Episodes
72
Latest episode
Jul 2026
Language
EN-US
Welcome to IMCA peer2peer, a podcast series brought to you by the Insurance Marketing and Communications Association (IMCA). In this series, we explore the intersection of technology, brand, social media, and other marketing-focused topics in the insurance industry. Each episode features in-depth conversations with industry professionals who share their insights, experiences, and expertise. Listeners will hear firsthand accounts of how companies are successfully leveraging technology to drive growth and increase customer engagement. They'll learn about the importance of brand building and how to develop messaging that resonates with customers and discover how to effectively use social media platforms to reach new audiences and engage with existing ones. One of the unique aspects of the IMCA peer2peer Podcast is the emphasis on peer-to-peer learning. Each episode is designed to facilitate conversations with industry professionals, allowing them to share their experiences and insights. By fostering this type of collaborative learning environment, listeners are able to gain a deeper understanding of the challenges and opportunities facing the insurance industry. Whether you're a marketing professional working in the insurance industry or simply someone interested in learning more about the challenges and opportunities facing this evolving field, the IMCA peer2peer Podcast is for you. Tune in to hear from industry leaders and gain a deeper understanding of the complex world of insurance marketing.
Ben Dunford, professor at Purdue University, joins Jim Flynn and Leslie Castillo to discuss the role of accountability and forgiveness in effective leadership. Interested in learning how leaders can turn mistakes into opportunities for growth during times of change? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE .
Olga Collins, CEO of Worldwide Broker Network , joins Jim Flynn and Leslie Castillo to share her journey from risk management to leading a global insurance organization. She discusses strategic rebranding, digital growth, and how a culture of connectivity helped transform WBN into a recognized industry leader. Interested in learning how connection and strategy can strengthen a global insurance brand? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE .
Jake Cash joins Jim Flynn and Leslie Castillo to talk about building stronger carrier-agent relationships, using technology more effectively, and embracing AI to support sustainable growth in the insurance industry. Interested in learning how relationships and innovation can work together to move insurance forward? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.
Emily Gruber, VP of Marketing and Communications at Dual North America , joins Jim Flynn and Leslie Castillo to share insights from leading a complex rebrand in the insurance industry. From strategic planning and internal alignment to visual identity and execution, Emily breaks down what it takes to successfully reposition a brand. Interested in leading a rebrand of your own? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE .
Greg Phitidis, Brand Director at Free Brands , joins Leslie Castillo and Jim Flynn to discuss the pressing challenge of attracting talent to the insurance industry. In this episode, they explore recent research on Gen Z’s perceptions of insurance careers and the disconnect between what the industry offers and what younger generations are seeking. Interested in learning how to better position your organization to attract emerging talent? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE .
Noelle Codispoti joins Jim Flynn and Leslie Castillo to discuss the critical importance of employee culture in the insurance industry. In this episode, they dive into today’s talent crisis, the difference between culture and mission/values, and how marketing plays a key role in authentically representing an organization’s culture. Interested in building a more positive and authentic workplace culture? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE .
Richard Look, President of Vertibrands , joins Jim Flynn and Leslie Castillo to discuss how agency partnerships are evolving in the insurance marketing space. From the rise of hyper-specialists to the growing demand for measurable results and the influence of AI, this conversation explores what today’s clients expect and how agencies can build credibility, cultural alignment, and lasting relationships. Tune in to this episode of the IMCA Peer-to-Peer Podcast from ONEFIRE to learn how agencies can adapt and thrive.
Kathryn Smith, Managing Director of Marketing at Jencap , joins Jim Flynn and Leslie Castillo to unpack how search and marketing are evolving in an AI-driven world. From credibility and authenticity to short-form content and teaching algorithms, this episode explores how marketers can adapt their strategies to solve real audience problems and stay visible in modern search. Tune in to this episode of the IMCA peer2peer podcast.
Jay Williams and Kristin Chylak join Jim Flynn and Leslie Castillo to discuss why understanding insurance fundamentals is critical for marketing success in the insurance industry. From decoding industry jargon to navigating the insurance life cycle and key financial metrics, this episode explores how IMCA’s Introduction to Insurance for Marketers course helps new and seasoned marketers onboard faster, communicate more effectively, and add greater value to their organizations. Tune in to this episode of the IMCA peer2peer podcast from ONEFIRE to learn how foundational knowledge can unlock stronger marketing performance.
Lisa Kuzmar, Senior Vice President of Marketing at Amwins , joins Leslie Castillo and Jim Flynn to share insights from her intentional career journey in B2B marketing. From moving between agency and corporate roles to scaling high-performing marketing teams, Lisa offers practical advice for emerging leaders on advocating for themselves, building strong cross-functional relationships, and aligning marketing efforts with business goals. Tune in to this episode of the IMCA peer2peer podcast from ONEFIRE for real-world lessons on growing a marketing career with purpose.
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Valerie Hail
Mediaite
PodcastOne
Russ Mathews
