain. We talk JCK, innovation, responsible sourcing, and why a shared mindset can beat a zero-sum approach in a fast-changing market. Send us Fan Mail Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

July 28, 2026Episode 2419 min

How Dropshipping And Tariffs Are Reshaping Jewelry Retail and Other Hot Topics

Mike is solo this week while everyone’s at RJO and IJO, so he's running through five jewelry industry topics that have been on his mind. I talk about faster fulfillment through dropshipping, the real-world ripple effects of tariffs, and why seemingly small website choices can make or break sales. Send us Fan Mail Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

July 21, 2026Episode 2345 min

Interviewing the New AGS President ft. Bryan Moeller & Alexis Padis

Mike sits down with outgoing AGS president Alexis Padis and incoming president Bryan Moeller to talk about what a smooth leadership handoff really takes and why education, ethics, and consumer protection keep the organization aligned. We also discuss the upcoming AGS Conclave, the pressures reshaping jewelry retail, and how independent jewelers can earn trust with today’s hyper-informed customers. Send us Fan Mail Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

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