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If You Market

B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.

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Last Episode Date: 17 January 2024

Total Episodes: 194

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17 January 2024
202#: Killer Buyer Personas, with Jim Kraus

On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process. Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. Learn more about your a...

57 min
19 December 2023
201#: Build a Brand from Scratch, with Tim Partasevitch

On this episode of the If You Market podcast Tim Partasevitch talks with us about building a brand story and taking your customer on a journey where they are the hero. Tim leads the marketing and growth teams at Juggl where he connects to ensure mutually-beneficial partnersh...

57 min
7 December 2023
199#: A LinkedIn Paid Advertising How to, with Tanner Stolte

On this episode of the If You Market podcast Tanner Stolte shows us how to setup and win at LinkedIn advertising. He talks with us about click bidding, impressions, cost per lead, LinkedIn Lead Generation services, Hashtags phasing out, the LinkedIn Insight Tag, and much mor...

71 min
21 November 2023
200#: Creating Marketing Funnels with AI, with Tina Lorenz

On this episode of the If You Market podcast Tina Lorenz talks with us about using AI to create copy for email marketing funnels.  Tina Lorenz is an unlikely success story: a purple haired grandmother who created a 7-figure business with no previous experience, when she wa...

57 min
20 November 2023
198#: The 2023 Los Angeles B2B Marketing Expo, Best of Show Booths

On this episode of the If You Market podcast we interview booths we found to be the best at the B2B Marketing Expo in Los Angeles. Out criteria for a good booth was whether it was effective at drawing traffic that was likely to convert into business. Learn more about your a...

17 min
26 September 2023
197#: 3 Step Process to Emotional Audience Connection, with Ian Baer

On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that intends to be in business for...

65 min
29 August 2023
195#: Email Content Customers Love, with Monica Badiu

When was the last time you saw and email that made you say, "Wow, that's good"? On this episode of the If You Market podcast Monica Badiu talks with us about email copywriting, email sequences, and the importance of writing copy that the customer might even enjoy. Email cop...

71 min
1 August 2023
193#: Clone the Owner, with Dean Mercado

Are you replaceable, should you be? Do you find yourself saying "If I only had 10 of me"? On this episode of the If You Market podcast Dean Mercado talks with us about the "Clone the Owner Methodology" and techniques for replacing yourself piece by piece for better growth an...

52 min
4 July 2023
191#: 5 keys to Funny and Effective Social Media Video Ads, with Kristina Clifford and Shelby Dash

What's your favorite commercial?  On this episode of the If You Market podcast Shelby Dash and Kristina Clifford share their 5 keys to making social media ads that work. It's all about videos and comedy as we discuss their techniques and process to create funny social ads...

60 min
6 June 2023
189#: Speaking IS Marketing, with Orly Amor

Does public speaking scare the crap out of you? It could do wonders for your marketing and career. On this episode of the If You Market podcast we talk with Orly Amor about using public speaking as marketing, how to make it work for you and your company, and the process and...

54 min
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