In Focus: All Things Video Marketing

Hosted by Jones Road Productions

Business Marketing Education

Website RSS feed

Episodes

Latest episode

Jun 2025

Language

About the show

Welcome to "In Focus," your definitive guide to excelling in the world of video production and marketing. In today's content-driven landscape, everyone knows that video is not just a tool—it's the medium that drives engagement, conversions, and brand loyalty. Whether you're strategising for a global campaign or just looking to elevate your brand's content, we delve into the methodologies, tools, and best practices that can transform your marketing strategy. From the intricacies of storytelling and production techniques to decoding audience analytics and maximizing ROI, "In Focus" is designed for those who are eager to harness the full power of video. Stay ahead of the curve and keep your brand's content strategy in sharp focus. Subscribe now! Find more gold here: https://jonesroadproductions.com/

Listen to episodes

21 recent

June 16, 2025Episode 2017 min

EP20: Invisible Videos

Hi, we’re Ben and Tash, and today we're diving into the world of Invisible Videos — the kind that get views but no real results. It’s time to stop making content that goes unnoticed.Join us as we share proven strategies from video marketing experts on how to create videos with purpose — the kind that connect emotionally, deliver clear messaging, and actually move the needle for your business. Whether you're a small business owner or a content creator, you’ll get actionable tips to make every video count.

June 12, 2025Episode 1917 min

EP19: First 4 Shots

🎙️ Ever wonder why some videos grab attention instantly while others fall flat? In this episode of In Focus, we dive deep into the crucial 4-shot rule of video marketing.Learn why these opening moments are make-or-break for viewer engagement, discover practical strategies for different platforms, and get real examples you can use right away.Perfect for: Content creators, marketers, and business owners looking to level up their video game.Whether you're creating social media content or website videos, these tips will transform how you approach your opening shots.Key takeaways:• Why the first 4 shots matter more than ever• Social media vs. website video strategies• Real examples from different industries• Simple techniques to hook viewers fastTime to master those crucial first moments!🎬 #InFocus #VideoMarketing

May 28, 2025Episode 1818 min

EP18: Value Based Content

Discover the proven connection between educational content and business growth. Learn how successful businesses use value-driven content to establish authority and convert viewers into customers.Industry experts Ben and Tash from Jones Road Productions share their insights on creating content that builds lasting customer relationships.This comprehensive podcast covers:Converting educational content into measurable salesContent marketing strategies for small to medium businessesBuilding brand authority through valuable contentBalancing promotional and educational messaging Creating content your audience actually wantsReal-world examples from real estate, construction, and retail sectorsPerfect for business owners, content creators, and marketing professionals looking to enhance their content strategy and build genuine audience connections.Want more marketing insights? Subscribe and follow us:Facebook: https://www.facebook.com/jonesroadproductions/Instagram: https://www.instagram.com/jonesroadproductions/?hl=enContact us for personalized video marketing solutions: https://jonesroadproductions.com/

March 25, 2025Episode 1723 min

EP17: Why Youtube is #1

We are back again with another episode! Dive into the real power of YouTube in 2025 with Ben and Tash from Jones Road Productions. We will break down why YouTube dominates the digital landscape, with shocking stats and insights about viewer behavior. Learn why this platform beats others for business growth, and why it's way more than just another social media channel. Perfect for business owners wondering if YouTube is worth their time (spoiler: it totally is). You'll never look at YouTube the same way again!www.jonesroadproductions.com

January 22, 2025Episode 1624 min

EP16: 2025 Back into 'em

Thrive in 25 etc etc. A quick catch up as we smash 2025 out the park! A year of big changes, yet to be revealed. Tik Tok got the boot but the Don has quickly gone into bat for the tech titans. Generative AI is getting scary good AND Tash only listens to podcasts in the car and at the gym, what gives?!www.jonesroadproductions.com

December 5, 2024Episode 1516 min

EP15: Must Do's heading into Xmas

Holy hecker, it's christmas time and the gift of In Focus keeps on giving. Catch these must do tips and tricks to elevate your business coming into 2025!

November 25, 2024Episode 1525 min

EP14: Artificial Intelligence Part 2

Today we are talking about our top 3 AI tools we use that to make our work life so much easier. It's not about replacing jobs or doing less work, but more about being efficient and finding ways we can make our content better.

November 1, 2024Episode 1416 min

EP14: Artificial Intelligence Part 1

Beware the robots are not coming, they're just going to guide you along your way. The buzz word of 2023 (apart from authentic & personal branding). We dive into the hot topic that is AI and how it can best suit your workflow. No jobs being replaced here, not yet anyway...

October 21, 2024Episode 1313 min

EP13: Value added content

You'll be amazed at the value you can provide for your clients and they will still come back to you. Don't be afraid to pull the curtain back and give away a bit of free advice, we tell you why!

October 14, 2024Episode 1212 min

EP12: Repurposing video content

How to keep making that content cannon pop off again and again and again. Don't just post that beautiful once! Chop screw and repurpose so you can really get your moneys worth.