Icons of Real Estate Podcast

Hosted by Tomás Fonseca

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679

Latest episode

Oct 2026

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EN-US

About the show

Scale your real estate business with proven strategies from the world’s top producers. Icons of Real Estate delivers actionable insights for agents, brokers, and investors to grow their authority, expand their sphere of influence, and sell more houses. Stop guessing and start implementing real-world lead generation, marketing, and branding tactics used by the industry's most successful innovators.

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60 recent

October 29, 202622 min

How to Buy a Mobile Home Park: Nasir Ali’s Buy Box

🎤Mobile home park or RV park: which one actually lets you step back? Real estate agents ready to invest often underestimate how hands-on parks can be. Host Jim Remley, an RV park owner himself, gets a 45-year playbook from Nasir Ali of Rise360 Ventures on buy boxes, cap rates, 1031 exchanges and financing. Hear how to pick the right park, buy it right, survive a 1031 exchange and fund the deal. 🎧 Hosted by: Jim Remley 🎤 Featuring: Nasir Ali – Managing director of Rise360 Ventures, a platform that helps investors get into mobile home parks. A second-generation manufactured housing investor, his family has been in the asset class for 45 years. He is a former commercial real estate appraiser who specialized in mobile home parks, parking and self-storage. 💡 What You’ll Learn in This Episode: Mobile home park buy box: 2–3 star, 100-plus units, secondary markets Affordable housing demand exists in every market, even tertiary ones Real estate profit is made at purchase, not at sale 1031 exchanges get harder at the multimillion-dollar level RV parks need higher cap rates to offset hands-on management Seller financing and master leases funded early mobile home park deals 💡 Key Questions Answered in This Episode Q: What business model do mobile home parks, parking and self-storage share?→ A: Nasir Ali, managing director of Rise360 Ventures, says all 3 rent small areas of real estate for short periods. The goal is the maximum return per square foot. Q: Why is an RV park harder to finance than a mobile home park?→ A: Because transient guests make it a hospitality business. Ali says that makes RV parks less bankable, with higher financing rates. Q: Where can I turn if all my 1031 replacement properties fall through?→ A: To an adjacent asset class, or out of state. Ali’s family went to Las Vegas, and the deal worked out really well. ⏳Timestamps (Click to Jump!): 00:00 - 45 Years, No Downturn in Mobile Homes 00:26 - Why Ali Chose Mobile Home Parks 02:24 - Mobile Home Park Buy Box: 100+ Units 04:07 - First 90 Days and AI-Built Tools 06:09 - 5 - 10 Deals a Day and the Smell Test 07:41 - Cap Rates 8 - 12% and Exit Planning 10:56 - 1031 Exchange and a Las Vegas Win 12:30 - Drive-to Deals and Rent Control 14:29 - RV Park vs Mobile Home: Mailbox Money 17:10 - Financing a Park: 65/35 LTV 19:13 - Parking vs Self-Storage vs Mobile Homes 20:27 - Rise360 Ventures and 80-Page Report 🎧 Connect with NASIR ALI: Website: https://rise360ventures.com/ LinkedIn | Ali Nasir : https://www.linkedin.com/in/ali-rise360ventures/ RiseHub: https://hub.riserealestatecommunity.com/ 🎧 Follow JIM REMLEY: LinkedIn: https://www.linkedin.com/in/jim-remley/ LinkedIn: Company → https://www.linkedin.com/company/erealestatecoach Website: https://www.erealestatecoach.com/ Facebook: https://www.facebook.com/eRealEstateCoach/ Youtube: https://www.youtube.com/@eRealEstateCoach Instagram: https://www.instagram.com/erealestatecoach/ Apple podcast: https://podcasts.apple.com/us/podcast/erealestatecoach-podcast-with-jim-remley/id1506819695 ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature. #RentByTheRoom #StudentHousing #RealEstateInvesting #CashFlow #DSCRLoan #FinancialFreedom #IconsOfRealEstate #RealEstatePodcast

October 27, 202629 min

Real Estate Referrals: Turn One Deal Into Years of Business

🎤What if your best marketing isn’t an ad or a post, but the client you closed last year? Many agents spend more energy chasing new leads than nurturing the clients they already have. On Icons 100, Bens asks top producers the same five questions. Brian Truman, Jake Barr, and Will Friedner share how client proof, real relationships, and content that keeps working bring business back again and again. Learn how to turn every closed deal into years of referrals. 🎧 Hosted by: Bens 🎤 Featuring: Brian Truman – Commercial and multifamily real estate agent in Nashville with 10 years in the business. He trains a team of 12 agents and facilitates Nashville’s largest real estate investor group. Jake Barr – Real estate agent in Milwaukee, Wisconsin, three years into his career. He has served over 100 clients and earned 86 five-star Google reviews. Will Friedner – Real estate agent and YouTube creator who has run his channel for 6 years and gets 100% of his business from it. He also publishes a weekly newsletter with over 2,000 subscribers and a hardcover book about moving to his area. 💡 What You’ll Learn: ✔️ Client testimonials let strangers trust you before you ever meet ✔️Giving clients time to breathe builds their confidence to commit ✔️ Client endorsements can bring in hundreds of new buyer leads ✔️ Happy past clients keep referring you even when you stop posting ✔️ Real estate YouTube channels can grow into newsletters, books, and a company 💡 Key Questions Answered Q: Who can refer out-of-state investors to a new commercial agent? → A: Residential agents. Brian’s career-changing client from LA got his name from a residential agent on Facebook. Q: Who should I look for as a mentor as a new real estate agent? → A: Someone who genuinely cares and wins when you win, not a corporate mentor assigned to you. Jake Barr, a Milwaukee real estate agent, credits two team leads who became close friends. Q: How can I stay connected with past clients after closing? → A: Host in-person events. Jake’s team invites past clients to a Brewers game, a fall festival, and investor happy hours, and he plans his own client event next spring. ⏳Timestamps (Click to Jump!): 📌00:00 - Highlights: 100% YouTube Leads, Answered Calls & 86 Reviews 📌 01:05 - Q1: How to Become a "Category of One" in a Crowded Market 📌 08:22 - Q2: What Still Works When You Disappear From Social Media 📌 12:04 - Q3: The One Relationship That Changed Everything 📌 19:47 - Q4: When Success Becomes the Thing Holding You Back 📌 25:07 - Q5: The 10-Year Master Plan (Or Why Some Agents Don't Have One) Connect with Jake Barr: Instagram: https://www.instagram.com/jakebarr_realtor/ Facebook: https://www.facebook.com/jake.barr.3766/ LinkedIn: https://www.linkedin.com/in/jake-barr-69b02b191 Linktree: https://linktr.ee/jake.barr Connect with Will Friedner: Facebook: https://www.facebook.com/MontanaLifeRealEstate/ LinkedIn: https://www.linkedin.com/in/willfriedner/ Youtube: https://www.youtube.com/@LivinginMontana1 Connect with Brian Truman: LinkedIn: https://www.linkedin.com/in/brian-truman-1164418 ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature. #RealEstatePodcast #RealEstateAgent #RealEstateReferrals #RealtorTips #TopProducers #Icons100

October 22, 202622 min

How to Build a Buyers List With Your Competitors | Rob Bergeron

🎤What if your competitors handed you their buyers list? Most agents and investors chase one deal at a time, with no system feeding the next one. On Icons of Real Estate, host RK3 talks with Rob Bergeron of Winner Realty in Louisville, who built a buyers list, a daily newsletter, and offmarket.deals around one rule: lead with value. You’ll hear how competitors become a buyers list, how AI and audio stretch a newsletter, why creative financing knowledge sets agents apart, and how creating beats ruminating in hard times. 🎧 Hosted by: RK3 🎤 Featuring: Rob Bergeron – Owner of Winner Realty in Louisville, Kentucky, with 13 years in real estate and more than 2,000 transactions. He publishes The Morning Bergeron, a daily newsletter running since 2019, and runs the off-market marketplace offmarket.deals. 💡 What You’ll Learn in This Episode: ✔️ Buyers list growth starts by teaming up with competing wholesalers ✔️ Investor meetups make you the go-to problem solver over time ✔️ AI phone lines capture calls from agents who prefer the phone ✔️ Audio newsletters reach readers who would rather listen than read ✔️ Creative financing knowledge sets agents apart from surface-level rivals ✔️ Sharing a cancer diagnosis openly can prompt readers to get tested 💡 Key Questions Answered in This Episode Q: Where can I find an affordable real estate market close to most of the U.S.? → A: Louisville, Kentucky, says Rob Bergeron - owner of Winner Realty, because it is cheap relative to Nashville. He adds that Louisville sits within six hours of 60% of the country. Q: When should I let a seller talk directly to my buyer client? → A: When the seller is willing to allow seller financing. At that point, Rob puts his client’s phone number and email on the offer so terms can be discussed directly. Q: How many offers might it take to get a handful accepted? → A: In Rob’s recent push, about 189 offers sent over three days led to 10 accepted. Many went out as letters of intent. Q: What rules should an AI assistant for real estate agents follow? → A: National and Kentucky real estate rules, including fair housing. Rob’s objection-handling AI is built on those rules, so agents can screenshot a seller's question and get a reply that stays within them. Q: How much should I charge wholesalers for bringing a buyer to their deal? → A: Rob charges $2,000 when he brings the buyer and nothing when he doesn’t. He has kept the same pricing for a decade. ⏳Timestamps: 📌00:00 - Cold Open: Fired From Keller Williams 📌00:15 - Rob Bergeron Intro & Why Investors Love Louisville 📌02:22 - Creative Financing in a High-Rate Market 📌05:33 - How to Explain Seller Financing Without Losing Trust 📌09:31 - Buyers List, Daily Newsletter & Off-Market Flywheel 📌13:01 - Room to Be Bored, BiggerPockets & Getting Fired 📌16:42 - Stage 3 Colon Cancer & Radical Openness 📌19:56 - Top 25 Buyers & Moving Expired Listings 📌21:26 - Takeaway: More Than One Way to Get to Yes 🎧 Connect with ROB BERGERON: LinkedIn: https://www.linkedin.com/in/robbergeronky/ Instagram: https://www.instagram.com/robbergeroninky Winner Realty on Facebook: ttps://www.facebook.com/people/Winner-Realty/61586568100790/ Winner Realty on LinkedIn: https://www.linkedin.com/company/winner-realty-louisville/home/ The Morning Bergeron (my daily newsletter): https://www.themorningbergeron.com/ Winner Realty: https://thewinnerrealty.com/ 🎧 Connect with ROBERT KENNEDY III LinkedIn: https://linkedin.com/in/robertkennedy3 YouTube: https://youtube.com/@robertkennedy3 Instagram: https://instagram.com/robertkennedy3 Facebook: https://facebook.com/robertkennedy3 Substack: https://substack.com/@realrobertkennedy3 Tiktok: https://tiktok.com/@realrobertkennedy3 ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature. #RentByTheRoom #DSCRLoan #FinancialFreedom #IconsOfRealEstate #RealEstatePodcast

October 20, 202635 min

How Top Realtors Beat Burnout Without Chasing Everyone Else

🎤Can you grow a real estate business without burning out or chasing everyone else? Many agents grind long hours, compare themselves online, and still feel behind. On Icons 100, host Ben asks top producers the same five questions. William Holder, Becca Grissom, and Heather Gorney share what changed when they stopped racing and started building. Learn how to avoid burnout, stop comparing, and grow a real estate business on reputation and trust. 🎧 Hosted by: Bens 🎤 Featuring: William Holder – Real estate team leader with 30-plus agents and 13 staff. His team also runs property management and a title company. Becca Grissom – Realtor in Texarkana. Ranks in the top 20–25% of agents in her local MLS. Heather Gorney – Realtor in Fort Wayne, Indiana, specializing in seniors. Founder of Life Moves, with a background in long-term care and human resources. 💡 What You’ll Learn: ✔️ Agent burnout can hit even in your best production year ✔️ Real estate coaching and conferences help you break your growth ceiling ✔️ Slow and steady growth builds capacity for more transactions over time ✔️ Adversity and hard seasons can become a source of strength ✔️ Keeping every promise to show up builds referral-worthy trust 💡 Key Questions Answered Q: When should a solo real estate agent start building a team? → A: When you need help and the right people ask to join. William Holder, a real estate team leader, started after two past clients asked to get licensed and join him; he now leads 30-plus agents and 13 staff. Q: What tasks should a busy agent never delegate? → A: Prospecting, negotiating, building relationships, and leading the team. William calls these his “A tasks” and delegates his inbox, social media, and admin work. Q: Who sends a realtor the most trusted referrals? → A: Your circle of influence: people who have known you for years or decades. Becca Grissom, a Texarkana realtor, says they refer to friends because they know her character and reputation. Q: Why do real estate clients lose trust during a transaction? → A: Because communication breaks down across the many people involved, says Heather Gorney, a Fort Wayne realtor and founder of Life Moves. When communication breaks down, trust breaks down, and agents can lose the client. Q: How can I tell where my real estate career will be in 10 years? → A: Look at who surrounds you and who you go to for advice. Becca applies this by working at a brokerage nearing 70 years in business, under a broker with 40-plus years in real estate. ⏳Timestamps (Click to Jump!): 📌00:00 - Cold Open: 3 Top Producers' Boldest Lessons 📌01:09 - Q1: How to Become a "Category of One" in a Crowded Market 📌05:04 - Q2: What Still Works When You Disappear From Social Media 📌07:51 - Q3: The One Relationship That Changed Everything 📌15:47 - Q4: When Success Becomes the Thing Holding You Back 📌27:25 - Q5: The 10-Year Master Plan (Or Why Some Agents Don't Have One) Connect with Heather Gorney: Facebook: https://www.facebook.com/HeatherGorney.87/ Instagram: https://www.instagram.com/heather_lifemoves LinkedIn: https://www.linkedin.com/in/HeatherGorney Connect with Becca Grissom: Facebook: https://www.facebook.com/p/Be-Home-with-Becca-61552236126318/ Instagram: https://www.instagram.com/something_so_beautiful/ Connect with William Holder: Facebook: https://www.facebook.com/TheWilliamHolderRealtyTeam/ Instagram: https://www.instagram.com/thewilliamholderrealtyteam YouTube: https://www.youtube.com/@thewilliamholderrealtyteam3683 TikTok: https://www.tiktok.com/@williamholderrealtyteam Twitter/X: https://x.com/_TWHRT ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature. #RealEstate #RealEstateAgent #RealEstateBusiness #TopProducer #RealEstateTeam #RealEstatePodcast #IconsOfRealEstate #Icons100

October 15, 202623 min

Renting to College Students: $4,000/Month Cash Flow by the Room | Ryan Chaw

🎤Would you rent your house to college students? Ryan Chaw rents one Ohio home to 12 students for $7,360 a month, room by room. Most landlords picture a frat party every weekend. Ryan found his student tenants were better than the general population. Jim Remley, host of Icons of Real Estate and a multifamily investor himself, talks with Ryan Chaw, a Doctor of Pharmacy who built 14 rent-by-the-room properties near universities while working full-time. You’ll learn where to buy student rentals, how to set up a rent-by-the-room house legally, how to keep tenants and leases running smoothly, and how to finance and scale at today’s rates. 🎧 Hosted by: Jim Remley 🎤 Featuring: Ryan Chaw – Doctor of Pharmacy and rent-by-the-room real estate investor with 14 properties. He bought his first rental in Stockton, California in 2016, became a millionaire at 28 and retired from his pharmacist job at 31. He now coaches investors on the rent-by-the-room strategy. 💡 What You’ll Learn in This Episode: ✔️ Student housing near nationally ranked colleges draws grad-student tenants ✔️ City caps on unrelated tenants can limit rent-by-the-room rentals ✔️ Keyed bedroom locks meet today’s tenant demand for privacy ✔️ Group leases with friends create self-regulating households ✔️ DSCR loans may need 25–30% down when the debt ratio runs low ✔️ Building one local market first makes out-of-state investing easier 💡 Key Questions Answered in This Episode Q: How should a landlord handle an eviction? → A: Ryan Chaw, a pharmacist-turned-investor with 14 rent-by-the-room properties, handles evictions by working with his lawyers and a property manager they recommended who has dealt with many evictions. Ryan says a lawyer makes the process much easier, and his only two evictions were inherited tenants, never students. Q: When should I hire help to manage my rentals? → A: Ryan Chaw hired his first virtual assistant, a bookkeeper, after self-managing five properties while working as a pharmacist, once tracking rent and utilities every month became a chore. Ryan now has three virtual assistants plus a house supervisor who does quarterly inspections. Q: Why would college students rent a room off campus instead of living in a dorm? → A: Ryan Chaw explains that on-campus housing costs about $1,200 a month plus a meal plan and parking, while an off-campus room runs about $650 to $700. Students also get a private bedroom with no roommate, no meal plan and no parking fee. ⏳Timestamps (Click to Jump!): 📌00:00 - Millionaire at 28, Retired at 31 📌00:26 - Pharmacist to Rent-by-the-Room Investor 📌02:53 - $7,360/Month From 12 Students 📌04:08 - Student Tenants & an 80-Person Party 📌06:55 - VAs & the $50 Head Tenant 📌08:48 - Zoning, Permits & Adding Bedrooms 📌11:54 - 10-Bedroom House Bought at Comps 📌13:30 - DSCR Loans & Student Leases 📌16:40 - W2 Income & 7 - 8% Interest Rates 📌19:19 - Why Invest Near Top Colleges 📌20:33 - Evictions, Coaching & Free PDF Guide Connect with RYAN CHAW: Facebook: https://www.facebook.com/ryan.chaw/ LinkedIn: https://www.linkedin.com/in/ryan-chaw-0a9995187/ Instagram: https://www.instagram.com/caocao8888/ YouTube: https://www.youtube.com/@ryanchaw1 Website: https://www.newbierealestateinvesting.com/ https://www.newbierealestateinvesting.com/guide https://www.newbierealestateinvesting.com/blog/ ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature. #RentByTheRoom #StudentHousing #RealEstateInvesting #CashFlow #DSCRLoan #FinancialFreedom #IconsOfRealEstate #RealEstatePodcast

October 13, 202624 min

Would Your Real Estate Business Survive If You Disappeared? | Icons 100

🎤Would your real estate business survive if you disappeared tomorrow? Three top producers reveal what keeps working when they step away. On Icons 100, the Icons of Real Estate series where host Ben asks top producers the same five questions, three leaders open up. Dylan Nonaka leads a team in Hawaii, Ethan Liefer runs a brokerage with offices in New York City and Dallas–Fort Worth, and Joey Lamielle has closed more than 1,800 deals in 15 years at RE/MAX. You’ll learn how top producers earn trust that lasts, which relationships shape a career, how to build a business that runs without you, and what real estate legacy really means. 🎧 Hosted by: Bens 🎤 Featuring: Dylan Nonaka – Real estate team leader based in Hawaii. He leads a team with its own executive team and publishes hyper-local lifestyle content for people moving to Hawaii. Ethan Liefer – Real estate brokerage owner with offices in New York City and Dallas–Fort Worth. He started as a new agent at Keller Williams on Long Island about 15 years ago and later built his own team and brokerage. Joey Lamielle – Real estate agent and team leader at RE/MAX. A former golf professional and real estate investor, he has 15 years in the business, more than 1,800 deals, and over $300 million in volume. 💡 What You’ll Learn: ✔️ Real estate referrals can sustain a business even without social media ✔️ Multi-channel marketing keeps agents top of mind for future clients ✔️ Eager learners willing to work for free can grow into team executives ✔️ Self-running businesses need the right people and weekly owner check-ins ✔️ Real estate team leaders focus on making every agent more productive 💡 Key Questions Answered Q: How can a new real estate agent build a business with cold calling?→ A: Ethan Liefer, a brokerage owner with offices in New York City and Dallas–Fort Worth, built his business by learning objection handling and cold calling in a Keller Williams class taught by Chris Heller, then making 2,500 to 3,000 cold calls a week to expired and for-sale-by-owner listings. Ethan credits that one class with changing his business and his life. Q: Why does real estate investing experience make an agent more valuable to clients?→ A: Joey Lamielle, a RE/MAX agent and investor with 15 years in the business, says investing experience matters because he looks at a property through an investor’s lens. That lets him tell clients what a property is going to cost them in the future. Q: What does “build for where you’re going, not where you’re at” mean in real estate?→ A: For Dylan Nonaka, a real estate team leader in Hawaii, it means building the infrastructure and systems needed to run a bigger business than you have today. Dylan saw real estate as a business from the very beginning, so his own systems never held him back. ⏳Timestamps (Click to Jump!): 📌00:00 - Cold Open: 3 Top Producers' Boldest Lessons 📌01:21 - Q1: How to Become a "Category of One" in a Crowded Market 📌05:21 - Q2: What Still Works When You Disappear From Social Media 📌08:13 - Q3: The One Relationship That Changed Everything 📌13:24 - Q4: When Success Becomes the Thing Holding You Back 📌 19:59 - Q5: The 10-Year Master Plan (Or Why Some Agents Don't Have One) Connect with Joey Lamielle : Instagram: https://www.instagram.com/joeylamielle/ Website: https://joeylamielle.com/ Connect with Dylan Nonaka: Instagram: https://www.instagram.com/konabroker/?hl=en Website: https://teamrisingtide.com/ Connect with Ethan Liefer: Instagram: https://www.instagram.com/ethan_leifer_313/?hl=en ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature. #RealEstate #RealEstateAgent #RealEstateBusiness #TopProducer #RealEstateTeam #RealEstatePodcast #IconsOfRealEstate #Icons100

October 8, 202624 min

Real Estate Investing for Busy Executives: The Community Model | Kyle Peters

🎤Too busy to invest in real estate? Kyle Peters, founder of Harvest, shows how busy executives access vetted deals without becoming landlords. Robert Kennedy III (RK3), host of Icons of Real Estate, talks with Kyle Peters, a 15-year consumer packaged goods (CPG) leader who built Harvest after joining two startup investing communities that offered deal access, partner due diligence, and peer guidance. You'll learn why high earners stall on real estate, how community investing works, which market questions to ask about a deal, and the mindset and path to becoming an accredited investor. 🎧 Hosted by: RK3 🎤 Featuring: Kyle Peters is an investor, entrepreneur, and founder of Harvest, a community-first investing platform for busy professionals. After college he ran his own high-protein ice cream company for five years, then worked at Nestlé and led brands at Jack Link's for three years. 💡 What You’ll Learn in This Episode: ✔️ Accredited investor net worth can include investment property, not your home ✔️ Real estate barrier for high earners: time, not money ✔️ Tax season often pushes busy professionals toward real estate investing ✔️Community investing through an SPV can lower your check size ✔️ Deal flow at the top comes from investors sharing opportunities ✔️ Real estate market analysis: ask why a market suits the asset class ✔️Real estate investor mindset: curiosity plus follow-through 💡 Key Questions Answered in This Episode Q: What should I look for in a real estate investing community besides deals? → A: Beyond deals, Kyle Peters, founder of the community-first investing platform Harvest, says the value lies in a curated room of accomplished members, such as a former Vital Proteins CFO and a founder who sold his supplement manufacturing company. Conversations go beyond real estate into topics like leadership and AI, but members only get that value if they actively engage. Q: Who can join a real estate investing community like Harvest right now? → A: Accredited investors only: Kyle Peters says Harvest is currently open to accredited investors, while the team explores ways to bring a limited number of non-accredited investors into some future deals. Q: Why should a first-time investor join a community instead of investing alone? → A: Kyle Peters found that being around people at varying levels ahead of him made him more comfortable and confident making his first investment. The community also gave him partner due diligence and peers he could ask about the exact deal he was reviewing. ⏳Timestamps (Click to Jump!): 📌00:00 - Why High Earners Don't Own Real Estate: Time, Not Money 📌01:40 - Kyle Peters: From High-Protein Ice Cream to Founding Harvest 📌06:06 - The Billionaire's Round Table of Investors 📌08:28 - How to Become an Accredited Investor 📌10:39 - Top Hurdles: Bad Syndications & Nightmare Rentals 📌14:17 - How Harvest Works vs. REITs & Fundrise 📌19:07 - How to Evaluate a Real Estate Deal by Market 📌20:34 - Investor Mindset: Curiosity & Engagement 📌22:55 - Where to Find Kyle Peters & Harvest Connect with KYLE PETERS: LinkedIn: https://www.linkedin.com/in/kylecpeters/ Instagram: http://instagram.com/_kylepeters Instagram: http://instagram.com/join.harvest Website: http://joinharvest.co/ Connect with ROBERT KENNEDY III LinkedIn: https://linkedin.com/in/robertkennedy3 YouTube: https://youtube.com/@robertkennedy3 Instagram: https://instagram.com/robertkennedy3 Facebook: https://facebook.com/robertkennedy3 Substack: https://substack.com/@realrobertkennedy3 Tiktok: https://tiktok.com/@realrobertkennedy3 ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature. #ICONSOfRealEstate #RK3 #AaronHendon #RealEstateAgent #Mindfulness #Meditation #SalesMindset #RealtorLife

October 6, 202622 min

Build a Name, Not Just Deals: Real Estate Trust & Referrals | Icons 100

🎤What would still bring you clients if you vanished from social media tomorrow? Three top producers say: trust. Every market is full of agents with the same license, and every deal ends at closing. Host Ben asks Icons 100 top producers five questions. Stan Rustein is in his 25th year in Florida commercial real estate, Karen Hall has served Northern Virginia military clients since 2004 with a 98% referral business, and Jocelyne Yanez builds on past-client referrals. You'll learn to turn trust into referrals, own a niche, go from top producer to business owner, and build a name that outlasts any deal. 🎧 Hosted by: Bens 🎤 Featuring: Stan Rustein: In his 25th year in Florida commercial real estate after years running retail companies. His firm owns the "Let's Talk" real estate name in Florida and emails 10,000 in-house contacts daily. Karen Hall: Northern Virginia team leader serving military clients since 2004. She does about $30 million a year, 98% by referral, and her gratitude program gave over $1.5 million to heroes. Jocelyne Yanez: Agent whose business runs on past-client referrals, building a trusted bilingual team for the next decade. 💡 What You’ll Learn: ✔️ Real estate referrals grow from treating clients like family, not deals ✔️ Word-of-mouth trust beats ads and social media in local real estate ✔️ Gratitude systems can power a 98% referral business with no paid leads ✔️ Past buyers from 10 years ago can become your next listing clients ✔️ Owning one real estate niche can make even competitors refer you clients ✔️ Business owners carry staff, leases and a P&L that top producers don't 💡 Key Questions Answered Q: How can a real estate team leader balance client work with running the business? → A: Karen Hall, a Northern Virginia team leader serving military clients since 2004, blocks separate time for clients and strategy. Her business follows PCS season, freeing strategy time later in the year. Q: When should a real estate agent stop handling every transaction alone? → A: Jocelyne Yanez, an agent whose clients refer to new ones, says it's when you're doing everything yourself and micromanaging. Her fix: train a good team to delegate to, because success is strong people, not more transactions. Q: Why doesn't past business success guarantee real estate success? → A: Stan Rustein, in his 25th year in Florida commercial real estate, says every business has its own dynamics: retail serves one consumer at a time, while commercial deals need engineers, architects, and lawyers. So he treats each one as a new learning curve. ⏳Timestamps: 📌00:00 - Cold Open: 3 Top Producers' Boldest Lessons 📌01:05 - Q1: How to Become a "Category of One" in a Crowded Market 📌04:55 - Q2: What Still Works When You Disappear From Social Media 📌08:26 - Q3: The One Relationship That Changed Everything 📌12:06 - Q4: When Success Becomes the Thing Holding You Back 📌16:51 - Q5: The 10-Year Master Plan (Or Why Some Agents Don't Have One) Connect with Stan Rustein : Facebook: https://www.facebook.com/people/Stan-Rutstein/100064794093723/ LinkedIN: https://www.linkedin.com/in/stanley-h-rutstein-b9141413 Website: http://www.stanrutstein.com/ Connect with Jocelyne Yanez: Instagram: https://www.instagram.com/jocelyne_yanez_tu_realtor/ Facebook: https://www.facebook.com/profile.php?id=61556688387965 LinkedIN: https://www.linkedin.com/in/jocelyne-yanez-019138186 Website: https://www.jocelynesellsorlando.com/about Connect with Karen Hall: Instagram: https://www.instagram.com/karenmhall Facebook: https://www.facebook.com/karen.hall.7399 Youtube: https://www.youtube.com/@KarenHall LinkedIn: https://www.linkedin.com/in/karen-m-hall ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature. #RealEstateAgent #RealEstateReferrals #ClientRelationships #TopProducer #RealEstateBusiness #RealtorTips #Icons100 #IconsOfRealEstate

October 1, 202628 min

Title: Your Brain Is a Threat Device: Mindfulness for Agents | Aaron Hendon

🎤Nobody works better frantic, chaotic, and nervous. So why do so many agents walk into listing appointments worried about the transaction? On Icons of Real Estate, host RK3 (Robert Kennedy III) talks with Aaron Hendon, a managing broker who still runs a team and a certified mindfulness instructor. Aaron explains why your brain is wired to find threats, why he trained his team in meditation instead of scripts, and how gratitude makes agents more trustworthy. In a chaotic market, mental discipline, not talent, is the edge that lasts. 🎧 Hosted by: Jim Remley 🎤 Featuring: Aaron Hendon is a managing broker who runs a team with active listings, a certified mindfulness instructor, keynote speaker, and mindfulness-based business coach. He is the author of Living a Grateful Life in an Effed Up World and co-host of the Mindful CEO podcast. Before real estate, he ran a bread and bagel shop in Albuquerque for 10 years and has led Landmark programs for 30 years. 💡 What You’ll Learn in This Episode: ✔️ Mental discipline outlasts talent in a volatile market. ✔️ Mindset training can lift sales without new scripts. ✔️ Meditation means returning your attention, not emptying your mind. ✔️ A wandering mind needs gentle correction, not punishment. ✔️ Attention gets hijacked unless you deliberately train it. ✔️ Calm, grounded agents listen better at listing appointments. ✔️Clients trust agents who don't need anything from them. ✔️ Being kind to yourself has no downside. 💡 Key Questions Answered in This Episode Q: Why do I feel anxious before every listing appointment? → A: Aaron Hendon, a managing broker and certified mindfulness instructor, says agents walk in worried about the transaction because they haven't trained their brain to do anything else. Aaron explains that the brain is a threat device: if it doesn't see a real threat, it makes one up, and that can be trained. Q: When does "fake it till you make it" actually work?→ A: Aaron Hendon says fake it till you make it work for skills you only learn by doing, like public speaking or getting on the phone to call sellers. It doesn't work for mindset, where he says affirmations and gratitude journals don't ultimately make the difference. Q: What does real gratitude look like, compared with toxic positivity? → A: Aaron Hendon defines gratitude as appreciating something as a gift. Unlike toxic positivity's "just be happy," he says it starts with building the capacity to hold what's unworkable without resisting it, then asking what you can appreciate or learn from it. ⏳Timestamps (Click to Jump!): 📌00:00 - Everyone Says Mindset Matters, But Here's How 📌00:38 - Is Your Own Head Costing You Deals? 📌02:21 - From Art School & Bagel Shop to Broker 📌04:36 - When Team Production Hits a Ceiling 📌07:05 - 9-Week Meditation Training: Sales +160% 📌09:27 - Does "Fake It Till You Make It" Work? 📌10:42 - Why Pro Sports Teams Use Mindfulness Coaches 📌12:29 - What Meditation Really Is (and Isn't) 📌14:38 - The Puppy Method for a Wandering Mind 📌16:40 - 42 Shades of Blue: Your Hijacked Attention 📌17:32 - Meditation Is the Gym, Mindfulness Is Life 📌18:55 - Staying Calm at Listing Appointments 📌20:28 - Gratitude, Toxic Positivity & Client Trust 📌23:55 - A 30-Second Reset Before Client Calls 📌26:21 - No Downside to Being Kind to Yourself 📌27:06 - Aaron Hendon's Book & Links Connect with AARON HENDON: Facebook: https://www.facebook.com/ahendon LinkedIn: https://www.linkedin.com/in/aaronhendon/ Instagram: https://www.instagram.com/aaronhendon_themindfulceo/ Website: https://aaronhendonthemindfulceo.substack.com/ YouTube: https://www.youtube.com/channel/UCVzc8SseYnFdhWywe_9UCIg ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature. #ICONSOfRealEstate #RK3 #AaronHendon #RealEstateAgent #Mindfulness #Meditation #SalesMindset #RealtorLife

September 29, 202620 min

Transactions Are Temporary, Authority Is Permanent | Icons 100

🎤Transactions are temporary, authority is permanent. What makes three top producers impossible to ignore? Millions of agents hold your license. Who becomes the name people call first, even without posting? Bens, host of Icons of Real Estate, asks three top producers five questions in Icons 100. Griffin Dobson built on cold calling and team leverage. Brett Rosenthal grows through human-first content and a blog. Tammy DeWolfe runs The DeWolfe Living, a Massachusetts lifestyle, real estate and media brand. Relationships, content and leverage build lasting authority. 🎧 Hosted by: Bens 🎤 Featuring: Griffin Dobson is a team agent with 6 years in the business, four in listings. He built most of his business through cold calling and circle prospecting, including lake clients. Brett Rosenthal is a real estate agent who stands out by posting content as a human. He blogs to educate people on his area and refers clients to agents nationwide. Tammy DeWolfe leads The DeWolfe Living in Massachusetts: real estate sales, property management and a TV show on local businesses. She started with no sphere by sending letters to expired listings. 💡 What You’ll Learn in This Episode: ✔️ Consistent communication with other agents builds a listing-side reputation. ✔️ Posting as a human helps agents stand out online. ✔️ Letters to expired listings help new agents find a niche. ✔️ Circle prospecting a niche builds business without social media. ✔️ Taking clients others avoid can unlock unexpected growth. ✔️ Delegating post-contract tasks frees time for new clients. ✔️ Nationwide referrals create passive income beyond selling homes. 💡 Key Questions Answered in This Episode Q: What is the difference between a high-producing agent and a business owner?→ A: As Tammy DeWolfe of The DeWolfe Living explains, a high producer keeps doing more alone and builds a good career, while a business owner builds sustainably with help. Tammy is aligning with the right people and platform, backed by mindset, business and fitness coaches. Q: What still works for my real estate business if I stop posting on social media?→ A: Tammy DeWolfe says authentic personal relationships keep working, since social media is here today, gone tomorrow. Google reviews, a website and YouTube videos support them, but relationships are the key. Q: When should a real estate agent hire, help or build a team?→ A: Brett Rosenthal, an agent who blogs about his area, knew it was time when doing everything himself made him start to falter. He needed to hire help and grow a team for the leads he couldn't physically take. ⏳Timestamps (Click to Jump!): 📌00:00 - Cold Open: 3 Top Producers' Boldest Lessons 📌01:31 - Q1: How to Become a "Category of One" in a Crowded Market 📌04:33 - Q2: What Still Works When You Disappear From Social Media 📌07:35 - Q3: The One Relationship That Changed Everything 📌11:25 - Q4: When Success Becomes the Thing Holding You Back 📌15:28 - Q5: The 10-Year Master Plan (Or Why Some Agents Don't Have One) Connect with Tammy DeWolfe: Instagram: https://www.instagram.com/tammy_dewolfe_realtor/ Youtube: https://www.youtube.com/@tdewolferealestate/featured LinkedIN: https://www.linkedin.com/in/tammydewolfe/ Email: tammydewolfe@gmail.com Website: https://www.dewolfeliving.com/ Connect with Griffin Dobson: Instagram: https://www.instagram.com/griffindobson_realestate/ Facebook: https://www.facebook.com/p/Griffin-Dobson-Terra-Firma-Realty-100057398411923/ Email: griffin@tfrwi.com Connect with Brett Rosenthal: Instagram: https://www.instagram.com/topphillyrealtor/ Facebook: https://www.facebook.com/revolvephilly/ LinkedIn: linkedin.com/in/brettrosenthalrealtor Email: brett.rosenthal@compass.com ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature. #RealEstateAgent #IconsOfRealEstate #RealEstateBranding #TopProducer #NYCRealEstate #RealtorTips