In The Club - The Kids' Activity Business Podcast

Hosted by ClassForKids

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Latest episode

May 2026

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EN-US

About the show

In the Club is your go-to podcast for growing a kids activity business . Whether you run a dance school , manage a football academy , or operate a gymnastics club , we share practical strategies to help you thrive. Hosted by the team behind ClassForKids —the award-winning class booking system trusted by 4,500+ children’s activity providers —each episode delivers expert advice, marketing tips, and real success stories from across the industry. Discover how to boost bookings, streamline kids club management , and improve parent communication with insights on everything from dance school marketing tips to holiday camp software and gymnastics waitlist management . Tune in monthly for actionable ideas, inspiring interviews, and answers to your burning questions. Subscribe now and join thousands of providers transforming their businesses with smarter systems and strategies. Click to discover more about ClassForKids: Website - https://classforkids.io/clubs/ Instagram - https://www.instagram.com/classforkidsuk/ Facebook - https://www.facebook.com/class4kids LinkedIn - https://www.linkedin.com/company/classforkids YouTube - https://www.youtube.com/@classforkidsuk/featured

Listen to episodes

58 recent

May 21, 202652 min

EP 50: Building A Dance School Brand That Scales

Get in touch with us directly todayYour dance school can be amazing in the studio and still struggle to grow online, in new towns, or in your own bank account. We talk with Amy, founder of Dance Concepts in Ireland, about what actually changed when she stopped treating branding like a logo project and started treating it like a parent experience. Her business has grown to 15 locations by bringing ballet, jazz, contemporary, and acro to rural communities that are often overlooked and by making sure every touchpoint says the same thing: confidence and creativity through movement.Get Social with Us:FacebookInstagramLinkedIn

April 24, 202627 min

EP 49: Dance Work Deserves Credit

Get in touch with us directly todayA dance school can look effortless from the outside. Behind the scenes it is planning, payroll, safeguarding, parent messages, class schedules, staff cover, marketing, and the emotional load of caring about every kid who walks through the door. That’s why we invited Hazel, founder of Glasgow Dance Academy, to talk about the Scottish Dance Awards and the bigger mission underneath it: giving Scotland’s dance teachers and dance business owners real visibility and recognition for work that too often gets dismissed as “just a hobby."Get Social with Us:FacebookInstagramLinkedIn

April 10, 202641 min

EP 48: If Your Business Looks Small Online Will It Ever Grow?

Get in touch with us directly todayA dance school can be full of talent and still look “small” if the brand is unclear, the marketing is inconsistent, and the owner is buried in admin. We sit down with Lauren, owner of Avenue Dance Company in Hampshire and the newer Shining Star Performing Arts, to unpack the exact mindset and execution shifts that help her go from a basic logo and scattered posts to a professional identity parents trust and a business that can actually scale.Get Social with Us:FacebookInstagramLinkedIn

February 3, 202619 min

Win The Ultimate Grassroots Coaching Boost

Get in touch with us directly todayWant your grassroots team to play with clarity, confidence, and joy? We sit down with Stuart, the founder of Football DNA, to unpack how a coach-built platform is helping thousands of volunteers and community clubs transform guesswork into great sessions. From Brisbane to your training ground, this conversation maps the real path from chaotic drills to age-appropriate learning, engaged players, and calmer sidelines.Get Social with Us:FacebookInstagramLinkedIn

December 16, 202514 min

EP 47: 2025 Wrap And What’s Next

Get in touch with us directly todayGet Social with Us:FacebookInstagramLinkedIn

November 4, 202542 min

EP 46: From Gymnast To Founder

Get in touch with us directly todayEver wonder how a world inside the gym translates into a brand that actually understands athletes, coaches, and parents? We sit down with Joanna, founder of Quattro Gymnastics, to trace the leap from training 30 hours a week as a kid to steering a company through market swings, supply challenges, and family life. The story starts at a chaotic moment—new baby, new business—and evolves into a masterclass on flexibility, empathy, and customer‑driven growth.Joanna breaks down how lived experience across the sport—athlete, coach, judge, and gym staff—shapes smarter products and more honest marketing. Instead of pushing features, she designs for feel: protective wear that supports women, leotards that move with real bodies, pricing that respects tight budgets and big dreams. We talk about running contingencies as a habit, keeping plan B and C ready for everything from rain at events to inflation that hits parents first and clubs next. That mindset connects with our own approach to booking software: the best tools serve clubs by serving parents, reducing friction at every step.Get Social with Us:FacebookInstagramLinkedIn

September 26, 202534 min

EP45: The Rise of Cheerleading: Beyond Pom-Poms

Get in touch with us directly todayThe world of competitive cheerleading is nothing like what you see in movies. Forget pom-poms and sidelines – All-Star cheerleading is a dynamic, athletic discipline that's just earned Olympic status and is rapidly growing across the UK.Charles from the British Cheerleading Association joins us to pull back the curtain on this often misunderstood sport. Founded in 1984, the BCA provides cheerleading and dance events throughout the UK, with their season running from December to June across ten major competitions. Charles explains how All-Star cheerleading differs from sideline performances, focusing on teams competing against each other rather than supporting other sports.Get Social with Us:FacebookInstagramLinkedIn

September 1, 202531 min

Ep 44: IDS Spotlight Manchester

Get in touch with us directly todayStep into the vibrant world of dance education as we take you behind the scenes at IDS's Spotlight event in Manchester. This gathering brought together passionate dance school owners and teachers from across the UK for a day of learning, connection, and inspiration.Through candid conversations with dance educators, we uncover the remarkable journeys that led them to careers in dance. What stands out is how many began dancing at just two or three years old, developing a lifelong passion that eventually became their livelihood. As one teacher beautifully expressed, "We wouldn't do it if we didn't love it" – a sentiment that captures the dedication permeating the dance education community.Get Social with Us:FacebookInstagramLinkedIn

July 25, 202527 min

EP 43: The Gadirova Twins Masterclass

Get in touch with us directly todayOlympic bronze medalists Jessica and Jennifer Gadrova pull back the curtain on their extraordinary journey at a special masterclass event for young gymnasts hosted by Class for Kids.What makes their story so compelling? They never actually set out to become Olympians. "We just did gymnastics for fun and because we loved it," they reveal, explaining how their parents enrolled them in various after-school activities, but gymnastics simply "felt more connected" to them. Get Social with Us:FacebookInstagramLinkedIn

June 27, 202527 min

EP 42: The Art of Football Freestyle

Get in touch with us directly todayWhat happens when football meets performance art? Rebecca returns from maternity leave to join Caitlin in welcoming Ross Brown, a professional football freestyler who defies gravity with every trick. His journey from late-blooming football fan to street performer to successful entrepreneur reveals how passion can create unexpected career paths.Unlike traditional footballers, Ross came to the sport as a teenager, developing his freestyle skills through solitary practice. "The only thing that's actually similar about it is that you're using a ball," he explains, comparing freestyle more to gymnastics or dance than team sports. His performances on Buchanan Street taught him to draw crowds with high-impact tricks, eventually leading to workshops, corporate events, and a sustainable career.Get Social with Us:FacebookInstagramLinkedIn