High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)

Hosted by Kim Kiel | High-Ticket Messaging Strategist for Gen X Women in Business

Business Marketing Education

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Episodes

180

Latest episode

Sep 2026

Language

EN-US

About the show

Gen X women entrepreneurs and experts have more than enough “skills to pay the bills.” Which means you should be working with premium clients and charging high-ticket fees for your services and expertise! High Ticket Marketing & Sales Strategies for Gen X Women in Business (aka the ill communication podcast) gives you easy, actionable (and fun) strategies to elevate your messaging and positioning so you can attract premium clients and generate high-ticket sales. And it shares a few midlife success strategies, too! Kim Kiel is an expert in messaging, positioning and sales for premium offers, who's run a successful online business for almost 10 years. She's the secret weapon behind many multi-6 figure launches and brands - and a die-hard Beastie Boys fan! This show shares smart strategies, writing prompts, and sales formulas to help midlife coaches, consultants and experts stop second-guessing your marketing and sales, and grow your business - without needing to "perform" on soul-sucking social media platforms. If you want to attract and win premium clients and sell more high-ticket offers, you're in the right place! This show answers questions like: >> How do I market and sell high-ticket coaching and consulting offers? >> Where do I find premium clients for my small business? >> What kind of marketing do I need to attract high-ticket clients? >> What sales strategies work with high-ticket buyers? >> How can I market my business without relying on social media? >> How do I generate more leads and clients for my business? >> Why are Gen Xers the raddest business owners? >> How do I work less and earn more as a midlife entrepreneur? Find out more at kimkiel.com/podcast

Listen to episodes

60 recent

September 24, 2026Episode 17914 min

179 | Stay Weird: Why Distinctive Brands Win Premium Clients

Being polished, professional, and perfectly buttoned-up might actually be making your brand easier to ignore. In this episode, I’m talking about why weirdness, distinctiveness, and being unmistakably YOU can be a powerful business advantage, especially when you’re selling premium offers. I share what an unforgettable night at an Angine de Poitrine concert taught me about standing out, the research showing that distinctive brands are worth paying more for, and examples from Dolly Parton, Liquid Death, Duolingo, and a few of my own clients. Because weird only works when there’s mastery underneath it. If you’ve been toning down your personality, your point of view, your interests, or your unique way of doing things because you think you need to look more “professional,” this episode is your permission slip to stop blending in. Let your freak flag fly, deliver exceptional work, and stay weird, my friend. Want my help unleashing your weirdness? Book a call: https://bookacallwithkim.as.me/introcall See Angine de Poitrine's KEXP concert: https://www.youtube.com/watch?v=0Ssi-9wS1so On Jimmy Fallon: https://www.youtube.com/watch?v=38rvtcwhuw4 Explore Louis Grenier’s study: https://www.stfo.io/research/b2b-brand-distinctiveness-2026/ Sign up for the Premium Pipeline Strategy Masterclass: www.kimkiel.com/pipeline Text me a question or comment!

September 24, 2026Episode 17840 min

178 | The inner work needed to sell high-ticket offers, featuring business coach Becky Keen

If you've ever talked yourself out of raising your prices or let that little voice say "who do I think I am to charge that much" , this episode is for you. I'm sitting down with my longtime friend and business mentor Becky Keen, who built two successful companies before coming online, and she is dropping serious truth bombs about what's really keeping women from charging what they're worth. We're getting into the mindset blocks, the feelings you're avoiding, and the identity shifts that need to happen before the strategy even matters. Plus Becky shares her framework for doing the inner work so you can finally charge high-ticket and mean it. Episode links: Join Beck's new audio experience, Unshakeable: https://beckykeen.com/unshakeable Check out Unleash your Premium Era: https://beckykeen.com/unleash-your-premium-era Follow Beck on IG: https://www.instagram.com/beck_keen/ Sign up for my next masterclass - The Premium Pipeline Strategy: https://www.kimkiel.com/pipeline Connect with me here: LinkedIn: https://www.linkedin.com/in/kimkiel/ Threads: https://www.threads.com/@kim_kiel_copy IG: http://www.Instagram.com/kim_kiel_copy Email: hello@kimkiel.com Text me a question or comment!

September 24, 2026Episode 17710 min

177 | I stopped podcasting. Here’s why and what’s next.

388,800 minutes. That's how long it had been since I last took to my microphone, and in this episode I'm telling you exactly what happened. Back in December 2025, I was in a real funk. I'd just turned 50, I was eight years into my business, sales were down, AI copywriting was everywhere, and I was watching freelancers and coaches around me close up shop and go get "real jobs." I applied for a couple of copywriter positions myself. Instead of making a rash decision, I looked for the one thing I could pause without my whole business falling apart. It was this podcast. So I stopped. I didn't announce it. I just disappeared. Here's what that nine-month pause made room for: a webinar I'd wanted to launch for three years, a paid ads funnel to cold audiences, tripled enrollment in Pivot to Premium, a dance class, and 10 hikes. I'm also sharing why my original value proposition stopped being relevant, and what this show is about now that it's been renamed and rebranded: High Ticket Marketing and Sales Strategies for Gen X Women in Business. If you're happy to hear my dulcet tones in your ear holes again, a rating and review makes a big difference to my reach. I'd love to hear your thoughts on the new direction for the ill communication podcast! Episode links: Sign up for my next masterclass - The Premium Pipeline Strategy: https://www.kimkiel.com/pipeline Check out Adam's Podcasting Business School Skool: https://www.skool.com/podcastingbusinessschool/about?ref=5e0354c078584362a305f7c9460f9d37 Share your thoughts on my new podcast era. Connect with me here: LinkedIn: https://www.linkedin.com/in/kimkiel/ Threads: https://www.threads.com/@kim_kiel_copy IG: http://www.Instagram.com/kim_kiel_copy Email: hello@kimkiel.com Text me a question or comment!

December 31, 20256 min

Share this powerful piece of authority content to attract premium clients in 2026

Want to position yourself as the go-to expert in 2026? I'm sharing the one writing prompt that'll make your ideal clients sit up and pay attention - and it's easier than you think. This content strategy builds authority, showcases expertise, and directly speaks to the clients you want to work with. Plus, I'm revealing how to turn this single piece of content into your easiest-to-sell workshop ever (I've done it myself with amazing results). Perfect for wrapping up 2025 and setting yourself up for a profitable new year. Come see this prompt live and in action at my upcoming masterclass! Attend the live masterclass on Friday January 16 - tix are free, but reserve your seat at: https://www.kimkiel.com/trends Text me a question or comment!

December 24, 202512 min

Looking back and ahead - 11 reflective prompts to set achievable goals for business and life in 2026

It's that time of year when everything feels like a whirlwind - wrapping up business, closing final sales, and creating holiday magic for the whole family. If you're heading into 2026 feeling a little disheveled and disorganized, this episode is for you. I'm sharing 11 powerful reflection prompts to help you honour your wins from 2025, release what didn't serve you, and set clear intentions for the year ahead. These aren't just fluffy journaling questions - they're strategic prompts that will help you identify your biggest business goals, the support you need to achieve them, and the specific copy and marketing assets you'll need to make 2026 your most successful year yet. Grab your favourite journal and a cozy spot, and let's create some clarity for the year ahead. Text me a question or comment!

December 17, 202522 min

Top 6 marketing & copywriting trends for 2026

The marketing landscape is shifting fast, and 2026 is gonna reward business owners who prioritize clarity, humanity, and true community over viral trends and algorithm chasing. In this episode, I'm sharing the six marketing and copywriting trends I'm seeing that will define success in the coming year - from community-driven business models to generative AI optimization. If you're ready to ditch the exhausting hustle and build a sustainable, premium business that actually works, this episode will show you exactly where to focus your energy in 2026. Resources mentioned in this episode: Join Pivot to Premium to implement and refine these 6 trends in 2026: www.kimkiel.com/pivot If you’re looking for tactical and practical ways to be more regenerative and seasonal with your marketing and content, make sure you grab my content remix strategy. It’s a free workbook with out-of-the-box ways you can repurpose your existing content - it includes example and swipes from some of the biggest creators - to remind you that not only is it smart to repurpose, but it’s essential. Get the remix strategy at www.kimkiel.com/remix If you’ve been sleeping on LinkedIn and want a little motivation to get going, then you should grab my 30-day FAFO LinkedIn Challenge. Go to kimkiel.com/fafo Text me a question or comment!

December 10, 202518 min

What’s saving my life right now - December 2025

In this episode, I'm taking a pause from the business hustle to share what's actually keeping me grounded and functioning during this busy season. Hear all about my new skincare obsession (complete with a quartz roller that resets my entire nervous system) to a spa subscription that's forcing me to actually take care of myself, plus the weirdest life-saver of all: beans. Yes, beans. I'm getting real about the small things that are creating big shifts in how I move through my days - including a mantra that stops me from spinning out and why I finally let go of expectations that were draining my mental peace. Consider this your permission slip to find joy in the little things. Resources: Check out Kendra’s What’s saving my life right now episodes on the Lazy Genius Podcast: https://www.thelazygeniuscollective.com/lazy/wsml117 My fave skincare products: CeraVe Night Cream: https://amzn.to/48BkmrB Neroli Eye Ritual: https://www.purabotanicals.ca/collections/skincare/products/neroli-eye-ritual Ambrosia Beautifying Serum: https://www.purabotanicals.ca/collections/skincare/products/ambrosia-beautifying-serum Hyaluronic Ruby Serum: https://www.purabotanicals.ca/collections/skincare/products/hyaluronic-ruby-serum Exotic Pink Coffee Dust: https://www.purabotanicals.ca/collections/skincare/products/exotic-pink-coffee-dust Gemstone Face Roller: https://www.purabotanicals.ca/collections/beauty-ritual-accessories/products/new-gemstone-face-roller My Fave Fitness Classes: Core Love: https://www.corelove.ca/ My fave Recipes: Slow Cooker French Dip Sandwiches: https://houseofnasheats.com/slow-cooker-french-dip-sandwiches/ Go to Black Beans: https://bigflavorstinykitchen.com/go-to-black-beans/ My fave room diffuser: Saje Wellness Aromatherapy Diffuser - https://www.saje.ca/products/aroma-om-stone-cool-mist-diffuser Here’s my fave diffuser collection: https://www.saje.ca/products/happy-home-inviting-diffuser-blend-collection My fave body butter: Bee by the Sea Body Cream: https://amzn.to/4oZ92vT Text me a question or comment!

December 2, 20255 min

You're invited to the Get'er Done Holiday Mixer

The holiday season hits different when you're a Gen X business owner juggling kids' recitals, aging parents, and trying to keep your business running. I'm sharing how to set up your marketing so you can actually step away and enjoy the holidays without the last-minute scramble. Plus, I'm inviting you to my annual Get Shit Done Holiday mixer ( www.kimkiel.com/holiday ) where we'll batch content, write joyful out-of-office messages, and get your marketing sorted before December gets completely crazy. Bring your ugly Christmas sweater and let's make this the year you're prepared instead of panicked. Come to the Get Shit Done Holiday Mixer on Monday December 15! Get your free ticket: www.kimkiel.com/holiday Text me a question or comment!

November 26, 202542 min

Using Skool to streamline business, build community, generate leads and scale revenue with Brenda Rigney

In this episode, I'm trying something totally new - my first real-time interview! I sit down with Brenda Rigney, a fellow Gen X entrepreneur who's cracked the code on using the platform Skool to generate leads, build community, and create remarkable revenue streams. Brenda spent 27 years climbing the corporate ladder with multimillion-dollar brands before making her midlife pivot to entrepreneurship. Now she's helping other seasoned women business owners transition from hustle culture to sustainable, aligned businesses that actually make money. We dive deep into why she chose Skool over traditional platforms, how she's running innovative bundles and summits that are bringing in thousands of participants, and her strategy for creating affordable entry points while still building a profitable business. If you're curious about alternative ways to build community, tired of posting three times a day on Instagram with minimal results, or wondering how to create more spaciousness in your business while actually increasing revenue, this conversation is for you. Get access to the Aligned AF 2026 Breakthrough Bundle (including my Master Your High-Ticket Message workshop): https://www.skool.com/aligned-af-camp/about?ref=5e0354c078584362a305f7c9460f9d37 Connect with Brenda Rigney: Listen to the X Podcast: https://www.brendarigney.com/podcast Instagram: https://www.instagram.com/itsbrendarigney Skool: https://www.skool.com/aligned-af-community/about Text me a question or comment!

November 19, 202518 min

How to stop procrastinating and get into marketing motion

Self-proclaimed "world's biggest procrastinator" Kim Kiel gets real about how perfectionism and all-or-nothing thinking can paralyze your marketing. After ghosting her own email list for six months (yes, a copywriter who ghosted her list!), Kim discovered the power of B-minus work and strategic constraints. She shares the exact mindset shifts and practical strategies that helped her build momentum and consistency, including how hosting monthly marketing moments boosts revenue, why accountability containers work, and how prompts and formulas can spark creativity instead of stifling it. If you're stuck in perfectionist paralysis or lacking consistency in your marketing, this episode will give you permission to take imperfect action and create the constraints that fuel results. Stop procrastinating and stalling your marketing by joining Pivot to Premium: www.kimkiel.com/pivot Resources mentioned: AIDA formula: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way P4 Formula: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy Writing Prompt: 3 signs you need a writing prompt: https://www.kimkiel.com/podcast-1/3-signs-you-need-to-use-a-writing-prompt Text me a question or comment!

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