Episodes
103
Latest episode
Jun 2026
Language
EN
The ICS: Everything Digital podcast covers a wide range of digital marketing topics with a experts from global brands, academia and further afield. Across a range of industry sectors, topics span everything from SEO, digital PR and multilingual content, to building a career in digital, developing a team and more. Brought to you by ICS-digital and ICS-translate.
How can global food and drink brands place customers at the heart of their marketing plans? In this episode, Lactalis head of omnichannel Jason Simpson talks about all things customer, touching on NPD, AI search, retail media and much more.
Affiliate marketing is full of dynamic brands and AffPapa Head of Marketing Anahit Hovhannisyan is at the heart of the industry. In this episode Anahit talks about the value of physical events in bringing digital businesses together, collaboration in competitive industries and the power of social media content to engage, entertain and convert in B2B
PRs, this one is for you. We're removing the filter and getting honest about the current state of play in PR and journalism by interviewing Dayna McAlpine, Deputy Editor of HuffPost UK. In this episode, no questions are off the table as Grace Taylor-Clarke is joined by Dayna to give public relations professionals the answers to the journalist questions that you've been dying to ask.
How do you market to someone who isn’t looking to buy — or even to engage?In this episode, Elliot Colburn from Samaritans joins us to talk about marketing without a product, and what it really takes to reach people in a meaningful way.We explore how to connect with difficult-to-reach audiences, communicate sensitive topics responsibly, and build campaigns that prioritise trust over clicks.A different kind of marketing conversation — and one that challenges a lot of what we think we know.
Ever wondered how to conduct a clinical trial to enhance your brands marketing strategy? In this episode, we step away from our usual discussions to explore a fascinating intersection of marketing and academia. We're joined by Dr. Andrea Utley, a Reader in Motor Control and Learning and Development at the University of Leeds.Dr. Utley shares expert insights into how brands can best collaborate with academic institutions to test product efficacy. We delve into the strategic use of academic research in mainstream media and how Digital PR practitioners can leverage this approach.Prepare to gain new, valuable perspectives on a powerful, often overlooked, side of marketing.
With a focus on authentic content, trust and search strategies that respond to customer intent, Fletchers Group Head of SEO & Content Charlotte Rennox discusses the essential SEO and content strategies legal sector organisations need to prioritise in 2026. A must-listen.
Martin Calvert is joined by Danielle Escaro, Content Marketing Manager at Oncrawl, to discuss 2026 technology content strategy. They cover working with external contributors, building an editorial workflow, the enduring value of blog content, tackling "audience amnesia," and the role of community and authenticity in content marketing.
Travel marketing and customer experience at the forefront of this podcast featuring Rachel Bell, Sales and Marketing Director at Lake District Estates. With a focus on technology trends, long term vs reactive planning and the power of first party data to maximise customer relationship management in the age of AI, this is a wide ranging discussion.
This episode is a deep dive into the ultra-competitive world of PR and content for iGaming affiliates. Eugene shares the lessons from his time at UEFA and how he's brought his commitment to quality sports journalism and relationship-building to the world of international iGaming with SEOBROTHERS
Ahead of ITB Berlin, ICS digital PR expert Grace Taylor-Clarke discusses the essential elements of PR for travel, tourism and hospitality brands. From building relationships with journalists,creative ideation and de-risking campaigns to the appeal of 'dream publications', SEO benefits and measuring impact, this is a packed episode
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