ICS Podcast: Everything Digital

Hosted by ICS-digital and ICS-translate

Business Marketing

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Episodes

107

Latest episode

Aug 2026

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About the show

The ICS: Everything Digital podcast covers a wide range of digital marketing topics with a experts from global brands, academia and further afield. Across a range of industry sectors, topics span everything from SEO, digital PR and multilingual content, to building a career in digital, developing a team and more. Brought to you by ICS-digital and ICS-translate.

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60 recent

August 10, 20261 hr 4 min

Holiday Mode: Marketing Room 101

What do marketing strategies and summer holidays have in common? More than you’d think. In this episode, we’re joined by Carsten Lackner, Founder & CEO of Linelia, to unpack the essentials of modern marketing — and throw a few things firmly into Room 101 along the way. From what every marketer should have in their “carry-on” to the tactics and trends that deserve a one-way ticket out, this is a fun, honest conversation on what actually works (and what really doesn’t). Expect sharp insights, a few war stories from the road, and plenty of marketing habits we’d happily leave behind at the airport.

July 27, 202633 min

Legal & Creative's Sharon Toerek on Agencies, AI and the Law

An essential listen for marketing agency specialists as Legal & Creative founder Sharon Toerek speaks with ICS-digital's Martin Calvert about the legal aspects of creative agency work, the challenges of AI and the need to pre-emptively manage campaign risk

July 13, 202634 min

The Future of Digital Journalism with Dr Bissie Anderson

The University of Birmingham's Dr Bissie Anderson joins us in this episode to discuss the future of digital journalism, the rise of misleading AI sources, why stories resonate and what communication students want from employers in digital.

June 29, 202643 min

Global Visibility in 2026 SEO with Sistrix's Steve Paine

Sistrix is one of the world's leading SEO tools and in this episode, Steve Paine joins us to talk all things visibility. Covering trends in AI, the need for benchmark data to plot success and a brief dive into the specifics of the travel sector, this ep is a must-listen for SEO pros.

June 15, 202644 min

Customer-focused Marketing in Global Food & Drink with Lactalis' Jason Simpson

How can global food and drink brands place customers at the heart of their marketing plans? In this episode, Lactalis head of omnichannel Jason Simpson talks about all things customer, touching on NPD, AI search, retail media and much more.

June 1, 202635 min

AffPapa's Anahit Hovhannisyan on Affiliate Marketing, Global Event Management and B2B Social Media

Affiliate marketing is full of dynamic brands and AffPapa Head of Marketing Anahit Hovhannisyan is at the heart of the industry. In this episode Anahit talks about the value of physical events in bringing digital businesses together, collaboration in competitive industries and the power of social media content to engage, entertain and convert in B2B

May 18, 202648 min

What Journalists Want: PR tips from HuffPost UK's Dayna McAlpine

PRs, this one is for you. We're removing the filter and getting honest about the current state of play in PR and journalism by interviewing Dayna McAlpine, Deputy Editor of HuffPost UK. In this episode, no questions are off the table as Grace Taylor-Clarke is joined by Dayna to give public relations professionals the answers to the journalist questions that you've been dying to ask.

May 4, 202645 min

Marketing Without a Product: Lessons from Samaritans

How do you market to someone who isn’t looking to buy — or even to engage? In this episode, Elliot Colburn from Samaritans joins us to talk about marketing without a product, and what it really takes to reach people in a meaningful way. We explore how to connect with difficult-to-reach audiences, communicate sensitive topics responsibly, and build campaigns that prioritise trust over clicks. A different kind of marketing conversation — and one that challenges a lot of what we think we know.

April 20, 202629 min

The Power of Proof: Using Clinical Trials in Marketing and Digital PR

Ever wondered how to conduct a clinical trial to enhance your brands marketing strategy? In this episode, we step away from our usual discussions to explore a fascinating intersection of marketing and academia. We're joined by Dr. Andrea Utley, a Reader in Motor Control and Learning and Development at the University of Leeds. Dr. Utley shares expert insights into how brands can best collaborate with academic institutions to test product efficacy. We delve into the strategic use of academic research in mainstream media and how Digital PR practitioners can leverage this approach. Prepare to gain new, valuable perspectives on a powerful, often overlooked, side of marketing.

April 6, 202641 min

Legal Sector SEO in 2026 with Charlotte Rennox

With a focus on authentic content, trust and search strategies that respond to customer intent, Fletchers Group Head of SEO & Content Charlotte Rennox discusses the essential SEO and content strategies legal sector organisations need to prioritise in 2026. A must-listen.