MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners

Hosted by Dr. Mary Frances Duncan

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Apr 2026

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About the show

Million Dollar Chiro: The Podcast for Chiropractic Practice Owners is a podcast where the spine meets strategy, alternative healthcare takes center stage, and we discuss how to build robust chiropractic practices. Dr. Mary Frances Duncan, founder and CEO of Simply Southern Chiropractic Center in South Carolina, walks you through different strategies and topics related to business, the chiropractic world, and entrepreneurship.

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60 recent

April 28, 202625 min

Ep. 66: Unlocking Team Motivation in a Chiropractic Practice

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan tackles one of the most talked about, but often misunderstood, topics in running a successful practice: team motivation. In this episode, she breaks down what true motivation actually looks like inside a chiropractic clinic and why it’s not about hype or temporary excitement, but about consistency, accountability, and leadership. Dr. Duncan explains how motivated teams operate differently, how to recognize the difference between employees who are truly engaged versus just going through the motions, and why leading by example is one of the most powerful tools you have as a practice owner. She also dives into the common mistakes leaders make that unintentionally demotivate their staff, how to build a culture of accountability that inspires rather than intimidates, and what to do when you have team members who aren’t meeting the standard. You’ll learn practical strategies for maintaining morale, celebrating wins, creating clarity in roles, and sustaining motivation even during challenging seasons. If you’re looking to build a team that takes ownership, operates at a high level, and contributes to the growth of your practice, this episode will give you the framework to lead with purpose and create a culture where motivation becomes the standard - not the exception. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 💻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

April 14, 202636 min

Ep. 65: The Power of the Front Desk in a Chiropractic Practice

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan dives into one of the most overlooked but most impactful roles in your entire practice: the front desk. In this episode, she breaks down why your front desk team is truly the face of your clinic and how they shape every patient’s perception from the moment they walk in - or even before. Using real-world examples, including a Disney World analogy, Dr. Duncan explains how first impressions, small interactions, and consistent systems can make or break the patient experience. She walks through how to properly train front desk staff over time, the importance of emotional intelligence and soft skills, and how simple strategies like the “three-name rule” can dramatically improve connection and retention. You’ll also learn what to look for and what to avoid when hiring, why cross-training your team matters, how to handle difficult patient interactions with professionalism, and how tools like Weave can support better communication and follow-up. If you’ve ever felt like your front desk isn’t performing at the level it should, this episode will give you a clear framework for building a front desk team that elevates your entire practice.

March 31, 202626 min

Ep. 64: Why Most Small Practices Don’t Scale

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan dives into one of the biggest reasons so many chiropractic practices get stuck - and why most never truly scale. In this episode, she breaks down what it actually means to grow beyond being a small, owner-dependent clinic and why simply working harder isn’t the solution to getting there. Dr. Duncan shares how many practice owners unknowingly become the bottleneck in their own business, staying involved in every decision, every patient interaction, and every problem, which ultimately limits growth. You’ll also hear about the “no man’s land” phase of business — the stage where practices are no longer small and simple, but not yet structured enough to be truly scalable or profitable at a higher level — and how to recognize when you’re in this phase, avoid common hiring and delegation mistakes, and begin stepping out of the day-to-day operations. Dr. Duncan also stresses the importance of standardized processes and KPIs (key performance indicators) that allow you to streamline your operations and track how well your team is performing. If you’re a chiropractor who feels stuck, overwhelmed, or unsure how to take your practice to the next level, this episode will help you better understand what’s holding you back, and what it actually takes to scale. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 💻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

March 17, 202630 min

Ep. 63: Be The Boss You’d Want to Work For

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan dives into a topic every practice owner eventually has to face: how to become the kind of leader your team actually wants to work for. In this episode, Dr. Duncan discusses what it really means to “be the boss you’d want to have”, from modeling accountability and making tough decisions to protecting your team, setting clear standards, and creating a culture built on respect rather than fear. You’ll hear practical lessons on handling staff issues, addressing problems early, and maintaining high expectations without micromanaging your team. Dr. Duncan also shares how owning your mistakes, leading by example, and consistently reinforcing your clinic’s values are what ultimately build loyalty, trust, and a strong workplace culture. If you’re a chiropractor navigating the challenges of leadership and learning how to grow from being a provider into being a true practice owner, this episode will help you think more intentionally about the kind of leader your clinic needs. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 💻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

March 3, 202641 min

Ep. 62: How to Build a Successful High School Internship Program in Your Chiropractic Practice

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan shares how she built a high school internship program inside her chiropractic practice and why creating opportunities for high school students can be a powerful growth strategy for your clinic. You’ll hear how mentoring and training local students not only supports your community but also creates a pipeline of future employees, brand advocates, and referral sources for your practice. Dr. Duncan walks through how to recruit and select the right students, structure responsibilities, set boundaries, and build partnerships with local schools — plus lessons learned from running the program for years. If you’ve ever thought about mentoring students, building stronger community ties, or developing future team members from the ground up, this episode gives you a practical roadmap for creating an internship program that benefits both your practice and the next generation of healthcare professionals. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

January 13, 202644 min

Ep. 61: Dr. Duncan’s Favorite Things of 2025

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan and Kelsey are sharing a lighter, behind-the-scenes episode with “Dr. Duncan’s Favorite Things of 2025.” From favorite books and TV shows to productivity tools, wellness habits, and simple routines that supported her as a practice owner this year, Dr. Duncan walks through what she’s actually using and loving in real life. Along the way, she connects how these favorites tie back to leadership, customer experience, stress management, and staying organized while running a busy chiropractic practice. This episode is a reminder that growth isn’t just about business strategy — it’s also about finding the tools, habits, and inspiration that help you stay grounded, energized, and effective as a leader heading into a new year. 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 🫱🏽‍🫲🏻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co  

December 30, 202530 min

Ep. 60: Recapping 2025- Wins and Losses in Practice

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan and Kelsey sit down to reflect on the real story of 2025 — the wins, the hard decisions, and the lessons that came with growth. This wasn’t a year of overnight success, but it was a year of meaningful change. They talk candidly about navigating major team restructuring, what it taught them about leadership and culture, and why the clinic is stronger now than it’s ever been. The conversation also covers the rollout of new services, how marketing and community engagement evolved, and why growth is rarely linear — especially when you’re building something sustainable. As they look ahead to 2026, Dr. Duncan shares why she believes the “second decade” of practice ownership can be more aligned, more strategic, and more fulfilling when you’ve done the hard work first. This episode is an honest wrap-up for chiropractic practice owners who want practical, real-world examples of practice management and who are looking for encouragement and motivation heading into a new year. Being a practice owner can feel isolating at times, with few peers to compare experiences with, and this conversation offers validation, real-life insight, and reassurance that setbacks and victories are equally part of the growth process! 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

December 9, 202539 min

Ep. 59: Revisit: The Single MOST Effective Marketing Campaign for Your Office

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, we’re re-releasing our most downloaded episode to date, and for good reason. In this fan-favorite conversation, Dr. Duncan and Kelsey walk you through the single most effective marketing campaign Dr. Duncan runs every year inside her own clinic: The Holiday Gift of Health. You’ll learn how this referral-driven strategy brings in high-quality new patients, the exact timeline for executing it successfully, and the small details that make it both personal and powerful. Whether you're planning your first holiday campaign or looking to refine what you're already doing, this revisit will help you map out a patient-generating promotion that deepens connection, increases retention, and drives growth long after the holidays are over. If you're a chiropractic student preparing for ownership or a seasoned practice owner wanting stronger marketing systems and new-patient flow, you’ll want to take notes on this one, especially heading into 2026! 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 🫱🏽‍🫲🏻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

December 2, 202526 min

Ep. 58: Money, Ownership, and Strategy for Chiropractors with Financial Visionary Garrett Gunderson (Part 2)

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan continues her conversation with financial expert Garrett Gunderson, diving deeper into what it really takes to build a chiropractic practice that is both sellable and enjoyable to run. In this episode, they unpack how to create systems that don’t rely entirely on you, the importance of developing strong leadership inside your clinic, and why a healthy, safe, and positive work environment isn’t just good for your staff - it’s essential for long-term business success. Garrett shares practical advice on how to structure your clinic so it can grow without burning you out, how culture impacts profitability, and why designing a workplace you actually want to show up to every day is the foundation of a sustainable, scalable practice. 📚You can check out Garrett’s resources, books, and more on his website. 💰Follow Garrett on Instagram 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok  Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co

November 25, 202525 min

Ep. 57: Money, Ownership, and Strategy for Chiropractors with Financial Visionary Garrett Gunderson (Part 1)

This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan sits down with financial visionary Garrett Gunderson for a powerful conversation on money, systems, and what it really takes to build a sustainable chiropractic practice. In part one of this two-part series, you’ll hear Garrett break down the three major phases of practice ownership: 1) starting out, 2) scaling, and 3) preparing for exit and how your financial decisions should shift in each stage. He walks you through why systems and delegation aren’t just about saving time, but about protecting your energy, your family, and your long-term freedom. If you’ve ever felt stuck in the day-to-day grind, worried about cash flow, or overwhelmed by what it takes to build a practice that can eventually run without you, this episode will give you clarity, structure, and practical insights on how to think like a true CEO of your clinic. 📚You can check out Garrett’s resources, books, and more on his website. 💰Follow Garrett on Instagram 👀 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 👀 Follow Million Dollar Chiro on Facebook 👀 Follow Million Dollar Chiro on TikTok 🫱🏽‍🫲🏻 Connect with Dr. Duncan on LinkedIn 🥾 Explore courses + resources: milliondollarchiro.co  