
The Accidental Entrepreneur: How Linda Davies Built a 20-Year Business on Trust
What does it take to build a business that lasts more than 20 years almost entirely through word of mouth? In this episode of the Idaho Business Podcast, Spencer Ward sits down with Linda Davies, founder of Wild Hair Estate Liquidations in Pocatello, Idaho. Linda calls herself an "accidental businesswoman." Her journey began when a friend who handled estate sales in the area decided to retire and started sending his customers her way. More than two decades later, Linda has built a loyal following of customers who will stand in line through snow, rain, and summer heat to get into one of her sales. Linda and Spencer talk about why trust and integrity have been critical to her success, the power of scarcity in business, building a loyal customer base through word of mouth, knowing when not to expand, and the lessons she's learned from working inside people's homes during some of the most emotional moments of their lives. And after 20 years of estate liquidations, Linda has some stories including an estate connected to a convicted Ponzi schemer that eventually attracted the attention of the FBI. This episode is a great reminder that you don't need a massive marketing machine to build a successful business. Sometimes reputation, integrity, and taking care of people are what create a business that lasts. If you are feeling the love, make sure to subscribe, rate, and review on iTunes, Spotify, YouTube, or wherever you are!! If you'd like to be featured on an episode go to theidahobusinesspodcast.com to APPLY! Apple Podcasts Spotify











