If These Walls Could Talk by The Business of Interiors

Hosted by RACHEL USHER

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Aug 2026

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About the show

Welcome to the ‘If These Walls Could Talk’ podcast by Rachel Usher. I am an accomplished Interior Designer and solopreneur, having built my design practice from nothing into an an award winning and published studio. During my journey I found the business side of interiors to be secretive and largely conducted from behind the curtain, leaving business owners like myself grappling with the unique complexities of running a design business, having to learn many things through trial and error. Well here’s the thing, it doesn’t have to be that way! This show is designed for design professionals. Together, with our guests we demystify the business of Interiors. This is the place where we hear from the personal experiences of some incredible people that work within the design industry, from entrepreneurs to business experts. Together we unravel some of those truth tales about what it really means, to not only survive, but to thrive in the creative world of business. This podcast is sponsored by Rachel Usher Interior Design. https://www.thebusinessofinteriors.co.uk/ Hosted on Acast. See acast.com/privacy for more information.

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36 recent

August 31, 20261 hr 0 min

Episode 36: Trusting Your Instincts and Building a Distinctive Design Studio With Pheobe Hollond

In this episode, I sit down with Phoebe Hollond, founder of Studio Hollond, to explore her unconventional route into interior design and the realities of building a creative business from the ground up. Phoebe’s journey began with a philosophy degree at King’s College London, followed by a career in advertising and seven formative years working alongside Beata Heuman. She launched Studio Hollond in 2023 just two months before the birth of her daughter and while renovating her own home. We talk honestly about the early pressure to accept every opportunity, learning to recognise when a client is not the right fit and finding the confidence to trust your instincts. Phoebe also shares how her residential practice naturally developed into a growing collection of fabrics, wallpapers, lighting and furniture, inspired by historical references, archive discoveries and the bespoke pieces originally created for her clients. It is a candid conversation about creativity, leadership and the lessons that come with running a small but ambitious design studio from protecting your team and setting better boundaries to pricing projects profitably and making space for a life beyond the business. In this episode, we discuss: Phoebe’s journey from philosophy and advertising into interior design The creative and commercial lessons she learned during seven years with Beata Heuman Launching Studio Hollond alongside motherhood and the renovation of her own home Why publicity and word of mouth have both played an important role in the studio’s growth Learning to trust your instincts when a prospective client does not feel like the right fit Protecting your team and creating clear, non-negotiable boundaries around client behaviour The pressures of being constantly available and the importance of separating work from family life How Phoebe approaches fixed design fees, sourcing, procurement and project profitability The bespoke chairs that became the starting point for Studio Hollond’s product collection Finding creative freedom through fabrics, wallpapers, lighting and furniture Using historical references and archive research to create something distinctive and contemporary The commercial decisions involved in moving from made-to-order products to holding stock Phoebe’s cautious approach to AI and where she believes it could support, rather than replace, creative thinking Her ambition to build a considered boutique studio while remaining closely involved in every project Connect with Pheobe Hollond Instagram Website Connect with The Business Of Interiors: Instagram Website This episode is sponsored by eba Interiors. Hosted on Acast. See acast.com/privacy for more information.

August 8, 202655 min

Episode 35: Joanna Draper on Systems, Specialism & Growth In The Design Industry

Joanna Draper on career change, design business systems, and the value of specialist wall covering. Rachel Usher speaks with Joanna Draper, COO of Wells, about her unusual path from surgeon to interior design leader and now operations specialist in wall coverings. They also get into the business side of design: fees, procurement, systems, scope creep, and why creative studios need more operational clarity.In this episode, Joanna shares how her background in medicine shaped her confidence on site, why interior design studios need better business training, and what it takes to build a sustainable design practice. It is a practical conversation for designers, studio owners, and anyone curious about how the industry really works behind the scenes. Joanna shares her career pivot from surgery into interior design after realising she did not want another 40 years in medicine. She explains how a diploma at KLC and a two week internship with Nina Campbell opened the door to a new career. We discuss how skills from medicine, like communication, pressure management, and working across specialisms, transfer surprisingly well into design. Joanna and Rachel talk about the lack of business education in interior design training and why many designers are left to figure out fees and operations alone. Joanna explains why junior designers should expect a lot more spreadsheet work than mood boarding. They break down three common fee models: fixed design fee, hourly billing, and hybrid approaches. Joanna gives a clear case for setting fees based on actual overheads, working hours, and the real scope of service. Procurement is discussed as a major value-add, not free admin, because designers absorb risk, logistics, and problem-solving on behalf of clients. They examine why low-budget procurement can create more risk, more headaches, and less profit for designers. Joanna describes her move from Nina Campbell into Wells, where her focus is now operations, craftsmanship, and specialist wall covering installation. This episode is a reminder that strong design businesses are built on more than taste alone. Joanna’s story shows how transferable skills, discipline, and confidence can open doors into a new career, while her approach to fees, procurement, and systems makes a strong case for treating interior design as both a creative and commercial profession.Her perspective on craftsmanship also lands clearly: specialist trades matter, hand skills still matter, and the future of the industry depends on preserving that expertise while embracing change. For anyone building a studio or considering a career shift into interiors, this conversation offers both reassurance and practical clarity. Connect with Joanna Draper Instagram Website Connect with The Business Of Interiors: Instagram Website This episode is sponsored by eba Interiors. Hosted on Acast. See acast.com/privacy for more information.

June 26, 20261 hr 7 min

Episode 34: Building A Business On Your Own Terms: Leadership, Growth & Resilience with Rebecca Hughes

Building a Business on Your Own Terms: Rebecca Hughes on Leadership, Growth, and Resilience Discover the inspiring story of Rebecca Hughes, who transitioned from a career in advertising to establishing a high-end interior design studio in London. In this episode, she shares insights into her growth, the importance of mentorship, client relationships, and balancing personal life with a thriving business. Main Topics: Rebecca's transition from advertising to interior design and her early career Lessons learned from working with a high-net-worth family and how it shaped her design approach Building a business through reputation, word-of-mouth, and strategic growth Facing challenges such as financial planning, staffing, and managing client expectations Embracing authenticity and boundaries in both professional and personal life The evolving role of marketing, branding, and social media in a creative business Practical tips for decision-making, trust-building, and leadership in a design studio Work-life balance as a parent and studio founder, and the importance of mental health In this episode: Rebecca shares her journey of starting out, including her part-time studies and mentorship experiences She reflects on her work with a wealthy family, highlighting the value of observing luxury lifestyles Insights into how her studio has evolved: from a team of two to ten, with dedicated design and procurement departments The role of transparency, clear communication, and trust in managing client relationships Strategies for safeguarding mental health, including boundaries with technology and staff The importance of authenticity and rejecting comparison in the industry Practical advice on financial forecasting, project management, and team development The significance of legacy: creating peaceful, personalised spaces that reflect clients’ identities Book: "The E-Myth Revisited" by Michael E. Gerber Connect with Rebecca Hughes: Instagram Website Connect with The Business Of Interiors: Instagram Website Final thoughts: Rebecca emphasises that authenticity, boundaries, and a focus on the human side of design and leadership underpin her success. Her story serves as a testament to resilience, continuous learning, and the importance of legacy in the creative industry. This episode is sponsored by eba Interiors. Hosted on Acast. See acast.com/privacy for more information.

April 28, 20261 hr 12 min

Episode 33: Discover the transformative power of narrative-led design with Sameena Singh

Discover the transformative power of narrative-led design with interior designer Sameena Singh. In this episode, Sameena Singh takes us on a journey through her innovative approach to interior design, where storytelling becomes the cornerstone of creating personalised residential spaces. With over 15 years of global experience in luxury hospitality and high-end residential design, Sameena brings a refined eye and holistic vision to every project. Her work spans continents and iconic names, from the timeless grandeur of the Ritz-Carlton to the quiet opulence of Four Seasons, Fairmont, and Jumeirah where she has orchestrated every phase of the design narrative, from first sketch to final flourish. Before founding LITTLEMORE, Sameena held formative roles at visionary studios like Aedas and Wimberly Interiors (WATG), during which her immersive, story-led designs evolved into her personal dialect of spatial storytelling. From her beginnings in top hospitality firms to establishing her own boutique studio, Sameena shares how her unique philosophy has reshaped her projects and client relationships. Sameena delves into the art of understanding clients on a deeper level, crafting spaces that reflect their personal stories and aspirations. She explains how her narrative-led design philosophy not only enhances the aesthetic appeal but also fosters emotional connections, making each project a true reflection of the client's identity. Listeners will gain insights into how Sameena navigates the challenges of the design industry, leveraging her experience to build credibility and secure high-value projects. She discusses the importance of a strong brand identity and how her bespoke approach differentiates her in a competitive market.Join us as Sameena reveals her strategies for defining client essence through visioning and interactive tools, and how she balances creativity with practical fee strategies. This episode is a must-listen for anyone interested in the intersection of storytelling and design, and how it can transform ordinary spaces into extraordinary experiences. Connect with Sameena Singh: Website: https://littlemoredesign.com/ Instagram: https://www.instagram.com/littlemore_design/ Connect with the host: Website: https://www.thebusinessofinteriors.co.uk/ Instagram: https://www.instagram.com/thebusinessofinteriors/ Hosted on Acast. See acast.com/privacy for more information.

April 17, 202651 min

Episode 32: Passport to Design: Unlocking Global Suppliers & U.S. Opportunities with Tammy Covington of High Point Market

For interior designers looking to expand beyond familiar borders, this episode is a deep dive into why global exposure isn’t just valuable, it’s essential. We explore how engaging with international suppliers, markets, and perspectives can elevate your design work, strengthen your sourcing network, and open doors to entirely new opportunities. At the centre of this conversation is High Point Market Authority and its flagship event, High Point Market—widely regarded as the world’s largest home furnishings trade show. Joining us is Tammy Covington, President and CEO of the High Point Market Authority. Tammy leads the strategic direction, operations, and global positioning of this extraordinary event, overseeing everything from business development and marketing to the seamless experience of nearly 75,000 visitors who attend each spring and autumn. Having been part of High Point since its inception in 2001, she has played a pivotal role in shaping it into the $6.7 billion economic powerhouse it is today. Since stepping into the CEO role in 2023, Tammy has continued to refine and elevate the visitor experience, building on her earlier work as COO, where she led major improvements across transportation, security, and guest services. Her leadership, combined with a deep commitment to the design community, has earned her industry-wide recognition, including being named to Furniture Today’s Women of Influence list and receiving IHFRA’s Pillar of the Industry award. Why High Point Matters for UK Designers Often described as a “Disney World for design professionals,” High Point Market is unlike any European trade show. Spanning 11 million square feet of showroom space across 13 city blocks in North Carolina, it offers an unmatched breadth of product, from heritage craftsmanship to cutting-edge contemporary design. In this episode, Tammy shares how UK-based designers can leverage High Point to: Discover new suppliers and product categories not readily available in Europe Build meaningful relationships with U.S. manufacturers and global brands Stay ahead of international trends and bring fresh perspectives back to their projects Navigate the complexities of importing, tariffs, and logistics with greater confidence What You’ll Learn in This Episode We explore both the inspiration and the practicalities of attending High Point Market, including: How High Point Market compares to European shows like Maison & Objet or Salone del Mobile The unique, city-wide showroom layout and how it enhances discovery Why flexibility in your schedule is key to uncovering unexpected finds The role of educational programming, networking, and community in shaping your design business How services like TravelQuest and the International Buyer Center support overseas visitors Essential insights into shipping, import regulations, and working with U.S. suppliers When to attend, how long to stay, and how to plan your trip effectively Note: High Point markets are scheduled for April 25-29 and October 17-21. Planning ahead ensures you make the most of this international design opportunity. We are also delighted to say that High point Market Authority are patron sponsors of our 2026 The Business Of Interiors Community Summit. You can learn more and book your tickets here. Resources & Links: High Point Market Official Website High Point International Buyer Center UK Department of International Trade The Business Of Interiors Connect with Tammy and High Point Market: Instagram: @highpointmarket YouTube: @highpointmarket Facebook: High Point Market Connect with The Business of Interiors: Instagram: @thebusinessofinteriors YouTube: @rachelusherinteriordesigner Hosted on Acast. See acast.com/privacy for more information.

February 24, 202654 min

Episode 31: Brian Woulfe-Letters From Your Future Self

Explore how Brian Woulfe transitioned from his rural upbringing in Ireland to establishing a successful interior design studio in London. In this episode, Brian shares his unique career path, business insights, and perspectives on industry collaboration and legacy building. Key Topics Brian’s diverse background: from musician and rural upbringing to interior designer The opportunity that led Brian into design without formal training Building a design business during the 2008 recession Navigating international projects: from Phuket to London The importance of transparent client communication and setting expectations Fixed fee models versus traditional markup structures How to assess project fit with the "Six Fs" framework Cultivating industry community and collaboration outside traditional silos Transitioning to business maturity: team growth, studio relocation, and future vision Leadership lessons: delegation, trust, and avoiding burnout The significance of mentorship and strategic planning for longevity Connect with Brian: Website: https://www.designedbywoulfe.com/ Instagram: https://www.instagram.com/brianwoulfe/ Connect with Rachel: Website:https://www.thebusinessofinteriors.co.uk/ Instagram:https://www.instagram.com/thebusinessofinteriors/ Links from our discussion: Discover Karl Heasman: https://www.greycottconsultancy.com/contact Discover Rick Campos:https://designbizsurvivalguide.com/ Discover LuAnn Nigara: https://luannnigara.com/ Hosted on Acast. See acast.com/privacy for more information.

October 7, 202558 min

Episode 30: Marketing Strategies For Interior Designer's With Renee Bush

In this episode, Rachel Usher interviews Renée Bush, founder of Tandem, a boutique design agency in the US. They discuss the importance of aligning business strategy with design, focusing on authenticity and emotional deliverables to attract the right clients. Renee spent time crafting the marketing strategy for internationally renowned design studio, Studio McGee so she is able to provide insightful strategy advice through her understanding of the design industry and client process. She also shares insights on setting boundaries, understanding unique value, and creating a business that reflects personal values and goals. Keywords interior design, business strategy, authenticity, emotional deliverables, client attraction Takeaways Authenticity in design attracts the right clients. Emotional deliverables are key to client satisfaction. Setting boundaries enhances personal and professional life. Understanding your unique value is crucial for success. Aligning business strategy with design leads to growth. Clear messaging prevents client confusion. Niche marketing can be a powerful tool. Balancing work and personal life is essential. Community over competition fosters growth. Investing in quality over quantity benefits long-term success. Sound bites Authenticity attracts the right clients. Emotional deliverables matter. Set boundaries for success. Know your unique value. Align strategy with design. Chapters 00:00:00 Introduction to Renée Bush 00:03:00 Aligning Strategy with Design 00:09:00 The Importance of Authenticity 00:15:00 Emotional Deliverables 00:21:00 Setting Boundaries 00:27:00 Understanding Unique Value 00:33:00 Niche Marketing 00:39:00 Balancing Work and Life 00:45:00 Community Over Competition 00:51:00 Investing in Quality ✨ Links: Renee's agency-Tandem : https://with-tandem.com/about Renee's Instagram: https://www.instagram.com/with_tandem?utm_source=ig_web_button_share_sheet&igsh=MXU3Yms1bDQxOGRkeg== The Business of Interiors: https://www.thebusinessofinteriors.co.uk/ The Business of Interiors Instagram: https://www.instagram.com/thebusinessofinteriors/ This podcast is sponsored by Usher & Co Interior Design. If you enjoy this podcast please could we ask that you leave a review. Hosted on Acast. See acast.com/privacy for more information.

September 24, 20251 hr 1 min

Episode 29: Design, Business & Balance: Lessons from Sophie Paterson

It was such an honour to welcome Sophie Paterson onto the podcast. Sophie is someone I’ve admired for a long time, not only for her incredible design work but also for the way she has built her business with such clarity and intention. In our conversation, she so generously shares her journey into the world of interiors, from her passion for aesthetics to the strategies that have shaped her success. What struck me most was how insightful and inspirational her advice is, from the importance of photography and branding, to building a strong, supportive team, to the role of client relationships in creating truly successful projects. We also spoke about her exciting new venture, the Sophie Paterson Academy, which is empowering both aspiring designers and homeowners to approach design with confidence. This episode is full of wisdom, from finding balance between work and life, to understanding what it takes to create a career that’s both successful and fulfilling. I’m so thrilled to share this conversation with you. Takeaways: Sophie Paterson's journey into interior design was unconventional, starting from a passion for aesthetics. Investing in photography and branding is crucial for building a successful design business. Social media has transformed the way designers connect with clients and showcase their work. Building a strong, stable team is essential for maintaining quality and consistency in design projects. Effective communication with clients can significantly enhance project management and client satisfaction. Having multiple revenue streams can provide stability and growth opportunities for design businesses. Collaborations with brands can be a fruitful way to expand product offerings without the burden of logistics. The Sophie Patterson Academy aims to bridge the gap between academic learning and real-world design application. Understanding client needs and preferences is key to successful project outcomes. Work-life balance is vital for sustaining creativity and passion in the design industry. Chapters: 00:00 Introduction to Sophie Paterson 05:12 The Journey to Becoming an Interior Designer 11:25 The Role of Marketing in Design Success 17:54 Building a Strong Team and Company Culture 24:25 Client Relationships and Project Management 32:18 Revenue Streams and Collaborations 39:44 Launching the Sophie Patterson Academy 46:44 Reflections and Future Aspirations ✨ Links: Sophie Paterson Interiors: https://www.sophiepatersoninteriors.com/ Sophie's Instagram: https://www.instagram.com/sophiepatersoninteriors/ The Business of Interiors: https://www.thebusinessofinteriors.co.uk/ The Business of Interiors Instagram: https://www.instagram.com/thebusinessofinteriors/ This podcast is sponsored by Usher & Co Interior Design. If you enjoy this podcast please could we ask that you leave a review. Hosted on Acast. See acast.com/privacy for more information.

August 18, 20251 hr 7 min

Episode 28: From Friendship to a Global Design Powerhouse with Hill House Interiors

In this episode of If These Walls Could Talk , I sit down with Helen Bygraves and Jenny Weiss, the visionary duo behind Hill House Interiors . From starting as friends with a shared love of design to building a globally recognised studio with offices in London and Dubai, Helen and Jenny share their journey of nearly three decades in the luxury interiors world. We talk about navigating friendship and business, the organic growth of their studio, the value of investing in photography and PR, building strong in-house teams, and the challenges of scaling a design business internationally. Their insights into procurement, marketing, and running large-scale projects are invaluable for designers at every stage of their career. This is a conversation filled with humour, wisdom, and a rare honesty about what it really takes to sustain a thriving interior design practice. How Helen and Jenny turned a friendship into a 28-year design partnership The early days of Hill House Interiors and their “six-month trial” as business partners Growing organically without the push of social media in the early years Why investing in professional photography was pivotal to their success The role of PR in establishing credibility and building momentum Expanding into Dubai and managing international projects The importance of in-house teams: design, architecture, marketing, and finance Procurement challenges post-Brexit and how a dedicated team can streamline efficiency Insights on balancing creativity with financial rigour in a design practice Honest reflections on the realities of running a global studio ✨ Links: Hill House Interiors: www.hillhouseinteriors.com Hill House Interiors Instagram: @hillhouseinteriors The Business of Interiors: www.thebusinessofinteriors.co.uk The Business of Interiors Instagram: @thebusinessofinteriors This podcast is sponsored by Usher & Co Interior Design. If you enjoy this podcast please could we ask that you leave a review. Hosted on Acast. See acast.com/privacy for more information.

May 2, 202558 min

Episode 27: 40 Years Of Design: A Conversation With Philippa Thorp

In this engaging conversation, Rachel Usher speaks with Philippa Thorp, a seasoned designer with 40 years of experience in the industry. Philippa shares her unique journey into design, the challenges of building a successful business, and the importance of understanding client relationships. They discuss the dynamics of teamwork, cultural differences in design practices between the UK and the US, and the significance of collaboration within the design community. Philippa emphasizes the need for designers to be adaptable and to foster strong relationships with clients to achieve successful outcomes. In this conversation, Rachel Usher and Philippa Thorp delve into the complexities of running a creative design business. They discuss the importance of understanding the balance between creativity and business acumen, the challenges of pricing and client expectations, and the significance of fostering loyalty within a team. Philippa shares her insights on longevity in the industry, emphasizing the need for continuous learning and the emotional investment in each project. The conversation concludes with reflections on legacy and the future of design, highlighting the importance of supporting creative crafts and nurturing the next generation of designers. Takeaways Philippa identifies as a designer, passionate about the arts. Celebrating 40 years in the design industry is a significant milestone. The journey into design can be unconventional and serendipitous. Understanding client relationships is crucial for successful design. Teamwork is essential in managing client expectations and projects. Cultural differences impact design practices and client interactions. Collaboration within the design community fosters growth and support. The importance of being adaptable to client needs and preferences. Designers must be taught the necessary skills and tools of the trade. Fear of competition should be replaced with collaboration and understanding. Nobody really needs educating in how to design. The model has changed a lot; everyone wants a discount now. You’ve got to give service and be humble when mistakes happen. Our industry doesn't make a lot of money; it's tough. You have to charge for your time; it's essential. You need to have a crystal ball for client budgets. Dig deeper in every project; learning is continuous. Fostering team loyalty is crucial for success. You must take responsibility for your job to be good at it. Legacy is about ensuring current work is great and supporting future designers. Connect with the host: @thebusinessofinteriors Thebusinessofinteriors.com Buy tickets to the Business Of Interiors 2025 Community Summit: https://www.thebusinessofinteriors.co.uk/2025-community-summit Connect with our guest: @thorp_design Website: https://thorp.co.uk This podcast is sponsored by Usher & Co Interior Design. If you enjoy this podcast please could we ask that you leave a review. Hosted on Acast. See acast.com/privacy for more information.