ICS Podcast: Everything Digital

Hosted by ICS-digital and ICS-translate

Business Marketing

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Episodes

112

Latest episode

Oct 2026

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About the show

The ICS: Everything Digital podcast covers a wide range of digital marketing topics with a experts from global brands, academia and further afield. Across a range of industry sectors, topics span everything from SEO, digital PR and multilingual content, to building a career in digital, developing a team and more. Brought to you by ICS-digital and ICS-translate.

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60 recent

October 26, 20261 hr 27 min

The Odds Have Changed: Sport, Media & Betting in 2026 with Matt Hardy

In this episode, Elena is joined by Matt Hardy, Deputy Sports Editor at City AM, to explore the changing relationship between sport, betting and the media. From gambling sponsorships and the growth of women's sport to the realities of sports journalism and what makes a story worth covering, Matt shares insights from the intersection of sport, business and media. Expect honest discussion, industry perspectives, and a few stories from behind the scenes of the sports and betting world.

October 12, 202637 min

Beyond Clicks: Measuring Decision Distance in AI Search with Giulia Panozzo

Clicks, rankings and traffic tell us what happened, but do they explain why someone chose one brand over another? In this episode of Everything Digital, Laura Smith speaks to neuroscientist turned marketer Giulia Panozzo about Decision Distance: the gap between the motivations driving a customer’s decision and the messages a brand communicates. They explore why traditional SEO metrics only tell part of the story, how brands can identify genuine decision drivers, and what it takes to balance audience relevance with brand distinctiveness in the age of AI search. Read Giulia's Search Engine Journal article here: https://www.searchenginejournal.com/the-metric-most-seos-are-still-not-measuring-in-the-age-of-ai/584027/ Find out more about Distinctiveness Intelligence here: distinctivenessintelligence.ics-digital.com

September 28, 202643 min

The Human-Machine Memory Gap: Introducing Distinctiveness Intelligence® with Laura Smith

In this episode Ben Thompson, Senior Account Manager sits down with Laura Smith, Head of Client Strategy to discuss The Human-Machine Memory Gap - a whitepaper launched by ICS earlier this year. They discuss the research that went into the piece, why it's important for marketers working in SEO or AI search, and how its development informed the launch of Distinctiveness Intelligence, a data-led, behavioural and performance-powered proprietary framework that strengthens visibility, enhances AI discovery and amplifies digital distinctivenes - ultimately helping brands to be remembered by humans, retrieved by AI and chosen by both.

September 7, 202612 min

AI, Prompting & the Future of Design

In this episode, Jack and Elena from the ICS-digital creative team dig into where AI prompting meets traditional design. They'll discuss why a good prompt is really just a good old-fashioned brief, how to move from vague first attempts to polished outputs through iteration, and why AI makes systems thinking, business awareness and good taste more valuable than ever.

August 24, 202643 min

Money 20/20's Oliver Smith on Multichannel Finance Content and the Power of In-person Events in Regulated Sectors

Money 20/20 Europe is one of the standout events in the finance sector - but what goes into curating such a powerhouse? Head of Content Olly Smith joins the podcast to discuss what makes a great speaker, how to pitch a compelling panel, the importance of happenstance and unplanned encounters, and the evolving role of content in regulated sectors in the age of AI.

August 10, 20261 hr 4 min

Holiday Mode: Marketing Room 101

What do marketing strategies and summer holidays have in common? More than you’d think. In this episode, we’re joined by Carsten Lackner, Founder & CEO of Linelia, to unpack the essentials of modern marketing — and throw a few things firmly into Room 101 along the way. From what every marketer should have in their “carry-on” to the tactics and trends that deserve a one-way ticket out, this is a fun, honest conversation on what actually works (and what really doesn’t). Expect sharp insights, a few war stories from the road, and plenty of marketing habits we’d happily leave behind at the airport.

July 27, 202633 min

Legal & Creative's Sharon Toerek on Agencies, AI and the Law

An essential listen for marketing agency specialists as Legal & Creative founder Sharon Toerek speaks with ICS-digital's Martin Calvert about the legal aspects of creative agency work, the challenges of AI and the need to pre-emptively manage campaign risk

July 13, 202634 min

The Future of Digital Journalism with Dr Bissie Anderson

The University of Birmingham's Dr Bissie Anderson joins us in this episode to discuss the future of digital journalism, the rise of misleading AI sources, why stories resonate and what communication students want from employers in digital.

June 29, 202643 min

Global Visibility in 2026 SEO with Sistrix's Steve Paine

Sistrix is one of the world's leading SEO tools and in this episode, Steve Paine joins us to talk all things visibility. Covering trends in AI, the need for benchmark data to plot success and a brief dive into the specifics of the travel sector, this ep is a must-listen for SEO pros.

June 15, 202644 min

Customer-focused Marketing in Global Food & Drink with Lactalis' Jason Simpson

How can global food and drink brands place customers at the heart of their marketing plans? In this episode, Lactalis head of omnichannel Jason Simpson talks about all things customer, touching on NPD, AI search, retail media and much more.