IMCA peer2peer

Hosted by IMCA - Insurance Marketing and Communications Association

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Episodes

Latest episode

May 2026

Language

EN-US

About the show

Welcome to IMCA peer2peer, a podcast series brought to you by the Insurance Marketing and Communications Association (IMCA). In this series, we explore the intersection of technology, brand, social media, and other marketing-focused topics in the insurance industry. Each episode features in-depth conversations with industry professionals who share their insights, experiences, and expertise. Listeners will hear firsthand accounts of how companies are successfully leveraging technology to drive growth and increase customer engagement. They'll learn about the importance of brand building and how to develop messaging that resonates with customers and discover how to effectively use social media platforms to reach new audiences and engage with existing ones. One of the unique aspects of the IMCA peer2peer Podcast is the emphasis on peer-to-peer learning. Each episode is designed to facilitate conversations with industry professionals, allowing them to share their experiences and insights. By fostering this type of collaborative learning environment, listeners are able to gain a deeper understanding of the challenges and opportunities facing the insurance industry. Whether you're a marketing professional working in the insurance industry or simply someone interested in learning more about the challenges and opportunities facing this evolving field, the IMCA peer2peer Podcast is for you. Tune in to hear from industry leaders and gain a deeper understanding of the complex world of insurance marketing.

Listen to episodes

60 recent

May 12, 2026Episode 3535 min

How to Navigate a Successful Rebrand w/ Emily Gruber

Emily Gruber, VP of Marketing and Communications at Dual North America, joins Jim Flynn and Leslie Castillo to share insights from leading a complex rebrand in the insurance industry. From strategic planning and internal alignment to visual identity and execution, Emily breaks down what it takes to successfully reposition a brand. Interested in leading a rebrand of your own? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

April 21, 2026Episode 3430 min

Attracting the Next Generation w/ Greg Phitidis

Greg Phitidis, Brand Director at Free Brands, joins Leslie Castillo and Jim Flynn to discuss the pressing challenge of attracting talent to the insurance industry. In this episode, they explore recent research on Gen Z’s perceptions of insurance careers and the disconnect between what the industry offers and what younger generations are seeking. Interested in learning how to better position your organization to attract emerging talent? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

March 31, 2026Episode 3346 min

Employee Culture w/ Noelle Codispoti

Noelle Codispoti joins Jim Flynn and Leslie Castillo to discuss the critical importance of employee culture in the insurance industry. In this episode, they dive into today’s talent crisis, the difference between culture and mission/values, and how marketing plays a key role in authentically representing an organization’s culture. Interested in building a more positive and authentic workplace culture? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

March 10, 2026Episode 3234 min

Agency Partnerships in a Changing Landscape w/ Richard Look

Richard Look, President of Vertibrands, joins Jim Flynn and Leslie Castillo to discuss how agency partnerships are evolving in the insurance marketing space. From the rise of hyper-specialists to the growing demand for measurable results and the influence of AI, this conversation explores what today’s clients expect and how agencies can build credibility, cultural alignment, and lasting relationships. Tune in to this episode of the IMCA Peer-to-Peer Podcast from ONEFIRE to learn how agencies can adapt and thrive.

February 17, 2026Episode 3137 min

Redefining Marketing w/ Kathryn Smith

Kathryn Smith, Managing Director of Marketing at Jencap, joins Jim Flynn and Leslie Castillo to unpack how search and marketing are evolving in an AI-driven world. From credibility and authenticity to short-form content and teaching algorithms, this episode explores how marketers can adapt their strategies to solve real audience problems and stay visible in modern search. Tune in to this episode of the IMCA peer2peer podcast.

January 27, 2026Episode 3029 min

Introduction to Insurance for Marketers w/ Jay Williams & Kristin Chylak

Jay Williams and Kristin Chylak join Jim Flynn and Leslie Castillo to discuss why understanding insurance fundamentals is critical for marketing success in the insurance industry. From decoding industry jargon to navigating the insurance life cycle and key financial metrics, this episode explores how IMCA’s Introduction to Insurance for Marketers course helps new and seasoned marketers onboard faster, communicate more effectively, and add greater value to their organizations. Tune in to this episode of the IMCA peer2peer podcast from ONEFIRE to learn how foundational knowledge can unlock stronger marketing performance.

January 6, 2026Episode 2925 min

Building an Intentional Marketing Career w/ Lisa Kuzmar

Lisa Kuzmar, Senior Vice President of Marketing at Amwins, joins Leslie Castillo and Jim Flynn to share insights from her intentional career journey in B2B marketing. From moving between agency and corporate roles to scaling high-performing marketing teams, Lisa offers practical advice for emerging leaders on advocating for themselves, building strong cross-functional relationships, and aligning marketing efforts with business goals. Tune in to this episode of the IMCA peer2peer podcast from ONEFIRE for real-world lessons on growing a marketing career with purpose.

November 25, 2025Episode 2842 min

Using AI for Smarter Brand and Competitive Insights w/ Andy Crestodina

Andy Crestodina, Co-Founder and CMO of Orbit Media, joins Jim Flynn and Leslie Castillo to explore how AI can transform the way marketers understand brand perception and analyze competitors. Tune in to learn how to leverage AI to refine your brand strategy and stay ahead of the competition.

November 11, 2025Episode 2736 min

Understanding Customer Decisions w/ Andrea Belk Olson

Andrea Belk Olson, behavioral scientist, speaker, author of What to Ask: How to Learn What Customers Need But Don’t Tell You, and CEO of Pragmadik, joins Jim Flynn and Leslie Castillo to discuss what truly drives customer decisions—beyond surveys, feedback forms, and NPS scores.Andrea shares vivid examples that show how perception drives pricing and decision-making. Listen to this episode of the IMCA peer2peer podcast from ONEFIRE to learn how shifting your mindset from products to customer context can transform your approach to value creation.

October 28, 2025Episode 2637 min

Building Trust Through Vulnerability in Leadership w/ Cassie Geske

Cassie Geske from Gallagher joins Jim Flynn and Leslie Castillo to discuss the Women in Leadership Series. They explore how the program began, why authentic communication and vulnerability are key to building trust, and how inclusivity creates stronger communities. Cassie also shares strategies for engaging audiences, metrics that measure success, and what’s next for the series. Tune in to this episode of the IMCA Peer to Peer podcast from ONEFIRE for insights into fostering meaningful leadership connections.